Apple Shares New ‘Shot on iPhone XS’ Video Featuring Images of Nature From Around the World

Apple this morning shared a new video in its ongoing "Shot on iPhone XS" series, this time focusing on awe-inspiring natural scenes caught on Apple's smartphone camera by artist group Camp4 Collective.


Titled "Don't Mess With Mother," the one-minute video features various stark images of nature in action, captured from around the world, synced to the song "Last Rites" by Megadeth.

Shots in the clip include galloping zebra, scurrying desert insects, ice-capped mountain vistas, charging antelopes, mingling elephants, swimming lizards, snow avalanches, lava-spewing volcanoes, and more.

Apple has shared many "Shot on iPhone" videos and photos over the course of the last several years, including one posted last week that focused on the Maldives Shark Research Programme, a charity focused on whale shark research and community-focused conservation efforts.


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Apple Shares New Shot on iPhone XS Video Featuring the Maldives Whale Shark Research Programme

Apple this afternoon shared a new video in its ongoing "Shot on iPhone XS" series, this time focusing on the Maldives Shark Research Programme, a charity focused on whale shark research and community-focused conservation efforts.

The eight minute long video features underwater shots of whale sharks and the researchers that are studying them, as well as providing insights into how researchers use Apple products to further their conservation goals.


In addition to showing off the iPhone, the MacBook Pro and iPad also make an appearance.

While the video was captured entirely on the iPhone, Apple says that some additional equipment was used, including the Freefly Movi Cinema Robot, the FiLMiC Pro App, the AxisGO Water Housing, and a Beastgrip.

Apple has shared many "Shot on iPhone" videos and photos over the course of the last several years, including one in the same vein that was recently captured in Cuba.


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Apple’s Latest ‘Shot on iPhone XS’ Video Features Toronto Maple Leafs Stars Auston Matthews and Mitch Marner

Apple has shared a new "Shot on iPhone XS" video on its YouTube channel in the U.S. and Canada featuring Toronto Maple Leafs stars Auston Matthews and Mitch Marner, just in time for the start of the 2019 Stanley Cup Playoffs tonight.


In the short clip, Matthews films a day in the life of Marner as the teammates travel, practice, greet fans, and more.

The Maple Leafs are set to face the Boston Bruins in the first round of the 2019 Stanley Cup Playoffs on Thursday at 7:00 p.m. Eastern on NBCSN and CBC. The playoffs begin tonight with ten teams hitting the ice, including the President's Trophy winning Tampa Bay Lightning versus the Columbus Blue Jackets.


Earlier this year, while in San Jose for the 2019 NHL All-Star Game, Matthews joined NHL commissioner Gary Bettman, Edmonton Oilers star Connor McDavid, and Apple's marketing chief Phil Schiller at Apple's Infinite Loop campus to discuss how technology is improving the game of hockey.


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Apple Shares New ‘Shot on iPhone XS’ Short Film Exploring the Cuban Surfing Community

Apple today shared a new "Shot on iPhone XS" video on its YouTube channel that highlights the growing surfing community in Cuba.


Apple says the short film provides "a glimpse into the Cuban surf community and a new era within the island nation" and "explores the humble beginnings of the movement and how interest in surfing is building in the country."

Apple also shared a behind the scenes look at the making of the video:


"Ola Cubana" was shot by Zak Noyle on the iPhone XS and iPhone XS Max with the aid of the Freefly Movi Cinema Robot smartphone stabilizer, FILMic Pro app, AxisGO waterproof housing, and BeastGrip universal lens adapter and rig system. The video was commissioned by Apple and directed by Nick Woytuk.


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Apple Announces Winners of Shot on iPhone Challenge

Apple today announced the 10 winners of its Shot on iPhone photography challenge that ran from January 22 to February 7.

Dina Alfasi from Israel, shot on iPhone X

The winners are Alex Jiang, Blake Marvin, Elizabeth Scarrott, Andrew Griswold, Bernard Antolin, and LieAdi Darmawan from the U.S., Darren Soh from Singapore, Nikita Yarosh from Belarus, Dina Alfasi from Israel, and Robert Glaser from Germany. A variety of iPhones were used, from the iPhone 7 through iPhone XS Max.

Photos from the 10 winners will be featured on Apple billboards in select cities, in Apple retail stores, and on Apple's website and social media accounts. Each of the winners will receive a licensing fee from Apple.

Apple's international panel of judges included its marketing chief Phil Schiller alongside a group of Apple employees and well-known photographers Pete Souza, Austin Mann, Annet de Graaf, Luísa Dörr, Chen Man, Kaiann Drance, Brooks Kraft, Sebastien Marineau-Mes, Jon McCormack, and Arem Duplessis.


View all of the photos on the Apple Newsroom.


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Apple Shares Short ‘Shot on iPhone’ Film Ahead of Chinese New Year

Ahead of Chinese New Year, which falls on February 5, Apple has shared a new "Shot on iPhone" film created by Jia Zhangke.

Called, "The Bucket," the film was captured entirely on an iPhone XS, and it features a family wrapping up their Chinese New Year celebrations. A mother packs up goods for her son to take back to the city, equipping him with a heavy bucket to lug home.


