Target Begins Apple Pay Rollout at Select Locations

Target last month announced that it would begin accepting Apple Pay at all of its stores in the coming weeks. That rollout has now begun.


MacRumors readers have shared photos of NFC-enabled payment terminals at select Target stores in the Northeast and Midwest, including the White Plains, New York location below. The updated interface indicates that Apple Pay is accepted along with Google Pay, Samsung Pay, and contactless credit cards.


The blog Appleosophy also ran a story about the rollout that was picked up on Reddit, where some commenters said that Apple Pay was not yet available at their local Target stores, so this appears to remain a work in progress.

A spokesperson for Target confirmed with MacRumors that REDcards cannot be added to Apple Pay as part of the rollout, although future support is not ruled out. REDcards are Target-branded credit and debit cards, offering an automatic five percent off most purchases at its stores everyday.

Target was one of the largest Apple Pay holdouts in the United States. The retailer was initially committed to the failed CurrentC platform alongside other large chains such as Walmart, Best Buy, CVS, Rite-Aid, Publix, and 7-Eleven.

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Target Confirms Apple Pay Rollout Won’t Include REDcard

Target yesterday announced that all of its stores will begin accepting Apple Pay in the coming weeks, but it still won't be possible to add its store-branded REDcard debit or credit cards to the Apple Wallet app. REDcard is Target's loyalty program, offering an automatic five percent off most purchases everyday.


"REDcards cannot be added to Apple Pay as part of this rollout," a Target spokesperson confirmed with MacRumors today.

This means paying with a REDcard will still require inserting the physical card into the payment terminal or adding it to Target's mobile app and having the cashier scan a barcode at the checkout. The latter method requires opening the Target app and tapping on the Wallet tab to access the barcode.


Both options are less convenient than Apple Pay, which requires a quick double-click of the side button and authentication with Face ID on the iPhone X and newer, or briefly resting your finger on Touch ID on older iPhones.

Target already suggested that REDcards would not support Apple Pay on Twitter, but its "at this time" phrasing wasn't entirely clear.

Of course, Target could decide to allow REDcards to be added to the Apple Wallet app in the future. The retailer had avoided accepting Apple Pay entirely for several years until reversing course with this week's announcement, so it might be only a matter of time before it changes its mind again.

Related Roundup: Apple Pay
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Apple Pay Rolling Out at Target, Taco Bell, and Jack in the Box Across the U.S. in Coming Weeks

Apple today announced that Apple Pay is in the process of rolling out in Target stores across the United States and will be available at all of the retailer's 1,850 locations nationwide in the coming weeks.


Apple Pay is also rolling out to more than 7,000 Taco Bell and 2,200 Jack in the Box locations in the United States in the next few months, and recently became available at more than 245 Hy-Vee grocery stores in the Midwest as well as approximately 3,000 Speedway locations across the country, according to Apple.

With the addition of these national retailers, 74 of the top 100 merchants in the United States and 65 percent of all retail locations across the country will support Apple Pay, according to Apple. This includes last year's major additions of Costco, CVS, and 7-Eleven.

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Target Launches iTunes Digital Card Sale: Buy One, Get One 20% Off

Target this week has launched one of the first notable App Store and iTunes gift card discounts since the holidays, offering shoppers the chance to buy one iTunes card at regular price and get a second one for 20 percent off. While not as good as the straight 15 percent discounts for a single card we've seen over the past few months, this is one of the only iTunes card sales going on right now, so it could be a good opportunity to add some credit to your iTunes account.

Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

The offer is valid on $15, $25, $50, and $100 iTunes cards and will be delivered via email. The 20 percent discount will be applied to the lower priced item, so multiple price tiers can be added at once, and after two cards are placed in your cart you'll notice the discount. Target noted that quantities are limited, but the sale is planned to last through Friday, February 16 at 11:59 p.m. PT. We've rounded up a few examples of the savings you can net with Target's new offer below:
  • 2x $15 iTunes cards: $27, down from $30

  • 2x $25 iTunes cards: $45, down from $50

  • 2x $50 iTunes Cards: $90, down from $100
If you're a Costco member, you have a chance to save a bit more money with discounts closer to the 15 percent savings seen in previous iTunes gift card sales. Costco's members-only iTunes sale will end this Saturday, February 10.

