Close to 2 Million People Watched Apple’s iPhone Event Live Stream on YouTube

Apple always live streams its iPhone events on its own Events website and the Events app on the Apple TV, but this year, for the first time, Apple also did a YouTube live stream.

Within just 10 minutes of when the event kicked off, Apple had over 500,000 viewers, and at the live stream's peak, when new iPhones were being shown off, Apple reached 1.875 million viewers.

After this screenshot was taken, views climbed even higher

We've never before known how many people watch Apple's live streams because the company doesn't share that information, but the YouTube metric gives us some idea of how popular it was. For comparison, it earned more views than YouTube live streams from other companies like Samsung and Google.

The biggest YouTube live stream saw 8 million people tuning in when Felix Baumgartner jumped from a space capsule at 120,000 feet and parachuted back to the earth's surface, while SpaceX's Falcon Heavy launch in September 2018 garnered 2.3 million views.

The 1.875 million viewer metric does not include those who watched the live stream on the Apple TV through the Events app or through the Events website, which means actual live viewership was likely a good deal higher.


Apple's live stream is no longer available on YouTube at the current time, but the full event video has been uploaded.


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Everything Apple Announced at Today’s iPhone Event in Just Seven Minutes

Apple today held its annual iPhone-centric event, which saw the debut of the new iPhone 11, iPhone 11 Pro, iPhone 11 Pro Max, Apple Watch Series 5, and 10.2-inch iPad, along with new details on Apple Arcade and Apple TV+.

It took Apple just under two hours to introduce all of the new devices, but we've recapped the entire event in just seven minutes for our readers who want a no-frills but thorough overview of all of the announcements.

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The new iPhone 11 ($699), which is the successor to the iPhone XR is Apple's new lower-cost flagship device, while the iPhone 11 Pro ($999) and the iPhone 11 Pro Max ($1099) are aimed at people who want the most pro features for their iPhones.

Apple added dual cameras to the iPhone 11, triple cameras to the 11 Pro, and all the new iPhones have a better TrueDepth camera system, a faster A13 chip, and tons more. The Apple Watch Series 5, meanwhile, has a new always-on display.

We've rounded up all of our coverage of today's event below, so make sure to check out everything so you don't miss any of the updates.

iPhone 11, 11 Pro, and 11 Pro Max

Apple Watch

iPad

Software

Services

Other Announcements

Apple's Videos

Apple shared several videos during its keynote event highlighting new products. We've embedded them below for those who missed seeing the event live.






While Apple live streamed the event on YouTube, the full video isn't available on the site this time. It is, however, watchable on Apple's Event website.

Apple is accepting pre-orders for the new Apple Watch Series 5 and 10.2-inch iPad today, while pre-orders for the new iPhone 11 and iPhone 11 Pro will go live on September 13 at 5:00 a.m. Pacific Time.

All of the new devices will start shipping out to customers on Friday, September 20.

Related Roundup: iPhone 11

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iPhone 11 and iPhone 11 Pro Hands-On: Much-Improved Cameras Within Unsightly Bump

Apple today introduced the new iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max at Steve Jobs Theater. The media had the chance to go hands-on with the devices after the keynote and have shared photos and first impressions.

iPhone 11 Pro via SlashGear

First Impressions


Most of the first impressions focused on the camera upgrades and slightly tweaked design of each new iPhone.

The Verge's Dieter Bohn said he prefers the matte finish and seamless camera bump of the iPhone 11 Pro:
From the outside, the phones look and feel slightly better than the iPhone XS, though quite a lot of that is the matte finish on the back, which I really prefer — though sometimes matte glass can be more slippy than glossy. Apple says the glass is more durable, and I really do like how it is one piece, with no seam on the camera bump.

So let's talk about the camera bump: it's big. But Apple has designed the lenses on it in such a way that it isn't trying to hide the giant square on the back. I don't love it, but everybody uses a case anyway, so that will help.
SlashGear's Chris Davies was not a big fan of the camera bump, but he does understand why it was designed the way it was:
I have to confess, I wasn’t feeling Apple’s big square camera array when I saw the leaked images and renders. Even now, I’m not 100-percent a fan, particularly when you look at the iPhone 11 Pro next to the iPhone XS Max.

