Apple Announces Winners of Shot on iPhone Challenge

Apple today announced the 10 winners of its Shot on iPhone photography challenge that ran from January 22 to February 7.

Dina Alfasi from Israel, shot on iPhone X

The winners are Alex Jiang, Blake Marvin, Elizabeth Scarrott, Andrew Griswold, Bernard Antolin, and LieAdi Darmawan from the U.S., Darren Soh from Singapore, Nikita Yarosh from Belarus, Dina Alfasi from Israel, and Robert Glaser from Germany. A variety of iPhones were used, from the iPhone 7 through iPhone XS Max.

Photos from the 10 winners will be featured on Apple billboards in select cities, in Apple retail stores, and on Apple's website and social media accounts. Each of the winners will receive a licensing fee from Apple.

Apple's international panel of judges included its marketing chief Phil Schiller alongside a group of Apple employees and well-known photographers Pete Souza, Austin Mann, Annet de Graaf, Luísa Dörr, Chen Man, Kaiann Drance, Brooks Kraft, Sebastien Marineau-Mes, Jon McCormack, and Arem Duplessis.


View all of the photos on the Apple Newsroom.


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Apple Shares Short ‘Shot on iPhone’ Film Ahead of Chinese New Year

Ahead of Chinese New Year, which falls on February 5, Apple has shared a new "Shot on iPhone" film created by Jia Zhangke.

Called, "The Bucket," the film was captured entirely on an iPhone XS, and it features a family wrapping up their Chinese New Year celebrations. A mother packs up goods for her son to take back to the city, equipping him with a heavy bucket to lug home.


The film uses iPhone techniques like slo-mo and Depth Control, with Apple uploading two additional behind-the-scenes tutorial style videos.



The full film shared by Apple features the ending line "The taste of home will always bring us back," while the other videos use the tagline "Capture the taste of home this Chinese New Year with iPhone."

Apple is hoping to encourage sales of the iPhone during Chinese New Year, a major holiday in China. Earlier this month, Apple dropped the price of the iPhone XR and other iPhones for its channel partners, allowing third-party vendors to purchase iPhones more cheaply to pass those savings on to customers.


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Apple to Pay Licensing Fees to ‘Shot on iPhone’ Contest Winners After Artist Complaints

Apple is planning to pay the photographers who win its "Shot on iPhone" photography contest, the company announced today in an updated press release.

Apple clarified its position on payment for the photographs following multiple complaints from artists that were highlighted earlier today by The Verge.


The "Shot on iPhone" contest was first announced on Tuesday, and at the time, Apple appeared to be offering no compensation to the photographers. Winners would be paid in exposure, with Apple planning to display winning photographs on social media and on billboards.

Photographers were understandably upset at a company the size of Apple asking for artistic work sans compensation.


Apple now says that all photographers who win the contest will receive an unspecified licensing fee for the use of their photos on billboards and other marketing channels. It was not previously clear if Apple had intended to pay licensing fees, as the prior language released by the company did not mention it.
Apple believes strongly that artists should be compensated for their work. Photographers who shoot the final 10 winning photos will receive a licensing fee for use of such photos on billboards and other Apple marketing channels.
The updated information is available in the press release announcing the contest and the PDF with the official rules.

Apple's "Shot on iPhone" contest kicked off on January 22 and will run through February 7 at 11:59 p.m. Pacific Time. The contest will be judged by both professional photographers and a selection of Apple employees with photography expertise.


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Apple Asks Users to Submit Their Best ‘Shot on iPhone’ Photos for New Challenge

Apple is hosting a "Shot on iPhone" photography challenge, and is asking iPhone users to submit outstanding photographs that were captured on an iPhone.

Entries are being collected starting today, with users able to submit a photo on Instagram or Twitter using the "#ShotOniPhone" hash tag or submitting a high-resolution photo to shotoniphone@apple.com with the file format "firstname_lastname_iphonemodel."

A "Shot on iPhone" image captured by an iPhone user

Winning images will be featured on billboards in select cities, Apple retail stores, and online on Apple Newsroom and Apple's social media accounts. Apple will select a total of 10 winners.

