Mac Shipments Down in Q3 2019 Amid Overall Worldwide PC Market Growth

Apple's worldwide Mac shipments were down in the third quarter of 2019, according to new preliminary Pc shipping estimates shared this afternoon by Gartner.

During the quarter, Apple shipped an estimated 5.1 million Macs, down from 5.3 million in the third quarter of 2018, marking a 3.7 percent drop in shipments. Apple's marketshare also declined slightly, dropping from 7.9 percent to 7.5 percent.

Gartner's Preliminary Worldwide PC Vendor Unit Shipment Estimates for 3Q19 (Thousands of Units)

Apple continues to be the number four PC vendor in the world, ranking below Lenovo, HP, and Dell, but above Acer and Asus. Lenovo was the number one vendor during the quarter, shipping an estimated 16.8 million PCs for 24.7 percent market share.

HP came in second with 15.3 million PCs shipped for 22.4 percent market share, while Dell was third with 11.3 million PCs shipped and 16.6 percent market share. Acer shipped 4.2 million PCs for 6.2 percent market share, while ASUS shipped 3.8 million PCs for 6.5 percent market share.

Apple's Market Share Trend: 1Q06-3Q19 (Gartner)

Apple's decline in Mac sales follows refreshes of the MacBook Air and MacBook Pro lines this year, but comes as the iMac, Mac Pro, and iMac Pro continue to go without an update. Apple is planning to release an updated ‌Mac Pro‌ at some point this year.

The drop in Mac sales comes amid slight growth for the overall worldwide PC market. A total of 68.1 million PCs were shipped during the quarter, a 1.1 percent increase from the third quarter of 2018.

Apple saw slight growth in Mac shipments in the United States in Q3 2019. Apple shipped a total of 2.186 million Macs during the quarter, up from 2.182 during the third quarter of 2018, a 0.2 percent increase.

Gartner's Preliminary U.S. PC Vendor Unit Shipment Estimates for 3Q18 (Thousands of Units)

HP was the number one PC vendor in the United States, shipping 4.4 million PCs. Dell came in at number two with 4 million PCs shipped, while Lenovo was third with 2.2 million PCs. Microsoft and Acer trailed Apple in the United States.

IDC also released its own shipment estimates this afternoon, noting an even steeper decline in sales for Apple. According to IDC, Apple shipped 5 million Macs during the quarter, down from 5.3 million, a decline of 6.1 percent.

In IDC's rankings, Apple falls below Lenovo, HP, and Dell, also coming in as the number four worldwide PC vendor, which is up from fifth place last year. IDC's data also suggests overall worldwide PC market growth of 3 percent percent rather than the 1.1 percent growth noted by Gartner.

Apple could see some growth in Mac sales next year following the release of the new ‌Mac Pro‌ and rumors suggesting a new 16-inch ‌MacBook Pro‌ is on the horizon.

It's important to note that data from Gartner and IDC is based on estimates, and while Apple used to provide specific breakdowns of Mac sales, the company is no longer doing so and there will be no way to confirm shipment estimates going forward.

Tags: IDC, Gartner

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Research Firms Paint Contrasting Pictures of Apple’s Mac Shipments in Q2 2019

Prominent research firms Gartner and IDC attempt to estimate shipments of computers around the world on a quarterly basis, and both firms today released their estimates for the second calendar quarter.

Gartner's and IDC's estimates are just that — estimates – and with Apple no longer reporting unit sales of Macs and other products, we won't know how accurate these estimates end up being. But as revealed in today's releases, they can differ quite a bit.

Gartner's Preliminary Worldwide PC Vendor Unit Shipment Estimates for 2Q19 (Thousands of Units)

Gartner says worldwide PC shipments were up 1.5 percent year-over-year, with Lenovo leading the way on strong growth and HP and Dell sitting in second and third places respectively. Apple registered in fourth place with an estimated 3.711 million Macs shipped, a 0.2 percent decline over the previous year, while Acer and Asus rounded out the top vendors on a global basis.
“Worldwide PC shipments growth was driven by demand from the Windows 10 refresh in the business market in the second quarter of 2019. Desktop PC growth was strong, which offset a decline in mobile PC shipments,” said Mikako Kitagawa, senior principal analyst at Gartner.

