Apple CEO Tim Cook Promotes New Statue of Liberty Augmented Reality App

Apple CEO Tim Cook this afternoon encouraged his Twitter followers to check out the new Statue of Liberty augmented reality app for iOS, which was conceptualized by Diane von Fürstenberg to celebrate the launch of the Statue of Liberty Museum this Thursday.

According to the Vogue article on the app, it was created by the Statue of Liberty Foundation and Yap Studio. Its creation took more than a year of scanning and photography, and it offers up a time-lapse view from the statue's eyes, a look inside of it, and a time-lapse of how the color changed over time.


The main feature, though, is several 3D models of the Statue of Liberty that can be projected into your own home. There's a full-size model plus close-ups of the torch and the Statue's foot.


The app is designed to help visitors to the museum and those who are viewing from home understand the construction and the detail of the Statue of Liberty, thanks to augmented reality. Apple was one of the donors of the project after Diane von Fürstenberg connected Tim Cook and the Statue of Liberty Foundation.

"I met Tim Cook from Apple, and discovered first of all that he had never been to Liberty Island, so I arranged for him to go," DvF revealed. "Not even knowing what I was talking about, I said, 'Wouldn't it be wonderful to give people an Apple experience when they go on the Island?' I met the people who do apps and we started, not knowing where it would all end up. The foundation created this app that will reach hundreds of millions of people. It will be the biggest opening of a museum ever!"
Apple execs, including Tim Cook, have continually touted the capabilities of augmented reality and its potential to change the world, and the Statue of Liberty app is one example that could inspire other museums and historical sites to take on similar projects.
"Augmented reality really lets you place literal objects and experience into the real world around you," DvF said. "It allows you to learn about the statue and the experience. You can place the Statue of Liberty in a class room or a living room; it's available in the Apple store in 155 countries, and with one billion devices in peoples' hands, our museum experience goes from New York to the globe!"
There's also a new "Raising the Torch" podcast, and von Fürstenberg says that a documentary about the Statue of Liberty will be released later this year. The podcast will feature different historians discussing the Statue's historical context and past.

The Statue of Liberty app can be downloaded from the App Store for free. [Direct Link]


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Apple CEO Tim Cook: ‘I Don’t Think a Four-Year Degree is Necessary to Be Proficient at Coding’

Earlier this week, Apple CEO Tim Cook visited an Apple Store in Orlando, Florida to meet with 16-year-old Liam Rosenfeld, one of 350 scholarship winners who will be attending Apple's annual Worldwide Developers Conference next month.

Apple CEO Tim Cook, left, and WWDC 2019 scholar Liam Rosenfeld via TechCrunch

Echoing comments he shared with the Orlando Sentinel, Cook told TechCrunch's Matthew Panzarino that it is "pretty impressive" what Rosenfeld is accomplishing with code at such a young age, serving as a perfect example of why he believes coding education should begin in the early grades of school.
"I don't think a four year degree is necessary to be proficient at coding" says Cook. "I think that's an old, traditional view. What we found out is that if we can get coding in in the early grades and have a progression of difficulty over the tenure of somebody's high school years, by the time you graduate kids like Liam, as an example of this, they're already writing apps that could be put on the App Store."
Cook made similar comments during an American Workforce Policy Advisory Board meeting at the White House earlier this year.

While in Florida, Cook attended a conference that saw SAP and Apple announce an expanded partnership focused on new enterprise apps taking advantage of technologies like machine learning and augmented reality.

Despite all of the technological advancements in recent years, Cook told Panzarino that many businesses have not "changed a whole lot" and are "still using very old technology." With more solutions like those from SAP and Apple, and tech-savvy employees of the future like Rosenfeld, that could change.
"I think what it is is they haven't embraced mobility. They haven't embraced machine learning. They haven't embraced AR. All of this stuff is a bit foreign in some way. They're still fixing employees to a desk. That's not the modern workplace," Cook says. "People that graduate from high school and get a little experience under their belt can do quite well in this job."
The full interview can be read on TechCrunch with an Extra Crunch subscription or in the Apple News app with an Apple News+ subscription.

WWDC 2019 begins June 3 in San Jose.

Related Roundup: WWDC 2019

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Apple CEO Tim Cook Visits Florida Apple Store and Meets WWDC Scholar

Apple CEO Tim Cook today visited the Mall at Millenia Apple Store in Orlando, Florida, where he met up with 16-year-old Liam Rosenfeld, one of the WWDC scholars who will be attending Apple's Worldwide Developers Conference this June.

Cook was in Florida for an event that saw SAP and Apple announce an expanded partnership focused on new enterprise apps taking advantage of technologies like machine learning and AR. Cook apparently visited the Apple Store after the conference.

According to the Orlando Sentinel, Cook had a short chat with Rosenfeld, who called the meeting "an amazing surprise."


