Apple Celebrating Chinese New Year With Heartwarming Short Film, Today at Apple Sessions, and Gift Guide

Apple has shared a heartwarming short film about three generations of Chinese women coming together for the Chinese New Year. The video, starring leading Chinese actress Zhou Xun, was shot on the iPhone 11 Pro.

Prominently featured on Apple's website in China, Hong Kong, and Taiwan, the short film was directed by Academy Award nominee Theodore Melfi, with cinematography by Golden Globe Award nominee Lawrence Sher.



Apple has also shared a Chinese New Year gift guide on its website in China, Hong Kong, Taiwan, and Singapore.

Likewise, Apple Stores are celebrating the Chinese New Year with a series of special "Today at Apple" sessions called "Modern Traditions" through February 8 in China, Hong Kong, Taiwan, and Singapore. "Breathe new life into local traditions through photography and more in fun hands-on sessions for the whole family."


This year, the Chinese New Year falls on January 25.

Related Roundup: Apple Stores

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Apple Announces iPhone 11 Night Mode Photo Challenge

Apple is kicking off 2020 with an all-new Night Mode photo challenge, inviting users around the world to share their best Night Mode photos captured with the iPhone 11, iPhone 11 Pro, or iPhone 11 Pro Max.

iPhone 11 and iPhone 11 Pro models turn on Night Mode automatically when the camera detects low-light situations. A crescent moon icon at the top of the display turns yellow when the feature is active.

Shot on iPhone 11 Pro in Night mode by Austin Mann

Apple will accept submissions from today through January 29. A panel of 10 judges will evaluate submissions and reveal five winning photos on March 4. You must be 18 years of age or older to participate, and Apple employees are not eligible. Apple has shared a PDF with full rules and eligibility details.

Apple says photos are allowed to be edited with Apple's Photos app or third-party apps and software. If edited, you must state what apps or filters you used in the image caption or comment. Any photo shot with the iPhone 11, iPhone 11 Pro, or iPhone 11 Pro Max in Night Mode since September 20 qualifies.

The winning photos will be shared on Apple's website and on its Instagram, Twitter, WeChat, and Weibo pages. They may also appear in ads and on billboards, at Apple Stores, or in a third-party photo exhibition. Apple says it will pay a licensing fee to the winning photographers for use of such photos in its marketing.

To participate in the challenge, share your Night Mode photos on Instagram and Twitter using the hashtags #ShotoniPhone and #NightmodeChallenge. Weibo users can participate using #ShotoniPhone# and #NightmodeChallenge#. Apple says to note which iPhone model you used to capture your image in the caption.

High-resolution photos can also be emailed to shotoniphone@apple.com, using the file format "firstname_lastname_nightmode_iPhonemodel."

Apple ran a similar Shot on iPhone photo challenge last January.


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Apple Shares Close-Up Footage of Fire and Ice Shot on iPhone 11 Pro

Apple today shared a new video on its YouTube channel, titled Experiments IV: Fire & Ice.

Shot on the iPhone 11 Pro, Apple says the 90-second video captures "incredible footage of elements at their most extreme."

Apple has also shared a companion behind the scenes video.



Watch other Shot on iPhone videos here.


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Apple Shares New ‘Saudi Desert Riders’ Shot on iPhone Video

Apple today shared a new video in its ongoing "Shot on iPhone" series, showing off the photographic capabilities of the iPhone 11 Pro.

Shot in the Al Kharrarah Desert in Saudi Arabia, the video features a group of Saudi riders racing through the sand dunes in ATVs and on dirt bikes.

In one of the toughest terrains of Saudi Arabia, see how a group of Saudi riders have taken themselves to the limit. Captured in 4K and featuring the triple-camera system, the ‌iPhone 11 Pro‌ is ready for action.
Apple has shared dozens of "Shot on ‌iPhone‌" photos and videos over the course of the last several years, updating the content with the launch of each new ‌iPhone‌ model.

Apple's ‌‌iPhone 11 Pro‌‌, which is used for the newest ad, features a triple-lens camera with the best wide-angle sensor Apple has released so far along with a telephoto lens and a super wide-angle lens for better landscape shots.


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Apple Shares New ‘Snowbrawl’ Shot on iPhone 11 Pro Video

Apple this afternoon shared a new video in its long running "Shot on iPhone" series, this time showing off the photographic capabilities of the iPhone 11 Pro.

The new "Snowbrawl" video features a cinematic snowball fight between two warring teams.


"Make your holiday videos epic with the highest-quality video in a smartphone, ever," reads the tagline for the video, which was directed by David Leitch.

Apple has also shared a companion video that offers up a look behind the scenes at how the new ad was shot.


Apple has shared many "Shot on ‌iPhone‌" photos and videos over the years, updating the available content with the launch of each new ‌iPhone‌ model.