“Additionally, there are signs that the Intel CPU shortage is easing, which has been an ongoing impact to the market for the past 18 months. The shortage mainly impacted small and midsize vendors as large vendors took advantage and continued to grow, taking market share away from the smaller vendors that struggled to secure CPUs.”
Turning to the U.S., the overall market saw a slight 0.4 percent decline compared to the second quarter of 2018, but Apple's shipments dropped by an estimated 5.6 percent to 1.585 million. Apple maintained its fourth-place ranking in the U.S. behind HP, Dell, and Lenovo, and well ahead of Microsoft and Acer.

Gartner's Preliminary U.S. Vendor Unit Shipment Estimates for 2Q19 (Thousands of Units)

If accurate, Gartner's estimates would put Apple with its lowest share of the U.S. PC market since the first quarter of 2014 and the lowest recorded on a global basis since Gartner started including Apple as a top global vendor in the third quarter of 2014.

Apple's Market Share Trend: 1Q06–1Q19 (Gartner)

IDC's estimates paint a much different picture, however, projecting worldwide PC shipment growth of 4.7 percent compared to the second quarter of 2018. IDC pegs Apple as having shipped 4.011 million Macs in the quarter for nearly 10 percent year-over-year growth.


IDC says Apple benefited from increased inventory levels due not only to the launch of new MacBook Pro models but also some proactive shipments into the distribution channels to guard against potential upcoming tariffs.

Tags: IDC, Gartner

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Apple Sees Strong Wearables Growth With 12.8 Million Shipments in Q1 2019

Apple shipped an estimated 12.8 million wearable devices globally in the first calendar quarter of 2019, according to new data shared today by IDC. The wearables category includes Apple Watch, AirPods, and select Beats headphones.

Apple earned 25.8 percent market share during the quarter, making it the top wearables company, and growth was way up. In Q1 2018, Apple shipped an estimated 8.6 million devices, marking 49.5 percent growth year-over-year.


Chinese companies Xiaomi and Huawei were Apple's closest competitors with 6.6 and 5 million devices shipped, respectively, while Samsung and Fitbit took the fourth and fifth places with 4.3 and 2.9 million devices shipped, respectively.


In total, there were 49.6 million wearable devices shipped during the first quarter of 2019, up 55.2 percent from the first quarter of 2018.

Splitting the data up by wrist-worn devices only, IDC believes Apple shipped an estimated 4.6 million devices, up from 4 million in the year-ago quarter. Apple was not the top company when it comes to wrist-worn wearables, with that spot going to Xiaomi.


Xiaomi shipped an estimated 5.3 million wrist-worn wearable devices for 10.7 percent market share, slightly higher than Apple's 9.3 percent market share.

Huawei, Fitbit, and Samsung all trailed after Xiaomi and Apple, shipping 3.9, 2.9, and 2 million devices respectively during the first quarter of 2019. According to IDC, Apple's ASP for the Apple Watch jumped from $426 in Q1 2018 to $455 in Q1 2019.
Apple maintained the leading position as the company offers three product lines; Apple Watch, AirPods, and select Beats headphones. The Apple Watch in particular has proven to be highly successful at capturing unit share, but more importantly dollar share as the average selling price (ASP) of these watches has increased from $426 in 1Q18 to $455 in the latest quarter. Apple also seems to be employing a similar strategy in its wireless headphone lineup as the latest AirPods are now available with wireless charging and an increased ASP.
Apple has refreshed its Apple Watch every year since the device was introduced in 2015. In 2018, the Apple Watch Series 4 brought new ECG health features and an updated design with slimmer bezels. In 2019, rumors suggest we could see new casing materials and perhaps new display technology.

Tag: IDC

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Apple Shipped an Estimated 36.4 Million iPhones Worldwide in Q1 2019, a 30% Year-Over-Year Decline

Apple shipped an estimated 36.4 million iPhones worldwide during the first calendar quarter of 2019, which corresponds to Apple's second fiscal quarter, according to new estimates shared today by IDC.

