Apple Shares ‘Hermitage’ Shot on iPhone Video, Previewing Over 5 Hours of Continuous Museum Footage Taken on a Single Battery Charge

Apple has shared a new video in its ongoing "Shot on iPhone" series, showing off the photographic capabilities – and in this case the battery life – of the iPhone 11 Pro.

Titled "Hermitage," the one and a half minute video previews footage taken within the Hermitage Museum in St. Petersburg, Russia. The footage was filmed on an ‌iPhone 11 Pro‌ in one continuous take for 5 hours, 19 minutes, and 28 seconds, and all of it on a single battery charge.

A cinematic journey through one of the world's biggest museums in St. Petersburg, Russia, taking in 45 galleries, 588 masterpieces, and live performances. Filmed entirely on ‌iPhone 11 Pro‌ in one continuous take on one battery charge.
After the footage was taken, the ‌iPhone 11 Pro‌ still had 19 percent battery left, according to Apple.

Directed by Axinya Gog, the one-take journey through Russia's iconic museum can be viewed in its entirety here. Apple has also made available a playlist of track highlights used in the film on Apple Music.

Apple has shared dozens of "Shot on ‌‌‌iPhone‌‌‌" photos and videos over the course of the last several years, updating the content with the launch of each new ‌‌‌iPhone‌‌‌ model.Apple's ‌‌‌‌iPhone 11 Pro‌‌‌‌, which is used for the newest ad, features a triple-lens camera with the best wide-angle sensor Apple has released so far along with a telephoto lens and a super wide-angle lens for better landscape shots.
Related Roundup: iPhone 11 Pro

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Apple Reveals iPhone 11 Night Mode Photo Challenge Winners

Last month, Apple launched a Night Mode photo challenge, inviting customers around the world to share their best low-light photos captured with the iPhone 11, iPhone 11 Pro, or iPhone 11 Pro Max.

Apple today revealed the six winning photos from thousands of submissions worldwide. The winning photos will be featured in a gallery on Apple.com, on Apple's social media platforms, and on billboards globally. Apple said it will pay a licensing fee to the winning photographers for use of such photos in its marketing.

Konstantin Chalabov / Moscow, Russia / iPhone 11 Pro:



Andrei Manuilov / Moscow, Russia / iPhone 11 Pro Max:



Mitsun Soni / Mumbai, India / iPhone 11 Pro:



Rubén P. Bescós / Pamplona, Spain / iPhone 11 Pro Max:



Rustam Shagimordanov / Moscow, Russia / iPhone 11:



Yu "Eric" Zhang / Beijing, China / iPhone 11 Pro Max:



Apple's panel of judges shared their thoughts on what made these photos stand out from the pack in the press release.


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Lady Gaga’s New ‘Stupid Love’ Music Video Shot Entirely on iPhone 11 Pro

Lady Gaga this evening released her latest single, "Stupid Love," with a music video to go along with it. The video was shot entirely on an iPhone 11 Pro.


Prior to the video's release, Lady Gaga shared a series of teaser trailers featuring the new song, and Apple has also highlighted the video on its own YouTube channel in a shorter one minute clip.


There have been other high-profile Shot on iPhone music videos, including the video for Selena Gomez's "Lose You to Love Me" single, also shot on an ‌iPhone 11 Pro‌.

Lady Gaga's new single, which is available on Apple Music, is the first new song she's released since creating songs for "A Star is Born." Apple previously partnered with Lady Gaga when she performed at Apple Park in May 2019 for the formal opening of Apple's new campus.


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Apple Shares New ‘Valley of Fire’ Shot on iPhone Video

Apple this morning shared a new video in its ongoing "Shot on iPhone series, this time focusing on the Valley of Fire State Park located in Overton, Nevada.

Fifty miles from Las Vegas lie the remains of a monumental geological process sculpted by 200 million years of wind and water , an ocean of rock, a valley of fire.
The video was captured in 4K using the ultra wide-angle camera of an iPhone 11 Pro. It highlights the different Valley of Fire rock formations in bright, vivid colors.

Apple has shared many videos in its "Shot on ‌iPhone‌" series that is designed to show off the photographic and video taking capabilities of its iPhones. The last long form video was "Powder," and it focused on pro snowboarders.


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Night Mode Photo Shared by MacRumors Reader and Photographer Makes it Into Apple Ad

Abdul Dremali, a MacRumors reader who goes by Advil on the MacRumors forums, shared a Night Mode image captured with one of Apple's newest iPhones on the forums back in September 2019.

The photo depicted a lighthouse and a sky full of stars, as Dremali is an astrophotographer. Apple spotted Dremali's image after it was featured on the forums and recently used it in a new video showing off Night Mode.


Dremali has shared several ‌Night Mode‌ photos on the MacRumors forums and on his website, but the lighthouse image proved to be his most popular. According to EXIF info shared in the thread, the photo was a 20 second exposure using ‌Night Mode‌ with the standard lens and no other equipment except for a tripod.


Apple typically requires photographers and artists that it works with to sign non-disclosure agreements, so Dremali declined to comment on Apple's usage of his picture, but his astrophotography images offer up a great example of the benefits of Apple's ‌Night Mode‌ feature.

