Here Are the Green and Lavender Colors Rumored for 2019’s iPhone XR

Last week, Japanese blog Mac Otakara claimed that the 2019 version of the iPhone XR will be available in new Green and Lavender colors, with the existing Blue and Coral colors to be discontinued. White, Black, Yellow, and (PRODUCT)RED will continue to be offered, according to the report.

Bloomberg reporter Mark Gurman has since tweeted a photo of what appears to be shards of casing glass for the next-generation iPhone XR in a variety of colors, including lavender, green, white, black, and yellow.


Based on this information, we've mocked up what the next iPhone XR lineup could look like, including a comparison with the current colors. Our renders include a dual-lens rear camera in a square bump, as rumored for the next iPhone XR, but otherwise the device looks similar to the current generation.

MacRumors render of rumored next-generation iPhone XR colors

Apple should unveil the next iPhone XS, iPhone XS Max, and iPhone XR in September as usual. A recent survey found that the iPhone XR remained the best-selling iPhone model last quarter in the United States.

Related Roundup: iPhone XR
Buyer's Guide: iPhone XR (Neutral)

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Apple Promotes iPhone XR’s Battery Life in New Ad: ‘You’ll Lose Power Before It Will’

Apple has shared a new ad titled "Up Late" on its YouTube channel that promotes the iPhone XR having the "longest battery life in an iPhone ever."

The 30-second spot shows various people falling asleep while using an iPhone, including a parking attendant streaming an Inter Milan game, a woman laying on a couch and playing a game, and a man sitting on the end of a bed and watching a baby monitor, setting up the tagline "you'll lose power before it will."


"iPhone XR has the longest battery life in an iPhone ever," the video description reads. "So whether you're streaming video, watching live sports or playing a game, you'll lose power before your iPhone XR will."

The ad is set to the soundtrack "Stay Awake" by Julie Andrews from the classic musical fantasy film "Mary Poppins."

Despite being cheaper than the iPhone XS and iPhone XS Max, the iPhone XR does in fact have the longest battery life of any iPhone ever thanks to its large 6.1-inch size and more power efficient LCD versus the OLED displays in the latter two devices.

Related Roundup: iPhone XR
Buyer's Guide: iPhone XR (Neutral)

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Latest Renders of 2019 iPhone XR Show Dual-Lens Cameras in Rear Glass-Integrated Square Bump

In partnership with Pricebaba.com, @Onleaks today released a series of high-quality renders of the next-generation iPhone XR expected to launch this coming September. The renders are based on rumors and alleged leaks regarding the device's outward design.


The iPhone XR successor depicted in the renders could easily be mistaken for last year's iPhone XR, if it wasn't for the addition of the dual-lens cameras, arranged vertically with the LED flash on the right and housed in a large square bump.

According to Apple analyst Ming-Chi Kuo, the 6.1-inch iPhone XR successor is said to feature a dual-lens rear camera setup rather than a triple-lens setup, which will be exclusive to the next-generation iPhone XS and XS Max models.

Renders of the latter 2019 devices have included a square bump housing the three lenses, but this is the first time we've seen the same controversial housing for the upcoming dual-lens iPhone XR. All three of the front-facing cameras in the 2019 iPhones are expected to be 12 megapixels, up from 7 megapixels in the 2018 models.

While some rumors suggest Apple may go with an all OLED lineup, doing away with the LCD displays of the iPhone XR, other rumors believe Apple will stick with its Liquid Retina LCD display because of the high price of OLED displays.


All 2019 iPhones are likely to adopt upgraded A13 chips from TSMC, Apple's chip supplier. The A13, like all chip upgrades, should bring performance and efficiency improvements.

As for dimensions, OnLeaks suggests the iPhone XR 2019 will measure 150.9 x 76.1 x 7.8mm, with the camera bump being the thickest point, at 8.5mm.

Rumors suggest Apple is planning to make changes to the front-facing TrueDepth Camera System that enables Face ID in the 2019 iPhones. Kuo believes 2019 iPhones will feature a new flood illuminator that will improve Face ID by lowering the impact of the invisible light from the environment.


Despite some rumors suggesting a smaller notch or no notch at all, Apple analyst Ming-Chi Kuo believes there will be no change to the size of the notch in the 2019 iPhone lineup.

