Apple CEO Tim Cook ‘Proud’ to Build New Mac Pro in Texas

Apple CEO Tim Cook and President Donald Trump this afternoon visited the Texas facility where Apple plans to manufacture some new Mac Pro models, and during the visit, Cook spoke with ABC News about the factory and Apple's new campus opening up in Austin, Texas.

Cook said he's "proud" to build the new ‌Mac Pro‌ in the United States. Apple plans to assemble the new ‌Mac Pro‌ at its Austin facility, with the machines put together in Texas to be shipped "across the Americas." Apple also assembled the 2013 ‌Mac Pro‌ in Texas at the same facility.


"We are really proud to make the ‌Mac Pro‌ here," said Cook. "This computer is our most powerful computer we've ever made, by far."

When asked why the iPhone is still made in China, Cook said that he believes the "iPhone is made everywhere." Cook also confirmed that while the ‌Mac Pro‌ is being assembled in Texas, there are no plans to begin assembling iPhone models in the United States.
"If you look at the glass of the iPhone, which everybody touches all day long, that glass is made in Kentucky. If you were to take apart the iPhone you would see many of the silicone components that are made in the United States as well," he added. "The iPhone is the product of a global supply chain."
Cook declined to comment on how the next China tariffs could impact the iPhone, restating his hopes that the U.S. and China will come to an agreement.
"I'm so convinced that it's in the best interest of the U.S. and best interest of China, and so if you have two parties where there's a common best interest there has got to be some kind of path forward here. And I think that will happen."
Cook said that he has no concerns over Apple's relationship with China, though he prays for "everyone's safety" in Hong Kong," and more broadly for dialogue. "I think that good people coming together can decide ways forward," Cook said.

Apple has been facing criticism for pulling the HKLive app from the App Store, which was used by protestors in Hong Kong to share information on police movements. Cook said that despite the criticism, Apple acts the same in China as it does in the United States and Europe.

China, said Cook, has never asked Apple to unlock an iPhone, but the United States has. "And we stood up against that, and said we can't do it," Cook said. "Our privacy commitment is a worldwide one."

Of his efforts to communicate directly with President Donald Trump, Cook said that he doesn't believe in "having people talk on [his] behalf." Cook also said that he's focused on "policies and not politics" and has "full faith" in the American system.

Cook wrapped up the interview with some thoughts on Apple's future investments. "I don't have my eye on anything big," he said. "I have my eye on a lot of interesting small things."

Cook's full ABC News interview can be read over on the ABC News website.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.


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Apple CEO Tim Cook: ‘Think Different’ Still Embedded at Apple ‘Very Deeply’

Apple CEO Tim Cook this afternoon attended the Salesforce Dreamforce 2019 event, where he sat down with Salesforce CEO Marc Benioff to discuss how Apple and Salesforce "ignite productivity" on mobile devices.

During the talk, Cook did share some of the ways that Apple and Salesforce work together, but he also covered many of his favorite talking points on Apple's values, environmental efforts, privacy focus, and his memories of Steve Jobs.


On innovation, Cook said that many people confuse with innovation change, and Apple's focus on innovation is its secret.
So many people confuse innovation with change and they become convinced that innovation is just change, but we [Benioff and Cook] and our companies recognize that innovation is about making things better, not just changing them. That requires a depth of thought beyond change. That's Apple's secret.
Cook said that Apple's goal is to make the best products and enrich people's lives. "If we can't do both of those, we pass and go to the next thing," said Cook, explaining that Apple works on just a few things, but tries to do those well.
We've never set the objective to be first, we've always set an objective to be the best. We never set out to make the most, but to be the best. Make the best. That north star has helped guide us through the temptations of going for market share and other kinds of things. We just want to make the best products.
Cook then asked who in the audience owns an iPhone, and made a joke: "If you own an Android," he said, "We recycle those at the Apple Store."

