Vimeo for macOS Gains Automatic Video Uploading From Mac Desktop

Vimeo today updated its macOS app with automatic uploading, giving its users a way to quickly and securely back up and bulk upload video files directly to Vimeo.

To do this, Vimeo users on Mac can create a synced folder on the Mac desktop and drop files into the folder, which automatically uploads them to Vimeo. The company says that if the Mac ever disconnects from Wi-Fi, the upload will pick up where it left off once connection is restored.
Automatic uploading cuts a ton of unnecessary steps out of your process. No more opening up Vimeo in your browser and dragging your files in one by one. No more sitting next to the computer and watching as the status bar creeps forward. No more losing track of which videos have been added. With automatic uploading, you can drop files in a synced folder and get on with your life.
Vimeo first launched an app for macOS one year ago this week, aimed at creators who use Apple's Final Cut Pro video editing software. The macOS app allows creators to export ProRes videos, adjust privacy settings and descriptions of videos, access video links and embed codes, and receive notifications about video activity.


The Vimeo app for macOS is available to download on the Mac App Store for free [Direct Link].

Tag: Vimeo

This article, "Vimeo for macOS Gains Automatic Video Uploading From Mac Desktop" first appeared on MacRumors.com

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Vimeo Pivoting From Video Hosting to Selling Software Tools, Referencing ‘Saturated’ Video Viewing Market

Video platform Vimeo will pivot its business away from being a place for users to browse for and watch videos, to focus on selling software tools to content creators. Vimeo CEO Anjali Sud confirmed the move to Axios today, explaining that the company saw "so much organic growth" from software tools it already sells that the pivot "became a no-brainer."

Currently, Vimeo calls itself "the high quality home for video hosting and watching," with many videos like short films, documentaries, and more residing on the service. Vimeo found a niche for smaller content creators to host their videos on its site, since they could sell their content to interested viewers and take 90 percent of the revenue each video earned after fees.


Now, as more tech companies enter the already "saturated" video viewing market, and are willing to invest billions in original content, Vimeo decided to simply refrain from competing.
The pivot allows Vimeo to go after a less competitive social “SaaS” (software as a service) market that focuses on stock images and video, as opposed to the saturated video viewing market, which is dominated by massive tech companies investing billions in original content to win eyeballs.

“Today 100% of our business model is software as a service, like a Dropbox or a Slack … We just saw so much organic growth from the software tools side among the creators that it became a no-brainer that this is what we should focus on.”
Although Apple is not directly mentioned, the company has set aside a "$1 billion war chest" in planning its upcoming streaming television service. Ahead of the 2019 launch, Apple has hired executives from Sony Pictures and Amazon Studios, prepared a lineup of over a dozen original shows, and is said to be "completely all in" on original content, according to iTunes chief Eddy Cue.

Vimeo does have a small collection of original series, but its Vimeo Originals platform never took off in comparison to rival video services. Ahead of the pivot, over the past year Vimeo has been "trying to pull back" from being a video viewing platform by "no longer investing in original content." Instead, Vimeo will now present itself as an "agnostic and independent home" full of tools and services that let creators edit their work, to then be shared on other platforms like YouTube or Facebook Watch.
“Most large video-viewing destinations, like YouTube and Facebook, are ad supported, and are focused on keeping content and eyeballs on their platform. But if you’re a creator, you need an agnostic and independent home to create and distribute your work and there really are no other creator platforms that do that at scale.”
These tools will be called "Vimeo Stock," allowing creators to optimize and upload content across numerous social media platforms. Creators will be able to gain access to additional features, including advanced analytics and privacy settings, at an additional cost. For all of this, Vimeo says it will offer creators a "higher revenue share" than its competitors, as much as 60-70 percent of revenue generated from their content.

As part of its quiet year-long move away from focusing on video watching, Vimeo in April launched a dedicated macOS app aimed at Final Cut Pro users. The app gives these users "more control over file formats and video codecs," and integrates Vimeo with Final Cut Pro to export ProRes videos, manage uploads, share videos for team reviews, and more features that are exclusively focused on content creation and editing.

For Apple devices, Vimeo is available on iPhone, iPad, and Apple TV, but the company did not give any word regarding how these apps will change following the pivot.