The iPhone XR was Apple's best-selling iPhone in 2018, accounting for an estimated 32 percent of U.S. iPhone sales, according to sales data by Consumer Intelligence Research Partners. Comparatively, the iPhone XS and XS Max, Apple's more expensive iPhones, were responsible for 35 percent of sales combined.

Apple is expected to unveil its new 2019 iPhone lineup in September, likely launching the phones in the weeks following the announcements.

Related Roundups: iPhone XR, 2019 iPhones
Tag: OnLeaks
Buyer's Guide: iPhone XR (Neutral)

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Survey Finds iPhone XR Remained Best-Selling iPhone Model Last Quarter in United States

iPhone XR remained the best-selling iPhone model in the United States in the first quarter of 2019, as it was in the fourth quarter of 2018, according to a survey conducted by research firm CIRP and provided to MacRumors.


The research firm found that the iPhone XR accounted for 38 percent of U.S. iPhone sales during the quarter, ahead of the iPhone XS and iPhone XS Max with a combined 21 percent of sales during the three-month period.

If accurate, the data is rather unsurprising, as the iPhone XR has the lowest price of the three new iPhones that Apple released in late 2018. The colorful handset starts at $749, compared to $999 for the iPhone XS and $1,099 for the iPhone XS Max, with many reviews labeling it the "best iPhone for the money."

Moreover, in January, Apple CEO Tim Cook confirmed that the iPhone XR was the most popular iPhone every day since it launched.


CIRP co-founder Josh Lowitz:
iPhone XR continues to dominate US iPhone sales. It remains the best-selling individual model again this quarter, after launch early in the December 2018 quarter. In the US, the newest iPhone models sold about as well as the newest models a year ago, at about 60% of total sales. Based on these trends, we estimate an Average Selling Price of around $800, a decrease from the previous quarter.
The usual caveats apply, including that Apple no longer discloses iPhone unit sales, nor has it ever provided a model-by-model breakdown of iPhone sales. CIRP bases its findings on a rather small survey of 500 customers.

Related Roundups: iPhone XS, iPhone XR
Tag: CIRP

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Chinese Online Retailers Start Second Round of iPhone Discounts

Online retailers in China have begun discounting iPhones for the second time this year. Reuters reports that several mobile vendors this week announced discounts on iPhone models, including Apple's latest flagship iPhone XS and iPhone XS Max.

Gadget retailer Suning.Com Co Ltd said it would slash the price of the iPhone XS by as much as 1,000 yuan ($148.95) from its official price. Suning had lowered the prices of other iPhone models in January along with other retailers, but those cuts excluded the iPhone XS.

Pinduoduo Inc, an e-commerce site best known for selling inexpensive goods, has also said it would sell the 64GB edition of the iPhone XS for 6,999 yuan, a drop of over 1,000 yuan from the official price.
JD.com is also reportedly poised to offer discounts on its Apple products, including the iPhone XS and XS Max, which escaped the online retail giant's first major round of discounts in January.

Apple first dropped iPhone prices for third-party distributors in China on January 10, allowing vendors to purchase iPhones more cheaply and pass those savings on to customers. Apple cut prices on most iPhone models, but the XR saw the biggest discounts.

Apple launched the price cuts after seeing iPhone sales fall significantly in China during the holiday quarter of 2018, leading to lower iPhone revenue than expected. One report said Apple was seeing improved iPhone sales in China following the price cuts.

Apple has also partnered with Ant Financial, the finance arm of Alibaba Group Holding Ltd, and several state-owned banks to let consumers purchase iPhones via interest-free loans.

Apple CEO Tim Cook said in January that the company was reevaluating its pricing strategies in some international markets, returning to pricing that's "more commensurate" with what local prices were last year to boost its iPhone sales.

Cook also said he believes Apple's higher prices were a factor in the declining number of iPhone upgrades that led to a weaker holiday quarter. In some international markets, the strength of the U.S. dollar amplified pricing increases.

Related Roundups: iPhone XS, iPhone XR
Tag: China

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Apple’s Limited Time iPhone XS and iPhone XR Trade-Up Promotion Ends March 4 in Australia

Australians looking to take advantage of Apple's limited time iPhone XS and iPhone XR trade-up promotion should act fast, as the offer ends Monday, March 4 in Australia, according to an update to Apple's website.


As in the United States, Apple is offering higher trade-in values for select older iPhone models towards the purchase of a new iPhone XR or iPhone XS. The iPhone XR starts at $1,229 in Australia, for example, but customers can purchase the device for as low as $849 when trading in an iPhone 7 Plus until next week.


