Brikk Launches Pre-Orders for Gold-Plated iPhone X Models Costing Up to $70K

Los Angeles-based accessory maker Brikk today announced it is now accepting pre-orders for customized iPhone X models plated with solid gold, rose gold, or platinum, with prices ranging between $7,495 and $69,995.


Brikk said orders placed now will ship between November and January depending on the model purchased. Personal delivery is available in the United States, United Kingdom, China, Hong Kong, Macau, and Singapore.

Brikk humorously promises each "Lux iPhone X" will include 512GB of storage, but that clearly won't be confirmed until tomorrow's Apple event.


Here's how they describe their highest-end "Ingot Collection," which is basically a solid gold iPhone X for the low, low price of $70K:
The Lux iPhone X Ingot 250 is the definition of opulence. It is made of solid gold. It features 250 grams of 22k yellow gold. Each Lux Ingot is hand made and assembled in Brikk's state of the art laboratory in Los Angeles, USA, as well as other facilities.
Brikk isn't new to this. Over the past two years, it has offered diamond-studded iPhone 7 and Apple Watch models, and its website appears to sell gold and platinum AirPods with charging cases for as much as $9,995.

Related Roundup: iPhone X
Tag: Brikk

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Here’s a Look at Trade-In Values for Current iPhones if You’re Preparing for the iPhone X

With the launch of new iPhones right around the corner, many users will be looking at trading in their old iPhone models for a chance to reduce the price of the iPhone X, which is reported to be the most expensive iPhone ever released.

To help out with the search for the best trade-in values, we've decided to look at some of the most popular recycling websites to see how much you can get back for the iPhone 7 32GB, iPhone 7 Plus 128GB, iPhone 6s 32GB, and iPhone 6s Plus 128GB. Although not all-encompassing, this should provide a helpful glimpse at where to start shopping around for the best value for your current iPhone as you make your upgrade plans for the iPhone X, iPhone 8, or iPhone 8 Plus.


iPhone trade-in values were looked at on the following websites: Amazon, Gazelle, NextWorth, MyPhones Unlimited, Best Buy, and GameStop.

A few things to note -- although each website's trade-in process differs, prices on average centered on a device in "good" or equivalent condition. Prices sometimes fluctuate depending on color (albeit not by much), and if the option was available "Black" was chosen for iPhone 7 devices and "Silver" for iPhone 6s devices. Quotes are also subject to change over time.

Check out how the prices compared in the charts below:

iPhone 7 32GB



iPhone 7 Plus 128GB



iPhone 6s 32GB



iPhone 6s Plus 128GB



A few of the reseller sites also have some notable discounts and special programs running as we enter iPhone launch season. Gazelle lets you lock your top-tier quote on an iPhone from now until September 22, and you'll have until October 22 to mail it in.

This extended grace period is Gazelle's way of ensuring customers can get the most for their old iPhones (or any smartphone) right now, before the prices depreciate after the announcement and launch of the iPhone X. If you trade in your old smartphone during this time frame, you'll also be entered into Gazelle's Paid to Trade sweepstakes, which will offer three winners the "approximate value" of an iPhone X.

If you decide to go with MyPhones Unlimited, the site has an exclusive offer for MacRumors readers: add an extra $10 to your quoted trade-in price with the promo code rumors.


Apple has an iPhone Trade-Up program of its own as well, which will net you an Apple gift card for the value of your old iPhone. Regarding the iPhone models listed above, Apple's program will see average trade-in values of $375 (iPhone 7 32GB), $425 (iPhone 7 Plus 128GB), $215 (iPhone 6s 32GB), and $260 (iPhone 6s Plus 128GB).

Carriers themselves also have their own trade-in programs with quotes that mostly hit around the prices offered by the previously listed reseller sites. AT&T and Verizon were the best in this regard, with AT&T offering $270 for an iPhone 7 32GB from AT&T, and Verizon even beating that price (for an AT&T-locked device) at $302. On the opposite end, Sprint's quote for the same phone was $165.