In addition to the iTunes card sales, Amazon's Gold Box Deal of the Day might be worth checking out for anyone interested in saving money on an older, refurbished iMac. The timed deal has the 21.5-inch iMac from late 2013 (2.9GHz, 8GB RAM, 1TB HD) priced at $699.99, down from $1,199.99. The iMac is sold by Woot through Amazon, and is said to show limited or no wear and include all original accessories.

If you're looking for more information on the latest discounts, head over to our full Deals Roundup.

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Apple Pay Holdout Target Launches New In-App Mobile Payments System

Target today launched its own payments platform, allowing customers to pay for purchases using a new Wallet feature in the dedicated Target app available on iOS and Android devices.

Target's Wallet feature lets customers pay with their Target REDcard and get Cartwheel discounts and benefits all in one phone scan during checkout.


To use the feature, Target customers need to add a Target REDcard to the Wallet in the Target app. REDcard is Target's store-branded credit card, which offers customers discounts on purchases.

When checking out, Target customers will need to open up the Target app, tap on Wallet, scan coupon barcodes and then scan the wallet barcode to make a purchase.

Target's payments service is a barcode-based system, similar to Walmart's dedicated Walmart Pay option, which uses QR codes. While Walmart Pay supports any major credit, debit, pre-paid or Walmart gift card, Target's Wallet appears to be limited to its own RED cards.

Target claims that its new Wallet feature is up to four times faster than other payment types when checking out.
"Wallet in the Target app makes checkout easier and faster than ever," said Mike McNamara, Target's chief information and digital officer. "Guests are going to love the convenience of having payment, Cartwheel offers, Weekly Ad coupons and GiftCards all in one place with Wallet."
Target, like Walmart, is one of the few remaining major companies that have opted not to adopt Apple Pay, Apple's mobile payments service. As a result, Apple Pay is not available in Target stores, but it can be used in the Target app when making online purchases. Target is also a founding member of the Merchant Customer Exchange (MCX), a now defunct consortium of retailers that planned to launch a payment platform called CurrentC to compete with Apple Pay.

CurrentC has been delayed indefinitely, and many MCX members like Best Buy and Rite-Aid have begun accepting Apple Pay.

Earlier this year, Target said it had "no plans" to add support for Apple Pay.

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Target’s Mobile Website Gains Augmented Reality Feature for Previewing Furniture

With the launch of ARKit, many app developers are building augmented reality experiences into their app, but Target is taking a different approach and implementing an augmented reality feature into its entire mobile website.

Target's new "See It In Your Space" option is designed to let you take a photo of a room in your house and then use augmented reality tools to determine how a piece of furniture will match with your decor.


Guests shopping the new Project 62 line can use the feature to place three-dimensional versions of real Target home products within photos of actual rooms at home, and move them around at proper scale to see how they'd look--all before buying the product.

Once a guest finds, say, a floor lamp or bedside table on Target.com using their smartphone, they simply tap the product's See It In Your Space button and follow steps to do just that.
Target isn't using ARKit for this augmented reality implementation, so there's no live photo viewing of furniture in the room, but Target's decision to adopt the feature speaks to how popular augmented reality is becoming with retailers.

Popular furniture manufacturer IKEA recently released an ARKit app for previewing furniture in the home, and similar apps are also available from companies like Anthropologie, Ashley Furniture, Wayfair, and more.

Right now, Target's augmented reality feature is limited to products that are part of its Project 62 line, with a limited number of furniture pieces and accessories supporting the in-home viewing feature. Target says the augmented reality functionality will expand to hundreds more products by the end of the year and thousands of products in 2018.

See It In Your Space is available on the Target.com website on any smartphone, iPhones included.


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