Apple's worldwide smartphone shipments were down 30.2 percent from 52.2 million iPhones shipped in the first quarter of 2018. The decline in sales led to Apple losing the number two worldwide smartphone vendor spot to Huawei. In Q1 2019, Huawei shipped an estimated 59.1 million smartphones.

Apple had a challenging first quarter as shipments dropped to 36.4 million units representing a staggering 30.2% decline from last year. The iPhone struggled to win over consumers in most major markets as competitors continue to eat away at Apple's market share. Price cuts in China throughout the quarter along with favorable trade-in deals in many markets were still not enough to encourage consumers to upgrade. Combine this with the fact that most competitors will shortly launch 5G phones and new foldable devices, the iPhone could face a difficult remainder of the year. Despite the lackluster quarter, Apple's strong installed base along with its recent agreement with Qualcomm will be viewed as the light at the end of the tunnel heading into 2020 for the Cupertino-based giant.
While Apple was the number three worldwide smartphone vendor and Huawei took the second place spot, Samsung continues to dominate the market with an estimated 71.9 million smartphones shipped during the quarter for 23.1 percent market share.

Apple, meanwhile, had 11.7 percent market share, down from 15.7 percent in the year-ago quarter, while Huawei held 19 percent market share during the quarter. Xiaomi, Vivo, and Oppo trailed after Samsung, Huawei, and Apple.


Apple was the number two smartphone vendor in Q4 2018 due to stronger holiday quarter sales, but fell behind this quarter. Huawei saw significant growth in China according to earlier numbers from Canalys, a market where Apple is struggling.
"It is becoming increasingly clear that Huawei is laser focused on growing its stature in the world of mobile devices, with smartphones being its lead horse," said Ryan Reith, program vice president with IDC's Worldwide Mobile Device Trackers. "The overall smartphone market continues to be challenged in almost all areas, yet Huawei was able to grow shipments by 50%, not only signifying a clear number two in terms of market share but also closing the gap on the market leader Samsung. This new ranking of Samsung, Huawei, and Apple is very likely what we'll see when 2019 is all said and done."
Overall smartphone shipment estimates totaled 310.8 million units in the first quarter of 2019, marking the sixth consecutive quarter of decline. Apple no longer provides a breakdown of unit sales of the iPhone, iPad, and Mac, leaving estimates as the only way to get a glimpse of how Apple product sales are faring.

Tag: IDC

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Mac Shipments Down in Q1 2019 Amid Worldwide PC Decline

Amid a decline of 4.6 percent in worldwide PC sales, Apple's Mac sales were also down 2.5 percent in the first quarter of 2019, according to new PC shipment estimates shared this afternoon by Gartner.

Apple shipped an estimated 3.98 million Macs during the quarter, down from 4.08 million in the year-ago quarter. Apple's market share grew year-over-year though, coming in at 6.8 percent, up from 6.6 percent in Q1 2018.

Gartner's Preliminary Worldwide PC Vendor Unit Shipment Estimates for 1Q19 (Thousands of Units)

Apple continues to be ranked as the number four PC vendor worldwide, coming in after Lenovo, HP, and Dell, but ahead of Asus and Acer. Apple also held the number four spot in the year-ago quarter.

Lenovo, HP, and Dell all saw shipments grow or remain steady, while Asus and Acer, like Apple, experienced declines. Lenovo, the number one worldwide PC vendor during the quarter, shipped 13.2 million PCs for 22.5 percent market share, while HP, a close second, shipped 12.8 million PCs for 21.9 percent market share.

Dell came in third with close to 10 million PCs shipped and 17.6 percent market share, while Asus and Acer brought up the rear with 3.6 and 3.2 million PC shipments, respectively.

Overall, there were an estimated 58.5 million PCs shipped in Q1 2019, down from 61.4 million in the year-ago quarter.

Apple's U.S. Mac shipments also declined, with Apple shipping an estimated 1.44 million Macs during the quarter, a 3.5 percent decline from the 1.5 million Macs it shipped in Q1 2018. Apple is ranked as the number four vendor in the United States, trailing behind HP, Dell, and Lenovo, but beating out Microsoft.