‌Night Mode‌ uses long exposure capture techniques, machine learning, and other technologies to produce vivid, bright pictures even when lighting conditions are poor. ‌Night Mode‌ allows iPhone users to take photos in the dark that were not possible with prior versions of the ‌iPhone‌.


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Apple Shares New ‘Powder’ Shot on iPhone Video

Apple has shared a new video in its ongoing "Shot on iPhone" series, showing off the photographic capabilities of the iPhone 11 Pro.

Shot in the British Colombia Interior, Canada, the video features past and present Winter X Games competitors snowboarding down slopes and valleys at Baldface Lodge.

Follow past and present Winter X Games snowboarding competitors Red Gerard, Danny Davis, Kimmy Fasani, and Ben Ferguson as they explore untouched powder in the backcountry of the British Columbia Interior at the legendary Baldface Lodge.
Apple has shared dozens of "Shot on ‌‌iPhone‌‌" photos and videos over the course of the last several years, updating the content with the launch of each new ‌‌iPhone‌‌ model.

Apple's ‌‌‌iPhone 11 Pro‌‌‌, which is used for the newest ad, features a triple-lens camera with the best wide-angle sensor Apple has released so far along with a telephoto lens and a super wide-angle lens for better landscape shots.


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Apple Celebrating Chinese New Year With Heartwarming Short Film, Today at Apple Sessions, and Gift Guide

Apple has shared a heartwarming short film about three generations of Chinese women coming together for the Chinese New Year. The video, starring leading Chinese actress Zhou Xun, was shot on the iPhone 11 Pro.

Prominently featured on Apple's website in China, Hong Kong, and Taiwan, the short film was directed by Academy Award nominee Theodore Melfi, with cinematography by Golden Globe Award nominee Lawrence Sher.



Apple has also shared a Chinese New Year gift guide on its website in China, Hong Kong, Taiwan, and Singapore.

Likewise, Apple Stores are celebrating the Chinese New Year with a series of special "Today at Apple" sessions called "Modern Traditions" through February 8 in China, Hong Kong, Taiwan, and Singapore. "Breathe new life into local traditions through photography and more in fun hands-on sessions for the whole family."


This year, the Chinese New Year falls on January 25.

Related Roundup: Apple Stores

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Apple Announces iPhone 11 Night Mode Photo Challenge

Apple is kicking off 2020 with an all-new Night Mode photo challenge, inviting users around the world to share their best Night Mode photos captured with the iPhone 11, iPhone 11 Pro, or iPhone 11 Pro Max.

iPhone 11 and iPhone 11 Pro models turn on Night Mode automatically when the camera detects low-light situations. A crescent moon icon at the top of the display turns yellow when the feature is active.

Shot on iPhone 11 Pro in Night mode by Austin Mann

Apple will accept submissions from today through January 29. A panel of 10 judges will evaluate submissions and reveal five winning photos on March 4. You must be 18 years of age or older to participate, and Apple employees are not eligible. Apple has shared a PDF with full rules and eligibility details.

Apple says photos are allowed to be edited with Apple's Photos app or third-party apps and software. If edited, you must state what apps or filters you used in the image caption or comment. Any photo shot with the iPhone 11, iPhone 11 Pro, or iPhone 11 Pro Max in Night Mode since September 20 qualifies.

The winning photos will be shared on Apple's website and on its Instagram, Twitter, WeChat, and Weibo pages. They may also appear in ads and on billboards, at Apple Stores, or in a third-party photo exhibition. Apple says it will pay a licensing fee to the winning photographers for use of such photos in its marketing.

To participate in the challenge, share your Night Mode photos on Instagram and Twitter using the hashtags #ShotoniPhone and #NightmodeChallenge. Weibo users can participate using #ShotoniPhone# and #NightmodeChallenge#. Apple says to note which iPhone model you used to capture your image in the caption.

High-resolution photos can also be emailed to shotoniphone@apple.com, using the file format "firstname_lastname_nightmode_iPhonemodel."

Apple ran a similar Shot on iPhone photo challenge last January.


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Apple Shares Close-Up Footage of Fire and Ice Shot on iPhone 11 Pro

Apple today shared a new video on its YouTube channel, titled Experiments IV: Fire & Ice.

Shot on the iPhone 11 Pro, Apple says the 90-second video captures "incredible footage of elements at their most extreme."

Apple has also shared a companion behind the scenes video.



Watch other Shot on iPhone videos here.


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Apple Shares New ‘Saudi Desert Riders’ Shot on iPhone Video

Apple today shared a new video in its ongoing "Shot on iPhone" series, showing off the photographic capabilities of the iPhone 11 Pro.

Shot in the Al Kharrarah Desert in Saudi Arabia, the video features a group of Saudi riders racing through the sand dunes in ATVs and on dirt bikes.

In one of the toughest terrains of Saudi Arabia, see how a group of Saudi riders have taken themselves to the limit. Captured in 4K and featuring the triple-camera system, the ‌iPhone 11 Pro‌ is ready for action.
Apple has shared dozens of "Shot on ‌iPhone‌" photos and videos over the course of the last several years, updating the content with the launch of each new ‌iPhone‌ model.

Apple's ‌‌iPhone 11 Pro‌‌, which is used for the newest ad, features a triple-lens camera with the best wide-angle sensor Apple has released so far along with a telephoto lens and a super wide-angle lens for better landscape shots.


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