iPhone Ownership Among American Teens Remains Steady While Intent to Purchase Grows

American teenagers are still choosing Apple's iPhone over the competition, with 82 percent of surveyed U.S. teens saying that they own an iPhone, according to Piper Jaffray's latest survey (via Business Insider).

This number has grown steadily from 76 percent in April 2017 to 78 percent in October 2017, and it now appears to have plateaued temporarily in 2018, as 82 percent of teens said they owned an iPhone back in April.


Looking to the future, 86 percent of teens surveyed said that they plan on buying an iPhone as their next smartphone. This is an increase from 84 percent in the spring.

In comparison, 10 percent of the teens said they planned on buying an Android smartphone next, down from 11 percent in the spring. The researchers at Piper Jaffray say that American teens' intent to buy an iPhone is now at the highest they have ever seen.


Other tidbits from the report include: 45 percent of teens saying that the brand of an item is the most important factor in a purchase decision, Amazon is the top preferred website, and Instagram is now the most used social platform as Facebook faces an ongoing decline. Netflix represented 38 percent of daily video consumption, ahead of YouTube (33 percent), cable TV (16 percent), and Hulu (5 percent).

For this survey, Piper Jaffray surveyed around 8,600 teenagers across 47 states with an average age of 16 and an average household income of $68,300. 44 percent of the teens were female, while 56 were male.


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82% of Teens Surveyed Now Own an iPhone, 84% Plan to Purchase

The iPhone continues to be the most popular smartphone by far among teens, according to new data gathered by investment firm Piper Jaffray for its most recent semiannual teen survey in the United States.

82 percent of teens surveyed own an iPhone, up from 78 percent in the fall of 2017, while 84 percent of teens expect their next phone to be an iPhone, up from 82 percent in fall 2017. Teen ownership and interest in iPhone has grown steadily over the past several years, as demonstrated in the chart below.


The Apple Watch is also becoming more popular among teens and saw its highest teen survey share yet in the spring of 2018. 12 percent of upper income teens said Apple Watch was their preferred watch brand, up from just seven percent in the fall of 2017. Among all watch brands, Apple Watch was the second most popular after Rolex.


20 percent of teens said they plan to buy an Apple Watch in the next six months, up from 17 percent in the year-ago survey. Strong growth in Apple Watch interest in the current quarter suggests Apple's Series 3 and Series 1 models are popular among teens.


Interest in both Apple Watch and iPhone could see improvement in the coming fall 2018 survey, as major changes are rumored for both devices.

The Apple Watch Series 4 could bring the first design changes for the wrist-worn device, while rumors suggest Apple will be introducing three iPhones in 2018, including a 5.8-inch iPhone X followup, a larger 6.5-inch OLED device that can be thought of as an "iPhone X Plus" and a 6.1-inch LCD device that's expected to carry a lower price tag.

All three iPhones are rumored to include an iPhone X-style design with an edge-to-edge display that does away with Touch ID in favor of Face ID.

For the spring 2018 teen survey, Piper Jaffray surveyed a total of 6,000 teens with an average age of 16.4 and an average household income of $66,296. 45 percent of teens surveyed were female, while 55 percent were male.


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78% of Teens Surveyed Own an iPhone, 82% Plan to Purchase

The iPhone's popularity among teens continues to grow, according to new data gathered by investment firm Piper Jaffray for the fall edition of its semiannual U.S. teen survey.

78 percent of teens surveyed own an iPhone, up two percent from the spring 2017 survey conducted earlier this year. 82 percent of teens said their next smartphone will be an iPhone, the highest amount of interest ever noted in one of these surveys.


This jump in interest can perhaps be attributed to the 2017 iPhone lineup, which includes the iPhone X with an edge-to-edge display and a TrueDepth camera for facial recognition purposes.

Teen interest in the Apple Watch is also up, and 17 percent of teens surveyed said they plan to buy an Apple Watch in the next six months, up from 13 percent in spring 2017.


Piper Jaffray says the survey is a "positive point" on iPhone 8 demand and iPhone X demand, and increasing interested in the Apple Watch.


Apple Music also made an appearance in the survey, gaining share alongside Spotify and YouTube as teens move away from streaming services like Pandora.
On-demand music services like Spotify, YouTube, and Apple Music (30%, 20%, and 17%) continue to gain market share among teens, as more traditional platforms and Pandora continue to lose share.
Piper Jaffray's fall 2017 teen survey covered 6,100 teens across 44 states in the United States with an average age of 15.9 years.


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