Apple says photos can be captured straight from the camera, edited through Apple's editing tools in the Photos app, or edited with third-party photo editing software.

Apple will be accepting submissions through February 7, and participants must be over 18. Apple employees, including retail employees, along with their families, are not eligible to participate.

Apple has a panel of well-known photographers serving as judges for the contest, including former White House photographer Pete Souza, travel photographer Austin Mann, travel photographer Annet de Graaf, Brazilian photographer Luísa Dörr, and fashion photographer Chen Man.

Several Apple employees will also be judging entries, including Apple marketing chief Phil Schiller, senior director in Worldwide Product Marketing Kaiann Drance, photographer Brooks Kraft, software developer Sebastian Marineu-Mes, camera software team leader Jon McCormack, and director of photography Arem Duplessis.


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Apple’s Latest ‘Shot on iPhone’ Video Reflects on Life of 17-Year-Old Athlete From American Samoa

Apple has shared a new "Shot on iPhone" video on its YouTube channel that presents a portrait of Eddie Siaumau, a 17-year-old athlete from American Samoa who has just accepted a full-ride scholarship to a NCAA Division I university.

The short film is titled "The Lonely Palm Tree, Samoa":

American Samoa, nicknamed "Football Island," reportedly produces athletes that are 56 times more likely to play in the NFL than Americans from anywhere else, a stat that Apple cites in the description of the video.

Apple says the video is shot on an iPhone XS with the aid of a DJI Osmo Mobile 2 smartphone gimbal, the FiLMiC Pro app, and a few other accessories. The video is directed by photographer Steven Counts and produced by Heather Zara.


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Shot on iPhone XR: Real-World Photos and Portraits With Depth Control From New York City

Apple invited MacRumors to New York City this week to pick up an iPhone XR review unit. While there, we spent the day testing its camera and Portrait Mode with Depth Control with help from some volunteer New Yorkers.


The photos below were shot with the iPhone XR's default Camera app on iOS 12, and are unedited beyond being resized for this gallery. For some photos, we took advantage of standard features of the Camera app, such as Depth Control and manually adjusting the exposure of photos by tapping on a focus point.

While the iPhone XR does not have a telephoto lens like the iPhone XS and XS Max, the single wide-angle lens captures an impressive amount of detail. And with Depth Control, Apple has taken Portrait Mode to a whole new level, resulting in photos of people that are comparable to those shot with a DSLR camera.

We'll have more impressions about the iPhone XR cameras in the days to come, but after one day of testing, we can safely say that most people should be more than happy with the quality of photos shot on this device.















iPhone XR launches tomorrow, Friday, October 26. Stay tuned to MacRumors for continued coverage of the device.

Related Roundup: iPhone XR
Buyer's Guide: iPhone XR (Buy Now)

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Apple Highlights Best ‘Shot on iPhone XS’ Photos

Apple this afternoon shared several of the best "Shot on iPhone" photos that it's seen on Instagram and Twitter from customers who have purchased one of the new iPhone XS or iPhone XS Max devices.

The photos were collected from Instagram and Twitter users who included the hashtag "#ShotoniPhone" alongside their photos, with images showcasing Portrait Mode, Smart HDR, more advanced bokeh, Depth Control, and other features introduced with the iPhone XS and XS Max.

Image via Instagram user garethsingham

Apple's new iPhones continue to offer the same 12-megapixel dual-lens telephoto and wide-angle camera system introduced in the iPhone X, but multiple upgrades result in pictures that are better than ever before.


The iPhone XS and XS Max are equipped with an improved wide-angle image sensor that's 32 percent larger than the sensor in the iPhone X and twice as fast for better image fidelity, greater color accuracy, and improved performance in low light conditions.


A new image signal processor and second-generation Neural Engine included with the A12 Bionic chip allow Apple to process photos in a new way, using a Smart HDR feature for better dynamic range. The new hardware also powers Depth Control and better bokeh when using the iPhone's Portrait Mode for artful background blurring.


The full range of Instagram photos highlighted by Apple can be seen in the Apple Newsroom feature.

