New iPad Pro Announced With A12Z Bionic Chip, Magic Keyboard With Trackpad, LiDAR Scanner, and More

Apple today introduced a new iPad Pro with a faster A12Z Bionic chip, a new Magic Keyboard acesssory with a built-in trackpad, an Ultra Wide camera, a LiDAR Scanner, and more. In Apple's description of the new tablet, it calls it "faster and more powerful than most Windows PC laptops."


The updated iPad Pro has a new camera system that features a 12MP Wide camera and a 10MP Ultra Wide camera, which can zoom out two times to capture a wider field of view. This brings the iPad Pro family in line with the most recent iPhones, which also sport the square-shaped triple-lens camera bump.

The device's new A12Z Bionic chip supports an eight-core GPU, enhanced thermal architecture, and tuned performance controllers. Apple said that professionals working on the iPad Pro can edit 4K video and design 3D models thanks to the internal update, and the new tablet has a 10 hour battery life, faster Wi-Fi, and gigabit-class LTE that's 60 percent faster than the previous generation.

The iPad Pro is still available in both 11-inch and 12.9-inch sizes, with an edge-to-edge Liquid Retina display and ProMotion technology. The tablet also now features five studio-quality microphones and four speakers that adjust to any orientation.


The new LiDAR Scanner measures the distance to surrounding objects up to 5 meters away, and enables advanced experiences with augmented reality on the iPad Pro. Apple said this means that ARKit apps on the new iPad Pro will get improved motion capture and people occlusion, leading to AR experiences "never before possible."

Lastly, Apple is adding trackpad support to iPadOS 13.4 and the new Magic Keyboard. This new accessory attaches magnetically to iPad Pro and includes a floating design that works well on both a lap or a desk. The Magic Keyboard features cantilevered hinges for smooth adjustments of the viewing angle up to 130 degrees, including a full-size keyboard with backlit keys and a scissor mechanism that delivers 1mm travel.


The Magic Keyboard also has USB-C pass-through charging and the new trackpad. With this, Apple said that users will be able to enhance their workflows in multiple ways: scrolling through web pages in Safari, photo libraries in Photos, precisely edit text in Notes, organizing Mail, and more. Most third-party apps will work with the trackpad as well, without any update required.

The new iPad Pro is available to order starting today on apple.com and in the Apple Store app in 30 countries and regions, including the US. iPad Pro will be available in stores starting next week. The 11-inch iPad Pro starts at $799 for 128GB Wi-Fi, while the 12.9-inch model starts at $999 for 128GB Wi-Fi. More storage capacities include 256GB, 512GB, and 1TB, and cellular options are available.

The Magic Keyboard for iPad Pro will be available to purchase in May in two versions: $299 for the 11-inch iPad Pro and $349 for the 12.9-inch iPad Pro. There are also new Smart Keyboard Folio accessories out today, priced at $179 for 11-inch and $199 for 12.9-inch.
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New MacBook Air Announced With Magic Keyboard, Up to 2x Faster Performance, and Lower $999 Starting Price

Apple today updated its MacBook Air lineup with faster processors and graphics, a scissor switch Magic Keyboard, a lower starting price of $999, and more.

The new MacBook Air features Intel's latest 10th-generation Core processors, including up to a 1.2GHz quad-core Core i7 with Turbo Boost speeds up to 3.8GHz, resulting in up to two times faster performance compared to the previous generation. And with Intel Iris Plus Graphics, the new MacBook Air delivers up to 80 percent faster graphics performance.

First introduced on the 16-inch MacBook Pro, the new MacBook Air features a Magic Keyboard with a redesigned scissor mechanism that delivers 1mm of key travel, plus a new inverted-"T" arrangement for the arrow keys. Most importantly, this keyboard should prove to be far more reliable than the problematic butterfly keyboard on the previous MacBook Air.


The new MacBook Air has a starting price of $999 with 256GB of storage in the United States, compared to $1,099 with 128GB of storage for the 2019 base model. Education pricing starting at $899 is available to current and newly accepted college students and their parents, as well as faculty, staff and homeschool teachers of all grade levels.

The new MacBook Air can be ordered on Apple.com or in the Apple Store app starting today in most countries.

More details to follow…
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iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max Now Available for Pre-Order

Apple is now accepting pre-orders for the new iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max models through its online storefront and the Apple Store app.

Priced at $699, the iPhone 11 is Apple's most affordable new iPhone this year. It features a 6.1-inch edge-to-edge LCD display, a colorful glass body that comes in one of six colors, improved water and shatter resistance, an A13 chip, and a new dual-lens camera system with a wide-angle and ultra wide-angle lens.