If you're willing to enter sites like eBay and Craigslist, there's the usual opportunity to get well above the prices displayed in these charts. Quick quote searches on each site averaged prices between $500-$550 for an iPhone 7 32GB on AT&T, $200 above the highest trade-in price that we found from MyPhones Unlimited.

Of course, the eBay and Craigslist marketplaces come with the usual added risk of selling items to other consumers online. You'd have to part with your current iPhone immediately, and potentially be without a smartphone for the amount of time it will take the new device to come in, which in the case of the iPhone X could be weeks or even months. With trade-in sites like Gazelle, you have the option to lock-in a price ahead of time, and then receive a grace period (usually around 30 days) in which you have to send your old device in.

Notable too is eBay's "Quick Sale" storefront, which acts more like trade-in sites than the traditional eBay marketplace. Here you can type in the brand, storage, carrier, and other relevant information for your smartphone, with quotes averaging about $60-$100 above competitor sites for iPhone 7 devices. Older phones aren't supported, however, so the iPhone 6s and iPhone 6s Plus can't be traded in to eBay's Quick Sale valet program.

For more deals, discounts, and news on the latest sales, be sure to visit the MacRumors Deals Roundup.

Note: MacRumors is an affiliate partner with some of these vendors.

Related Roundups: iPhone 6s, iPhone 7, iPhone X
Buyer's Guide: iPhone (Don't Buy)

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New 4K Apple TV Could Feature Revamped Siri Remote With Haptic Feedback

Apple is planning to introduce a new 4K-compatible Apple TV at tomorrow's event, and the revamped fifth-generation set-top box could also include a redesigned Siri Remote that features haptic feedback.

Developer Guilherme Rambo dug into leaked golden master software that was released over the weekend and found "actuator calibration" and "force calibration" references, suggesting haptic feedback for the remote.

There's been little mention of design changes to the upcoming Apple TV, so it's not clear if the new Siri Remote will feature the same look and feel as the remote for the fourth-generation Apple TV or if there will be other design changes included alongside haptic feedback.

Haptic feedback is designed to provide tactile feedback when interacting with a device, letting users know a press or tap has been registered by the user interface. Apple embraced haptic feedback as a main UI element in the iPhone with the introduction of the Taptic Engine in 2015, but haptic feedback has been used in Macs and iOS devices for years.

The Siri Remote could adopt an iPhone-style Taptic Engine to provide touch-based feedback when activating Siri, browsing through menus, accessing the Home screen, and more.

According to earlier leaks, Apple is planning to call its fifth-generation Apple TV the "Apple TV 4K." The device features a three-core A10X Fusion chip and 3GB RAM. It will render natively at 2160p, support a variety of color formats including HDR10 and Dolby Vision, and it will require a 15Mb/s internet connection for 4K streaming.

Related Roundups: Apple TV, tvOS 10
Buyer's Guide: Apple TV (Don't Buy)

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Apple’s Greg Joswiak on Siri: We Deliver a Personalized Experience Without Treating You as a Product

Ahead of the launch of iOS 11, Apple VP of marketing Greg Joswiak sat down with several publications to talk about Siri, the personal assistant built into all major Apple devices. His interview with Wired was published last week, and today, Fast Company published its interview, in which Joswiak talks Siri and privacy, among other topics.

It's been long believed that Apple's Siri development has been hindered by the company's deep commitment to privacy, but according to Joswiak, privacy, respect for user data, and an intelligent AI can co-exist.


"I think it's a false narrative," he told Fast Company. "We're able to deliver a very personalized experience... without treating you as a product that keeps your information and sells it to the highest bidder. That's just not the way we operate."

Much of Apple's Siri functionality is done on-device, rather than in the cloud like other services. In Apple's 2017 software updates, that's shifting slightly with the company planning to allow Siri to communicate across devices to learn more about users. Still, many things, like Siri's ability to find photos with a specific photo or date are powered on-device.
"Your device is incredibly powerful, and it's even more powerful with each generation," Joswiak said. "And with our focus on privacy, we're able to really take advantage of exploiting that power with things like machine learning on your device to create an incredible experience without having to compromise your data."
Apple does use the cloud to answer requests and to train Siri, but it strips all user identifiable data. All Siri requests are stripped of user ID and supplied with a random request ID, with the request then encrypted and sent to the cloud. Apple stores six months of voice recordings to allow its voice recognition engine to get a better understanding of users. A second copy of recordings can be stored for up to two years, also with the aim of improving Siri.