Still, it’s easier to accept the aesthetic necessities when it’s constructed so expertly. Had the camera bulge been grafted on, it would’ve felt clumsy; by growing it out of the glass as a whole, it’s not necessarily pretty but it does feel intentional. Combined with the easier grip of the new texture, it feels far more changed than it looks.
TechRadar's Gareth Beavis on the lower-end iPhone 11's cameras:
But enough about how this bump looks - what does it actually do? Well, two sensors live in there, both 12MP. However, this time around it's the standard lens plus an ultra-wide angle lens, enabling you to pull back to see more of a scene, with an instant visual suggestion to do so. […]

The quality of the images we took was impressive, although we couldn't test the camera hard in low-light settings, which is a real test for today's high-end smartphones. Apple is touting the night mode versions, and the test options they had for us to see looked good indeed.

The front-facing camera has been improved too, with the sensor being upgraded to 12MP to facilitate wider-angle pics when you rotate the phone landscape, as well as being able to shoot slow motion selfies as well (which Apple is infuriatingly calling Slofies).

Photos





iPhone 11 Pro and iPhone 11 Pro Max via SlashGear


iPhone 11 Pro and iPhone 11 Pro Max via The Verge

Videos




MacRumors will have our own hands-on video of the iPhone 11 and iPhone 11 Pro in the days ahead and in-depth coverage of the new devices.

Related Roundup: iPhone 11

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What Didn’t Launch Today: Apple Tags, 16-Inch MacBook Pro, New iPad Pro Models

Today's event saw the launch of new iPhone 11 and iPhone 11 Pro models, an updated 10.2-inch iPad, and new Apple Watch Series 5 models, but there are several other hardware products that we're still expecting to see this fall.

A new 16-inch MacBook Pro with slimmer bezels and a new design is expected to be released sometime in the fall of 2019, as are updated iPad Pro models, which could potentially have the same three-lens camera system that Apple just introduced in the iPhone 11 Pro.

16-inch MacBook Pro mockup

Likewise, there are hints of new Apple Tags in the iOS 13 code, suggesting that product is also nearly ready to launch. Apple Tags are Apple's Tile competitor, which will let you find lost devices.

Apple Tags are expected to outperform competitors thanks to the inclusion of ultra wide band support in new iPhone models, which is more accurate than Bluetooth for indoor positioning purposes.

While we've never heard a specific launch date bandied about for the Apple Tags, there are so many signs of the feature in iOS 13 that we're expecting to see it in the near future.


Since rumors have suggested we should expect to see a 16-inch MacBook Pro and new iPad Pro models (not to mention more info on the upcoming Mac Pro), it's quite possible Apple will hold a second event in October.

Apple did, however, unveil the 10.2-inch iPad today, so it's not entirely clear why that device wasn't saved for an October event if we're getting new iPad Pro models. It's possible Apple's October event will be a "Pro" event with details on the MacBook Pro, iPad Pro, Mac Pro, and possibly other Macs that could see a fall refresh.


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‘Apple Watch Studio’ Offers Over 1,000 Different Band and Watch Finish Combinations

Apple today announced the new Apple Watch Series 5 with its Always-On display as the headline feature. At the same time, the company unveiled new Apple Watch finishes and band combinations that allow customers to create a look that's uniquely their own using its new online Apple Watch Studio.


Previously, Apple paired case finishes with select bands, but the company's new Apple Watch Studio lets customers pick a case and band style they like. According to Apple, the new online watch studio offers over 1,000 different watch customizations, due to the added mix of case and band styles now available.

The Series 5 aluminum models are available in silver, gold, and space gray, while the stainless steel models also come in silver, gold and space gray finishes. However, new to the Series 5 are titanium cases, which come in either a natural or space black finish.

The new bands include brighter colors close to lemon and orange, as well as pine green, midnight blue, and aubergine hues. For Apple Watch Nike, there are new colors of the Nike Sport Band and reflective Nike Sport Loop, while Apple Watch Hermès introduces a color block band with Della Cavalleria print, and an all-black version.

New Apple Watch bands are available to order today from Apple's online store and in the Apple Store app, with availability beginning Friday, September 20.

Related Roundups: Apple Watch, watchOS 5, watchOS 6
Buyer's Guide: Apple Watch (Buy Now)

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iPhone 11 Models Feature ‘U1’ Ultra Wideband Chip Amid Rumors of Apple Item-Tracking Tags

iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max models are equipped with a "U1" ultra wideband chip for "spatial awareness," according to tech specs on Apple's website, which should result in more accurate indoor positioning and pave the way for the future launch of Apple's rumored Tile-like item tracking tags.