Rosenfeld runs a coding club at his high school, and he's created an app that coverts images into ASCII, plus he has two additional apps in the works. Cook said that the teenager had impressed him.
"He has a quality that I think is on a short list of characteristics that drive success, and that is curiosity," said Cook, after talking with Liam about the creation of the coding club.
Cook went on to say that WWDC scholarships provide Apple with a way to contribute to the growing need for a tech workforce.
"You need public, private, non-governmental organizations working together because this is not a trivial transformation that needs to happen here," he said. "We have an obligation. We are fortunate to have had some success."
Apple offered 350 scholarships to students and STEM organization members for WWDC 2019. Each scholarship includes a free WWDC ticket, free accommodations in San Jose, California, near the McEnery Convention Center, and a free one-year membership to Apple's developer program.

WWDC is set to kick off on June 3 with a keynote where Apple is expected to unveil the next-generation versions of iOS, macOS, watchOS, and tvOS.


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Apple CEO Tim Cook on Privacy: ‘We Very Much Are on Your Side’

At the Berkshire Hathaway shareholder conference this weekend, Apple CEO Tim Cook sat down for an interview with CNBC's Becky Quick, and that interview aired this morning on Squawk Box.

During the discussion, Cook covered topics like Warren Buffett's Apple investments, Apple's company mission, how Apple runs, internal debate topics, privacy, acquisitions, and more.


Cook said that when he heard that Warren Buffett invested in Apple stock, he said he thought to himself "Wow, this is really cool." An investment from "the ultimate long-term investor" is an "honor and a privilege," Cook said. "I mean, wow, it's Warren Buffett is investing the company. And yeah, so, it felt great."

Buffett's decision to invest in Apple meant that he viewed it as a consumer company, not a technology company because Buffett doesn't invest in tech companies he doesn't understand. Cook says that while Apple is in the tech industry, the consumer is the company's focus. "We think technology should be in the background, not the foreground," said Cook. Cook went on to reiterate something that he's said many times before - Apple's goal is to enrich people's lives.
Our mission is to make the best products in the world in those areas which we choose to participate that enrich people's lives. And so, if we can't make the best product, we don't go in. If we can make a great product but it doesn't help anybody, it doesn't enrich their life, then we're not going to go into that either. And so that's a pretty narrow funnel then because you're working on a few things. And we know in order to do them at the quality level we want to do them, we can only do a few.
Apple is a large company, but Cook says that in "some ways," it's "like a big startup." Apple is organized, but teams work together on projects and are "empowered to come up with new things." Apple has a "heavy debate culture" where the best ideas are debated. "And then we choose the best of the best to decide what to spend our time on," said Cook.

Apple employees debate on trends, new technologies, features, and categories to enter or not enter. One "healthy debate" was when Apple entered into the smart watch business.
A very healthy debate. And about what it could eventually do for people. And how much emphasis to place on the health and fitness side of that. You know, where to put the the relative balance. You could imagine, there's an incredible set of features in the watch just to do things like curate when you're interrupted, and people are now taking calls on them. And sort of the- the things that you would think is part and parcel to the iPhone, but in a curated manner. And- or you could, to put the emphasis on fitness and health, and so forth. And we've elected to do some of this, in a great way.
Cook said that he himself has always believed that to enrich someone's life, wellbeing is in the "top two or three," and he went on to speak about the importance of democratizing access to health features like the ECG in the Apple Watch Series 4. "Things like this, these are profound things," said Cook.

Privacy comes up in almost all interviews with Cook, and the CNBC interview was no exception. Cook said that privacy is "foundational" to the way that Apple runs, because Apple "works for the consumer." Cook said that Apple feels a "level of responsibility" to protect everything on your phone because of the depth of information that it contains.
But we don't want to use you as our product. And we just have a fundamental issue with doing that. And we've always thought that the building of a detailed profile about your life could result in tragic things. Whether it's a breach of your own privacy or something where the data itself could be used in a nefarious way. And so, we've never thought it was right to do it, and we've always thought that you owned it.
Cook went on to say that he's frustrated tech is seen as monolithic, lumping Apple in with other companies like Facebook. "We don't traffic in your data," said Cook. "We very much are on your side. We also curate our platform."

Pivoting to acquisitions, Cook said that Apple has purchased 20 to 25 companies over the course of the last six months or so, purchasing a company "every two to three weeks." Some of those acquisitions are known, but many of them go under the radar for months and even years.

Cook's interview, with more detail on privacy and other topics, can be watched in its entirety over at CNBC.


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Apple CEO Tim Cook Discusses Apple’s Revamped Carnegie Library Store in Washington, D.C.

Apple is set to open a new retail store at the revamped Carnegie Library in Washington, D.C. on Saturday, May 11, and ahead of the grand opening, Apple CEO Tim Cook and Apple retail leader Deirdre O'Brien did an interview with The Washington Post to discuss the new flagship location.

