Red iPhone XS and XS Max Rumored to Launch in China This Month, Again Dropping PRODUCT(RED) Branding

A red variant of the iPhone XS and XS Max could be launching in China sooner rather than later, if a social media rumor proves to be accurate.


A Weibo post spotted by iPhoneHacks.com claims Apple will launch the red color models by the end of this month, in a bid to boost struggling iPhone sales in the region.

The leaker, who claims to have received the tip from sources in Apple's supply chain, says that Apple will call the model "China Red," and not the PRODUCT(RED) branding that the company typically associates with the color.

Apple globally launched a mid-cycle (PRODUCT)RED edition iPhone 7 and iPhone 7 Plus in March 2017 and a similar edition for the iPhone 8 and iPhone 8 Plus in April 2018, so the timing wouldn't be completely off. Apple already sells a (PRODUCT)RED variant of the iPhone XR.

There's also precedent for Apple using a different name in China – the company dropped the PRODUCT(RED) branding in the country for both the iPhone 7 and iPhone 8 models, instead promoting them simply as additional colorways.

Apple has partnered with the (RED) Global Fund for nearly 13 years to sell a variety of red-colored devices and accessories. For each product sold, Apple makes an unspecified contribution to HIV/AIDS charity. However sex remains a controversial issue in China, where AIDS and HIV have been characterized in the past as a consequence of contact with the West.

Despite the lack of any PRODUCT(RED) mention in China, Apple CEO Tim Cook assured MacRumors in a March 2017 email that the company upholds its charitable Global Fund donations commitment for every special edition red iPhone sold in every country in the world, with or without said branding.

If there's any weight to today's rumor of a red iPhone XS and XS coming to China, it could potentially signal the early launch of PRODUCT(RED) versions for the rest of the world, although nothing is certain. Rumors last year of a mid-cycle PRODUCT(RED) edition of the iPhone X never transpired, for example.

It's also worth noting that several Chinese mobile makers will be launching their 2019 flagship phones over the next couple of months, so Apple may be using new red iPhone models as a counterweight to new rival devices on the market.


This article, "Red iPhone XS and XS Max Rumored to Launch in China This Month, Again Dropping PRODUCT(RED) Branding" first appeared on MacRumors.com

Discuss this article in our forums

Apple Retail Stores Around the World Now Featuring Red Logos for World AIDS Day

In honor of World AIDS Day, which takes place on December 1, Apple has started turning the Apple Store logos at many of its retail locations around the world red.

Apple CEO Tim Cook shared some photos of the red logos on Twitter this afternoon.


Apple marketing chief Greg Joswiak earlier this week said that Apple plans to turn the logos at 125 stores red, with another 400 stores set to feature red decals over their Apple logos. The red coloring is meant to raise awareness for the global fight against AIDS.

Apple plans to promote World AIDS Day in its retail locations over the course of the next week. From Saturday, December 1 to Friday, December 7, $1 of every Apple Pay purchase made at an Apple Store, through the Apple Store app, or on the Apple website will be donated to (RED), the charity Apple has worked with for years.


(RED) focuses on putting an end to AIDS in Africa through money given to The Global Fund. Yesterday, Apple said it has raised $200 million for (RED) through the exclusive (PRODUCT)RED merchandise that it sells.

When Apple customers purchase a (PRODUCT)RED device or accessory, a portion of the proceeds is donated to (RED).

Related Roundup: Apple Stores

Discuss this article in our forums

Apple Watch Gains New (PRODUCT)RED Sport Loop

After debuting a few new Apple Watch band colors following the September keynote event, Apple today updated its website with a new (PRODUCT)RED Sport Loop. The $49.00 accessory is available in both 40mm and 44mm, and it will also fit previous Apple Watch generations with 38mm and 42mm measurements.


This marks the first time that a Sport Loop band has gained the (PRODUCT)RED color option. Devices and accessories marked with the (PRODUCT)RED brand name represent Apple's partnership with (RED), an organization that supports HIV/AIDS programs; offers counseling, testing, and medicine; and works to prevent further spread of the disease. Every (PRODUCT)RED item purchased through Apple contributes directly to the Global Fund to fight AIDS.

