Beats 1’s Zane Lowe to Keynote Music Business Conference in Nashville as Apple Music Crosses 50M Paying Subscribers

The Music Business Association today announced that Beats 1 anchor Zane Lowe will be the keynote speaker at its 2019 conference on May 5 at 5 p.m. local time. The event will take place at the JW Marriott in Nashville.


In addition to his Beats 1 role, Lowe is the Global Head of Artist Relations for Apple Music. The Grammy-nominated producer and DJ has been part of Apple Music since its inception in June 2015, building upon an established career in music broadcasting at MTV, XFM, and BBC Radio 1 in the United Kingdom.

The conference will also feature a series of digital music workshops hosted by Apple Music, Amazon, Pandora, Spotify, SoundCloud, and YouTube and interviews with other music industry executives. Registration is open now.

In related news, Apple during its earnings call yesterday revealed that Apple Music now has over 50 million paying subscribers. This was the first update on that front since May 2018, when Apple Music had 50 million paying and trial subscribers combined. Spotify had 87 million paying subscribers as of September 2018.


This article, "Beats 1's Zane Lowe to Keynote Music Business Conference in Nashville as Apple Music Crosses 50M Paying Subscribers" first appeared on MacRumors.com

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Beats 1’s Zane Lowe Says Streaming Music Goes Beyond Apple: ‘There is No League With One Team’

In a new interview today with The Los Angeles Times, Beats 1 host Zane Lowe discussed a few topics related to Apple Music's daily streaming radio show, including the company's rivals. Without directly referencing Spotify, Lowe explained the need for competition among streaming music platforms.

“This is a controversial statement: I don't ever want us to be the only streaming service on the block,” Lowe says. “There is no league with one team. Sometimes you win, sometimes you don't. But you're still in the game. Not to sound too holistic but I'm glad I'm in the game.”
Still, when Spotify was brought up during the interview -- comparing Apple Music's 40 million paid subscribers to Spotify's 83 million paid subscribers -- Lowe said he doesn't look to Spotify when thinking about Beats 1. "We're the only voice in streaming," he mentioned, referring to the streaming radio show. "That's not cockiness. It's fact."

Beats 1 is a 24/7 streaming radio channel comprised of a collection of radio shows hosted by different DJs throughout the day, including Julie Adenuga, Ebro Darden, and Lowe. Guest and celebrity hosts also include Elton John, Charli XCX, Pharrell, and St. Vincent. Shows range from artist interviews, listing current popular tracks on Apple Music, and more.

In response to Beats 1's success on Apple Music, Spotify and YouTube are now believed to be looking into beefing up their radio-style programming as well.
Other services, however, are starting to mirror the Beats 1 mode of radio-style programming. In June, Spotify announced the hiring of Dawn Ostroff as its new chief content officer. Formerly of Conde Nast Entertainment and the CW network, she’ll oversee production of shows, radio stations, podcasts and episodic programming. YouTube Music’s Lyor Cohen has also indicated a desire to move into Beats 1-style programming.
Despite the apparent influence of Beats 1 in the market, The Los Angeles Times questioned Lowe directly regarding specific listener counts for the service's shows. Lowe dodged answering and stated that Beats 1 streams in "more than 100 countries," and doubled down on the service's ability to sell listeners new artists and ultimately convert them into paid Apple Music subscribers (anyone can listen to Beats 1 in the Apple Music app, but paid Apple Music subscribers get access to on-demand stations and shows).
Last year, head of content Larry Jackson said, “Beats 1 is the biggest radio station in the world.” Is it? Lowe sidesteps because to him the question is premature. He recalls advice given to him by Jimmy Iovine[...]

“Jimmy said to me at the beginning: be the thing that moves the needle.” For Lowe, that meant getting cozy with artists. Before when Lowe encouraged fans to buy artists' records, whether or not they did wouldn't affect his livelihood. “This directly affects my business. By that very nature we are in business together.”
In regards to Jimmy Iovine, the former Apple Music head this month transitioned to a "consulting role" for the company's streaming music service. According to people familiar with the matter, this means that Iovine has stepped back from daily involvement with Apple Music so that he can spend more time with his family, while also support Apple Music and Apple senior vice president Eddy Cue "as needed." The transition from Beats' "edgy culture" to Apple's focus on "appealing to the masses" reportedly proved to be a challenge for Iovine.

Beats 1 launched alongside Apple Music on June 30, 2015, kicking off with a day full of tracks that preceded an interview Lowe hosted with Eminem, the debut of St. Vincent's "Mixtape Delivery Service", and more. A few months after launch, Beats 1 eventually began saving replays of recent shows so subscribers could revisit an episode they missed at any time.

During the two-year anniversary of Beats 1 in 2017, Lowe said that he's "never been more excited about where Beats 1 is at this moment, and this is just the beginning."


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Beats 1 Charity Auction Offers Behind the Scenes Studio Tour With Zane Lowe

Apple's Beats 1 Radio division is teaming up with auction site Charitybuzz to raise money for MusiCares through an auction that offers a behind-the-scenes tour of the Beats 1 studio in Los Angeles with Beats 1 DJ Zane Lowe.

Described as a one-day internship, the auction provides one winner with a full day at Beats 1, as well as access to a few members of the Beats 1 team. In addition to spending time in studio with Zane Lowe, the auction winner will also get to attend a mentoring lunch with Beats 1 Global Operations Manager and LA Chapter Grammy Governer Julie Pilat.


Several other benefits are included as well, like a free pair of Studio3 headphones and the chance to play a song on the Beats 1 radio. A full list of benefits:
- One (1) day at Apple Music's live station, Beats 1, which broadcasts to over 100 countries

- Time in studio with Zane Lowe during his flagship show, which broadcasts Mondays to Thursdays from 9-11am LA time.

- Music Business Mentoring lunch with Beats 1's Global Operations Manager & LA Chapter GRAMMY(R) Governor Julie Pilat.

- Attend a Music Meeting and discuss the Beats 1 List with the head of Beats 1's Music Team. You'll get to discover the most exciting new music in the world.

- Choose a song and play it, live on the radio, during Beats 1 Request.

- Hear your voice on Beats 1! Record a voiceover demo with their Production team.

- Go home and listen to Beats 1 with a pair of Beats Studio3 Headphones (colors may vary).
The person who wins the auction must visit Beats 1 in LA before December 20, 2018. The auction is valid for one person and the winning bidder must personally utilize the award. Transportation and accommodations are not included in the purchase price.


Proceeds from the auction, which has an estimated value of $5,000, will go to MusiCares, a foundation run by the National Academy of Recording Arts and Sciences. MusiCares provides resources for musicians in times of need, helping them out in financial, medical, and personal emergencies.

Apple has worked with Charitybuzz many times in the past, auctioning off lunches with iTunes chief Eddy Cue and Apple CEO Tim Cook to raise money for charities that include the RFK Center, Autism Movement Therapy, and the National Association of Basketball Coaches Foundation.


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