Work on the Carnegie Library Apple Store kicked off two years ago, and Apple has spent an estimated $30 million on the project. $7 million of that went towards facade restoration, $300,000 went to restoring the stair wells, and $2 million was spent on landscaping and site work. Apple is also paying $700,000 per year for the next 10 years to lease the space.


According to Cook, restoring Carnegie Library to its original design standards became the "most historic, ambitious restoration by far, in the world." Apple believes projects like this help showcase "Today at Apple" services and classes, though the company's aim is to get customers to further associate Apple with creativity.
"Our roots are in education and creativity," Cook said. "You think about where the company started from and Steve and the team at the time were very focused on providing people tools that allowed them to do incredible things."

"We've been serving the creative community as a company since the founding of the company, and the truth is everyone should be a part of the creative community," Cook added, "so this is our way to democratize it."
Like other remodeled Apple Stores, Carnegie Library will use the town square design with dedicated sections for the Genius Grove, Today at Apple sessions, and shopping for retail products. Buying something, says Cook is "probably one of the least done things" in an Apple retail location.

People come in to look at new products, and get help with the products that they already own. Apple sees its retail locations as communities rather than standard stores.
"We should probably come up with a name other than 'store,' " he said, "because it's more of a place for the community to use in a much broader way."
The Carnegie Library store will open at 10:00 a.m. local time on May 11, and Apple has six weeks of programs from local artists planned in celebration of the launch.


Apple will be sharing the space with the Historical Society of Washington D.C., which plans to open up a D.C. History Center.

Related Roundup: Apple Stores

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Live Stream: Watch Apple CEO Tim Cook Speak at TIME 100 Summit in New York City

Apple CEO Tim Cook is scheduled to speak at the TIME 100 Summit in New York City around 10:20 a.m. ET today.


A live stream is available on YouTube:


Cook is expected to discuss innovation and leadership with former TIME Editor Nancy Gibbs, as first reported by CNBC. We'll update this post with highlights from Cook's interview upon completion.


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Will, Jaden and Jada Smith Visit Apple Park for Environmental Discussion

Will Smith, his wife Jada Smith, and his son Jaden Smith today visited Apple Park to discuss the environment and Jaden's Just Water company, according to a tweet Apple CEO Tim Cook shared on Twitter this evening.

Just Water is a water company that sells ethically sourced spring water in paper-based bottles with sugarcane caps, all of which is more environmentally friendly than a standard plastic bottle. In addition to plain spring water, Just Water also offers infused flavors like lemon, tangerine, and apple cinnamon.


The Smiths were at Apple Park ahead of Earth Day, which takes place on Monday, April 22. Apple today also released its annual environmental report and launched its Material Recovery Lab in Austin, Texas.

In celebration of Earth Day, Apple plans to host environment-themed Today at Apple sessions at its Apple retail stores. The company will also feature original stories and app collections in the App Store and will host an Earth Day Apple Watch challenge.


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Tim Cook Profiled in New Biography as ‘The Genius Who Took Apple to the Next Level’ [Author AMA Today]

Several years ago, Leander Kahney released a well-received biography of Jony Ive, outlining how the publicity-shy "genius behind Apple's greatest products" came to play such a prominent role at Apple. Kahney painstakingly researched Ive's background, interviewing numerous friends and acquaintances from various stages of his life to put together a portrait of Apple's design guru.

Kahney has now returned with another biography of an Apple executive, and this time he has his sights focused on CEO Tim Cook. Like Ive, Cook is an intensely private person, but Kahney spoke with a number of friends and family members, as well as former coworkers and even a few current Apple executives to learn more about the leader who has had the gargantuan task of following Steve Jobs.

While Apple has had some considerable successes under Cook, some have been critical of the direction the company has taken under his leadership, whether it be product missteps, a perceived lack of innovation, or changes in the company's focus. Kahney finds little to dislike about Cook's tenure, however, as is made immediately clear by his book's title: Tim Cook: The Genius Who Took Apple to the Next Level.

Kahney centers his book around six values he argues "provide the foundation" for Cook's leadership at Apple: accessibility, education, environment, inclusion and diversity, privacy and security, and supplier responsibility.

After a quick look at Cook's 2011 elevation to the CEO position and the death of Steve Jobs, the book delves into Cook's history, starting with his upbringing in Alabama and his time at IBM and Compaq.

The book then looks at his decision to join Apple upon the return of Jobs when the company was still on the brink of bankruptcy, and his operations prowess that saw Apple streamline and outsource its manufacturing, radically improving efficiency and allowing for the scale of growth Apple was to experience.