The discussion turned to Steve Jobs, as Jobs unveiled multiple products at the venue where the Dreamforce event is taking place. "I can feel him and his presence whenever I come here," said Cook. "A lot of memories here."
When people think of Steve, they think about products. But I really think of the simple things that he did. Every day, he left the office before I did, but he would always stop by my office before he left and exchange notes on the day. It's the simple things like that - the friendship - that I hold. I remember him more than once rehearsing on the stage and sort of going way off script in a way that only he could do and making people laugh along the way.
Cook went on to discuss Apple's values, emphasizing the company's privacy efforts, DACA advocacy, use of 100 percent renewable energy, efforts to get its suppliers to also use renewable energy, and an "audacious goal" of using only recyclable materials. "We stretch ourselves well beyond what we're currently able do to and we want to leave the world better than we found it," said Cook. "That's very important to us.
The thing that we needed to do at Apple was keep innovating while staying true to our values. It's not simply enough to just innovate, we have to stay true to our values. We care deeply enough that we embed privacy in all of our products. [...]

We've doubled down on this many, many times. We've looked in the mirror hard because we want to be a steward of the earth. We didn't want to do the things you're legally required to do, we wanted to go way beyond that.
Cook said that Apple wants to be the "ripple in the pond" when it comes to taking on goals like improving the environment and advocating for equality and human rights. "We don't want to market, we want to do," he said. "We want to make a difference." He went on to say that Apple doesn't want other companies to copy Apple products, but Apple does want people to "copy us this way."

He also explained that the well-known "Think Different" slogan is still a major part of Apple's culture.
Think different is still embedded in Apple very deeply. We don't want to play the game as it's been designed for decades or centuries, we want to play a new game. People are so smart you can generally believe that you can do things in the same manner and you're not going to get a better result than people have gotten for decades - you have to come up with a new way of thinking.
Cook also unveiled his own personal purpose and what he believes people should strive for.
At some point, you recognize the reason we are all here is to help somebody else. That is the sole reason we are here. Once you get that in your head, as it turns out, life gets so much simpler. So much simpler. And that's how I view it.

Using that as a north star, you can make a lot of decisions that can be very complex, and you can make them pretty simple. That you're here in the service of other people. That it's not about you. I very much deeply believe that.
Cook's full discussion with Mark Benioff is available on the Salesforce website with additional insight into Apple's work with Salesforce, its values, and more.


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Apple CEO Tim Cook to Speak at Salesforce Conference Tomorrow

Apple CEO Tim Cook will join Salesforce co-CEO Marc Benioff for a fireside chat at the Dreamforce 2019 conference on Tuesday at approximately 1:30 p.m. Pacific Time at the Yerba Buena Theater. A live stream will be available.


Apple and Salesforce formed a strategic partnership in 2018. Salesforce has since redesigned its customer relationship management app with support for the latest features on iPhone and iPad, including Siri Shortcuts and Face ID. The new Salesforce app is available in the App Store.

Salesforce has also announced a Trailhead GO learning app with more than 700 modules covering business and tech skills. Trailhead GO is available on the App Store for iPhone and iPad. Additional features, including support for Dark Mode and Sign in with Apple, are expected to be available later this year.


Last, the two companies have announced a new Salesforce mobile SDK, optimized for Swift and iOS 13. The new SDK, coming later this year, will help developers to build and deploy native Salesforce apps for iPhone and iPad.


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Apple CEO Tim Cook and U.S. President Donald Trump to Tour Apple Operations in Texas

Apple CEO Tim Cook and United States President Donald Trump will soon tour facilities in Texas where Apple products are made, reports Reuters.

The goal of the trip is to showcase companies that "keep jobs in America." Both Apple and the White House declined to comment on the upcoming tour.


The planned journey comes as Apple is seeking tariff waivers on imports from China that include iPhone components, Apple Watch, AirPods, HomePod, and more.

Apple in September said that its newest Mac Pro will be manufactured in Texas at the same Austin facility where the existing ‌Mac Pro‌ has been made since 2013.

According to Apple, the new ‌Mac Pro‌ includes components designed, developed, and manufactured by more than a dozen American companies. Suppliers span states that include Arizona, Maine, New Mexico, New York, Oregon, Pennsylvania, Texas, and Vermont.

Apple has pledged to invest $350 billion in the United States economy by 2023, and last year, spent more than $60 billion with 9,000 domestic suppliers across the country.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.


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Apple Honors Veterans Day With Website Banner, Activity Challenge on Apple Watch, and More

Today is Veterans Day in the United States and, as usual, Apple CEO Tim Cook has thanked veterans around the world for their service.


Apple is also showing its support for Veterans Day with a short message on its website: "Here's to the brave ones. We're proud to honor America's veterans and service members this Veterans Day and every day."