In September, Apple didn't introduce any new band styles for Apple Watch, but there were a few new colors that matched the new iPhone XS and XS Max cases. For the Sport Loop specifically, there were five new colors: Cape Cod Blue, Nectarine, Hibiscus, Storm Gray, and Indigo. It's also available in the Pink Sand, Seashell, and Black options. Like the new (PRODUCT)RED Sport Loop, all versions of the band sell for $49.00.

Related Roundups: Apple Watch, watchOS 5
Buyer's Guide: Apple Watch (Buy Now)

Discuss this article in our forums

(PRODUCT)RED iPhone 8 and iPhone 8 Plus Now Available for In-Store Pickup at Apple Retail Stores

On Monday, Apple introduced new (PRODUCT)RED models of the iPhone 8 and iPhone 8 Plus, which went up for pre-order on Tuesday and are available to purchase in Apple Stores as of today. Since it's an Apple product launch day, customers interested in the new iPhone 8 color can visit Apple.com to check stock at their local Apple stores and arrange for an in-store pickup on the smartphone.

Apple's iPhone availability tool shows that the new (PRODUCT)RED iPhone 8 and iPhone 8 Plus devices should be easy to obtain today at most Apple stores across the United States and in other countries, in both 64GB and 256GB. Those who don't feel like picking up at an Apple store, or who don't live nearby one, can also choose to have the iPhone delivered via free next day shipping.


The unlocked/SIM-free prices of each new model can be found below:
  • iPhone 8 / 64GB: $699

  • iPhone 8 / 256GB: $849

  • iPhone 8 Plus / 64GB: $799

  • iPhone 8 Plus / 256GB: $949
The (PRODUCT)RED iPhone 8 has all of the same internals and hardware as the models that launched last September, including a glass body for wireless charging, A11 processor, True Tone display, and more. In the box, you'll get EarPods with a Lightning Connector, Lightning to USB cable, 5W USB power adapter, and a Lightning to 3.5mm headphone jack adapter.

The new iPhone 8 models are available in stores as of today in the U.S., U.K., Australia, Canada, China, France, Germany, Hong Kong, Japan, New Zealand, and Singapore. Later this month, the devices will arrive in Brazil, Denmark, Ireland, Italy, Malaysia, Mexico, Netherlands, Norway, Russia, Saudi Arabia, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, UAE, and other countries. Chile, Colombia, India, Israel, and Turkey will follow in May.


Alongside the new iPhone 8, Apple also launched a (PRODUCT)RED iPhone X Leather Folio at $99. As with every (PRODUCT)RED accessory and device, the iPhone 8 and iPhone X Leather Folio are part of Apple's partnership with (RED), which helps raise money for The Global Fund in its fight against HIV/AIDS.

Related Roundup: iPhone 8
Buyer's Guide: iPhone 8 (Neutral)

Discuss this article in our forums

(PRODUCT)RED iPhone 8 Plus Gets First Unboxing and Hands-on Video

Yesterday, Apple began taking pre-orders for new (PRODUCT)RED versions of the iPhone 8 and iPhone 8 Plus ahead of the smartphones' official launch this Friday.

Like it did with last year's (RED) iPhone 7, Apple has given YouTube tech reviewer Marques Brownlee (MKBHD) exclusive access to one of the phones ahead of launch to bring viewers the first obligatory unboxing and hands-on video of a 256GB iPhone 8 Plus.


As expected, the handset comes in a familiar box containing Lightning cable, wired headphones, and standard wall plug, with the only addition being a small card detailing the (RED) brand's aim of raising funds for HIV/AIDS programs – for each (RED) product sold, Apple makes a contribution to The Global Fund, raising over $160 million to date.

As for the handset itself, it has an anodized red aluminum band similar to last year's (RED) iPhone 7, but the glossy glass back to support wireless charging gives the iPhone 8 a deeper "Ferrari-like" candy red finish, as opposed to the matte look of the iPhone 7's brushed aluminum.


