Apple’s ‘Back to School’ Event Kicks Off in Japan, Offering Gift Cards With Mac or iPad Purchase

Apple's annual Back to School event launched in Japan today, with Apple offering students a gift card worth up to 18,000 yen ($165) when making a purchase.

The highest gift card amount is available with the purchase of a MacBook Pro, MacBook Air, iMac Pro, or iMac, with Apple offering 12,000 yen for iPad Pro and iPad Air models.


As noted by Japanese site Mac Otakara, the educational discounts are available for students, faculty, and staff at universities, technical colleges, and vocational schools, as well as parents and those active as PTA officers.

Apple is also providing AppleCare+ to students at a discount of 20 percent, and purchases will come with a free year of Apple TV+. The Back to School promotion will be available from February 6 to April 6.


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Apple Holding New Year’s Shopping Event in Japan on January 2

Apple today announced that it will be holding a one-day New Year's shopping event in Japan on Thursday, January 2, offering customers an Apple Store gift card worth up to ¥24,000 with the purchase of select Apple products.


Full details have yet to be revealed, but last year, Apple Store gift card values ranged between ¥3,000 and ¥24,000 for select iPhone, iPad, Mac, Apple Watch, Apple TV, and Beats models. New products like the iPhone 11, iPhone 11 Pro, Apple Watch Series 5, and AirPods Pro will likely not qualify.

The event will take place in the Apple Store app and at Apple Stores in Japan. It is similar to Apple's four-day Black Friday shopping event held in the United States and other countries earlier this year.

Apple used to run a "Lucky Bag" promotion in Japan, offering customers an assorted bag of products and accessories, but it stopped doing so after 2015.

Tag: Japan

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Tim Cook Visits Japan to Meet With Developers and Employees

Apple CEO Tim Cook has been touring Tokyo, Japan over the last few days, meeting with local employees, developers, healthcare experts, and others. Cook has been documenting the trip on his Twitter account.


Cook has traveled to several countries for meets and greets during his eight-year tenure as Apple CEO, including France and Germany in September. He has also visited Canada, China, Ireland, Italy, and the United Kingdom.









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Japanese FTC Investigating Apple’s Partnerships With Suppliers

Japan's Fair Trade Commission is investigating Apple to determine whether it pressured Japanese suppliers and abused its position of power, thereby violating antimonopoly rules, reports Reuters.

The FTC in Japan surveyed Japanese companies and found that Apple had signed contracts forcing its partners to provide free technology and know-how for parts manufacturing.


When one of the companies called Apple's contract an infringement of intellectual property rights and demanded a revision, Apple allegedly threatened to end the business relationship between the two companies.

Apple has not commented on the report, but this is just one of several antitrust investigations that have been launched in recent months.

In South Korea, Apple has been accused of offering local carriers unfair iPhone contracts that require them to pay advertising and repair costs, and in Europe, the European Union is investigating Apple's App Store policies following an accusation from Spotify that said Apple uses its App Store to deliberately disadvantage other app developers.

In the United States, the U.S. Federal Trade Commission is investigating the impact of Apple's sales agreement with Amazon on independent resellers, and the U.S. has also launched a broad antitrust review into major tech companies.

Tag: Japan

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HomePod Launching in Japan and Taiwan This Summer

Apple has announced that its HomePod speaker will be available to order in Japan and Taiwan later this summer.


The speaker has had a slow worldwide rollout since launching in February 2018, with availability currently limited to the United States, United Kingdom, Australia, Canada, France, Germany, Spain, Mexico, China, and Hong Kong.

In April, Apple lowered the price of the HomePod from $349 to $299 in the United States. As of the fourth quarter of 2018, the speaker had an estimated worldwide market share of just four percent, according to Strategy Analytics.

Pricing will be ¥32,800 in Japan and NT$9,900 in Taiwan.

Related Roundup: HomePod
Tags: Japan, Taiwan
Buyer's Guide: HomePod (Neutral)

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Apple Launches Annual ‘Back to School’ Promotion in Japan, Offers Free Gift Cards With Select Macs, iPad Pros

Apple has launched its annual Back to School promotion in Japan this week, according to Japanese blog Mac Otakara.


While the promotion typically offers free Beats headphones in the United States and Europe, the Japanese edition offers students free Apple Store gift cards valued up to ¥18,000 or roughly $165 with the purchase of select Mac and iPad Pro models.

Apple is also offering qualifying students 20 percent off AppleCare+ coverage for select Mac and iPad Pro models.

The promotion runs February 6 through April 3.


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O2 and Ericsson Apologize After 4G Service Outage Affects Millions of Smartphones

Cellular network operator O2 on Friday said its data networks had been restored after millions of smartphones across the UK and Japan were taken offline yesterday (via BBC).

A statement on its website said the 4G network was finally working again, after having been affected from about 05:30 GMT on Thursday.