The more expensive iPhone 11 Pro, which is priced at $999, features a 5.8-inch edge-to-edge OLED display, a matte glass body, improved water and shatter resistance, an A13 chip, longer battery life, and a new triple-lens camera setup with telephoto, wide-angle, and ultra wide-angle lenses for some impressive photography improvements.

Apple's most expensive iPhone, the $1099 iPhone 11 Pro Max, is identical to the iPhone 11 Pro with the exception of its larger 6.5-inch display and bigger battery. Both the iPhone 11 Pro and Pro Max ship with an 18W USB-C power adapter and USB-C to Lightning cable for fast charging right out of the box, and they're available in a new green color.


All three new iPhones feature Haptic Touch instead of 3D Touch, next-gen Smart HDR for the cameras, a new night mode that's designed to capture crisp, bright photos even in very low lighting conditions, Portrait mode improvements, and an upgraded 12-megapixel TrueDepth camera system.

Face ID is up to 30 percent faster and it works from more angles, and the front-facing camera features improved Smart HDR and support for 120 fps slo-mo video, enabling what Apple calls "slofies."

Pre-orders are available in the United States and more than 30 other countries and regions. We haven't heard rumors of supply constraints so available iPhone models should be plentiful, but it's always best to order early especially when it comes to the midnight green shade because it's a new, never-before-offered option.

All of the major U.S. carriers -- Verizon, AT&T, Sprint, and T-Mobile -- are accepting pre-orders for the new devices, as are many other carriers around the world. Major online retailers including Best Buy, Target, and Walmart, are also accepting pre-orders starting today.


The iPhone 11 is priced at $699 for 64GB of storage, with 128GB of storage available for $749 and 256GB of storage available for $849. iPhone Upgrade Program pricing is available, as are trade-ins to lower prices.

The iPhone 11 Pro is priced at $999 for 64GB of storage, $1149 for 256GB of storage, and $1349 for 512GB of storage. The iPhone 11 Pro Max offers the same storage tiers at price points $100 higher than iPhone 11 pricing ($1099, $1249, and $1449).

In the United States, customers can purchase the new iPhones from any of the four major carriers using Apple's site, or choose a SIM-free version. Customers who successfully place an order for launch day delivery can expect to begin receiving their devices on Friday, September 20, the official release date for the new devices.

Related Roundups: iPhone 11, iPhone 11 Pro

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Entry-Level 13-Inch MacBook Pro Updated With 8th-Gen Processors, Touch Bar, Touch ID, and T2 Security Chip

Apple today announced it has updated its entry-level 13-inch MacBook Pro with the latest 8th-generation Intel Core quad-core processors for up to two times faster performance. The entry-level 13-inch MacBook Pro also now features the Touch Bar and Touch ID, True Tone, and the Apple T2 security chip.


Pricing starts at $1,299 in the United States, or $1,199 for qualifying students through Apple's education store.

More details to follow…

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MacBook Air Updated With True Tone Display and Lower $1,099 Starting Price

Apple today announced that it has updated the MacBook Air with a True Tone display and lowered the price of the notebook to $1,099 in the United States, or $999 for qualifying students. 2018 models started at $1,199.


In addition, the entry-level 13-inch MacBook Pro has been updated with the latest 8th-generation Intel Core quad-core processors for up to two times faster performance. The entry-level 13-inch MacBook Pro also now features the Touch Bar and Touch ID, True Tone, and the Apple T2 security chip. Pricing starts at $1,299, or $1,199 for qualifying students.

More details to follow…

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Apple Launches New iPod Touch With A10 Fusion Chip and Up to 256GB Storage, Priced From $199

Apple today introduced a new iPod touch with a 4-inch Retina display, A10 Fusion chip, and up to 256GB of storage.


The new iPod touch is available to order on Apple.com and in the Apple Store app starting today with in-store availability later this week, starting at $199 with 32GB of storage. 128GB and 256GB models are priced at $299 and $399 respectively.

Six colors are available, including space gray, white, gold, blue, pink, and (PRODUCT)RED.

“We’re making the most affordable iOS device even better with performance that is twice as fast as before, Group FaceTime and augmented reality starting at just $199,” said Greg Joswiak, Apple’s vice president of Product Marketing. “The ultra-thin and lightweight design of iPod touch has always made it ideal for enjoying games, music and so much more wherever you go.”