The other big change is the fact that Apple has gone with smart-looking black bezels on the front of the device. That should please users who skipped the (RED) iPhone 7 because they disliked the white bezels that gave the handset a candy cane-style color combination.

According to Brownlee, Apple wouldn't let on when asked whether it had a (PRODUCT)RED iPhone X planned. iMore's Rene Ritchie has suggested the current lack of one could be down to the manufacturing complexities involved in accurately coloring the iPhone X's stainless steel band via a vapor deposition process.

At the same time, the continued absence of a (RED) iPhone X going into the summer months could hint at the company's plans for its smartphone lineup. Apple is expected to discontinue the first-generation iPhone X when the second-generation model launches this year, which could mean a red iPhone X variant might not arrive until spring 2019 at the earliest.

(PRODUCT)RED editions of iPhone 8 are available with 64GB or 256GB storage for the same $699-$849 and $799-$949 prices as the equivalent iPhone 8 and iPhone 8 Plus models in space gray, silver, and gold.

Related Roundups: iPhone 8, iPhone X

Discuss this article in our forums

Apple Shares (RED) iPhone 8 Ad on YouTube

Apple today shared its first ad for the brand new (PRODUCT)RED edition iPhone 8 and iPhone 8 Plus on its YouTube channel.


The 30-second video, set to the song "That's It (I'm Crazy)" by Sofi Tukker, provides a close up look at the glossy red finish and front black bezels, which was a highly requested design after Apple used white front bezels last year. The ad first appeared on Apple's homepage on Monday, but the YouTube format is more easily sharable.

The new (RED) models became available to order earlier today, with the first deliveries and in-store availability at Apple Stores and select resellers slated to begin Friday, April 13 in the United States and several other countries.

Namely, other launch countries include Australia, Canada, China, France, Germany, Japan, Hong Kong, New Zealand, Singapore, and the United Kingdom.

Availability in Brazil, Denmark, Ireland, Italy, Malaysia, Mexico, the Netherlands, Norway, Russia, Saudi Arabia, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, the United Arab Emirates, and other regions will follow later in April, followed by Chile, Colombia, India, Israel, Turkey, and more regions in May.

The new color is part of Apple's 11-year partnership with (RED), founded in 2006 by U2 frontman Bono and activist Bobby Shriver. The brand and its licensed red-colored products helps to raise funds for The Global Fund, which helps people affected by HIV or AIDS, tuberculosis, and malaria in eight African countries.

For each (RED) product sold, Apple makes a contribution to The Global Fund, raising over $160 million to date.

Related Roundup: iPhone 8
Buyer's Guide: iPhone 8 (Neutral)

Discuss this article in our forums

(PRODUCT)RED iPhone 8 and iPhone 8 Plus Now Available to Order

As promised, special (PRODUCT)RED editions of the iPhone 8 and iPhone 8 Plus unveiled yesterday are now available to order on Apple.com and through the Apple Store app on iPhone and iPad in the United States and several other countries.


The new models are available with 64GB or 256GB storage for the same prices as the equivalent iPhone 8 and iPhone 8 Plus models in Apple's standard space gray, silver, and gold colorways, which remain available.
  • iPhone 8 / (RED) / 64GB: $699
  • iPhone 8 / (RED) / 256GB: $849
  • iPhone 8 Plus / (RED) / 64GB: $799
  • iPhone 8 Plus / (RED) / 256GB: $949

The first deliveries will arrive to customers Friday, April 13, and in-store availability at Apple Stores and select authorized resellers will begin on the same day in the United States, Australia, Canada, China, France, Germany, Hong Kong, Japan, New Zealand, Singapore, and the United Kingdom.

Availability in Brazil, Denmark, Ireland, Italy, Malaysia, Mexico, the Netherlands, Norway, Russia, Saudi Arabia, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, the United Arab Emirates, and other regions will follow later in April, followed by Chile, Colombia, India, Israel, Turkey, and more regions in May.