Gartner's Preliminary U.S. Vendor Unit Shipment Estimates for 1Q19 (Thousands of Units)

HP was the top U.S. PC vendor with 3.24 million PC shipments, followed by Dell with 3.16 million and Lenovo with 1.5 million. The overall PC market in the United States saw a 6.3 percent decline compared to Q1 2018, with a total of 11 million PCs shipped.

Apple's Market Share Trend: 1Q06–1Q19 (Gartner)

IDC also released its shipment estimates this afternoon, and is often the case, IDC's shipping estimates are different than Gartner's due to the variations in the way each firm makes shipment calculations.

IDC also suggests that overall worldwide PC shipments declined, but by just 3 percent with a total of 58.48 million PCs shipped during the quarter.

Apple is also the number four worldwide PC vendor in IDC's estimates, with IDC suggesting Apple shipped an estimated 4.058 million Macs during the quarter, a mere 0.5 percent drop from the 4.078 million Macs shipped in the year-ago quarter.

Data from Gartner and IDC is based on estimates, and while Apple used to provide specific breakdowns of Mac sales, the company is no longer doing so and there will be no way to confirm shipment estimates going forward.

These new numbers follow refreshes of both the MacBook Pro and the MacBook Air lineups, both of which were overhauled in October 2018, but come prior to the launch of updated iMacs. Apple this year has several additional Mac updates on the horizon, including a new high-end high-throughput modular Mac Pro.

Apple's Mac sales could potentially be suffering due to the negative publicity surrounding the butterfly keyboard issues in the MacBook, MacBook Air, and MacBook Pro, a problem that has become increasingly visible due to its impact on even the newest Mac notebooks.

Tags: IDC, Gartner

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Apple Trailed Samsung in Holiday Quarter With an Estimated 68.4M iPhones Shipped

Apple was the number two smartphone vendor in the world during the 2018 holiday quarter with an estimated 68.4 million iPhones shipped, according to new data shared today by IDC.

IDC's new iPhone shipment estimates come one day after Apple's Q1 2019 earnings call, which corresponds to the fourth calendar quarter of 2018. Apple no longer provides unit sales of iPhone, iPad, and Mac, leaving it to analysts to guess just how many devices were sold.


Samsung was the number one smartphone vendor during the quarter, according to IDC, with 70.4 million smartphones shipped for 18.7 percent market share.

Apple, as the number two vendor, held 18.2 percent market share, but saw an 11 percent decline in iPhone shipments. During the holiday quarter of 2017, Apple shipped 77.3 million smartphones, so if IDC's 68.4 million estimate is correct, Apple sold 8.9 million fewer iPhones.
Apple saw iPhone volumes drop 11.5% in 4Q18 marking one of the more challenging iPhone quarters in terms of growth, despite the three new models. Total iPhone volumes were down 3.2% for the full year, which is understandable considering its two largest markets (the United States and China) both experienced the worst year for smartphone performance ever. Apple is certainly not out of the game, but the likelihood of not having a 5G iPhone in 2019 means it will need to tell a strong iPhone and, more importantly, ecosystem story to succeed. If anyone can do it, it is Apple. But it certainly won't be easy when faced with all the other downward market pressures.
IDC's data suggests that Apple sold more devices than Huawei, with Huawei shipping 60.5 million smartphones during the quarter. Huawei and Apple have been fighting for the number two position, with Huawei surpassing Apple during the second calendar quarter of the year.


Huawei is the smartphone vendor that saw the most growth during the quarter, with shipments up 43.9 percent. Oppo and Xiaomi were the number four and five smartphone vendors, respectively, with 29.2 and 28.6 million smartphones shipped.