"We leave out identifiers to avoid tying utterances to specific users so we can do a lot of machine learning and a lot of things in the cloud without having to know that it came from [the user]," said Joswiak.

Alongside Joswiak, Apple's Craig Federighi, senior vice president of software weighed in on Siri's future in an email to Fast Company. "Siri is no longer just a voice assistant," he said. "Siri on-device intelligence is streamlining everyday interactions with our devices."

He went on to say that with iOS 11, macOS High Sierra, tvOS 11, and watchOS 4, users will "experience even more Siri functionality." He went on to say that in the "years to come," Siri functionality will be "ever more integral" to the core user experience on all of the company's platforms, from Mac to iPhone to Apple TV.

Federighi and Joswiak's full Siri interview, which provides more insight into the inner workings of Siri and Apple's commitment to privacy, can be read over at Fast Company.

Tag: Siri

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Apple Received Approval Just Last Week to Host First-Ever Event at Steve Jobs Theater

Following several months of construction, Apple tomorrow will host its first-ever event at Steve Jobs Theater at its new Apple Park headquarters. Apple invited members of the press to the event on August 31.


Records uncovered by VentureBeat, however, show Apple didn't receive approval to host the event until the next day.

Cupertino, California city officials granted Apple a Temporary Certificate of Occupancy for Steve Jobs Theater on September 1, indicating that the theater has passed various fire and safety checks. The final signature was September 4.


Despite needing additional work of some kind, per the records, Steve Jobs Theater is now deemed to be a safe venue for the hundreds of journalists and other invitees that will sit down for tomorrow's iPhone X reveal.

Apple filed for the certificate on August 8, so it's likely that Tim Cook or another senior executive told Cupertino to hold off on signing the paperwork, which would have hinted at the location of Apple's September event.

Apple is among few companies that would go to such lengths to obscure or delay such information, but unfortunately for it, a leak of the iOS 11 golden master version has revealed many details expected to be announced tomorrow.

In addition to the iPhone X, Apple is widely rumored to unveil the less expensive iPhone 8 and iPhone 8 Plus, a new Apple TV with 4K video playback, and Apple Watch Series 3 models, including some with LTE connectivity.

MacRumors.com will provide full coverage of the keynote, which begins tomorrow at 10:00 a.m. Pacific Time.


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Tim Cook Says Apple Products ‘Change the World’ and Aren’t Priced Just ‘For the Rich’

Apple has ranked third on Fortune's annual list of companies that "change the world" based on the social impact of their core businesses, and CEO Tim Cook sat down for a related interview with executive editor Adam Lashinsky.


Cook agreed that Apple has changed the world, primarily through its products, which simply enable people to accomplish more.
I think the No. 1 way Apple changes the world is through our products. We make products for people that are tools to enable them to do things that they couldn’t otherwise do—to enable them to create or learn or teach or play. Or do something really wonderful.
He added that Apple has also changed the world through environmentalism, education, and advocacy for human rights, privacy, and philanthropy.

When asked why Apple doesn't run a charitable foundation, Cook said having a "separate thing" with a separate board of directors "wouldn't be Apple."
My view, we do a lot more good with a 120,000 people behind it than we would putting 12 people over in a corner to make decisions. I’m not criticizing people that do that. I think maybe they found a way and maybe it’s great. But it wouldn’t be Apple.
Cook mentioned Apple's free Swift Playgrounds curriculum as an example of how its products enable people to learn and create.
… And the whole concept of Swift is you make a coding language that has the ease of use of our products. And so everybody can learn it. Yet, it's powerful enough to write the most complex apps that you'd ever want to dream up. And then we thought, well, what else can we do, and so we came out with Swift Playgrounds, a curriculum for say K4, K5, sort of in that age range. And that began to take off. And so then we took a step back and we made a bigger program for all of K–12 called “Everyone Can Code."
Those people who learn to code may eventually become developers. Cook reiterated that the App Store economy supports millions of jobs.