The film uses iPhone techniques like slo-mo and Depth Control, with Apple uploading two additional behind-the-scenes tutorial style videos.



The full film shared by Apple features the ending line "The taste of home will always bring us back," while the other videos use the tagline "Capture the taste of home this Chinese New Year with iPhone."

Apple is hoping to encourage sales of the iPhone during Chinese New Year, a major holiday in China. Earlier this month, Apple dropped the price of the iPhone XR and other iPhones for its channel partners, allowing third-party vendors to purchase iPhones more cheaply to pass those savings on to customers.


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Apple to Pay Licensing Fees to ‘Shot on iPhone’ Contest Winners After Artist Complaints

Apple is planning to pay the photographers who win its "Shot on iPhone" photography contest, the company announced today in an updated press release.

Apple clarified its position on payment for the photographs following multiple complaints from artists that were highlighted earlier today by The Verge.


The "Shot on iPhone" contest was first announced on Tuesday, and at the time, Apple appeared to be offering no compensation to the photographers. Winners would be paid in exposure, with Apple planning to display winning photographs on social media and on billboards.

Photographers were understandably upset at a company the size of Apple asking for artistic work sans compensation.


Apple now says that all photographers who win the contest will receive an unspecified licensing fee for the use of their photos on billboards and other marketing channels. It was not previously clear if Apple had intended to pay licensing fees, as the prior language released by the company did not mention it.
Apple believes strongly that artists should be compensated for their work. Photographers who shoot the final 10 winning photos will receive a licensing fee for use of such photos on billboards and other Apple marketing channels.
The updated information is available in the press release announcing the contest and the PDF with the official rules.

Apple's "Shot on iPhone" contest kicked off on January 22 and will run through February 7 at 11:59 p.m. Pacific Time. The contest will be judged by both professional photographers and a selection of Apple employees with photography expertise.


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Apple Asks Users to Submit Their Best ‘Shot on iPhone’ Photos for New Challenge

Apple is hosting a "Shot on iPhone" photography challenge, and is asking iPhone users to submit outstanding photographs that were captured on an iPhone.

Entries are being collected starting today, with users able to submit a photo on Instagram or Twitter using the "#ShotOniPhone" hash tag or submitting a high-resolution photo to shotoniphone@apple.com with the file format "firstname_lastname_iphonemodel."

A "Shot on iPhone" image captured by an iPhone user

Winning images will be featured on billboards in select cities, Apple retail stores, and online on Apple Newsroom and Apple's social media accounts. Apple will select a total of 10 winners.

Apple says photos can be captured straight from the camera, edited through Apple's editing tools in the Photos app, or edited with third-party photo editing software.

Apple will be accepting submissions through February 7, and participants must be over 18. Apple employees, including retail employees, along with their families, are not eligible to participate.

Apple has a panel of well-known photographers serving as judges for the contest, including former White House photographer Pete Souza, travel photographer Austin Mann, travel photographer Annet de Graaf, Brazilian photographer Luísa Dörr, and fashion photographer Chen Man.

Several Apple employees will also be judging entries, including Apple marketing chief Phil Schiller, senior director in Worldwide Product Marketing Kaiann Drance, photographer Brooks Kraft, software developer Sebastian Marineu-Mes, camera software team leader Jon McCormack, and director of photography Arem Duplessis.


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Apple’s Latest ‘Shot on iPhone’ Video Reflects on Life of 17-Year-Old Athlete From American Samoa

Apple has shared a new "Shot on iPhone" video on its YouTube channel that presents a portrait of Eddie Siaumau, a 17-year-old athlete from American Samoa who has just accepted a full-ride scholarship to a NCAA Division I university.

The short film is titled "The Lonely Palm Tree, Samoa":

American Samoa, nicknamed "Football Island," reportedly produces athletes that are 56 times more likely to play in the NFL than Americans from anywhere else, a stat that Apple cites in the description of the video.

Apple says the video is shot on an iPhone XS with the aid of a DJI Osmo Mobile 2 smartphone gimbal, the FiLMiC Pro app, and a few other accessories. The video is directed by photographer Steven Counts and produced by Heather Zara.


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Shot on iPhone XR: Real-World Photos and Portraits With Depth Control From New York City

Apple invited MacRumors to New York City this week to pick up an iPhone XR review unit. While there, we spent the day testing its camera and Portrait Mode with Depth Control with help from some volunteer New Yorkers.


The photos below were shot with the iPhone XR's default Camera app on iOS 12, and are unedited beyond being resized for this gallery. For some photos, we took advantage of standard features of the Camera app, such as Depth Control and manually adjusting the exposure of photos by tapping on a focus point.

While the iPhone XR does not have a telephoto lens like the iPhone XS and XS Max, the single wide-angle lens captures an impressive amount of detail. And with Depth Control, Apple has taken Portrait Mode to a whole new level, resulting in photos of people that are comparable to those shot with a DSLR camera.

We'll have more impressions about the iPhone XR cameras in the days to come, but after one day of testing, we can safely say that most people should be more than happy with the quality of photos shot on this device.















iPhone XR launches tomorrow, Friday, October 26. Stay tuned to MacRumors for continued coverage of the device.

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