Chinese Retailers Slashing iPhone 11 Prices to Entice Reluctant Customers

Multiple third-party resellers in China are offering discounts on the iPhone 11 lineup this week, with savings up to an equivalent of $227 off a high-end iPhone 11 Pro Max, according to the South China Morning Post.

On JD.com, the 64GB version of the basic ‌iPhone 11‌ now costs 4,999 yuan (US$708), 500 yuan (US$70) cheaper than the original price. The more expensive iPhone 11 Pro has an even steeper price cut that shaves off 1,200 yuan (US$170). And the top-tier ‌iPhone 11 Pro Max‌ is selling for a whopping 1,600 yuan (US$227) off.
The savings are likely passed on by Apple in an attempt to bolster demand during a time when consumer confidence and spending is lower, although the company declined to comment on whether it had authorized the price cuts and ‌iPhone 11‌ prices on Apple's Chinese website have not been reduced.

Chinese resellers offered similar discounts on iPhone XS and iPhone XR models in early 2019, shortly after Apple lowered its revenue guidance for the first quarter of its 2019 fiscal year due to fewer iPhone upgrades than it had anticipated, particularly in the Greater China region.
Related Roundups: iPhone 11, iPhone 11 Pro
Tag: China

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Apple Shares ‘Hermitage’ Shot on iPhone Video, Previewing Over 5 Hours of Continuous Museum Footage Taken on a Single Battery Charge

Apple has shared a new video in its ongoing "Shot on iPhone" series, showing off the photographic capabilities – and in this case the battery life – of the iPhone 11 Pro.

Titled "Hermitage," the one and a half minute video previews footage taken within the Hermitage Museum in St. Petersburg, Russia. The footage was filmed on an ‌iPhone 11 Pro‌ in one continuous take for 5 hours, 19 minutes, and 28 seconds, and all of it on a single battery charge.

A cinematic journey through one of the world's biggest museums in St. Petersburg, Russia, taking in 45 galleries, 588 masterpieces, and live performances. Filmed entirely on ‌iPhone 11 Pro‌ in one continuous take on one battery charge.
After the footage was taken, the ‌iPhone 11 Pro‌ still had 19 percent battery left, according to Apple.

Directed by Axinya Gog, the one-take journey through Russia's iconic museum can be viewed in its entirety here. Apple has also made available a playlist of track highlights used in the film on Apple Music.

Apple has shared dozens of "Shot on ‌‌‌iPhone‌‌‌" photos and videos over the course of the last several years, updating the content with the launch of each new ‌‌‌iPhone‌‌‌ model.Apple's ‌‌‌‌iPhone 11 Pro‌‌‌‌, which is used for the newest ad, features a triple-lens camera with the best wide-angle sensor Apple has released so far along with a telephoto lens and a super wide-angle lens for better landscape shots.
Related Roundup: iPhone 11 Pro

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iPhone 11 Models Seeing Shortages in NYC

The supply of iPhone 11 models in New York City is dwindling, according to a report from the New York Post. The constrained supply is likely due to the ongoing effects of COVID-19.


Wireless retailers, in particular, are either out of stock or are facing low numbers of ‌iPhone 11‌ and iPhone 11 Pro models. According to the report, many retail employees believe the cause of the shortage is due to "low stock and infrequent shipments, with little guidance as to when things might get back to normal."

According to an AT&T employee, iPhone inventory is low because carriers are storing the devices in warehouses instead of in retail stores. This could be an effort to control the supply chain in case of any major device shortages. The employee added, however, that customers could arrange a two-day delivery on devices requested in store.

The effects of ‌COVID-19‌ are being felt across the globe. Amid coronavirus concerns this week, SXSW 2020 has been canceled and Apple has encouraged its employees in Silicon Valley to work from home.