The promotion began in the United States in late November and expanded to Apple Stores internationally in late December.

Apple has been heavily promoting iPhone XR and iPhone XS trade-ins with a prominent banner on the homepage of its website, store signage, App Store editorials, emails to older iPhone users, and more since the smartphones launched last year.

In a letter to shareholders last month, Apple said it saw fewer iPhone upgrades than it anticipated last quarter, primarily due to greater-than-expected economic weakness in the Greater China region. Apple said making smartphone trade-ins at its stores easier is one step it would take to improve results.

No end date has been specified for the U.S. promotion as of yet.

Related Roundups: iPhone XS, iPhone XR

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Apple Extends iPhone XR and iPhone XS Trade-Up Promotion Until March 25 in China

In late November, Apple launched a limited time promotion that offers up to $100 in additional credit when trading in an iPhone 6 through iPhone 8 towards the purchase of a new iPhone XS or iPhone XR in the United States.


Apple expanded the promotion to additional countries in late December. While no end date has been set in the United States, fine print on Apple's regional Chinese website reveals that the extra credit will be available through March 25, 2019 in China, an extension of the previous February 28 end date in Japan.

March 25 happens to be the rumored date of Apple's next event, where it is expected to announce new subscription-based news and streaming video services — although March 25 in China is March 24 in the United States due to time zone differences.

The promotion is available at Apple Stores in participating countries. It is also offered on Apple.com and with monthly payments in the United States. With the monthly payment option, customers can get a new iPhone XR for as low as $18.99 per month or a new iPhone XS for as low as $29.99 per month for 24 months.

If paying in full, the iPhone XR and iPhone XS start at $449 and $699 respectively with the trade-in of an iPhone 7 Plus or iPhone 8 in the United States.

Apple has been heavily promoting iPhone XR and iPhone XS trade-ins with a prominent banner on the homepage of its website, store signage, App Store editorials, emails to older iPhone users, and more since the smartphones launched last year.

In a letter to shareholders last month, Apple said it saw fewer iPhone upgrades than it anticipated last quarter, primarily due to greater than expected economic weakness in the Greater China region. Apple said making smartphone trade-ins at its stores easier is one step it is taking to improve results.

Related Roundups: iPhone XS, iPhone XR

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Apple Reportedly Advised Technicians to Push iPhone Upgrades to Customers With Out-of-Warranty Devices

Last month, Apple lowered its revenue guidance for the first quarter of its 2019 fiscal year by up to $9 billion due to fewer iPhone upgrades than it anticipated, primarily due to economic weakness in the Greater China region.


A few months prior to the announcement, Apple began heavily promoting iPhone XR and iPhone XS trade-ins with a limited time promotion, prominent banner on its website, emails to older iPhone users, store signage, App Store editorials, and other uncharacteristically aggressive tactics aimed at boosting sales.

Bloomberg's Mark Gurman previously reported that Apple reassigned some of its marketing staff to focus on bolstering sales of its latest iPhone lineup in late October, around the time the iPhone XR launched. The report cited an unnamed source who described the efforts as a "fire drill."

In a report this week about Deirdre O'Brien succeeding Angela Ahrendts as Apple's retail chief, Gurman elaborated a bit more on Apple's tactics to promote its latest iPhones, claiming that the company advised its technicians to "push iPhone upgrades to consumers with out-of-warranty devices."

Senior retail staff were also tasked with making sure other employees were suggesting upgrades, according to Gurman:
In December, as Apple executives worried about demand, the company asked retail employees to promote the new iPhones using methods not seen before. Technicians were told to push iPhone upgrades to consumers with out-of-warranty devices. Senior sales staff had to make sure other retail workers were suggesting upgrades, and easels offering generous trade-in deals for the iPhone XR were erected in stores. Apple's online homepage was also replaced with reduced iPhone pricing that required a trade-in of older models.
We presume this refers to Genius Bar technicians at Apple Stores, but there is also a network of Apple Authorized Service Providers, some of which double as authorized resellers that offer the latest Apple products for sale.

It's unclear if the tactics had any influence on Ahrendts stepping down from her position. Unlike her short-lived predecessor John Browett, who reportedly pushed Apple retail employees to aggressively upsell products, Ahrendts focused on the experience with free Today at Apple creativity sessions and more.