As noted by Kyle Seth Gray, Apple Watch users can earn a special Veterans Day badge in the Activity app today by completing any workout for 11 minutes or longer. The annual Activity Challenge, limited to the United States, also awards users with a Veterans Day sticker for use in the Messages app.


Last, Apple has highlighted how iPhone app Healium AR is helping veterans manage anxiety. The augmented reality app was created by former TV journalist Sarah Hill, who is profiled in the Apple Newsroom story.

November 11 also marks similar Remembrance Day or Armistice Day commemorations in many other countries.


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Tim Cook Says One-Third or More of Apple Store Visitors Now Using Trade-In Program

Prior to delivering the keynote address at the Ceres sustainability gala in New York City this week, Apple CEO Tim Cook spoke briefly with GQ about the company's environmental efforts, iPhone trade-ins, and more.


Apple has heavily promoted its iPhone trade-in program at its retail stores and on its website over the last year, and Cook said the increased emphasis has been effective, noting that a third or more of customers that visit its retail stores end up trading in an older device for a newer one.

"This year we've really moved the dial on getting the consumer to think about trade-in," he said. "We were up to a third or more of the people that come into our stores that are trading in, and this number is trending up."

Apple's estimated trade-in values currently range from up to $100 for the iPhone 6s to up to $600 for the iPhone XS Max in the United States, with values varying in other countries. The credit can be applied towards your next Apple Store purchase or paid out in the form of an Apple Store gift card.

When asked whether Apple had a plan to encourage more third-party accessory makers to be more sustainable, Cook suggested that Apple is considering introducing some kind of sticker or label that indicates a particular product meets certain environmental standards, be it an iPhone case or a charging cable.

"[…] That is something we're talking about," he said. "I don't want to pre-announce it."

An eco-friendly badge would likely only apply to Apple-certified accessories that license hardware like the Lightning connector through the MFi Program.

Apple received an award from Ceres this week for its sustainability initiatives, including all of its retail stores, offices, data centers, and other facilities being powered by 100 percent renewable energy since 2018. Apple also has a recycling robot named Daisy that is capable of disassembling 200 iPhones per hour.

Apple has a more ambitious, long-term goal to create a fully closed-loop supply chain, in which it would be able to stop mining raw materials and instead build new products entirely with recycled materials. Cook said he is "not worried" about Apple eventually figuring out ways to achieve that feat.

Related Roundup: Apple Stores

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Apple CEO Tim Cook Talks Diversity and Coming Out in New People Interview

Apple CEO Tim Cook recently sat down for an interview with People en Español where he talked about diversity at Apple, his personal life and his decision to publicly announce his sexual orientation.

Back in 2014, Cook wrote a letter for Bloomberg Businessweek where he came out as gay in an effort to bring comfort to anyone who feels alone" and "inspire people to insist on their equality."


Cook says that he does not regret his decision to come out. "I have not regretted it for one minute," he said. "Not at all." Cook went on to explain that he had been receiving notes from kids struggling with their sexual orientation, and he wanted to do something. It took him a year between getting the words right and picking the right time for the announcement.
Obviously I couldn't talk to each one individually that reached out, but you always know if you have people reaching out to you that there's many more that don't, that are just out there wondering whether they have a future or not, wondering whether life gets better... From there I really decided. There's been a lot of people that came before me that made it possible for me to sit here today, and I needed to do something to help those people that were in a younger generation.
Cook said that he didn't experience any fear ahead of the announcement, but he was concerned about the world outside of Apple even with unanimous support from Apple's board. "I mean you look at it... there's still half the states or so where you can be fired for being gay or trans," said Cook.

Apple has a "history of being open and diverse" which made him feel comfortable making the announcement. According to Cook, being gay has given him a "level of empathy" that's "much higher than average."
I'm not saying that I understand the trials and tribulations of every minority group, because I don't. But I do understand for one of the groups. And to the degree that it helps give you a lens on how other people may feel, I think that's a gift in and of itself.
Cook also spoke about diversity and Apple's recent decision to file an amicus brief in support of the Deferred Action for Childhood Arrivals immigration policy. "We know that we create better products by being more diverse," said Cook. "We know the best products are created by the most diverse teams because products are created for everyone."
When I talk to folks that are in the United States in the DACA program, what I see is a level of grit, a level of determination, a level of excitement to be in America to achieve something and to go beyond perhaps where their parents did. I see enormous dedication and [a] very diligent work ethic, which I've always deeply admired. It was the way I was brought up as well. That's what I see, and I think it's a travesty that we're allowing, as a society, this cloud to hang over their heads for any period of time, but even more so for the period of time we have.
Cook's full interview, which has additional details on Apple's environmental efforts and Cook's advice for children who are gay and their parents, can be read over on the People en Español website.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.