Overall, IDC says that 375.4 million smartphones were shipped during the quarter, down 4.9 percent year over year and marking the fifth consecutive quarter of decline.
"Globally the smartphone market is a mess right now," said Ryan Reith, program vice president with IDC's Worldwide Mobile Device Trackers. "Outside of a handful of high-growth markets like India, Indonesia, Korea, and Vietnam, we did not see a lot of positive activity in 2018. We believe several factors are at play here, including lengthening replacement cycles, increasing penetration levels in many large markets, political and economic uncertainty, and growing consumer frustration around continuously rising price points."
IDC is more generous with its iPhone shipment estimate than Strategy Analytics. Yesterday, Strategy Analytics said that Apple shipped an estimated 65.9 million smartphones for a 15 percent decline year-over-year. Canalys, meanwhile, is more optimistic and says that Apple shipped an estimated 71.1 million smartphones for a decline of just 7.3 percent year-over-year.

With Apple no longer offering a breakdown of unit sales of the iPhone, iPad, and Mac, analyst estimates from sources like IDC and Strategy Analytics won't be able to be confirmed.

Tag: IDC

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Apple’s Mac Sales Drop in Q4 2018 Amid Worldwide PC Shipment Decline

Apple's worldwide Mac shipments fell in the fourth quarter of 2018, according to new preliminary PC shipping estimates shared this afternoon by Gartner.

During the quarter, Apple shipped an estimated 4.9 million Macs, down from 5.1 million in the year-ago quarter. Apple's share of the market grew, however, from 7.1 percent in 3Q18 to 7.2 percent.

Gartner's Preliminary Worldwide PC Vendor Unit Shipment Estimates for 4Q18 (Thousands of Units)

Apple continues to maintain its position as the number four PC vendor in the world, behind Dell, HP, and Lenovo, but ahead of Asus and Acer.

Lenovo was the top PC vendor with 16.6 million shipments and 24.2 percent market share, followed by HP with 15.4 million shipments and 22.4 percent market share, with Dell coming in at number three with 11 million shipments and 15.9 percent market share.

Asus trailed Apple with 4.2 million shipments and 6.1 percent market share, as did Acer with 3.9 million shipments and 5.6 percent market share.

Apple's Market Share Trend: 1Q06-4Q18 (Gartner)

Apple's dipping Mac sales followed a trend that affected many PC vendors, with overall worldwide PC shipments dropping to 68.6 million, a 4.3 percent drop from the 71.7 million PCs shipped in the fourth quarter of 2017.

Apple also saw a small decline in the number of Macs shipped in the United States. Apple shipped 1.76 million Macs during the quarter, down from 1.8 million in the year-ago quarter, for a 2.1 percent drop in growth and 12.4 percent market share (up from 12.1 percent).

Gartner's Preliminary U.S. PC Vendor Unit Shipment Estimates for 4Q18 (Thousands of Units)

HP was the number one PC vendor in the U.S. with 4.7 million PCs shipped, followed by Dell and Lenovo. Microsoft and Acer both trailed Apple.

According to Gartner, overall worldwide PC sales were impacted by a shortage of CPUs and political and economic uncertainties in some countries, including the U.S.
"Political and economic uncertainties in some countries dampened PC demand," Ms. Kitagawa said. "There was even uncertainty in the U.S. -- where the overall economy has been strong -- among vulnerable buyer groups, such as small and midsize businesses (SMBs). Consumer demand remained weak in the holiday season. Holiday sales are no longer a major factor driving consumer demand for PCs."
For all of 2018, Gartner estimates that Apple sold a total of 18 million Macs, down from close to 19 million in 2017. Apple's shipments fell five percent year-over-year, and its total market share for 2018 dropped from 7.2 percent to 6.9 percent.

Gartner's Preliminary Worldwide PC Vendor Unit Shipment Estimates for 2018 (Thousands of Units)

IDC also released its own shipment estimates this afternoon, noting a similar decline in sales for Apple. IDC also ranks Apple as the number four PC vendor in the world with global shipments that reached 4.9 million in the fourth quarter of 2018.

IDC's data suggests Apple's Mac shipments were down 3.8 percent, with market share remaining steady. Like Gartner, IDC estimates Apple sold 18 million Macs in 2018, down from 19 million in 2017.

It's important to note that data from Gartner and IDC is estimated and while not usually far off from Apple's sales, not entirely accurate, either. While we've been able to check estimated data when Apple provides its quarterly earnings releases with actual Mac sales information, there will be no way to do so going forward.

