Apple Marches in San Francisco Pride Parade

As it has done in years past, Apple yesterday marched in the annual San Francisco Pride parade, which is one of the bigger Pride events in the country and sees nearly 100,000 spectators during the event. Apple employees appeared in the parade with a large sign that showcased a rainbow version of the Apple logo.



Apple CEO Tim Cook was in attendance, as seen in a few selfies taken during the parade with fans and fellow Apple employees. A few other Apple executives marked the event as well, including Apple's new retail chief Deirdre O'Brien.

via @deirdre.at.apple on Instagram

Apple has celebrated Pride in multiple ways this year, including the launch of the new Apple Watch Pride Sport Loop earlier in June. The new watch band is the third iteration of the Pride design for the Apple Watch, following two rainbow-emblazoned Woven Nylon Pride bands that released in 2017 and 2018.

The company also routinely donates to charities that support LGBTQ individuals, and Cook himself is set to receive GLSEN's "Champion Award" for his ongoing commitment to fighting for LGBTQ rights. Cook recently stated, "I am grateful to GLSEN for this honor and for all their work to ensure the LGBTQ community is treated with dignity and respect."



Apple has long voiced support for LGBTQ causes like same sex marriage, as well as having spoken out against some controversial laws that predominantly risked negatively affecting the lives of gay, lesbian, and transgender individuals.

Before he publicly came out as gay in late 2014, Apple CEO Tim Cook fought for equality in speeches and op-eds. Under late CEO Steve Jobs, Apple also opposed many discriminatory laws, including 2008's Proposition 8 that sought to eliminate the right to same sex marriage in California.

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Tag: Pride

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Apple CEO Tim Cook to Receive ‘Champion Award’ for His Ongoing Commitment to LGBTQ Rights

GLSEN, an organization dedicated to creating safe and inclusive K-12 schools for LGBTQ youth, has announced that Apple CEO Tim Cook will receive its "Champion Award" for his ongoing commitment to fighting for LGBTQ rights. The awards ceremony will take place on October 25 at the Beverly Wilshire hotel in Los Angeles.


Cook provided the following statement:
I am grateful to GLSEN for this honor and for all their work to ensure the LGBTQ community is treated with dignity and respect. At Apple, our commitment to inclusion helps us do our best work, each and every day. Innovation depends on openness to new ideas, a culture of curiosity and a climate free from shame and stigma — that's true not only true for Apple, I believe it's true for everyone.
Since becoming CEO, Cook has strongly pushed for inclusion and diversity, which Apple refers to as its "greatest strength" on its website. "To create products that serve everyone, we believe in including everyone."

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This article, "Apple CEO Tim Cook to Receive 'Champion Award' for His Ongoing Commitment to LGBTQ Rights" first appeared on MacRumors.com

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Apple Celebrates Pride in San Francisco Parade

Apple this weekend participated in the annual San Francisco Pride Parade, as part of its longstanding support of the LGBTQ community.

Photo: Trey Forgety

Apple's CEO Tim Cook, environmental chief Lisa Jackson, and health and fitness director Jay Blahnik were among the many Apple employees who marched in the parade, wearing Pride-themed t-shirts with rainbow-colored Apple logos.


Apple also had a dedicated area at One Market Plaza where people could leave their signature or a message, take Animoji photos, and more.


Apple has been celebrating Pride throughout the month of June, introducing a new Pride-themed Apple Watch band and watch face at WWDC. The company routinely supports laws that protect LGBQT rights, and opposes laws that discriminate.

Note: This discussion thread is located in our Politics, Religion, Social forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Tag: Pride

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