More details to follow…

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Apple Debuts New 8-Core MacBook Pro With Updated Keyboard

Apple today announced the surprise launch of new 13 and 15-inch MacBook Pro models, which are the fastest Mac notebooks ever at the top of the line. The updated machines feature Intel's 8th and 9th-generation processors, with high-end models featuring eight cores for the first time.


According to Apple, the new MacBook Pro offers two times faster performance than a quad-core MacBook Pro and 40 percent more performance than a 6-core MacBook Pro.

Aside from new processors, the updated MacBook Pro models continue to feature the same design, despite rumors that Apple would introduce a 16 to 16.5-inch MacBook Pro in 2019. There are some internal updates, though.

Though not mentioned in the press release, The Loop confirms that the new machine has an updated keyboard. The new keyboard uses a new material that Apple says will cut down on the failure problems that users have seen.
Another change in the newest MacBook Pro computers is with the keyboard. While Apple says the vast majority of its customers are happy with the keyboard, they do take customer complaints seriously, and work to fix any issues.

To address the problem, Apple said they changed the material in the keyboard's butterfly mechanism that should substantially reduce problems that some users have seen.
The MacBook Pro continues to feature "the best Mac notebook display ever" with 500 nits of brightness, P3 wide color gamut, and True Tone technology. It is equipped with Apple's T2 security chip, Thunderbolt 3 ports, and immersive stereo speakers like prior machines.
"Whether it's college students mastering a course of study, developers building world-class apps or video editors creating feature films, we're constantly amazed at what our customers do with their MacBook Pro," said Tom Boger, Apple's senior director of Mac Product Marketing. "Now with 8-core processors for an incredible performance boost, along with its stunning Retina display, fast storage, all-day battery life and running macOS, MacBook Pro continues to be the world's best pro notebook and we can't wait to get it into our customer's hands to see what they do next."
The new MacBook Pro models are priced starting at $1,799 and $2,399, respectively, for the 13 and 15-inch models. The new machines are available today through Apple's online store and will be coming to Apple retail stores later this week. Apple has not updated the non-Touch Bar 13-inch MacBook Pro machines.

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Apple Updates iMac Lineup With Up to 8-Core 9th-Gen Intel Processors and Radeon Pro Vega Graphics Options

Nearly two years have passed since Apple last refreshed the iMac, but updates are finally here for both 4K and 5K models.


Apple today announced that its iMac lineup has been updated with Intel's latest 8th-gen and 9th-gen Core processors, including up to a 3.2GHz six-core 8th-gen Core i7 with Turbo Boost up to 4.6GHz for the 21.5-inch 4K iMac and up to a 3.6GHz eight-core 9th-gen Core i9 with Turbo Boost up to 5.0GHz for the 27-inch 5K iMac.

You'll of course have to pay to get peak performance, as processors range from a 3.6GHz quad-core 8th-gen Core i3 to a 3.7GHz six-core 9th-gen Core i5 in standard configurations of the new 4K and 5K iMacs.

Apple says the new 21.5-inch iMac models deliver up to 60 percent faster performance than the previous generation, while the new 27-inch iMac models deliver up to 2.4 times faster performance than the previous generation, narrowing the gap between the high-end standard iMac and the iMac Pro workstation.

Following in the footsteps of the 2018 MacBook Pro, Radeon Pro Vega graphics options are now available across the new iMac lineup, including Vega 20 for 21.5-inch models and Vega 48 for 27-inch models. Apple advertises up to 80 percent faster graphics performance compared to the previous iMac lineup.

The new iMac lineup offers up to 64GB of faster 2,666MHz DDR4 memory and up to 2TB of SSD storage. The base model 21.5-inch 4K iMac in particular has new 32GB memory and 1TB SSD upgrade options for the first time.


Beyond the performance improvements, there is a lot of familiarity. The new iMac models have the same design used since 2012 and the same 4K and 5K displays as the previous generation. I/O also remains unchanged with two Thunderbolt 3 ports, four USB 3 ports, a SD card slot, a headphone jack, and Gigabit Ethernet.

While the iMac Pro and the latest MacBook Pro, MacBook Air, and Mac mini models are equipped with Apple's T2 security chip, we've confirmed with Apple that the new iMac models do not have a T-series chip of any kind.

Unlike the iMac Pro in space gray, Apple says silver remains the sole color option for standard iMac models.

Pricing before upgrades remains unchanged. The new 21.5-inch 4K iMac models start at $1,299 and the new 27-inch 5K iMac models start at $1,799. Both are available to order starting today on Apple.com and the Apple Store app, with availability in Apple Stores and select resellers starting next week.