Apple no longer plans to break out unit sales for the iPhone, iPad, and Mac, so determining the exact number of Mac sales will not be possible going forward.

Though sales were down during the holiday quarter, Apple could see some pickup in the future thanks to the October release of the new MacBook Air, a more affordable alternative to the MacBook Pro. The newly refreshed model features a Retina display, Thunderbolt 3 support, up to 16GB of RAM, a T2 chip, a new butterfly keyboard and Force Touch trackpad, and other features.

Tags: IDC, Gartner

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Apple Shipped an Estimated 4.2 Million Apple Watches in 3Q2018, With Series 3 Making Up the Bulk of Sales

Apple shipped an estimated 4.2 million Apple Watches during the third quarter of 2018, according to new wearable device shipment data shared today by IDC.

Apple Watch shipments were up 54 percent year over year, with Apple having shipped an estimated 2.7 million devices in the third quarter of 2017. Apple's jump in shipments wasn't enough to make it the top wearable vendor, however, with that title going to Xiaomi.


Xiaomi shipped an estimated 6.9 million wearable devices during the quarter, giving the company 21.5 percent market share, while Apple came in at 13.1 percent market share. Fitbit trailed Apple in the number 3 slot with an estimated 3.5 million wearable devices shipped.

Wearable devices as measured by IDC include basic wearable devices such as simple fitness trackers along with smart watches like the Apple Watch. Overall, the wearables market reached 32 million units in 3Q18, up 21.7 percent from 3Q17. Growth was up in Asia/Pacific, but declined 0.4 percent in the U.S.


When it comes to Apple Watch shipments, IDC's numbers are estimates because Apple does not provide details on the number of Apple Watch models that it sells. Apple Watch revenue is included in Apple's "Other" category that also encompasses products like AirPods, Apple TV, HomePod, and more.

According to IDC, the Series 4 Apple Watch, which Apple released in October, accounted for less than 20 percent of all Apple Watch shipments, with customers instead going for the more affordable Apple Watch Series 3.
Apple managed to launch its Series 4 Watch, its first watch approved for medical use, towards the end of the quarter. The new design and sizes along with the latest version of Watch OS were welcome changes though the latest series only accounted for less than 20% of all Apple Watch shipments. The reduced price on the still affable Series 3 accounted for the majority of Apple's shipments during the quarter.
While Apple does not share information on Apple Watch sales, during the most recent earnings call for the fourth fiscal quarter of 2018 (which corresponds to the third calendar quarter), Apple CEO Tim Cook said that the company's wearables category set a September quarter revenue record with growth over 50 percent.

Tag: IDC

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iPad Remained World’s Most Popular Tablet Last Quarter While Huawei Topped Apple in Smartphones Again

Apple continued to lead the tablet market in the third quarter of 2018, with the iPad achieving "nearly double the shipments of its nearest competitor," according to data shared by research firm IDC today.


Apple on Thursday reported sales of 9.7 million iPads last quarter, giving it an estimated 26.6 percent share of the worldwide tablet market during the July-September period, according to IDC. Samsung finished runner-up with an estimated 5.3 million tablet shipments and 14.6 percent market share.

The worldwide tablet market declined 8.6 percent during the quarter, as global shipments fell to 36.4 million, according to IDC. Apple was not immune to the market contraction, as iPad revenue declined 15 percent last quarter on a year-over-year basis, according to the company's earnings report on Thursday.

Top Five Tablet Vendors, Worldwide Shipments in Millions, via IDC

Nevertheless, IDC believes the new iPad Pro with Face ID bodes well for Apple's sales through the holiday shopping season:
The refreshed $329 iPad with Pencil support that launched in late March continued to drive volume although it was unable to maintain the same momentum from the third quarter of 2017 as that was the first time in a while that Apple had released a lower cost iPad. iPad Pro saw year-on-year declines in anticipation of a refresh at the beginning of the fourth quarter, which bodes well for Apple through the end of the year.
iPad has remained the world's most popular tablet for several years, even as the market has declined. IDC senior research analyst Jitesh Ubrani believes Apple's continued focus on innovation and marketing has helped the company set itself apart from smaller rivals such as Microsoft, Amazon, and Huawei.

