Apple’s Beats by Dre Brand Unveils New NBA Collection

Apple's Beats by Dre brand today unveiled a new NBA collection, with Beats Studio 3 Wireless Headphones available in six colorways representing the Golden State Warriors, Los Angeles Lakers, Houston Rockets, Philadelphia 76ers, Toronto Raptors, and Boston Celtics.

Each pair of headphones is a different color with subtle same-color logo branding for each NBA team.

Get closer to your music and show love for the team you rep with the Beats NBA Collection. These Beats Studio3 Wireless headphones, worn by some of your favorite players, feature your team's authentic colors and iconic logos. The final result is a collection designed just for the fans, honoring the spirit and emotion that makes up each of the six available team options.
The NBA Collection Studio 3 Wireless Headphones are priced at $349 and offer the same features as all other Beats Studio 3 Wireless headphones such as a W1 chip for pairing, 22 hours of battery life, Pure Adaptive Noise Canceling, and more.

Apple announced a Beats by Dre partnership with the NBA back in September, which makes Beats by Dre the official headphone, wireless speaker, and audio partner of the NBA and sister associations WNBA, NBA G League, and USA Basketball.


In addition to offering NBA-themed headphones for fans, Beats will also provide headphones for players and advertise during major events like the NBA All-Star, NBA Draft, international games, WNBA games, and more.


This article, "Apple's Beats by Dre Brand Unveils New NBA Collection" first appeared on MacRumors.com

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Apple’s Beats by Dre Brand Announces NBA Partnership

Beats by Dr. Dre, Apple's well-known headphones brand, today announced a marketing and merchandising partnership with the NBA, which will make it the official headphone, wireless speaker, and audio partner of the NBA, and sister associations WNBA, NBA G League, and USA Basketball as of October 2018.

Under the terms of the partnership, which will span multiple years, Beats will establish separate deals with NBA teams to launch audio products for NBA fans, including NBA team-branded headphones.


Apple is aiming to boost Beats by Dre brand recognition through the NBA deal by leveraging NBA stars that include LeBron James, Draymond Green, James Harden, Ben Simmons, Jayson Tatum and Karl-Anthony Towns.


Luke Woods, Beats by Dr. Dre president, said that the company's partnership with NBA is the "perfect alignment," an unsurprising statement given that Beats has long used major athletes to advertise its headphones, even prior to the purchase by Apple.
"The NBA and its players have long been significant drivers of global culture. Basketball, music, and style speak as one voice: Julius Erving became a style icon, Allen Iverson cemented hip hop's place on and off the court and LeBron James is breaking new music every day... the list goes on and on," said Luke Wood, President of Beats by Dr. Dre. "This partnership with the NBA is the perfect alignment for Beats. It feels like coming home."
In addition to developing NBA-themed headphones for fans, Beats also plans to provide headphones to players and advertise during major events like the NBA All-Star, NBA Draft, international games, WNBA games, and more.

The Beats NBA partnership will kick off in October, which is when the 2018-2019 NBA season will begin.

Tags: Beats, NBA

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