Related Roundup: iPhone XS
Buyer's Guide: iPhone XS (Buy Now)

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Apple Shares Three New Soccer-Themed ‘Shot on iPhone’ Videos

Continuing on with its World Cup-themed content, Apple this evening uploaded three new soccer-related videos in its popular "Shot on iPhone" series to its YouTube channel, showcasing iPhone-captured content from Australia, Japan, and Berlengas Island, off the coast of Portugal.

The first video, "The Heart of Australia," features Aborigine girls playing soccer, while the second video, "The 'Wa' of Soccer," features a group of monks playing a soccer match in Yatsushiro City in Kumamoto, Japan.

The Heart of Australia. Finding happiness through soccer, Aborigine girls embrace the sport to create new opportunities for themselves. We get a glimpse inside their cultural heritage and how the community preserves and celebrates its identity.

We acknowledge the traditional custodians of the land, the Ntaria people of the Arrernte nation and their elders past and present. We acknowledge the land on which we gather, Arrernte country.
The 'Wa' of Soccer. A soccer match is an embodiment of life's struggles in 90 minutes. A group of monks play to connect with the local community, keep fit, and respect the 'wa' -- the peaceful unity and conformity within a social group.
The third video highlights the Berlengas Island Cup, where two rival Portuguese soccer teams (Baleal vs. Peniche) travel the Berlengas Islands to play a game on neutral territory.

Berlengas Island Cup 2018. Rival teams refuse to play on the other's pitch. They agree to play on neutral territory, the Berlengas islands off the Atlantic coast of Portugal, seven miles from the mainland. The Berlengas Island Cup 2018 hosts Baleal vs. Peniche. It's a historic match to decide who is champion of the sea and soccer pitch.
All three videos, like other photos and videos in the "Shot on iPhone" series, were captured using an iPhone, though Apple does not specify which of its iPhones was used to make each video.

Apple has been running its "Shot on iPhone" campaign in various forms since the launch of the iPhone 6, relaunching it each year for the iPhone 6s, iPhone 7, iPhone 8, and most recently, the iPhone X. Apple's "Shot on iPhone" content spans videos, photos shared on various social networks, billboards, and more.


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Cover of New Spanish-Language ‘People’ Magazine Issue Shot on iPhone X

Apple CEO Tim Cook this morning tweeted out congratulations to People en Español, a Spanish-language magazine which has an issue coming out covering the 50 most beautiful people of 2018. The issue's cover and other individual shots were captured using Apple's iPhone X, as Cook pointed out in his tweet.

Images via People en Español

The June issue includes actors and singers like Demi Lovato, Ricky Martin, Maluma, Maite Perroni, J Balvin, Jonn Leguizamo, and Geraldine Bazán. People en Español's list mostly focuses on Latino stars from film, television, music, sports, and politics.

Apple and Tim Cook typically share when the iPhone is used to capture images for magazine covers and other media, like last September when TIME Magazine exclusively used the iPhone's camera for its "Firsts: Women Who Are Changing The World" photo shoot. More recently, Cook posted a series of images taken during Holi festivities in India, captured by photographers Prashanth Viswanathan, Amit Mehra, and Ashish Parmar all using the iPhone X.


In an effort to reach a wider audience for its "Shot on iPhone" campaign, Apple last August finally joined Instagram. The @Apple account posts videos, user-submitted photos, and shares Stories all taken on an iPhone.

Related Roundup: iPhone X
Buyer's Guide: iPhone X (Neutral)

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Tim Cook Shares Colorful ‘Shot on iPhone’ Photos From Hindu Festival of Holi

Apple CEO Tim Cook this morning tweeted a series of images that celebrate the Hindu festival of Holi, which began on March 1 and ended today, March 2.


Cook shared three images from the India-based festival, taken by photographers Prashanth Viswanathan, Amit Mehra, and Ashish Parmar. Cook noted that each image was shot on the iPhone X.


Each image depicts people participating in Holi's colorful festivities, which mark the end of winter and beginning of spring. The festival is largely celebrated within India, but events expand beyond India into the United Kingdom, United States, South Africa, and more.


Check out Cook's tweet to see all of the pictures shared from Holi.


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