Apple explains:
The new Apple‑designed U1 chip uses Ultra Wideband technology for spatial awareness — allowing iPhone 11 Pro to precisely locate other U1‑equipped Apple devices. It's like adding another sense to iPhone, and it's going to lead to amazing new capabilities.

With U1 and iOS 13, you can point your iPhone toward someone else's, and AirDrop will prioritize that device so you can share files faster. And that's just the beginning.
Apple's tags will also feature ultra wideband tech, according to analyst Ming-Chi Kuo. The distance between two UWB devices can be measured precisely by calculating the time that it takes for a radio wave to pass between the two devices, with much more accuracy than Bluetooth LE and Wi-Fi.


While the Apple Tags were not announced at Apple's event today, no reliable sources ever provided a timeframe for their release. There is plenty of evidence of the tags in internal iOS 13 code, but perhaps Apple is waiting until iOS 13.1 is released on September 30 or for a potential October event to unveil them.

MacRumors shared several exclusive details about the Apple Tags last month.

Related Roundup: iPhone 11

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iPhone 11 Lineup Has New 5 A.M. Pacific Pre-Order Time on Friday

Apple today announced that the all-new iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max models will be available to pre-order on Friday, September 13, although at a brand new time: 5 a.m. Pacific, which is 8 a.m. Eastern.


In previous years, iPhone pre-orders have started at 12:01 a.m. Pacific Time.

iPhone 11 Pro and iPhone 11 Pro Max pricing starts at $999 and $1,099 respectively, the same prices as the iPhone XS and iPhone XS Max that they replace. The iPhone 11 starts at $699, down from $749 for the iPhone XR.

Updates to follow…


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Apple Launching ‘Research’ App Later This Year With New Heart, Hearing, and Women’s Health Studies

Apple today announced three new medical studies in partnership with leading academic and research institutions.


The studies will be available through Apple's new Research app, available as a free download in the App Store later this year.

The studies include:
- Apple Women's Health Study: In partnership with Harvard T.H. Chan School of Public Health and the NIH’s National Institute of Environmental Health Sciences (NIEHS), Apple has created the first long-term study of this scale focused on menstrual cycles and gynecological conditions. This study will inform screening and risk assessment of conditions like polycystic ovary syndrome (PCOS), infertility, osteoporosis, pregnancy and menopausal transition.

- Apple Heart and Movement Study: Apple is partnering with Brigham and Women’s Hospital and the American Heart Association on a comprehensive study of how heart rate and mobility signals — like walking pace and flights of stairs climbed — relate to hospitalizations, falls, heart health and quality of life in order to promote healthy movement and improved cardiovascular health.

- Apple Hearing Study: Alongside the University of Michigan, Apple is examining factors that impact hearing health. The Apple Hearing Health Study is the first of its kind to collect data over time in order to understand how everyday sound exposure can impact hearing. The study data will also be shared with the World Health Organization (WHO) as a contribution toward its Make Listening Safe initiative.
Apple COO Jeff Williams:
With the Apple Heart Study, we found that we could positively impact medical research in ways that help patients today and that make contributions that will benefit future generations. Today's announcement carries our commitment to health even further by engaging with participants on a larger scale than ever before.
Apple's special event is underway at Steve Jobs Theater. Refresh for updates and follow our September 2019 event hub for coverage of all of Apple's announcements today.


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New ‘Filmic Pro’ App Coming to iOS App Store Later This Year

During its iPhone 11 Pro media event today, Apple detailed a new version of the Filmic camera app, called "Filmic Pro."


The app allows users to shoot with multiple cameras at the same time, offering twice as much coverage on the same take. A compound overlay shows primary and secondary cameras, combining front-facing and rear-facing iPhone 11 Pro cameras.

Apple's special event is underway at Steve Jobs Theater. Refresh for updates and follow our September 2019 event hub for coverage of all of Apple's announcements today.


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iPhone 11 Pro and iPhone 11 Pro Max Include Faster 18W Charger in Box

Finally, after years of Apple including the same-old, slow 5W charger in the box with iPhones, the all-new iPhone 11 Pro and iPhone 11 Pro Max will ship with a faster 18W USB-C power adapter.


Apple's special event is underway at Steve Jobs Theater. Refresh for updates and follow our September 2019 event hub for coverage of all of Apple's announcements today.


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