While the (PRODUCT)RED edition iPhone 7 and iPhone 7 Plus had white front bezels, the iPhone 8 and iPhone 8 Plus versions have black front bezels. Otherwise, these iPhone 8 and iPhone 8 Plus models are identical to those unveiled last September, with the new color likely introduced to boost sales.

Apple's new (PRODUCT)RED edition iPhone X Leather Folio is also available to purchase for $99 starting today from Apple.com, Apple Stores, and the Apple Store app in dozens of countries around the world.


The products are part of Apple's 11-year partnership with (RED), founded in 2006 by U2 frontman Bono and activist Bobby Shriver. The brand and its licensed red-colored products helps to raise funds for The Global Fund, which helps people affected by HIV or AIDS, tuberculosis, and malaria in eight African countries.

For each (RED) product sold, Apple makes a contribution to The Global Fund, raising over $160 million to date.

Related Roundup: iPhone 8
Buyer's Guide: iPhone 8 (Neutral)

Discuss this article in our forums

iPhone X Gets (RED) Leather Folio, But No Rumored Red or Gold Finish, While AirPower Wait Continues

In addition to the (PRODUCT)RED edition iPhone 8 and iPhone 8 Plus, Apple today introduced a (RED) leather folio for the iPhone X.


The folio, which looks more like burgundy in the render, will be available for $99 beginning tomorrow, Tuesday, April 10, from Apple.com, Apple Stores, and the Apple Store app in the United States and several other countries.

(RED) was founded in 2006 by U2 frontman Bono and activist Bobby Shriver to raise funds for The Global Fund, which helps people affected by HIV or AIDS, tuberculosis, and malaria in eight African countries, including Ghana, Lesotho, Rwanda, South Africa, Swaziland, Tanzania, Kenya, and Zambia.

Apple makes an unspecified contribution to The Global Fund for every (RED) product it sells, raising over $160 million to date in the past 11-plus years.

No Red or Gold Finish



Over the past few weeks, rumors have suggested the (PRODUCT)RED finish may extend to the iPhone X, but it appears the color will be limited to the iPhone 8 and iPhone 8 Plus. There's also no sign of a twice rumored Blush Gold finish.

AirPower Wait Continues


With the (PRODUCT)RED edition iPhone 8 and iPhone 8 Plus debuting today, it was reasonable to assume that availability of Apple's new AirPower charging mat could also be announced. Alas, it appears more patience will be required.


Apple has only stated that AirPower will be available at some point in 2018. A trio of reports that pinpointed a March release date proved to be inaccurate.

One possibility is that the AirPower will merely show up on Apple's online store tomorrow alongside the red-colored iPhones, but this is purely speculation. It's very possible the AirPower simply isn't ready for an imminent release.

Related Roundup: iPhone X
Buyer's Guide: iPhone X (Neutral)

Discuss this article in our forums

Apple Introduces (PRODUCT)RED Edition iPhone 8 and iPhone 8 Plus, Available to Order April 10

Apple today introduced a (PRODUCT)RED edition of the iPhone 8 and iPhone 8 Plus, available to order on Apple.com starting Tuesday, April 10, after 5:30 a.m. Pacific Time, and in Apple Stores starting Friday, April 13.


PRODUCT(RED) editions will be available with 64GB or 256GB storage for the same $699-$849 and $799-$949 prices as the equivalent iPhone 8 and iPhone 8 Plus models in space gray, silver, and gold. Notably, the red finish is complemented by black front bezels, compared to white bezels on last year's (RED) models.

Orders begin Tuesday, April 10 after 5:30 a.m. Pacific Time, with deliveries and in-store availability beginning Friday, April 13 at Apple Stores and other resellers in the United States, Australia, Canada, China, France, Germany, Hong Kong, Japan, New Zealand, Singapore, South Korea, and the United Kingdom.

Availability in Brazil, Denmark, Ireland, Italy, Malaysia, Mexico, the Netherlands, Norway, Russia, Saudi Arabia, Spain, Sweden, Switzerland, Taiwan, Thailand, the United Arab Emirates, and other regions will follow later in April, with Chile, Colombia, India, Israel, Turkey, and more regions following in May.