Related Roundups: iPhone 11, iPhone 11 Pro

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Kuo: iPhone Production Will Not Significantly Improve Until Second Quarter of 2020

Apple's iPhone production will not significantly improve until the second quarter of 2020, according to a research note from Apple analyst Ming-Chi Kuo obtained by MacRumors. In the past few weeks, Kuo has warned of delays and low labor return rates at Apple supplier factories in China.


‌iPhone‌ camera lens shipments from supplier Genius Electronic Optical reportedly fell significantly over the past month, and supplies are dwindling. Kuo predicts there is about a month of lens inventory remaining, with significant production resuming in May at the earliest.

Looking forward to upcoming models, Kuo predicts the 2020 iPhones will maintain the same ultra-wide lens design as the iPhone 11.

Kuo in January predicted that all of the 5G iPhones were still on track to launch in the fall of 2020. More recently, Kuo mentioned that the long-rumored "iPhone 9" or "iPhone SE 2" would still be on track to launch in the first half of 2020 despite the coronavirus outbreak.

With the effects of COVID-19 reaching global status, it remains to be seen how much more of an impact the virus will have on Apple's supply chain.

Related Roundups: iPhone 11, iPhone 11 Pro

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Android Smartphones Expected to Follow iPhone With Ultra Wideband Technology Starting Later This Year

Following in the footsteps of the iPhone 11 and iPhone 11 Pro, the first Android smartphones with Ultra Wideband technology will be released starting later in 2020, according to Barclays analysts.

In a research note obtained by MacRumors, the analysts said Android smartphones will be equipped with an all-in-one Ultra Wideband, NFC, and Secure Element chip introduced by Dutch chipmaker NXP Semiconductors last year. It is unclear which Android smartphones will adopt Ultra Wideband first, but Samsung did join a consortium with NXP last year to help develop the technology.

iPhone 11 lineup features Ultra Wideband technology

In a press release last year, NXP said Ultra Wideband will give mobile devices several new and interesting capabilities, such as being able to unlock a car's doors when the device comes in close proximity of the vehicle, potentially foreshadowing a feature that could come to the iPhone down the road.

"With the SR100T, mobile devices will be able to communicate with connected doors, points of entry, and cars to open them once approaching," said NXP in a press release. "Lights, audio speakers, and any other connected device with UWB sensing capability will be able to follow users from one room to another, and smart connected technology will intuitively be embedded in people's lives."

iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max models are equipped with an Apple-designed U1 chip with Ultra Wideband, allowing the devices to understand their precise location relative to other nearby U1‑equipped Apple devices. On iOS 13, for example, there is a directional AirDrop feature where you can point an iPhone 11 at another iPhone to instantly share files with them.

On its iPhone 11 Pro page, Apple teases that the directional AirDrop feature is "just the beginning" of what is possible with Ultra Wideband, adding that "amazing new capabilities" are coming later.

Last year, MacRumors uncovered evidence of Apple working on Tile-like item trackers in iOS 13 code. The so-called AirTags will also support Ultra Wideband, according to analyst Ming-Chi Kuo, suggesting that iPhone 11 models will be able to locate the tags with precise accuracy in both indoor and outdoor areas.

MacRumors exclusive: Find My app with hidden "Items" tab for AirTags

The distance between two Ultra Wideband devices can be measured precisely by calculating the time that it takes for a radio wave to pass between the two devices, with much more accuracy than Bluetooth LE and Wi-Fi.

It is unclear when Apple plans to announce its item tracking tags, or if development of the product has been abandoned.

In any case, it appears that Ultra Wideband really is just getting started.

Related Roundups: iPhone 11, iPhone 11 Pro

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iPhone 11 Popularity Earns Apple Double-Digit Growth in China

Apple saw a significant jump in smartphone shipments in China last month thanks in part to the popularity of the iPhone 11, according to Bloomberg.

