Apple Shares Full Video of March ‘It’s Show Time’ Event on YouTube

If you missed Apple's "It's Show Time" event that took place at 10:00 a.m. Pacific Time yesterday morning, or if you just want to rewatch, the event video is now available in its entirety on YouTube.


Apple's March event focused on services, with the company introducing multiple new products, most of which are launching later in the year. Apple debuted Apple News+, Apple Card, Apple Arcade, Apple TV+, and a revamped Apple TV app.

Apple News+, the only service that's available now, is designed to let Apple News readers sign up to access magazines and content from some paywalled news sites like The Wall Street Journal for $9.99 per month.

Apple Card, set to be available this summer, is a new Apple credit card being released in partnership with Goldman Sachs. Apple Card offers daily cash back on purchases, unique privacy features, and spending tracking options right in the Wallet app.

Apple Arcade is a gaming service that Apple plans to release this fall that will give subscribers access to more than 100 iOS games for a single monthly fee (not yet announced). Apple is contributing to the development costs of the games included, all of which are new and have been created with the service in mind. Apple Arcade includes all updates and content within games, with no in-app purchases.

Apple TV+, also launching in the fall, is Apple's new streaming TV service that will house its original content. It's similar to something like HBO in that it will only offer Apple-created content. Apple has also announced a revamped Apple TV app coming in May that will include channels, aka subscriptions you can buy right in the TV app with content you can watch without leaving the TV app.

If you missed MacRumors' coverage of all the announcements yesterday, we've rounded it up below:
You can also watch Apple's live stream on Apple's own Events website, but the YouTube version is easier to pause and fast forward/rewind than Apple's version.

Make sure to keep an eye on MacRumors because we have more coverage of Apple's new services coming, including guides on Apple Card and Apple TV+.


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Everything Apple Announced at Today’s ‘It’s Show Time’ Event in 6 Minutes

Apple today held its first ever services-centric event, where the company introduced several new and upcoming service products with no hardware announcements at all.

It took Apple almost two hours to introduce Apple News+, Apple Arcade, Apple Card, and Apple TV+, but we've recapped the entire event in just six minutes for our readers who want a no-frills overview of everything Apple announced today.


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The only service that's available today, Apple News+, is designed to provide access to hundreds of magazines and a handful of paywalled news sources for $9.99 per month. Everyone on a Family Sharing plan can access Apple News+ for that $9.99 per month fee.

Apple Card is a new credit card Apple's offering in partnership with Goldman Sachs. Starting this summer, you can sign up for an Apple Card right on the iPhone and start using it immediately for Apple Pay purchases. You can make digital payments with Apple Pay using the card, but for non-Apple Pay payments, Apple is giving customers a slick titanium card with no visible credit card info like number and CVV (all of that info is in Wallet, though).

With Apple Card, you get 1% cash back for standard card purchases, 2% cash back for Apple Pay purchases, and 3% cash back for Apple purchases. Cash back is provided to you on a daily basis and you can use it for paying your balance, making purchases, or sending Apple Pay Cash in Messages. There are also unique budgeting and tracking tools for monitoring spending along with support via the Messages app. There are no fees, and Apple plans to offer low interest rates.

Apple Arcade is Apple's new cross-platform subscription gaming service that will provide access to more than 100 iOS games from publishers like Disney, Sega, LEGO, Cartoon Network, Konami, and more when it launches this fall in over 150 countries. Apple hasn't announced pricing, but an Apple Arcade subscription will include full access to all games with no additional in-app purchases necessary to unlock content.

Apple's final services announcement was Apple TV+, which will house all of the company's original TV content. Apple has more than a dozen original shows in the works from creators like Steven Spielberg, J.J. Abrams, and Oprah. Pricing hasn't been announced because it's not launching till the fall, but Apple TV+ will be available in Apple's revamped TV app, coming in May.

The new TV app, which will be available on iOS devices, Apple TV, Mac (in the fall) and third-party Smart TVs from Sony, LG, Samsung, and Vizio, features better than ever recommendations built on machine learning and a new "Channels" option that will let you subscribe to and watch content from providers like Starz, Showtime, and HBO.