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Vimeo Launches macOS App Aimed at Final Cut Pro Users

Vimeo today announced a new "Vimeo for macOS" app that brings some of the service's core functionalities to Mac computers, particularly aimed at creators using Apple's Final Cut Pro video editing software. While users could already upload to Vimeo from Final Cut Pro, the company noted that its new Mac app gives Final Cut Pro users "more control over file formats and video codecs."


Specifically, Vimeo will integrate with Final Cut Pro to export ProRes videos, manage uploads, share videos for team reviews or to post on the platform. Vimeo said users will also be able to upload multiple files at once, track upload progress in the Mac status bar, and more.

The company hopes that the Mac app will streamline creators' workflows by simplifying the export and upload process.
- Export as ProRes and other advanced codecs from Final Cut Pro
- Upload directly to your Vimeo account
- Adjust the title, description, and privacy settings for your videos
- Get instant access to video links, video review pages, and embed codes
- Receive notifications about important video activity

And you can enjoy it all without going into your internet browser. Meaning you get the features you need most, right when and where you need them.
Once the new Vimeo app is installed users can connect to Final Cut Pro by restarting Apple's app and looking for Vimeo in their share destinations. The company also mentioned that it plans to provide ongoing updates to the Mac app, and is open to feedback from the creator community.

Final Cut Pro updated yesterday with version 10.4.1, introducing the new ProRes RAW format. Apple said that this format combines the visual and workflow benefits of RAW video with the performance of ProRes, a lossy video compression format developed by the company for post-production. The update also added advanced closed captioning tools and enhanced export tools.


Vimeo for macOS launches a few months after the company announced support for high dynamic range videos on its apps for iPhone X, 2017 iPad Pro, and Apple TV 4K. Vimeo's HDR videos support the High Efficiency Video Coding (HEVC) format to keep file sizes at manageable levels, letting HDR video makers upload to Vimeo "in the highest color accuracy possible."

Those interested can download Vimeo for macOS for free from the Mac App Store [Direct Link].


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Vimeo Announces Support for HDR Video Playback on iPhone X, 2017 iPad Pro, and Apple TV 4K

Vimeo today announced that support for high dynamic range (HDR) videos has officially arrived across the company's entire suite of apps for the iPhone X, 2017 iPad Pro models, and Apple TV 4K. Vimeo said this means it's "the only video-hosting platform available in HDR" on Apple's platforms right now. This might be a reference to YouTube, which has been notably absent from including 4K video on its Apple TV app due to each company supporting different HDR codecs.

For Vimeo, the company said that it's enabling HDR with 10-bit graphics and a BT.2020 wide color gamut by leveraging the next-generation High Efficiency Video Coding (HEVC) standard to keep file sizes at manageable levels. This will allow video makers and editors who shoot in HDR the ability to upload to Vimeo "in the highest color accuracy possible."

We now support 10-bit video, which means the image quality is strikingly clear and cleaner than ever before. The precision and nuance of 10-bit allows us to upgrade from 16 million colors to 1 billion colors.

With BT.2020 (or Rec.2020) support and wider color gamuts (WCG), your image will now represent over 75% of the color that the human eye can see. That’s a big change: most modern color gamuts in videos are limited to a 35% color range. But with BT.2020, we can truly depict your deepest reds, brightest greens, and darkest blacks like never before.
The new support also unlocks resolutions in up to 8K, according to Vimeo, which viewers can watch on devices that support output of these resolution levels (4K, 5K, 6K, and 8K), or download them for file sharing later. Because Vimeo is also a video marketplace where creators can sell videos, the company noted that 8K Ultra HD support isn't just about streaming video (since 8K displays are still nascent in the market), but also for selling, distributing, and submitting videos to festivals "in the best quality possible."

Viewers will be able to know when a video is available in HDR with an included "HDR" badge on the video page and player, which Vimeo automatically detects and displays. Like all HDR and high-resolution content, viewers will need a screen that supports HDR 10 and HEVC, so anyone with an iPhone X, a model of the latest iPad Pro from 2017, and Apple TV 4K will be able to watch this content on their devices.

La La La from Rus Khasanov on Vimeo.


Vimeo content in HDR will also include a separate standard definition version of the video, for users who don't have access to HDR-capable devices. Any device will be able to download HDR HEVC files so they can share and transfer the videos to other platforms, as well.

For more information on Vimeo's HDR support, check out the company's blog post here. Vimeo is available for free on the iOS App Store [Direct Link] and tvOS App Store.

Related Roundups: iPad Pro, Apple TV, iPhone X
Tags: Vimeo, HDR

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