Earlier, mobile network equipment supplier Ericsson said that an expired certificate was the reason behind the outage, which also created problems in several other countries. Ericsson UK boss Marielle Lindgren said the "faulty software" that had caused the issues was being decommissioned.

Both O2 and Ericsson issued a joint apology to millions of customers hit by the disruption. "I want to let our customers know how sorry I am for the impact our network data issue has had on them, and reassure them that our teams, together with Ericsson, are doing everything we can," said O2 boss Mark Evans. "We fully appreciate it's been a poor experience and we are really sorry."

O2 is owned by Spain's Telefonica and has the UK's second-largest mobile network after British Telecom subsidiary EE.

The company said voice calls were not affected by the problem, but some O2 customers said they could not make calls or send texts, despite having cellular reception.

The outage also had knock-on effects for other services that use the O2 network, such as Transport for London's electronic timetable service at bus stops, which stopped working for most of Thursday.


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Apple Reportedly Plans to Cut Price of iPhone XR in Japan Due to Poor Sales and Restart iPhone X Production

Apple plans to discount the price of iPhone XR models in Japan by offering subsidies to Japanese carriers, according to a new report out this morning.

The Wall Street Journal said the price decreases on the $750 iPhone models could come as early as next week, citing sources familiar with Apple's sales strategy in the region.

"A price cut within a month off the release is rare not just for Apple but for smartphone makers in general," said a senior official at a wireless operator, who monitors sales.

Analysts say weaker-than-expected demand for iPhone XR may mirror what happened with the iPhone 5c in 2013, where sales picked up the following year. Apple's higher-priced XS and XS Max models, released a month earlier, appeal more to tech's early adopters who typically fuel initial sales of new iPhones.
The decision comes in the wake of a WSJ report earlier this week that claimed Apple has slashed production orders for its latest iPhone XS, iPhone XS Max, and iPhone XR models due to lower-than-expected demand.

Part of the problem for Apple is that the iPhone 8 is apparently still hugely popular in Japan because of its affordability, given that it's cheaper than the XR and was still available when Apple launched the XS and XS Max.

According to WSJ's sources, Apple suppliers have also resumed making the iPhone X, the 2017 model that Apple no longer sells at its own stores. If Apple plans to sell the older model in Japan, it wouldn't be the first time the company has produced previously discontinued models for regional markets where it sees sufficient demand for cheaper devices. The strategy also allows Apple to benefit from lower-cost components and depreciated production line machinery.

However, supply chain sources who spoke to WSJ claim the resumption of iPhone X production is partly due to Apple's need to use OLED panels ordered from Samsung – panels that were previously earmarked for use in the iPhone XS and XS Max devices that have since been hit by swingeing production cuts.

Related Roundup: iPhone XR
Buyer's Guide: iPhone XR (Buy Now)

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Apple Shibuya Store in Tokyo to Re-Open October 26

Apple has announced the reopening of its Shibuya retail store in Tokyo on Friday, October 26 – the same day as the launch of iPhone XR – following renovation that began almost a year ago.


The Shibuya store opens its doors again on the same date as Apple's Covent Garden retail location in London, although the Japan store has been out of action for significantly longer.

During the near 11 months of renovation work, the medium-sized store is likely to have undergone significant remodeling to bring it in line with SVP Angela Ahrendts' objective to increase and modernize Apple's retail presence in the country, which is currently home to nine Apple stores.


Back in March, Ahrendts announced a five-year plan for Japan, which aims to boost and significantly increase the company's presence with "extensive modernization" and significant investment.

The Shibuya store has been around since 2005, but Apple opened a new store in Shinjuku, Tokyo, in April and another in Kyoto in August, after teasing the opening of more retail locations in the country.

(Via Storeteller.de)


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Apple Facing Investigation in Japan Over Accusations of Anti-Competitive Behavior

Japan's Fair Trade Commission is investigating allegations that Apple pressured Yahoo Japan into pulling back from its Game Plus platform in the country, reports Nikkei.

Yahoo last fall submitted complaints about its Game Plus platform, a web-based service first launched in July 2017. Game Plus is designed to let users play games without needing to download a full app.


52 companies were participating in Games Plus at launch, according to Nikkei, including major game makers like Square Enix, and Yahoo initially planned to expand the platform into other areas, like business software.

Yahoo cut its Game Plus budget last year and pulled back on promotions for the service. According to Yahoo, it did so because of "pressure behind the scenes from Apple." Such a platform competes with the App Store, where Yahoo also offers apps for sale.

Japan's Fair Trade Commission is said to be gathering information on the situation, which it says "may constitute interference in Yahoo's business prohibited by the Anti-Monopoly Act."

Nikkei says it's unclear how the investigation will proceed, as Japanese investment company SoftBank, a major Yahoo shareholder has stepped in to mediate. Companies also often hesitate to work with authorities, according to an attorney that spoke to Nikkei, which can make it difficult to prove wrongdoing.

Tag: Japan

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