Cook later disagreed with Lashinsky's opinion that Apple's business strategy is to "make premium-priced, high-margin, high-end products."
Well it's not high margin. I wouldn't use that word. There's a lot of companies that have much higher margins. We price for the value of our products. And we try to make the very best products. And that means we don't make commodity kind of products. And we don't disparage people that do; it's a fine business model. But it's not the business that we're in.

But if you look across our product lines, you can buy an iPad today for under $300. You can buy an iPhone, depending upon which one you select, for in that same kind of ballpark. And so these are not for the rich. We obviously wouldn't have over a billion products that are in our active installed base if we were making them for the rich because that's a sizable number no matter who's looking at the numbers.
Cook also hinted that Apple has "much more" to accomplish in the health-related area, and hinted at future products or services to come.
There's much more in the health area. There's a lot of stuff that I can't tell you about that we’re working on, some of which it's clear there's a commercial business there. And some of it it's clear there’s not. And some of it it's not clear. I do think it's a big area for Apple's future.
Full Interview: Tim Cook on How Apple Champions the Environment, Education, and Health Care via Fortune

Tag: Tim Cook

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Apple’s September 2017 Media Event: Spoiler-Free Video Stream

Apple's "Let's meet at our place" media event will be kicking off at 10:00 AM Pacific tomorrow, and as is tradition some MacRumors readers who can't follow the event live are interested in avoiding all of the announcements and waiting until Apple posts the recorded video of the event so as to experience it without already knowing the outcome.


For those individuals, we've posted this news story, which will be updated with a direct link to the presentation once it becomes available from Apple. No other news stories or announcements will be displayed alongside this story.

Apple has become quicker about making event videos available for replay over the past several years, and videos are now frequently available within an hour of an event's conclusion.

Users waiting for the video to be posted are welcome to gather in the thread associated with this news story, and we ask that those who follow the events refrain from making any posts in the thread about Apple's announcements.


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Ming-Chi Kuo: iPhone X Production Currently Just <10K Units Per Day, Blush Gold Color May Launch Later

KGI Securities analyst Ming-Chi Kuo issued a research note to investors today in which he said Apple's current iPhone X production totals less than just 10,000 units per day. For this reason, Kuo anticipates the iPhone X will remain in "severe short supply for a while" following its expected launch later this month.


Kuo also anticipates that the so-called "Blush Gold" colored iPhone X will encounter some production problems and will initially be available only in "extremely low volume." He said there is even a chance that the gold version will go on sale at a later date than the other colorways, which are rumored to be silver and black.

Here's the excerpt from Kuo's research note obtained by MacRumors:
Due to component supply constraints, we estimate current production of the OLED iPhone at less than 10k units per day, which means the model will remain in severe short supply for a while. Furthermore, we estimate that the gold version of the OLED iPhone will encounter some production problems and will initially be available only in extremely low volume. There is even a chance that the gold version will go on sale at a later date than the other versions. However, we believe these shipment delays will have a limited impact on the shares of Apple and its supply chain members.
Apple is expected to unveil the iPhone X, a new Apple TV with 4K video, and Apple Watch Series 3 models with LTE at its first-ever event at Steve Jobs Theater tomorrow. Join us at 10:00 a.m. Pacific Time for complete coverage.

Related Roundup: iPhone X
Tags: KGI Securities, Ming-Chi Kuo

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32-Bit Apps Represented Less Than 1% of Apple’s App Store Revenue Last Quarter

Apple began permitting developers to submit 64-bit applications to the iOS App Store back in 2013, allowing for improved app performance and reliability on 64-bit iOS devices. Then in June of 2015, Apple began enforcing that all apps and app updates released on the App Store must use the 64-bit architecture, meaning apps that are still 32-bit have not been updated in well over two years. With the upcoming launch of iOS 11, 32-bit apps won’t be supported at all moving forward.