Apple's senior director of Mac product marketing Tom Boger:
Customers are going to love the huge boost in iMac performance. With up to 8-core processors and powerful Vega graphics, the iMac lineup is stronger than ever. With its stunning Retina display, amazing design, twice the performance, and macOS Mojave that our customers love, iMac is by far the best desktop in the world.
The non-4K entry-level model 21.5-inch iMac was not updated today and remains available from $1,099.

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Apple Announces New Fifth-Generation iPad mini With Apple Pencil Support, Revamped Retina Display and A12 Bionic Chip

Apple today launched a new fifth-generation iPad mini, featuring an upgraded A12 Bionic processor, Apple Pencil support, a new advanced Retina display panel, and the same $399 price tag as the previous model.


Apple says that with the new A12 Bionic chip, the iPad mini now delivers three times the performance and nine times faster graphics. Meanwhile the advanced Retina display with True Tone technology and wide color support is 25 percent brighter and has the highest pixel density (3 million) of any iPad.

Elsewhere, upgraded front and rear cameras bring improved low-light performance, and improved FaceTime quality and HD video recording. The new iPad also benefits from the same Wi-Fi performance and Gigabit‑class LTE that's built into the latest iPad Pro models. The new iPad mini retains the headphone jack found in previous models.
"iPad continues to provide magical new experiences for a growing range of uses where it is the absolute best device, from playing games in augmented reality to note-taking and drawing with Apple Pencil, from streaming HD movies and editing 4K films to learning to develop apps with Swift Playgrounds," said Phil Schiller, Apple's senior vice president of Worldwide Marketing. "Today the iPad family takes two big leaps forward with an all-new 10.5-inch iPad Air that brings high-end size, features and performance at a breakthrough price, and a major upgrade to the 7.9-inch iPad mini, which also brings Apple Pencil, Retina display and the A12 Bionic chip to the many customers that love its compact size."
Available in Silver, Space Gray, and Gold, and in 64 and 256GB storage capacities, the new iPad mini starts at $399 for the Wi-Fi model and $529 for the Wi-Fi + Cellular model. An Apple Pencil (1st generation) is available for purchase separately for $99. Online orders for the new iPad mini begin today on the Apple Store website, with availability in store starting next week.

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iPhone XS and iPhone XS Max Now Available for Pre-Order

Apple is now accepting pre-orders for the new iPhone XS and XS Max models through its online storefront and through the Apple Store app.

Available in 5.8 and 6.5-inch screen sizes, the iPhone XS and XS Max feature super sharp edge-to-edge OLED displays with support for Dolby Vision, HDR 10, and Wide Color.


Design wise, the new smartphones look like the iPhone X with stainless steel frames and glass bodies, but there's a new gold color option, improved IP68 waterproofing, and the internals have been upgraded. The new iPhones are equipped with the A12, which is faster and more efficient than the A11.

Face ID unlocking is faster than before, and the dual-lens camera system has been upgraded with a bigger sensor for sharper, crisper photos in low light, plus there's a new Smart HDR feature that brings out more detail in images and a new Depth Control option that allows for adjustable depth of field.


Pre-orders are available in first wave launch countries including Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, Guernsey, Hong Kong, Ireland, Isle of Man, Italy, Japan, Jersey, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Portugal, Puerto Rico, Saudi Arabia, Singapore, Spain, Sweden, Switzerland, Taiwan, the UAE, UK, US and US Virgin Islands.

All of the major U.S. carriers -- Verizon, AT&T, Sprint, and T-Mobile -- are accepting pre-orders for the new devices, as are many other carriers around the world. Major online retailers including Best Buy and Target are also accepting pre-orders starting today.


Pricing on the iPhone XS begins at $999 for 64GB of storage, with 256GB of storage priced at $1149 and 512GB of storage priced at $1349. iPhone Upgrade Program customers will be able to get the iPhone XS starting at $49.91 per month.

Pricing on the iPhone XS Max begins at $1099 for 64GB of storage, with 256GB of storage priced at $1249 and 512GB of storage priced at $1449. iPhone Upgrade Customers will be able to purchase the iPhone XS Max starting at $54.08 per month.


In the United States, customers can purchase iPhone XS and iPhone XS Max models from any of the four major carriers using Apple's site, or choose a SIM-free version. That SIM-free models are available suggests supplies are plentiful, but it's still always a good idea to place orders early.

Customers who successfully place an order for launch day delivery can expect to begin receiving their devices starting on Friday, September 21, the official launch date for the iPhone XS and XS Max.

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