In honor of World AIDS Day, which takes place on December 1, Apple has started turning the Apple Store logos at many of its retail locations around the world red.
Apple CEO Tim Cook shared some photos of the red logos on Twitter this afternoon.
Apple marketing chief Greg Joswiak earlier this week said that Apple plans to turn the logos at 125 stores red, with another 400 stores set to feature red decals over their Apple logos. The red coloring is meant to raise awareness for the global fight against AIDS.
Apple plans to promote World AIDS Day in its retail locations over the course of the next week. From Saturday, December 1 to Friday, December 7, $1 of every Apple Pay purchase made at an Apple Store, through the Apple Store app, or on the Apple website will be donated to (RED), the charity Apple has worked with for years.
(RED) focuses on putting an end to AIDS in Africa through money given to The Global Fund. Yesterday, Apple said
it has raised $200 million for (RED) through the exclusive (PRODUCT)RED merchandise that it sells.
When Apple customers purchase a (PRODUCT)RED device or accessory, a portion of the proceeds is donated to (RED).Discuss this article
in our forums
Apple today announced
that more than 400 of its retail stores around the world will turn their logos red over the next week in support of World AIDS Day.
For every purchase made with Apple Pay at an Apple retail store, on Apple.com, or through the Apple Store app, Apple will also make a $1 donation to the Global Fund to Fight AIDS, Tuberculosis, and Malaria.
"Connecting through our products and services helps make it easy for our customers to join us in the effort to create the first AIDS-free generation," said Lisa Jackson, Apple's vice president of Environment, Policy and Social Initiatives. "By working with (RED) to stop the transmission of HIV from moms to their unborn babies, we're already seeing a significant impact in areas where help is needed most. We're committed to continuing the fight and empowering future generations through these vital efforts."
Additionally, on Worlds AID Day tomorrow, the App Store will feature stories dedicated to the cause, including a behind-the-scenes look at how developers are supporting the (RED) initiative, which seeks to raise awareness and funds to help eliminate HIV/AIDS in eight African countries.
"Apple's commitment to the AIDS fight is unparalleled. It's not just the staggering $160 million raised for the Global Fund that has impacted many millions of lives, it's their ability to bring heat, awareness, energy and eyeballs to keep this issue front and center," said Deb Dugan, CEO, (RED). "Their unwavering support cannot be underestimated, and we thank every Apple employee for helping (RED) reach the milestone of half a billion dollars delivered to help end this disease."
Apple said it raised a record $30 million this year for the Global Fund, equating to 144 million days of medication that prevents the transmission of HIV from mothers to their unborn babies. (RED) has now raised over $500 million overall towards the fight against HIV/AIDS since its creation in 2006.
Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.Discuss this article
in our forums