Below, we've rounded up all of our coverage from today's event if you missed it:Make sure to stay tuned to MacRumors because we'll have more coverage of Apple's new services including detailed guides coming this week.


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Apple Shares All of the Videos From Today’s Services Event Introducing Apple News+, Apple TV+, Apple Arcade and Apple Card

Apple today held a services-focused event at its Apple Park campus in Cupertino, California, where it unveiled several new services including Apple News+ for subscription news and magazines, Apple TV+ for original TV content, Apple Arcade for App Store games, and Apple Card, a new Apple-branded credit card with special capabilities in wallet.

During the event, Apple showed several videos, all of which have now been uploaded to Apple's YouTube channel. From the opening TV credits video to the ending video with Oprah, everything announced is summed up in these videos.








Of all of the services that Apple announced today, the only one that's available now is Apple News+. You can get Apple News+ after updating to iOS 12.2, which was just recently released. The other services will be available later this year.

The full livestream of Apple's event today can also be re-watched on the Apple Events website, and Apple will likely upload a version to YouTube in the near future.


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Apple Announces Original TV Streaming Service ‘Apple TV+’

Apple today announced its TV subscription service, Apple TV+, at the Steve Jobs Theater in California. This is the long-rumored service that will host Apple's original television shows and films, and be located within the revamped Apple TV app.


Apple says that Apple TV+ will be the home for "the world's most creative storytellers," and it will feature original TV shows, movies, and documentaries. As we've learned over the past few months, original content partners include Oprah Winfrey, Steven Spielberg, Jennifer Aniston, Reese Witherspoon, J.J. Abrams, Jason Momoa, and more.
“We’re honored that the absolute best lineup of storytellers in the world — both in front of and behind the camera — are coming to Apple TV+,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services.

“We’re thrilled to give viewers a sneak peek of Apple TV+ and cannot wait for them to tune in starting this fall. Apple TV+ will be home to some of the highest quality original storytelling that TV and movie lovers have seen yet.”
Apple says that the service will launch in fall 2019, and that pricing for the subscription service will be announced at that time.


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Apple Reveals Redesigned Apple TV App With ‘Apple TV Channels’ Subscription Feature

Apple today revealed an all-new and redesigned Apple TV app and a new "Apple TV Channels" feature. The new app is an updated version of the existing TV app, which brings together shows, movies, sports, news, and more in one hub, available on iPhone, iPad, Apple TV, and this year on Mac and smart TVs.


The new TV app has a new "For You" section that recommends TV shows just for you, based on what you watch. The app will offer suggestions for shows and movies from over 150 streaming apps, like Hulu, Amazon Prime, DirecTV Now, PlayStation Vue, and more.

Apple TV Channels represent new subscription services that you can sign up for in the TV app, paying only for those that you want. These include CBS All Access, Starz, Showtime, HBO, Nickelodeon, Mubi, The History Channel Vault, Comedy Central Now, and more.

Users will be able to subscribe to Apple TV channels à la carte within the TV app and then watch them there, without having to jump between apps, sign into a new account, or enter another password.

The Apple TV app will also be available on the Mac this fall, and on select smart TVs like Samsung, LG, Sony, and Vizio. It'll also be available on Roku and Amazon devices.

The redesigned Apple TV app will launch on iPad, iPhone, and Apple TV in May.


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Apple Announces ‘Apple Arcade’ Cross-Platform Subscription Games Service With Access to Over 100 Titles

Apple today announced Apple Arcade, a new subscription-based games service for mobile, desktop, and the living room, featuring hundreds of titles from top video game publishing houses including Disney, Sega, Lego, Cartoon Network, and Konami.


A subscription to Apple Arcade includes access to over 100 new and exclusive games that can be played both online and offline across iPhone, iPad, Mac, and Apple TV.

Apple Arcade will have a dedicated tab on the App Store, and games will be curated by Apple's team of App Store editors. Apple says the emphasis will be on personalized recommendations, and Apple promises that Apple Arcade games cannot collect any data about the user without consent.