The bulk of the biography covers Cook's time as Apple CEO, highlighting his transition into the role and some of the early major product announcements like iPhones, Apple Pay, the Apple Watch, and more. The book's focus then turns to broader themes like Cook's emphasis on the environment and sustainability, privacy and the fight with the FBI over creating a backdoor into iOS, and efforts at increasing diversity.

The book wraps up with a look at Apple Park and the company's work on self-driving car technology, and ultimately asks whether Cook is the best CEO Apple has ever had. Analyst Horace Dediu believes that he is, arguing that Jobs was "always the head of product" and "never really a CEO." That emphasis was needed when Apple was fighting for survival, but as Apple got back on its feet, Jobs largely turned over the day-to-day operation of the company to Cook, and Cook's generalist perspective has been what the company needs now that it has matured.

While the book does highlight a few missteps along the way, The Genius Who Took Apple to the Next Level is overall a glowing portrait of Cook and the job he has done leading Apple. You can agree or disagree with that conclusion, but either way, it's an interesting look at one of the most important figures in Apple's history and a story that hasn't really been told at length until now.

With material drawn from those who knew Cook in his early days, as well as current and former Apple executives like Lisa Jackson, Greg Joswiak, Deirdre O'Brien, and Bruce Sewell, Kahney does a good job of weaving new bits of information into parts of the narrative that are already well known.

If you're interested in hearing more from Kahney about his book and the process of writing it, we're going to be holding an "Ask Me Anything" session with him in our forums later today. Stop by our Apple, Inc and Tech Industry forum at 11:00 AM Pacific (2:00 PM Eastern) today, and Kahney will be available to answer your questions.

Penguin Books has also graciously agreed to offer ten copies of Tim Cook: The Genius Who Took Apple to the Next Level as part of a giveaway. To enter to win, use the widget below and enter an email address. Email addresses will be used solely for contact purposes to reach the winners and send the prizes. You can earn additional entries by subscribing to our weekly newsletter, subscribing to our YouTube channel, following us on Twitter, following us on Instagram, or visiting the MacRumors Facebook page. By request of the publisher, only U.S. residents who are 18 years or older are eligible to enter.

Tim Cook: The Genius Who Took Apple to the Next Level

The contest will run from today (April 9) at 7:00 a.m. Pacific Time through 7:00 a.m. Pacific Time on April 16. The winners will be chosen randomly on April 16 and will be contacted by email. The winners will have 48 hours to respond and provide a shipping address before new winners are chosen.

For those interested in purchasing the book, it launches next Tuesday, April 16, but you can pre-order now through Amazon, Apple's Book Store, and other outlets.


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Tim Cook Travels to China, Meets With Vice Premier and Developers

Apple CEO Tim Cook is in China this week ahead of the annual China Development Forum that promotes economic growth in the country.


Cook was photographed at an Apple Store in Beijing's central Wangfujing shopping district on Thursday, where he attended a music-related Today at Apple session. On Friday, Cook met with developers and visited the Palace Museum, which has an ARKit-based app that offers tourists an immersive experience.

Later on Friday, Cook met with politician Sun Chunlan, a Vice Premier of the People's Republic of China. The state-run news agency Xinhua claims that Sun made positive remarks about Apple and the company's role in Sino-U.S. relations.


Cook, who has shared pictures of his trip on Weibo, is reportedly set to attend the annual China Development Forum in Beijing on Saturday. Cook co-chaired the event in 2018, calling for stronger data privacy regulations in the wake of the major Facebook and Cambridge Analytica data scandal.

Cook will then likely take a direct flight back to California in time for Apple's media event on Monday at Steve Jobs Theater, where the company is widely expected to introduce two new services for streaming video and magazines/newspapers.


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Tim Cook Changes Twitter Name to ‘Tim Apple’ After President Trump’s Name Flub

In a meeting of the Workforce Policy Advisory Board yesterday, U.S. President Donald Trump mistakenly referred to Apple CEO Tim Cook as "Tim Apple" in a flub that quickly spread around the internet.

Cook today joined in on the fun and changed his name on Twitter from Tim Cook to "Tim ," referencing Trump's mistake.


During yesterday's meeting, Cook was sitting right next to Trump when Trump referred to him as Tim Apple and he managed to keep a straight face at the time.
"We're going to be opening up the labor forces because we have to. We have so many companies coming in. People like Tim - you're expanding all over and doing things that I really wanted you to do from the beginning. You used to say, 'Tim, you gotta start doing it here,' and you have really put a big investment in our country. We appreciate it very much, Tim Apple."
Trump's mistake went viral on Twitter, spurring endless jokes and comments, especially because it's not the first time he's done it. Last year, he introduced Lockheed Martin CEO Marillyn Hewson as "Marillyn Lockheed."


Cook was at the meeting because he's a member of the Workforce Policy Advisory Board. The board was put together to make recommendations on policies to "to develop and implement a strategy to revamp the American workforce to better meet the challenges of the 21st century."

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.


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