Last month, Apple CEO Tim Cook admitted that "customers are holding on to their older iPhones a bit longer than in the past." In a letter to shareholders, Cook said Apple is undertaking and accelerating initiatives to improve its results, such as making it simple to trade in a phone at its stores.

Apple's reported efforts to push iPhone upgrades creates an interesting juxtaposition. On one hand, the company's environmental chief Lisa Jackson recently said customers using its devices longer "is the best thing for the planet," and on the other hand it is more aggressively encouraging customers to buy a new iPhone.

Skip to 1:23:51 mark for Lisa Jackson's comments

Whether the tactics are effective will be harder to gauge going forward, as Apple no longer discloses unit sales in its quarterly earnings report. Apple forecasted revenue between $55 billion and $59 billion in the current quarter, which would be down from $61.1 billion in the year-ago quarter.

Related Roundups: iPhone XS, iPhone XR

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iPhone Sales Growing Following Price Cuts in China

Apple is seeing improved iPhone sales in China following some recent price cuts on the iPhone XR, XS, XS Max, and older models that were introduced earlier in January, reports Chinese site Feng.

Apple dropped iPhone prices for third-party distributors in China on January 10, allowing vendors to purchase iPhones more cheaply and pass those savings on to customers. Apple cut prices on most iPhone models, but the XR saw the biggest discounts.


Shortly after Apple implemented the pricing cuts, vendors in China started offering discounts on various iPhone models. The XR, for example, was available from JD.com for 6099 yuan ($899), while Suning, an electronics store similar to Best Buy, started selling iPhone XR for 6199 yuan ($914).

Those prices are more affordable than the iPhone XR from Apple's own online store, where the device is priced starting at 6499 yuan ($958).

According to Feng, data sourced from Alibaba suggests that iPhone sales on the site have increased by 76 percent in China since January 13. Suning, meanwhile, saw Apple traffic and sales "explode" with the iPhone 8, 8 Plus, and XR in particular seeing purchase boosts. Apple sales from Suning have increased by 83 percent since January 11.

Apple launched the price cuts after seeing iPhone sales fall significantly in China during the holiday quarter of 2018, leading to lower iPhone revenue than expected. The Cupertino company is hoping sales will soar during Chinese New Year in February, improving overall performance in China.

Apple is also promoting older iPhone trade-ins and monthly pricing for iPhones in many countries around the world, including the United States, in an effort to boost iPhone upgrade numbers.

Earlier this week, Apple CEO Tim Cook said that Apple is reevaluating its pricing strategies in some international markets, returning to pricing that's "more commensurate" with what local prices were last year to boost its iPhone sales.

Cook also said that he does believe Apple's higher prices were a factor in the declining number of iPhone upgrades that led to a weaker holiday quarter. In some international markets, the strength of the U.S. dollar amplified pricing increases.

Apple is expecting revenue of $55 to $59 billion in the second fiscal quarter of 2019 (first calendar quarter), which is below the $61.1 billion in revenue Apple earned in the second fiscal quarter of 2018. It's not clear if the pricing changes in China and other international markets will be a big enough boost to pull Apple out of its slump going forward, but for the first part of the year, Apple is still expecting lower iPhone sales.

Related Roundups: iPhone XS, iPhone XR
Tag: China

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Apple Lowering iPhone Prices in Some International Markets to Boost Sales

Apple CEO Tim Cook today told Reuters that the company is “rethinking” iPhone prices outside of the United States. Setting prices in U.S. dollars has made phones more expensive in local currencies, so Apple is planning to lower prices.

Cook says that in some international markets, after assessing macroeconomic conditions, Apple will go back to pricing that’s “more commensurate” with what local prices were last year to boost sales.

“When you look at foreign currencies and then particularly those markets that weakened over the last year those (iPhone price) increases were obviously more,” Cook told Reuters. “And so as we’ve gotten into January and assessed the macroeconomic condition in some of those markets we’ve decided to go back to more commensurate with what our local prices were a year ago in hopes of helping the sales in those areas.”

Apple has already started lowering the price of the iPhone for third-party distributors in China, and price cuts could also be introduced in other areas like India and Brazil, where the iPhone is prohibitively expensive and has seen stalled growth due to high pricing.

Cook may provide details on specific areas where price cuts will be implemented during the earnings call.

Related Roundups: iPhone XS, iPhone XR

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