All Apple Arcade games will be all-you-can-play experiences, with all features, content, and updates included at no extra charge, and with no ads or in-app purchases necessary.
"The App Store is the world's biggest and most successful game platform. Now we are going to take games even further with Apple Arcade, the first game subscription service for mobile, desktop and the living room," said Phil Schiller, Apple’s senior vice president of Worldwide Marketing. "We are working with some of the most innovative game developers in the world to create over 100 new and exclusive games to play across iPhone, iPad, Mac and Apple TV. Apple Arcade games will be great for families, respect user privacy and will not have ads or require any additional purchases. We think players of all ages are going to love Apple Arcade."
Apple Arcade will launch in fall 2019 in more than 150 countries across iOS, macOS and tvOS. Apple is asking developers interested in being considered for Apple Arcade to visit developer.apple.com/apple-arcade.


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Apple Announces ‘Apple Card’ Credit Card With Daily Rewards, Simplified Statements, and No Fees

Apple today revealed a brand new service called "Apple Card," a new digital and physical credit card that users will be able to sign up for right from their iPhone. Apple says this sign-up process takes just a few minutes and then they can start using the Apple Card right away in stores, in apps, or online worldwide. Apple partnered with Goldman Sachs and Mastercard for Apple Card.


After spending, Apple Card will give users simple real-time views of their latest transactions and balance in the Wallet app. Apple Card uses machine learning and Apple Maps to label transactions with merchant names and locations. Purchases are then automatically totaled and color coded through categories like Food and Drinks, Shopping and Entertainment, and more.

At the end of each week and month, the Wallet app will show what users spent to help visualize their past finances. The company will also provide 24/7 customer support through Messages.

Anyone who uses Apple Card will receive a percentage of every purchase amount back as "Daily Cash," the card's rewards program. Every time users pay with Apple Card they will receive 2 percent Daily Cash, and if they make a purchase directly with Apple they'll get 3 percent Daily Cash back. Daily Cash is immediately added to the user's Apple Cash card in the Wallet app, and can be used anywhere Apple Pay is accepted.

Apple Card has no fees associated with it, and the company says that "Apple Card’s goal is to provide interest rates that are among the lowest in the industry and if a customer misses a payment, they will not be charged a penalty rate."

As with Apple's other services, the company promises that Apple Card is completely secure and private.
A unique card number is created on iPhone for Apple Card and stored safely in the device’s Secure Element, a special security chip used by Apple Pay. Every purchase is secure because it is authorized with Face ID or Touch ID and a one-time unique dynamic security code. The unique security and privacy architecture created for Apple Card means Apple doesn’t know where a customer shopped, what they bought or how much they paid.
There will also be a physical titanium Apple Card for shopping at locations where Apple Pay is not accepted. The card is made out of titanium, has no card number, no CVV, no expiration date, and requires no signature.

Apple Card launches in the United States this summer.


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Apple Announces Apple News+ $9.99 a Month Subscription Service With Access to Over 300 Publications

Apple today announced Apple News+, a revamped subscription-based Apple News service that includes news and in-depth journalism from well-known publishers and exclusive content from popular newsstand magazine brands.


Access to over 300 popular magazines, leading newspapers and digital publishers is included in each Apple News+ subscription, with topics covering everything from entertainment, fashion and news, to politics, health, lifestyle and travel.

Apple News+ subscribers can access current and past issues and individual articles from magazines such as The Atlantic, Better Homes & Gardens, Bon Appétit, Condé Nast Traveler, ELLE, Entertainment Weekly, ESPN The Magazine, Esquire, Food & Wine, Good Housekeeping, GQ, Health, InStyle, Martha Stewart Living, National Geographic, New York Magazine, The New Yorker, O, The Oprah Magazine, Parents, People, Real Simple, Rolling Stone, Runner’s World, Sports Illustrated, TIME, Travel + Leisure, Vanity Fair, Vogue, WIRED and Woman’s Day.

In addition, Apple News+ includes The Wall Street Journal, Los Angeles Times and Toronto Star, Canada’s largest daily newspaper. Apple News+ also provides access to premium online publications such as theSkimm, The Highlight by Vox, New York Magazine’s sites Vulture, The Cut and Grub Street, and Extra Crunch from Verizon Media’s TechCrunch.