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Tim Cook Promotes Sustainability at Ceres Gala in New York City

Tim Cook gave the keynote speech at the Ceres 30th Anniversary Gala in New York City on Monday night. Ceres is a sustainability nonprofit organization, and Cook was invited to share Apple's outlook on the future of sustainable energy.

‌Tim Cook‌ at Ceres (Photo credit: @JamesGould21)

To that end, the Apple CEO used his time at the podium to engage issues of sustainability and renewable energy, while framing climate change as an opportunity.

"We don't see climate change as risk, but opportunity," said Cook. "With our supply chain partners, we see a chance to develop new and valuable competencies, because it is the right thing to do."

We can't face challenges by "shrinking our thinking or pulling up the draw bridge," Cook continued, later tweeting: "Companies have a responsibility to use their innovation and agility to lead on the climate crisis."


Apple has led the way in renewable energy in the corporate world. Apple Park in California is powered by one of the largest onsite corporate solar energy installations, and all of the company's data centers are similarly powered by 100 percent renewable energy, as are its U.S. retail stores, and the large majority of its corporate facilities.

Ceres says that it works with leading investors and companies to "build leadership and drive solutions throughout the economy" as it tackles the world's biggest sustainability challenges, including climate change, water scarcity and pollution.


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Apple CEO Tim Cook Named Board Chairman of Tsinghua University’s School of Economics and Management

Apple CEO Tim Cook is now the chairman of the advisory board of the Tsinghua University School of Economics and Management (SEM), and he recently hosted the 20th annual meeting of the committee.

The news of his appointment was shared in a recap of the 2019 meeting of the board, which is the 20th annual meeting since the committee was established.


Cook has been a member of the Beijing-based university's advisory board since October of 2013. Tsinghua SEM is considered one of the top schools in China, and other advisory board members include General Motors CEO Mary Barra, Dell CEO Michael Dell, JPMorgan Chase CEO Jamie Dimon, Foxconn CEO Terry Gou, Pepsi CEO Ramon Laguarta, Alibaba executive chairman Jack Ma, Facebook CEO Mark Zuckerberg, and more.

Cook took over as chairman from Breyer Capital founder and CEO Jim Breyer, who led the board for the last three years.

In a speech at the meeting, Cook said that he plans to work with board members to "promote the development of the college" over the course of the next three years that he will hold the position.

Cook's promotion to chairman of the board at Tsinghua SEM comes as Apple struggles to navigate tensions between China and Hong Kong. Earlier this month, Apple pulled the HKMap Live app that protestors were using to communicate police movements after China suggested the app was being used to target specific police officers.

Last Friday, U.S. lawmakers condemned Apple's decision and called on the company to reinstate the app, but Apple has not yet responded.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.


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Apple CEO Tim Cook Urges U.S. Senate to Pass the Fairness for High-Skilled Immigrants Act

Apple CEO Tim Cook this week tweeted in support of the Fairness for High-Skilled Immigrants Act, urging the U.S. Senate to move quickly to pass the bipartisan bill, which would eliminate per-country limits on employment-based green cards and increase per-country limits for family-sponsored green cards.


"Immigrants make this country stronger and our economy more dynamic," said Cook. "As a first step toward needed comprehensive reform, I urge the Senate to move quickly to pass the Fairness for High-Skilled Immigrants Act. The contributions of these workers are critical to America's future."

The U.S. House of Representatives passed the High-Skilled Immigrants Act in July, but the Senate has so far blocked the bill.

Apple and Cook frequently back pro-immigration legislation. Earlier this month, for example, Cook lent his name to Apple's amicus brief with the U.S. Supreme Court in support of DACA, the Deferred Action for Childhood Arrivals immigration policy that protects "Dreamers" from deportation.


Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.


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