Apple today continued on with its "Shot on iPhone" series, uploading several new videos, but this time with a twist -- the videos are focused on ASMR, a popular YouTube trend that uses sound to evoke an "autonomous sensory meridian response."
Apple shared four videos in the series, all of which are between six and 10 minutes in length. The first, "Whispers from Ghost Forest," features a woman whispering about the legend of Ghost Forest.
The second video focuses on wood shop sounds, featuring a man turning a piece of wood into a work of art, while the third video features a man walking on a trail and crunching leaves and brush underfoot.
The fourth video, "A calm rain at camp," features the sound of rain pounding on various items at a campsite in the woods.
Apple has these videos labeled as ASMR Season 1 on its YouTube channel, which means more ASMR videos could potentially be coming. Apple also uses the tagline "Apple SMR" when introducing each video, and recommends people use headphones when watching.
These are the oddest of the "Shot on iPhone" videos that Apple has shared, but each one was created using an iPhone (with additional hardware and equipment for the sound) and features impressive visuals to go along with the sound.
This year's recipients were selected from thousands of entries from over 140 countries around the world, including Australia, Bahrain, Belarus, Brazil, Canada, China, France, Germany, India, Italy, Japan, Peru, Portugal, Russia, South Africa, Taiwan, the United Kingdom, and the United States.
"Big Sister" shot on an iPhone X by Gabriella Cigliano of Italy
The grand prize winner is Gabriella Cigliano of Italy for her entry "Big Sister," shot on an iPhone X in Zanzibar, Africa:
Last year I spent a month in Wasa, Tanzania, teaching a class of young, curious and amazing guys. Before heading back to Italy we stopped in Zanzibar, where this photo was taken. I still wonder how could I capture that exact moment in all its beauty. I was just observing, a few meters from them, but they were probably more curious about me than I was about them, and that's probably why the girl was looking at me. We couldn't talk much, except for a few words in Swahili I had learned in the previous weeks, but those kids could definitely talk with their eyes. It was one of the most beautiful things I've seen in my life, and I'll keep it in my memories forever. The best part was showing them and their mums the photos, for some it was the first time they were seeing their faces, and their excitement was unexplainable, unfortunately my iPhone was in their hands and I couldn't capture that!
A few more winning photos:
"Sea Stripes" shot on an iPhone SE by Diogo Lage of Portugal
"Come Across" shot on an iPhone X by Peng Hao of China
Apple today shared three new ads on its YouTube channel in Australia, highlighting iMessage encryption, App Store privacy, and iPhone recycling, as part of its ongoing "That's iPhone" marketing campaign around the world.
Apple also shared a new Shot on iPhone XS video and a companion behind-the-scenes video on its main YouTube channel on Saturday:
The video was shot on the iPhone by Donghoon Jun and James Thornton of Incite, in collaboration with WET, and commissioned by Apple.
Apple this afternoon shared a new video in its ongoing "Shot on iPhone" series, this time showcasing the work of photojournalist Christopher Anderson, who Apple says is known for "magnetic portraiture."
In the video, which is in portrait orientation and meant to be watched on an iPhone, Anderson provides some tips on what he pays attention to when creating a portrait of a person.
Anderson says he takes into account lighting conditions and interesting backgrounds when setting up to take photographs, as well as anticipating the movements of his subjects and the look of the foreground and background to get the perfect shot.
To add color and intrigue, he plays with props or an object that can create shadows of reflections to define subjects and obscure parts of the image that might be distracting. He uses things like keys, glasses, bottles and mirrors to experiment with different looks.
Post processing is also important, and be says that he uses a lot of Apple's built-in tools for adjusting contrast and lighting.
Anderson is hosting a Photo Lab series at Apple's Hillsdale location in San Mateo, California today from 1:30 p.m. to 3:00 p.m.
Apple has shared multiple videos in its Shot on iPhone series, including several longer-form videos created by various artists, including the recent Maldives video and a series of nature scenes called "Don't Mess With Mother."
Apple this morning shared a new video in its ongoing "Shot on iPhone XS" series, this time focusing on awe-inspiring natural scenes caught on Apple's smartphone camera by artist group Camp4 Collective.
Titled "Don't Mess With Mother," the one-minute video features various stark images of nature in action, captured from around the world, synced to the song "Last Rites" by Megadeth.
Shots in the clip include galloping zebra, scurrying desert insects, ice-capped mountain vistas, charging antelopes, mingling elephants, swimming lizards, snow avalanches, lava-spewing volcanoes, and more.
Apple has shared many "Shot on iPhone" videos and photos over the course of the last several years, including one posted last week that focused on the Maldives Shark Research Programme, a charity focused on whale shark research and community-focused conservation efforts.
Apple this afternoon shared a new video in its ongoing "Shot on iPhone XS" series, this time focusing on the Maldives Shark Research Programme, a charity focused on whale shark research and community-focused conservation efforts.
The eight minute long video features underwater shots of whale sharks and the researchers that are studying them, as well as providing insights into how researchers use Apple products to further their conservation goals.
In addition to showing off the iPhone, the MacBook Pro and iPad also make an appearance.
While the video was captured entirely on the iPhone, Apple says that some additional equipment was used, including the Freefly Movi Cinema Robot, the FiLMiC Pro App, the AxisGO Water Housing, and a Beastgrip.
Apple has shared many "Shot on iPhone" videos and photos over the course of the last several years, including one in the same vein that was recently captured in Cuba.
Apple has shared a new "Shot on iPhone XS" video on its YouTube channel in the U.S. and Canada featuring Toronto Maple Leafs stars Auston Matthews and Mitch Marner, just in time for the start of the 2019 Stanley Cup Playoffs tonight.
In the short clip, Matthews films a day in the life of Marner as the teammates travel, practice, greet fans, and more.
The Maple Leafs are set to face the Boston Bruins in the first round of the 2019 Stanley Cup Playoffs on Thursday at 7:00 p.m. Eastern on NBCSN and CBC. The playoffs begin tonight with ten teams hitting the ice, including the President's Trophy winning Tampa Bay Lightning versus the Columbus Blue Jackets.
Apple says the short film provides "a glimpse into the Cuban surf community and a new era within the island nation" and "explores the humble beginnings of the movement and how interest in surfing is building in the country."
Apple also shared a behind the scenes look at the making of the video:
"Ola Cubana" was shot by Zak Noyle on the iPhone XS and iPhone XS Max with the aid of the Freefly Movi Cinema Robot smartphone stabilizer, FILMic Pro app, AxisGO waterproof housing, and BeastGrip universal lens adapter and rig system. The video was commissioned by Apple and directed by Nick Woytuk.