Apple's ‌iPhone 11 Pro‌, which is used for the newest ad, features a triple-lens camera with the best wide-angle sensor Apple has released so far along with a telephoto lens and a super wide-angle lens for better landscape shots.


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Selena Gomez’s New ‘Lose You to Love Me’ Video Shot on iPhone 11 Pro

Selena Gomez today released a new song and video entitled "Lose You to Love Me," and the entire video was shot in black and white using an iPhone 11 Pro.


Apple has released a one-minute clip of the video as part of its ongoing "Shot on iPhone" series, but the full video is available on Gomez's YouTube channel.


As noted by Billboard, the video was shot by noted music video director Sophie Muller.

Apple has released quite a few different types of photos and videos in its "Shot on iPhone" series, including stills, sports-themed videos, and short films. More recently, Apple has expanded the campaign to include musicains and bands on tour and even ASMR videos.


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Apple Shares New Series of ‘Shot on iPhone’ ASMR Videos

Apple today continued on with its "Shot on iPhone" series, uploading several new videos, but this time with a twist -- the videos are focused on ASMR, a popular YouTube trend that uses sound to evoke an "autonomous sensory meridian response."

Apple shared four videos in the series, all of which are between six and 10 minutes in length. The first, "Whispers from Ghost Forest," features a woman whispering about the legend of Ghost Forest.


The second video focuses on wood shop sounds, featuring a man turning a piece of wood into a work of art, while the third video features a man walking on a trail and crunching leaves and brush underfoot.



The fourth video, "A calm rain at camp," features the sound of rain pounding on various items at a campsite in the woods.


Apple has these videos labeled as ASMR Season 1 on its YouTube channel, which means more ASMR videos could potentially be coming. Apple also uses the tagline "Apple SMR" when introducing each video, and recommends people use headphones when watching.

These are the oddest of the "Shot on iPhone" videos that Apple has shared, but each one was created using an iPhone (with additional hardware and equipment for the sound) and features impressive visuals to go along with the sound.


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2019 iPhone Photography Award Winners Announced

The winners of the 12th annual iPhone Photography Awards were unveiled today.

This year's recipients were selected from thousands of entries from over 140 countries around the world, including Australia, Bahrain, Belarus, Brazil, Canada, China, France, Germany, India, Italy, Japan, Peru, Portugal, Russia, South Africa, Taiwan, the United Kingdom, and the United States.

"Big Sister" shot on an iPhone X by Gabriella Cigliano of Italy

The grand prize winner is Gabriella Cigliano of Italy for her entry "Big Sister," shot on an iPhone X in Zanzibar, Africa:
Last year I spent a month in Wasa, Tanzania, teaching a class of young, curious and amazing guys. Before heading back to Italy we stopped in Zanzibar, where this photo was taken. I still wonder how could I capture that exact moment in all its beauty. I was just observing, a few meters from them, but they were probably more curious about me than I was about them, and that's probably why the girl was looking at me. We couldn't talk much, except for a few words in Swahili I had learned in the previous weeks, but those kids could definitely talk with their eyes. It was one of the most beautiful things I've seen in my life, and I'll keep it in my memories forever. The best part was showing them and their mums the photos, for some it was the first time they were seeing their faces, and their excitement was unexplainable, unfortunately my iPhone was in their hands and I couldn't capture that!
A few more winning photos:

"Sea Stripes" shot on an iPhone SE by Diogo Lage of Portugal

"Come Across" shot on an iPhone X by Peng Hao of China

Head over to the iPhone Photography Awards website for the full lists of winning photos and winning photographers.

Apple CEO Tim Cook congratulated last year's winners on Twitter.


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Apple’s Latest ‘Shot on iPhone’ Video Timed With 2019 Cricket World Cup

Apple this week shared a new "Shot on iPhone XS" ad highlighting the sport of cricket in India, coinciding with the ongoing 2019 Cricket World Cup in England and Wales. The video is featured on Apple's website in India.


"It's the spirit of India, captured in a game, a love story that spans more than a billion hearts. Come, celebrate cricket the way India does."

The video is part of Apple's efforts to step up its localized marketing over the past few years. In previous "Shot on iPhone" videos, Apple has highlighted a teenage athlete from the American Samoa, the Cuban surfing community, the Brazilian Carnival, professional hockey players in Canada, and more.


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Apple Highlights iMessage Encryption, App Store Privacy, and iPhone Recycling in Trio of New Ads

Apple today shared three new ads on its YouTube channel in Australia, highlighting iMessage encryption, App Store privacy, and iPhone recycling, as part of its ongoing "That's iPhone" marketing campaign around the world.




Apple also shared a new Shot on iPhone XS video and a companion behind-the-scenes video on its main YouTube channel on Saturday:



The video was shot on the iPhone by Donghoon Jun and James Thornton of Incite, in collaboration with WET, and commissioned by Apple.


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