Notably, Microsoft did not crack the list of the top five tablet vendors based on shipments last quarter, according to IDC's data. An all-new Surface Pro launched in October, but that was after the quarter ended.

IDC also shared smartphone data for the third quarter today. Apple reported sales of 46.9 million iPhones last quarter for an estimated 13.2 percent market share, finishing behind Samsung and Huawei, which had estimated market shares of 20.3 percent and 14.6 percent respectively last quarter.

Top Five Smartphone Vendors, Worldwide Shipments in Millions, via IDC

Apple is typically the world's second largest smartphone maker, behind Samsung, but Huawei bumped it down to third for the second consecutive quarter. Nevertheless, IDC believes Apple could jump to first place next quarter thanks to anticipated holiday sales of the iPhone XS, iPhone XS Max, and iPhone XR.

Like the tablet market, the worldwide smartphone market also declined to the tune of six percent last quarter, according to IDC.

Tag: IDC

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Apple’s Mac Sales Down in Q3 2018 Amid a Lack of Updates

Apple's worldwide Mac shipments were down in the third quarter of 2018, according to new preliminary PC shipping estimates shared this afternoon by Gartner.

During the quarter, Apple shipped an estimated 4.9 million Macs, compared to 5.4 million in the third quarter of 2017 for an 8.5 percent drop. Apple's market share also declined, dropping from 8 percent in 3Q17 to 7.3 percent in 3Q18.

Gartner's Preliminary Worldwide PC Vendor Unit Shipment Estimates for 3Q18 (Thousands of Units)

Apple continues to be the number four PC vendor in the world, ranking below Lenovo, HP, and Dell, but above Acer and Asus. Lenovo was the number one vendor during the quarter, shipping an estimated 15.8 million PCs for 23.6 percent market share.

HP came in second with 14.6 million PCs shipped for 21.8 percent market share, while Dell was third with 10.7 million PCs shipped and 16 percent market share. Acer and Asus both shipped around 4 million Macs for 6.1 and 6 percent market share, respectively.

Apple's Market Share Trend: 1Q06-3Q18 (Gartner)

Apple's decline in Mac sales is no surprise as the company has yet to update much of its Mac lineup for 2018. The only Mac that has seen a refresh so far is the MacBook Pro, with MacBook, MacBook Air, and Mac mini updates still on the horizon for a fall launch.

Falling Mac sales come amid stagnant growth for the overall worldwide PC market. A total of 67.2 million PCs were shipped during the quarter, an 0.1 percent increase from the third quarter of 2017.

Apple also saw a decrease in Mac shipments in the United States during 3Q18. Apple shipped a total of 2 million Macs during the quarter, down from 2.2 million in 3Q17, for a 7.6 percent drop in growth and 13.7 percent market share.

Gartner's Preliminary U.S. PC Vendor Unit Shipment Estimates for 3Q18 (Thousands of Units)

HP was the number one PC vendor in the United States, shipping 4.5 million PCs for 30.7 percent market share. Dell came in at number two with 3.8 million PCs shipped and 25.9 percent market share, while Lenovo was third with 2.3 million PCs shipped and 15.4 percent market share.

IDC also released its own shipment estimates this afternoon, noting a similar decline in sales for Apple. According to IDC, Apple shipped 4.8 million Macs during the quarter, down from the aforementioned 5.4 million, a decline of 11.6 percent.

In IDC's rankings, Apple falls below Lenovo, HP, Dell, and Acer, coming in as the number five worldwide PC vendor. IDC's data also suggests an overall worldwide PC market decline of 0.9 percent rather than the 0.1 percent growth noted by Gartner.

Apple could see its Mac shipments jump back up during the fourth quarter of 2018 and the first quarter of 2019 as there are multiple Mac updates that we're expecting towards the end of the year, perhaps as early as October.

It's important to note that data from Gartner and IDC is preliminary and the numbers can shift, sometimes dramatically and sometimes less so. Last year, for example, Gartner said that Apple shipped 4.6 million Macs worldwide during the third quarter of 2017 when the actual number was significantly higher at 5.4 million.

Tags: IDC, Gartner

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