The iPhone maker’s shipments in China grew 18.7% year on year in December to roughly 3.18 million units, according to Bloomberg calculations based on government data on overall and Android device shipments. The increase marked an acceleration from the prior months, which were buoyed by the ‌iPhone 11‌’s release in September. The numbers come from the China Academy of Information and Communication Technology, a government think tank.
Apple's ‌iPhone 11‌ and iPhone 11 Pro brought significant improvements in battery life and camera quality over previous models, and have been well received by consumers and critics in China.

Apple's business last year in the country was strengthened in other ways, too. The company benefited from a sales tax cut that allowed it to decrease the price of its products, while investors took comfort in what Apple CEO Tim Cook called a "much better tone" in the China-U.S. trade relationship.

Looking ahead, the double-digit growth in shipments bodes well for Apple in the buildup to the Chinese New Year, which falls in late January this year.

However, the company still has some work to do if it is to put a significant dent in the market share of local vendors led by Huawei, which gained a dominant position domestically last year, despite its struggles abroad.

Related Roundups: iPhone 11, iPhone 11 Pro

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ShiftCam’s MultiLens Camera Cases for iPhone 11 and iPhone 11 Pro Now Available

After a successful crowd-funding campaign, ShiftCam has started taking orders for its new multi-lens cases for iPhone 11 and iPhone 11 Pro that augment and enhance the cameras on Apple's latest smartphones using a slide-to-shift frame system on the back of the case.

With the new cases, ‌iPhone 11‌ series users can make use of several new shooting options on the fly by pushing the square of integrated lenses on the back of the case into different positions.


The most options come with the 5-in-1 MultiLens Case for ‌iPhone 11 Pro‌ and iPhone 11 Pro Max that turns the existing 2x Telephoto lens into 4x Telephoto and adds a 180-degree fish-eye lens to the main camera.

Also included on the 5-in-1 case is a Circular Polarizer Lens for the Ultra-Wide, as well as 10x Macro and 20x Macro lenses for the main and Telephoto cameras.


A 3-in-1 case is available for the ‌iPhone 11‌ that comes with a 10x Macro and 180-degree fish-eye lens, while also bringing the same Circular Polarizer to the Ultra-Wide camera.

Owners can slide in additional lenses from the ShiftCam ProLens series onto the back, and the cases also come with a ProLens Series Adapter for the front-facing camera.


The 3-in-1 MulitLens Case for ‌iPhone 11‌ costs $64.99, while the 5-in-1 MultiLens Cases for ‌iPhone 11 Pro‌ and ‌iPhone 11 Pro Max‌ both cost $74.99. All of the cases are available in either a matte black or a clear, matte transparent color.

Additional optional lenses range from $29.99 for the CPL Filter to $129.99 for the 12mm Ultra Wide Angle Aspherical Pro Lens. Prices are taken from the ShiftCam website and correct as of writing, while all of the above kit is also expected to be listed on Amazon soon.

Related Roundups: iPhone 11, iPhone 11 Pro

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Tim Cook: Japanese Supplier Seiko Advance is the Reason Why iPhone 11 Pro is Available in Midnight Green

Apple CEO Tim Cook in a December trip to Japan visited Seiko Advance, one of Apple's suppliers in the country, and in an interview with Nikkei that was published today, he explained that Seiko Advance is the reason why the iPhone 11 Pro and Pro Max are available in Midnight Green.

Seiko Advance is a company that creates ink for devices like the iPhone. Cook was shown a vat of the Midnight Green dye when he visited Seiko Advance, and said that it was "only made by high-quality control and craftsmanship."


Creating green ink typically involves using pollutants like halogens, but according to Seiko Advance sales manager Yukinori Kabe, the company was able to develop a cleaner way to create green with high color accuracy and durability. Seiko Advance is also the only ink producer with a cleanroom in the factory, allowing temperature and humidity to be controlled for consistent quality.

The environmental friendliness of Seiko Advance's green ink appealed to Apple CEO ‌Tim Cook‌, leading Apple to add the color to its 2019 ‌iPhone‌ lineup. Seiko Advance is also the sole supplier for the Gold, Silver, and Space Gray inks used for the ‌iPhone 11 Pro‌ and Pro Max.

