March 2019 Apple Event: What to Expect

In an average year, Apple holds three to four events. There's usually a spring event in March, the Worldwide Developers Conference in June, a September event that's focused on iPhone and Apple Watch, and sometimes an October event if there are iPads or Macs expected in the fall.

In this guide, we're keeping track of all of the Apple events that are on the horizon and what we're expecting to see at each one, so make sure to check back in regularly.


March 25 Event


Apple's first event of the year will take place on Monday, March 25. According to rumors, Apple plans to focus on services at this event, introducing both a new Apple News service and a TV service. Here's what we're expecting to see:

Apple News Service


Apple is working on a $9.99 per month subscription news service that would give Apple News users unlimited access to stories from paywalled sites like The Wall Street Journal. The service will also include a magazine element, similar to the service offered by Texture, the magazine app that Apple bought in 2018.

Not all news sites are on board (WaPo and NYT won't join) yet because Apple wants 50 percent of all subscription revenue, but magazine publishers are embracing Apple's plan. The news content and the magazines will all be accessible for a single subscription fee, thought to be $9.99 per month.

Streaming TV Service


Apple is also working on a streaming TV service that will include the more than two dozen TV shows and movies that it has in the works, along with access to subscription content from other cable providers.

Apple plans to allow its customers to sign up for services like Starz and Showtime right within the TV app, and the company could also provide channel bundles that aggregate content from multiple cable providers at a reduced price.

There's no word on what this service will cost, but Apple will introduce it at the March event before launching it later in the year, perhaps in summer or fall. Multiple celebrities like Jennifer Aniston, Steve Carell, and Jennifer Garner - who are starring in Apple's original television shows - have been invited to the event and are expected to attend.

iOS 12.2


The iOS 12.2 beta that's being tested right now already has hints of the Apple News service in it, and Apple is going to release the iOS 12.2 update right after the event takes place to give people access to the new Apple News subscription service.

Along with access to this subscription service, iOS 12.2 brings Apple News to Canada, offers new Animoji characters, includes HomeKit TV support for third-party TVs, and has dozens of other smaller tweaks and changes outlined in our iOS 12.2 tidbits post.

iOS 12.2 is also pre-installed on the new iPads that were just released, and the second-generation AirPods also require the update. Both of those products are shipping out to customers early next week.

Apple Pay


According to Bloomberg, Apple is planning to preview new Apple Pay features at its March 25 event that will lay the groundwork for an iPhone credit card partnership with Goldman Sachs. It's not entirely clear what new features Apple will announce, but there are updates to the design of the Wallet app in iOS 12.2 that Apple may be planning to highlight.

Rumors have suggested that the credit card that Apple is debuting in partnership with Goldman Sachs will have special features in the Wallet app unavailable to standard credit cards, such as budgeting tools, spending recommendations and limits, and more.

Hardware


We were expecting minor updates to a number of Apple products in the spring, which Apple started rolling out ahead of the March 25 event. So far, Apple has released an updated iPad mini, a new 10.5-inch iPad Air, refreshed iMacs, and AirPods 2. A seventh-generation iPod touch and the AirPower could still be coming sometime soon.

With Apple introducing hardware via press release ahead of the event, we aren't expecting to see any new hardware announcements at the event itself, but there's always the chance for a surprise.

Event Details


The March 25 event will take place at 10:00 a.m. Pacific Time (1:00 p.m. Eastern Time) at the Steve Jobs Theater on the Apple Park campus. Apple plans to live stream the event on its website and through the Events app on the Apple TV. MacRumors will be covering the event here on MacRumors.com and through our MacRumorsLive Twitter account.


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Apple Updates Events App for Apple TV Ahead of March 25 ‘It’s Showtime’ Event

Apple today updated its Events app for the fourth and fifth-generation Apple TV in preparation for the March 25th "Show Time" event that's expected to focus on the company's upcoming TV and Apple News services.


The updated Events app can be downloaded from the tvOS App Store, and features the same darkened movie theater style from the media invites that were sent out last week.

In terms of event announcements, Apple is known to be working on a $9.99 per month subscription news and magazine service that would give Apple News users unlimited access to stories from paywalled sites like The New York Times and the Washington Post.

Apple is also working on a streaming TV service that will include the more than two dozen TV shows and movies that it has in the works, along with access to subscription content from other cable providers.