As part of the Apple News app, Apple News+ showcases magazines in richly designed layouts, featuring animated covers, vivid photography and bold typography optimized for iPhone, iPad and Mac. In the Today and News+ tabs, subscribers will be presented with individual article and issue recommendations based on both editorial curation and personalized suggestions, all while maintaining user privacy.

The News+ tab is split into a My Magazines section with categories such as Browse the Catalog, Featured, Business & Finance, and Travel, all of which are human curated by Apple News editors. According to Apple, all Apple News users in the US, Canada, UK and Australia can continue to enjoy the free news experience within the app on iPhone, iPad and Mac, including access to Top Stories, Trending Stories and a personalized feed of articles.


Launching today, Apple News+ costs $9.99 a month in the U.S. and $12.99 a month in Canada, where it is available in both English and French. A one-month free trial of the service is also being offered.


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Live Apple Event Coverage: ‘It’s Show Time’ [Keynote Ended]

Apple's "It's show time" event at the Steve Jobs Theater on the company's Apple Park campus begins at 10:00 a.m. Pacific Time (1 p.m. Eastern Time), and following several hardware announcements last week, we're expecting Apple to focus on services today.

Photo via Carolina Milanesi

The two key services we're expecting to see unveiled today are a news and magazine subscription service and a new streaming television service that will ultimately include not only Apple's own original content but also allow users to easily subscribe to other services such as Starz, Showtime, and perhaps HBO.

Apple may also be planning to unveil several new Apple Pay features, including a rumored Apple-branded credit card issued in partnership with Goldman Sachs. Last-minute rumors have also suggested we could see something about a gaming-related subscription service.

Following the event, we should see the release of iOS 12.2, perhaps adding support for Apple's magazine and news service, as well as bringing Apple News to Canada, new Animoji characters, HomeKit TV support for third-party TVs, and more. Additional updates in the form of macOS 10.14.4, watchOS 5.2, and tvOS 12.2 are likely also coming today.

Apple is providing a live video stream on its website and via the Apple Events app on Apple TV.

In addition to Apple's video stream, we will be updating this article with live blog coverage—no need to refresh—and issuing Twitter updates through our @MacRumorsLive account as the keynote unfolds.

Highlights from the event and separate news stories regarding today's announcements will go out through our @MacRumors account.

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Keynote recap is ahead… Continue reading "Live Apple Event Coverage: ‘It’s Show Time’ [Keynote Ended]"

How to Watch Apple’s ‘It’s Show Time’ Event

Apple's "It's Show Time" event will kick off shortly at the Steve Jobs Theater in Cupertino, California. The event will see the unveiling of Apple's long-rumored streaming TV service as well as its updated and enhanced Apple News subscription platform. Other potential talking points from the company include additions to Apple Pay and a new gaming service.

Apple Events app on tvOS

To be sure that you don't miss any part of the event, we've put together this helpful guide to outline when it takes place and where you can watch it streaming online. Of course, you can expect MacRumors to provide full live coverage of today's event as well.

Event starting time: 10:00 am Pacific Time / 1:00 pm Eastern Time / 5:00 pm GMT

Watch on web (video): Head to Apple's Events page and stream the event directly from your laptop, desktop, smartphone, or tablet (streaming now supports Firefox and Chrome).

Watch on web (live blog): If you're busy at work or school, you'll be able to rely on MacRumors' live coverage for up-to-the-minute updates from the event by keeping our event live blog open in a nearby window.

Watch on Twitter: You can also follow our @MacRumorsLive Twitter account.

Watch on TV: For anyone at home or near an Apple TV, the Apple Events tvOS app is the best way to watch these events on a big screen. You can use the Siri Remote to voice search "Apple Events app" on the tvOS App Store.

Watch later without spoilers: If you want to avoid spoilers from the event, check out our spoiler-free article where you can find out when Apple's video replay goes live.

Otherwise, we will be posting regularly throughout the event, and you'll be able to find those updates on our front page and our regular @MacRumors Twitter account.

For more information on what to expect from Apple today, be sure to read our full event preview.


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