Apple today shared three new ads on its YouTube channel in Australia, highlighting iMessage encryption, App Store privacy, and iPhone recycling, as part of its ongoing "That's iPhone" marketing campaign around the world.
Apple also shared a new Shot on iPhone XS video and a companion behind-the-scenes video on its main YouTube channel on Saturday:
The video was shot on the iPhone by Donghoon Jun and James Thornton of Incite, in collaboration with WET, and commissioned by Apple.
Apple this afternoon shared a new video in its ongoing "Shot on iPhone" series, this time showcasing the work of photojournalist Christopher Anderson, who Apple says is known for "magnetic portraiture."
In the video, which is in portrait orientation and meant to be watched on an iPhone, Anderson provides some tips on what he pays attention to when creating a portrait of a person.
Anderson says he takes into account lighting conditions and interesting backgrounds when setting up to take photographs, as well as anticipating the movements of his subjects and the look of the foreground and background to get the perfect shot.
To add color and intrigue, he plays with props or an object that can create shadows of reflections to define subjects and obscure parts of the image that might be distracting. He uses things like keys, glasses, bottles and mirrors to experiment with different looks.
Post processing is also important, and be says that he uses a lot of Apple's built-in tools for adjusting contrast and lighting.
Anderson is hosting a Photo Lab series at Apple's Hillsdale location in San Mateo, California today from 1:30 p.m. to 3:00 p.m.
Apple has shared multiple videos in its Shot on iPhone series, including several longer-form videos created by various artists, including the recent Maldives video and a series of nature scenes called "Don't Mess With Mother."
Apple this morning shared a new video in its ongoing "Shot on iPhone XS" series, this time focusing on awe-inspiring natural scenes caught on Apple's smartphone camera by artist group Camp4 Collective.
Titled "Don't Mess With Mother," the one-minute video features various stark images of nature in action, captured from around the world, synced to the song "Last Rites" by Megadeth.
Shots in the clip include galloping zebra, scurrying desert insects, ice-capped mountain vistas, charging antelopes, mingling elephants, swimming lizards, snow avalanches, lava-spewing volcanoes, and more.
Apple has shared many "Shot on iPhone" videos and photos over the course of the last several years, including one posted last week that focused on the Maldives Shark Research Programme, a charity focused on whale shark research and community-focused conservation efforts.
Apple this afternoon shared a new video in its ongoing "Shot on iPhone XS" series, this time focusing on the Maldives Shark Research Programme, a charity focused on whale shark research and community-focused conservation efforts.
The eight minute long video features underwater shots of whale sharks and the researchers that are studying them, as well as providing insights into how researchers use Apple products to further their conservation goals.
In addition to showing off the iPhone, the MacBook Pro and iPad also make an appearance.
While the video was captured entirely on the iPhone, Apple says that some additional equipment was used, including the Freefly Movi Cinema Robot, the FiLMiC Pro App, the AxisGO Water Housing, and a Beastgrip.
Apple has shared many "Shot on iPhone" videos and photos over the course of the last several years, including one in the same vein that was recently captured in Cuba.
Apple has shared a new "Shot on iPhone XS" video on its YouTube channel in the U.S. and Canada featuring Toronto Maple Leafs stars Auston Matthews and Mitch Marner, just in time for the start of the 2019 Stanley Cup Playoffs tonight.
In the short clip, Matthews films a day in the life of Marner as the teammates travel, practice, greet fans, and more.
The Maple Leafs are set to face the Boston Bruins in the first round of the 2019 Stanley Cup Playoffs on Thursday at 7:00 p.m. Eastern on NBCSN and CBC. The playoffs begin tonight with ten teams hitting the ice, including the President's Trophy winning Tampa Bay Lightning versus the Columbus Blue Jackets.
Apple says the short film provides "a glimpse into the Cuban surf community and a new era within the island nation" and "explores the humble beginnings of the movement and how interest in surfing is building in the country."
Apple also shared a behind the scenes look at the making of the video:
"Ola Cubana" was shot by Zak Noyle on the iPhone XS and iPhone XS Max with the aid of the Freefly Movi Cinema Robot smartphone stabilizer, FILMic Pro app, AxisGO waterproof housing, and BeastGrip universal lens adapter and rig system. The video was commissioned by Apple and directed by Nick Woytuk.
The winners are Alex Jiang, Blake Marvin, Elizabeth Scarrott, Andrew Griswold, Bernard Antolin, and LieAdi Darmawan from the U.S., Darren Soh from Singapore, Nikita Yarosh from Belarus, Dina Alfasi from Israel, and Robert Glaser from Germany. A variety of iPhones were used, from the iPhone 7 through iPhone XS Max.
Apple's international panel of judges included its marketing chief Phil Schiller alongside a group of Apple employees and well-known photographers Pete Souza, Austin Mann, Annet de Graaf, Luísa Dörr, Chen Man, Kaiann Drance, Brooks Kraft, Sebastien Marineau-Mes, Jon McCormack, and Arem Duplessis.
100 years ago today the Grand Canyon became a national park. It is a source of wonder and inspiration — one of America’s greatest treasures. “In God's wildness lies the hope of the world.” — John Muir #shotoniPhone by @austinmannpic.twitter.com/KcnUj4PEml
Ahead of Chinese New Year, which falls on February 5, Apple has shared a new "Shot on iPhone" film created by Jia Zhangke.
Called, "The Bucket," the film was captured entirely on an iPhone XS, and it features a family wrapping up their Chinese New Year celebrations. A mother packs up goods for her son to take back to the city, equipping him with a heavy bucket to lug home.
The film uses iPhone techniques like slo-mo and Depth Control, with Apple uploading two additional behind-the-scenes tutorial style videos.
The full film shared by Apple features the ending line "The taste of home will always bring us back," while the other videos use the tagline "Capture the taste of home this Chinese New Year with iPhone."
Apple is hoping to encourage sales of the iPhone during Chinese New Year, a major holiday in China. Earlier this month, Apple dropped the price of the iPhone XR and other iPhones for its channel partners, allowing third-party vendors to purchase iPhones more cheaply to pass those savings on to customers.
Apple clarified its position on payment for the photographs following multiple complaints from artists that were highlighted earlier today by The Verge.
The "Shot on iPhone" contest was first announced on Tuesday, and at the time, Apple appeared to be offering no compensation to the photographers. Winners would be paid in exposure, with Apple planning to display winning photographs on social media and on billboards.
Photographers were understandably upset at a company the size of Apple asking for artistic work sans compensation.
"By submitting your photo, you grant Apple a royalty-free, world-wide, irrevocable, non-exclusive license to use, modify, publish, display, distribute, create derivative works from and reproduce the photo (everywhere) Apple."
Apple now says that all photographers who win the contest will receive an unspecified licensing fee for the use of their photos on billboards and other marketing channels. It was not previously clear if Apple had intended to pay licensing fees, as the prior language released by the company did not mention it.
Apple believes strongly that artists should be compensated for their work. Photographers who shoot the final 10 winning photos will receive a licensing fee for use of such photos on billboards and other Apple marketing channels.
The updated information is available in the press release announcing the contest and the PDF with the official rules.
Apple's "Shot on iPhone" contest kicked off on January 22 and will run through February 7 at 11:59 p.m. Pacific Time. The contest will be judged by both professional photographers and a selection of Apple employees with photography expertise.