Apple also introduced a new (PRODUCT)RED edition iPhone X Leather Folio, which will be available for $99 beginning Tuesday, April 10 from Apple.com, Apple Stores, and the Apple Store app around the world.


(RED) was founded in 2006 by U2 frontman Bono and activist Bobby Shriver to raise funds for The Global Fund, which helps people affected by HIV or AIDS, tuberculosis, and malaria in eight African countries, including Ghana, Lesotho, Rwanda, South Africa, Swaziland, Tanzania, Kenya, and Zambia.

(RED) CEO Deborah Dugan:
Today's announcement is further evidence of Apple's leadership in and commitment to the AIDS fight since the beginning of (RED) in 2006. The more than $160 million Apple has donated in the last 11 years today equates to more than 800 million days of lifesaving ARV medication that prevents the transmission of HIV from mothers to their babies. We're honored that Apple has dedicated its resources to our purpose, and can't wait to see customers bring our mission to life through the purchase of iPhone 8 and iPhone 8 Plus (PRODUCT)RED Special Edition.
Apple has partnered with (RED) for nearly 12 years to sell a variety of red-colored devices and accessories. For each product sold, Apple makes an unspecified contribution to The Global Fund, raising over $160 million to date.

Apple's vice president of product marketing Greg Joswiak:
This special edition (PRODUCT)RED iPhone features a stunning red and black color combination and also offers customers the opportunity to make an impact in fighting the spread of HIV and AIDS. iPhone 8 and iPhone 8 Plus improve on everything we love about iPhone, including Retina HD displays that are more beautiful than ever, the most powerful and smartest chip ever in a smartphone with the A11 Bionic and more advanced cameras for unbelievable photos and videos. We are proud to support (RED) with this bold new iPhone and hope customers think it is as special as we do.
Apple introduced a (PRODUCT)RED edition iPhone 7 and iPhone 7 Plus in March 2017. The special color was discontinued alongside the launch of the iPhone 8, iPhone 8 Plus, and iPhone X in September 2017.

Related Roundup: iPhone 8
Buyer's Guide: iPhone 8 (Neutral)

Discuss this article in our forums

Virgin Mobile Memo Says Apple Will Announce (PRODUCT)RED Edition iPhone 8 and iPhone 8 Plus on Monday

iPhone 8 and iPhone 8 Plus models in a limited edition (PRODUCT)RED color will be unveiled as early as tomorrow, according to an internal memo distributed to Virgin Mobile employees and obtained by MacRumors.

(PRODUCT)RED edition iPhone 7 and iPhone 7 Plus

Virgin Mobile states that it will add the new smartphone models to its inventory system on Monday, April 9, coinciding with a launch announcement from Apple, which would likely be in the form of a press release. The memo doesn't mention a (PRODUCT)RED edition iPhone X, so there might not be one.

The memo notes that there will be pre-orders, so it's unclear if the new color would be available immediately or begin shipping later in April, but it does appear that Apple will introduce the models this week.

The information lines up with rumors about new red-colored iPhones from both Rosenblatt Securities analyst Jun Zhang and Steve Hemmerstoffer, who leaks information about mobile devices through his Twitter account OnLeaks. Ben Geskin also said the new color might be (PRODUCT)RED, after initially saying Blush Gold.

Apple unveiled a (PRODUCT)RED edition of the iPhone 7 and iPhone 7 Plus in March 2017, but it may have decided to wait until April this year so that sales of the red iPhone 8 and iPhone 8 Plus models are fully reflected in its earnings results for the third quarter, generally a slower period of its fiscal year.

A recent report said Apple will also unveil a gold iPhone X, which the Virgin Mobile memo does not mention. It's certainly possible Apple could have a wave of press releases tomorrow detailing availability of the (PRODUCT)RED edition iPhone 8 and iPhone 8 Plus, gold iPhone X, and its AirPower charging mat.

Related Roundup: iPhone 8
Buyer's Guide: iPhone 8 (Neutral)

Discuss this article in our forums