For the lower-priced iPhone 11, which comes in multiple bright colors, Apple uses several suppliers.

Cook in his tweet about Seiko Advance said the company brings the colors of the ‌iPhone 11 Pro‌ to life thanks to "their craftsmanship and attention to detail." Apple has worked with Seiko Advance for ‌iPhone‌ inks since 2011, when Cook invited various ink makers to visit Apple to explain their products.

Kabe visited Apple's campus in Cupertino, met Cook for the first time, and found that at first, Seiko Advance wasn't able to meet Apple's high quality standards. Four years later, after trial and error, Seiko Advance supplied black ink for the ‌iPhone‌, leading to a partnership that now accounts for 40 percent of Seiko Advance's sales.

According to Cook, Apple and Seiko Advance have "grown together" and "push each other to innovate more."

Related Roundup: iPhone 11 Pro

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Helpful Tips, Tricks, and How Tos for New iPhone Owners

Did you get a new iPhone 11, 11 Pro, or 11 Pro Max for the holidays? If so, make sure to take some time to browse through this article, which is packed with helpful tips, tricks, and guides for the iPhone 11, 11 Pro, 11 Pro Max, and earlier iPhone models.

Whether you're new to iPhone or have upgraded to a new model, there's likely to be something in here for you. There are hundreds of features and hidden tricks available on the iPhone, so it can be easy to forget the full range of what the iPhone can do.


Below, we've rounded up our most useful iPhone-related how tos and tutorials, both for general iPhone usage and for getting used to iOS 13.

Tips for Beginners


Using iOS 13


For iPhone 11 and 11 Pro Owners


Must-Read Security Tutorials


Hidden Tricks


In-Depth Guides


We have in-depth guides on many of the features found on the iPhone as well as Apple's services and iOS features, so make sure to check those out if there's a particular aspect of the iPhone that you're interested in learning more about.

Selling Your Old iPhone


If you're planning to sell or give away your old iPhone now that you have a new model, make sure to check out our detailed guide on how to cleanly erase your old devices to get rid of all your data.

Videos


Over on our YouTube channel, we've shared quite a few videos filled with useful tips and tricks related to the iPhone, all of which are well worth watching to get acquainted with features you might not know about or might have forgotten. We've also got some great comparison videos comparing the cameras of various smartphones.










More Info


Know a super useful iPhone tip that other MacRumors readers might not be aware of? Make sure to share it in the comments below.

For more info on Apple's latest iPhones, and the iOS 13 operating system, make sure to check out our detailed roundups: iPhone 11, iPhone 11 Pro, iPhone 11 Pro Max, and iOS 13.

Related Roundups: iPhone 11, iPhone 11 Pro

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Apple Advises iPhone 11 Smart Battery Case Users to Update to iOS 13.2 to Ensure Camera Button Works Properly

In an internal document shared with Apple Authorized Service Providers today, obtained by MacRumors, Apple has indicated that some customers may report that the camera button on the Smart Battery Case for the iPhone 11, iPhone 11 Pro, or iPhone 11 Pro Max does not function correctly.


Before providing service, Apple has advised technicians to ensure the iPhone is updated to the latest iOS version, noting that the camera button will not function correctly unless the device is running iOS 13.2 or later.

Apple has also advised technicians to remind customers that a single quick press of the button will not launch the Camera app in order to avoid unintentional presses. The button must be pressed and held for the app to open. Holding the button for too long, however, will close the Camera app and return to the Lock screen.

All in all, Apple does not appear to be acknowledging an actual issue with the cases here, but rather helping to clear up some confusion.


Smart Battery Cases for the ‌iPhone 11‌, ‌iPhone 11 Pro‌, and ‌iPhone 11 Pro Max‌ launched late last month and are priced at $129 for all models. The cases are available in White and Black, and the Pro versions also come in Pink Sand.

Related Roundups: iPhone 11, iPhone 11 Pro

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