CBS Sports Offering ‘Unprecedented’ Super Bowl LIII Access on Mobile, PCs, Tablets, and TVs

CBS today announced plans to offer "unprecedented access" to Super Bowl LIII, offering streaming access to the game online at CBSSports.com and the CBS Sports app with no authentication required.

The expanded access comes as part of a new agreement with the NFL that was announced earlier this year. CBS plans to offer streaming coverage from the CBS Sports app and website on connected TV devices, tablets, and mobile phones.


In prior years, streaming on mobile was limited to Verizon customers due to an NFL deal with Verizon Wireless.
"We're looking forward to bringing this season's biggest game to the biggest possible digital audience and building on the record-breaking Super Bowl streams we've delivered in the past," said Jeff Gerttula, Executive Vice President and General Manager, CBS Sports Digital. "Streaming Super Bowl LIII across CBS Sports Digital and CBS All Access platforms is a win for NFL fans."
CBS Sports live broadcast coverage of Super Bowl LIII will be available through the CBS All Access subscription service, priced starting at $5.99 per month with no commercials and $9.99 per month commercial free, with the exception of live TV.

The entire 2018 NFL on CBS schedule will be streamed live on the CBS All Access platforms on mobile phones and tablets, on CBS.com, and on connected devices that include consoles, the Apple TV, and other set top boxes.

CBS All Access subscribers will receive NFL on CBS games that are broadcast in their local market. Along with streaming access rights on mobile devices, NFL on CBS authenticated streaming rights also extend to mobile for cable, satellite, telco, and vMVPD partners.

NFL on CBS games, including the Super Bowl, can be streamed on NFL.com or the NFL app, with Verizon also streaming the games on phones and tablets on a cross-carrier basis on Yahoo Sports, Yahoo, AOL, Tumblr, and Complex.

The 2018-2019 NFL season kicks off on Thursday night.


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CBS All Access to Offer NFL Games on Mobile Devices Through Extended CBS/NFL Partnership

CBS and the NFL today announced an extended streaming agreement that will see all NFL on CBS games available on the CBS All Access streaming video service through 2022.

The entire 2018 NFL on CBS season will be available to all CBS All Access subscribers, on set-top boxes and, for the first time, mobile devices. That means customers who subscribe to CBS All Access can watch NFL games on iPhones and iPads with the CBS All Access app.

Photo credit: Getty Images

Previously, streaming NFL games on mobile devices was limited to Verizon subscribers, but Verizon and the NFL in December reached a new deal that allowed for other services and carriers to offer access to NFL games on tablets and smartphones through the Yahoo Sports, go90, and NFL apps.

In addition to mobile devices, NFL on CBS content can be viewed online at CBS.com and on connected devices like Roku Players, Apple TV, Chromecast, Android TV, Xbox One, PlayStation 4, Fire TV, Samsung Smart TVs and Amazon Channels.

CBS says that its All Access subscribers will receive NFL on CBS games that are broadcast in their local market. NFL on CBS content will also be made available on mobile for CBS's cable, satellite, telco, and vMVPD partners.

CBS has been offering access to NFL on CBS games through its All Access subscription service since 2016, but prior NFL seasons were only able to be streamed on TVs, tablets, and computers.


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Refreshed Five-Year Deal Between Verizon and NFL Allows for Mobile Streaming of Games on Any Carrier

Verizon and the NFL this morning announced that the carrier will no longer be the exclusive home for mobile streaming of NFL games in the United States, with anyone able to stream the games to their smartphone "regardless of mobile network" beginning next year.

The announcement comes within a new five-year deal struck between the two companies, which will see Verizon pay around $2 billion over a five-year period (via Recode).


The new deal begins January 2018 and will allow users on any U.S. wireless carrier to watch NFL games on their mobile device using the apps for Yahoo Sports, go90, and the NFL, with the company putting emphasis on Yahoo Sports as a premium destination for sports coverage.

This will start with the NFL playoffs next month, and then include national pre-season, regular season, playoff games, and the Super Bowl. Most of this coverage is described as "in-market" by Verizon, meaning that it will vary by your location and depend upon your local news channels' coverage of such events.
We’re making a commitment to fans for Verizon’s family of media properties to become the mobile destination for live sports,” said Lowell McAdam, Chairman and CEO of Verizon Communications. “The NFL is a great partner for us and we are excited to take its premier content across a massive mobile scale so viewers can enjoy live football and other original NFL content where and how they want it. We believe that partnerships like this are a win for fans, but also for partners and advertisers looking for a mobile-first experience.”
Verizon's previous deal with the NFL was priced at $1 billion over the course of four years and runs through the current season, so the two companies are doubling down on their partnership with the new, expanded agreement.

Verizon says that it will remain an official sponsor of the NFL, providing "unique experiences" at events like the Super Bowl for customers enrolled in its Verizon Up rewards program. The partnership will also see Verizon continue efforts to improve stadium technology at NFL games to "improve operations" and enhance experience for customers.

Tags: NFL, Verizon

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