Trying to open a 32-bit app on iOS 11 will present users with this message


Recently, SensorTower decided to take a look at the remaining 32-bit apps on the App Store, which amounts to more than 180,000 worldwide. Looking at the last quarter, revenue from 32-bit apps amounted to “less than 1 percent” of Apple’s total portion of App Store revenue. The older apps made approximately $37.5 million worldwide in the last quarter, and Apple’s cut from that was about $11.3 million — or “a mere 0.41 percent of its total revenue” from in-app purchases and paid apps on the App Store.

While unsurprising, it’s interesting to see the last few apps from the old era of the App Store clinging to life ahead of iOS 11. SensorTower pointed out that the two remaining highest-grossing 32-bit-only apps are “The Amazing Spider-Man” by Gameloft and “Trigger Fist” by Lake Effect, which in August made $45,000 and $36,000 worldwide, respectively. Without updates, these games and any like them will be defunct on any iPhone, iPad, or iPod touch running iOS 11, but Apple won’t be losing much profit from the apps’ incompatibility with the new software.

As the chart above illustrates, the share of revenue generated by the more than 180,000 remaining 32-bit apps on the App Store worldwide has been steadily decreasing since Apple required all new app updates to be 64-bit in June of 2015. In the third quarter of that year, we estimate that they represented about 1.13 percent of worldwide gross App Store revenue, or approximately $53.5 million. By 3Q16, that amount declined to about $43.6 million, or approximately 0.61 percent of all revenue.

Anyone on iOS 10 can check to see if they have 32-bit apps on their device by navigating to the Settings app > General > About > Applications > “App Compatibility.” Here users will be able to see a list of any outdated apps that won’t be supported on iOS 11. All iOS devices with a 64-bit chip will support iOS 11, including the iPhone 5s and newer, the fifth-generation iPad, the iPad Air, the iPad Air 2, all iPad Pro models, the iPad mini 2 and later, and the 6th generation iPod touch.

Tag: App Store

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Xiaomi Takes Aim at Apple With New MacBook Pro and iPhone X Rivals

Chinese company Xiaomi today held an event in Beijing, where it unveiled new products that will rival the MacBook Pro and iPhone X.

First up was the new Mi Notebook Pro, with a fully metal enclosure that looks virtually identical to Apple's latest MacBook Pro in Space Gray.


Mi Notebook Pro is equipped with a 15.6-inch display with narrow bezels, a full-sized backlit keyboard, custom Harman Infinity speakers with Dolby Atmos sound, and seven ports: USB-C, data-only USB-C, dual USB 3.0, full-sized HDMI, a 3-in-1 SD card slot, and a 3.5mm headphone jack.

The notebook is equipped with up to Intel's new eighth-generation Core i7 quad-core processor, up to 16GB of DDR4 RAM, a dedicated NVIDIA GeForce MX150 graphics card, and 256GB of SSD storage. It will run Windows 10 Home Edition out of the box, with support for Windows Hello fingerprint authentication.

Mi Notebook Pro pricing ranges from about $850 to $1,075 based on current exchange rates, which is under half the price of the latest 15-inch MacBook Pro, but The Verge found it only has a 1080p display.

Next up was the Mi Mix 2 smartphone, which has a nearly edge to edge 5.99-inch display on the front of the device, beyond a small bottom bezel or "chin" that is 12 percent slimmer than the original Mi Mix.


Mi Mix 2 is equipped with a 64-bit Snapdragon 835 processor, 6GB of RAM, up to 256GB of storage, a 12-megapixel rear-facing camera with four-axis optical image stabilization, and a rear fingerprint scanner. An earpiece speaker is hidden along the top edge, while the front-facing camera is housed in the bottom bezel.

Mi Mix 2 will likely ship with Xiaomi's MIUI operating system, based on Android. Pricing starts at about $500 at current exchange rates.

Like other Xiaomi products, the Mi Notebook Pro and Mi Mix 2 will be available soon in China, followed by other global markets. The devices will likely be available through resellers only in the United States.

Other announcements included a special ceramic edition of the Mi Mix 2 and a new Mi Note 3 phablet with dual cameras.

Xiaomi's event took place just one day before Apple's first-ever event at the brand new Steve Jobs Theater at its new Apple Park headquarters.

Tag: Xiaomi

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