We're still expecting minor updates for a number of Apple products, including the AirPods and iPod touch, and potentially the launch of new iMacs and the long-awaited AirPower, although given that Apple announced new iPads on Monday, it's likely any further hardware launches will come separately before or after the event via press release.

Apple's Events app, along with the Events section of Apple's website, will be used to live stream the unveiling of the new services. The March 25 event will take place at 10:00 a.m. Pacific Time (1:00 p.m. Eastern Time, 5.00 p.m. Greenwich Mean Time) at the Steve Jobs Theater on the Apple Park campus.

For those who are unable to watch Apple's live stream, MacRumors will have live coverage of the event on MacRumors.com and on our MacRumorsLive Twitter account.

(Thanks, Anna!)


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March 2019 Apple Event: What to Expect

In an average year, Apple holds three to four events. There's usually a spring event in March, the Worldwide Developers Conference in June, a September event that's focused on iPhone and Apple Watch, and sometimes an October event if there are iPads or Macs expected in the fall.

In this guide, we're keeping track of all of the Apple events that are on the horizon and what we're expecting to see at each one, so make sure to check back in regularly.


March 25 Event


Apple's first event of the year will take place on Monday, March 25. According to rumors, Apple plans to focus on services at this event, introducing both a new Apple News service and a TV service. Here's what we're expecting to see:

Apple News Service


Apple is working on a $9.99 per month subscription news service that would give Apple News users unlimited access to stories from paywalled sites like The New York Times and the Washington Post.

This service is also expected to include a magazine element, similar to the service offered by Texture, the magazine app that Apple bought in 2018. The same $9.99 fee for accessing news services may also provide access to unlimited magazines from participating publishers, but it's not yet clear if that will all fall under a single fee.

Not all news sites are on board yet because Apple wants 50 percent of all subscription revenue, but magazine publishers are embracing Apple's plan. Regardless of how the services are presented, expect to see Apple announce Apple News subscriptions for paywalled news and magazines.

Streaming TV Service


Apple is also working on a streaming TV service that will include the more than two dozen TV shows and movies that it has in the works, along with access to subscription content from other cable providers.

There's no word on what this service will cost, but Apple will introduce it at the March event before launching it later in the year, perhaps in summer or fall. Multiple celebrities like Jennifer Aniston, Steve Carell, and Jennifer Garner - who are starring in Apple's original television shows - have been invited to the event and are expected to attend.

iOS 12.2


The iOS 12.2 beta that's being tested right now already has hints of the Apple News service in it, and Apple is going to release the iOS 12.2 update right after the event takes place to give people access to the new Apple News subscription service.

Along with access to this subscription service, iOS 12.2 brings Apple News to Canada, offers new Animoji characters, includes HomeKit TV support for third-party TVs, and has dozens of other smaller tweaks and changes outlined in our iOS 12.2 tidbits post.

Hardware


We're expecting minor updates for a number of Apple products, including the iPad mini, iPad, AirPods, and iPod touch, and the launch of the AirPower is rumored to be on the horizon.

Rumors have said that Apple won't include these announcements in the event because of its focus on services, but it's still possible we'll hear a few words about them, and if not, Apple could choose to release all of these updates shortly after the event via press release.

Event Details


The March 25 event will take place at 10:00 a.m. Pacific Time (1:00 p.m. Eastern Time) at the Steve Jobs Theater on the Apple Park campus. Apple plans to live stream the event on its website and through the Events app on the Apple TV.


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Apple Sends Out Media Invites for an ‘It’s Show Time’ Event on March 25

Apple today sent out invites for a media event that will be held on Monday, March 25 at the Steve Jobs Theater on the Apple Park Campus. As with most Apple events, it will start at 10:00 a.m. Pacific Time or 1:00 p.m. Eastern Time.

The event features the tagline "It's Show Time," which is in line with rumors suggesting it will focus on services rather than hardware. Apple is expected to use the event to unveil its rumored Apple News service and a streaming TV service.

Image via TechCrunch's Matthew Panzarino

The Apple News service will add paid subscription options to Apple News, allowing Apple customers unlimited access to magazines and paywalled content from sites like The Wall Street Journal, the Washington Post, and The New York Times for a $9.99 per month fee.

It's not yet clear which news sites will be included, as Apple is said to be still negotiating financial terms with some news sites. Apple has asked for 50 percent of the revenue from the service. Magazines are on board with the fee, but news sites with independent revenue streams from their own subscribers are reluctant to jump on board.


As for the TV service, Apple is planning an announcement, but an actual launch is months off. Apple has more than two dozen original TV shows in the works, many of which have been cast, that will eventually debut through the streaming service.

Major stars that include Jennifer Aniston, Reese Witherspoon, Jennifer Garner, and Steve Carell, all of whom have roles in Apple shows, have been invited to attend the event.

There are multiple hardware products that are rumored for a spring launch, but so far, rumors have indicated that these devices will not be announced at the event. Instead, we could see these new products unveiled via press release right around the time of the event.

The iPad mini 5, seventh-generation iPad, AirPower, updated AirPods, and a seventh-generation iPod touch are all in the works and will be coming soon, but none of these updates are major enough to warrant time on stage so it makes some sense for them to debut more quietly.

It's still possible, of course, that the products we're expecting in the spring will see some stage time, despite rumors.

According to an announcement posted on the main Apple website and the Events website, Apple will livestream the "It's Show Time" event on its website and through the events app on the Apple TV.


Following the event, Apple will likely release the iOS 12.2 update that's currently being beta tested in order to make the Apple News subscription service available. Signs of a subscription service have already been spotted in the update, suggesting Apple is planning for a post-event iOS 12.2 release.


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Apple to Invite Hollywood Stars to TV Service Launch on March 25

Apple is planning to unveil both its news service and its TV streaming service at its March 25 event, reports Bloomberg, and celebrities will be in attendance.

Apple's plans for a March 25 event were revealed yesterday, but at the time, Apple was only known to be unveiling an upcoming news subscription service in Apple News. The rumored TV service that's in the works will also reportedly be included.


Hollywood stars such as Jennifer Aniston, Reese Witherspoon, Jennifer Garner, and JJ Abrams are set to attend the event, which will be held at the Steve Jobs Theater on the Apple Park campus in Cupertino, California. All of these actresses are starring in television shows that Apple has purchased, and JJ Abrams is directing one of them.

Apple's upcoming video service is said to be similar to Amazon's Prime video option and Netflix's service. It will include TV shows and movies acquired by or funded by Apple, and Apple has more than two dozen original television shows in the works. An actual paid subscription service will launch by the summer.

There is some confusion over Apple's streaming TV plans. While Bloomberg's report suggests Apple's content will be delivered via paid streaming service, other rumors have indicated that Apple plans to provide at least some of its original content to Apple device owners for free.

These other rumors have also suggested that Apple will be teaming up with content providers like Showtime to allow Apple owners to sign up for add-on services like Showtime premium through its TV app, where the upcoming streaming service will presumably be available.

Apple's plans for its TV service will become clearer after March, when the details are officially announced.

Along with its TV service, Apple is going to unveil a premium news service that will let Apple News users sign up for a $9.99 per month subscription that will provide unlimited access to paywalled content from sites like The New York Times and the Washington Post, though Apple is said to be still negotiating deals ahead of the service's launch.

There's also a magazine subscription service in the works, which will provide unlimited access to dozens of magazines for $9.99 per month, similar to the Texture service that Apple acquired in 2018. All of these services could potentially be bundled into a single subscription package option in the future.

The March 25 event is believed to focus solely on services, with Apple not planning to introduce any hardware.

Several hardware products, such as the iPad mini 5, seventh-generation iPad, AirPower, updated AirPods, and seventh-generation iPod touch are in the works and are expected to be updated in the spring, but those updates are not expected at the March event and could instead come via press release.

With the AirPower having already been announced and all of the other updates being relatively minor in scale based on circulating rumors, it makes sense for the new products to debut more quietly.

The iPad mini 5, for example, is expected to be quite similar in design to the iPad mini 4, with the exception of an updated processor, and the same goes for the seventh-generation iPad. That device may get a slightly bigger 10-inch screen and a new chip, but the changes won't be significant.

AirPods rumors have been a bit mixed, but it looks like we may get a wireless Charging Case and "Hey Siri" functionality with other features saved for a later update in 2019 or 2020. We're also not expecting significant design changes to the seventh-generation iPod touch, which will look similar to the sixth-generation model.

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