Global iPhone Sales Dropped an Estimated 8% in Q1 2020, Overall Smartphone Sales Down 20%

Apple's iPhone sales dropped eight percent in the first quarter of 2020, according to new data shared today by Gartner.


Apple sold an estimated 40.92 million smartphones during the quarter, a 3.7 million drop from the 44.57 million that it sold in the first quarter of 2019.

Other smartphone manufacturers saw much steeper drops in sales. Samsung's sales, for example, were down 22.7 percent, and Huawei's sales were down 27.3 percent. Xiaomi was the only smartphone manufacturer that saw a slight increase in sales, with the overall smartphone market down 20.2 percent.
"The coronavirus pandemic caused the global smartphone market to experience its worst decline ever," said Anshul Gupta, senior research analyst at Gartner. "Most of the leading Chinese manufacturers and Apple were severely impacted by the temporary closures of their factories in China and reduced consumer spending due to the global shelter-in-place."
Apple in early February was forced to close all of its retail stores in China, and later in the year, the rest of its stores across the world were shuttered amid the global pandemic.

Stores in China started reopening in late February, and by mid-March, all retail locations in China were operational, just in time for Apple's other stores to shut down on March 14.

Apple has been slowly reopening its stores outside of China since the beginning of May and while not all locations have reopened, close to 100 stores in the U.S are open for repairs and pickups, plus stores in countries like Australia, Canada, Italy, and Germany have reopened.
"Apple had a strong start to the year thanks to its new product line up that saw strong momentum globally. If COVID-19 did not happen, the vendor would have likely seen its ‌iPhone‌ sales reached record level in the quarter. Supply chain disruptions and declining consumer spending put a halt to this positive trend in February," said Annette Zimmermann, research vice president at Gartner. "Apple's ability to serve clients via its online stores and its production returning to near normal levels at the end of March helped recover some of the early positive momentum."
Apple in April shared its earnings results for the second fiscal quarter of 2020, which corresponds to the first calendar quarter of the year. Apple posted revenue of $58.5 billion, up just slightly from the $58 billion in revenue it brought in during the second fiscal quarter of 2019.
Tag: Gartner

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Mac Shipments Down in Q4 2019 Amid Overall PC Market Growth

Apple's worldwide Mac shipments were down in the fourth quarter of 2019, according to new PC shipping estimates shared this afternoon by Gartner.

Apple shipped an estimated 5.26 million Macs during the quarter, down from 5.43 million in the year-ago quarter, a decline of three percent.

Gartner's Preliminary Worldwide PC Vendor Unit Shipment Estimates for 4Q19 (Thousands of Units)

Apple's market share was also down, dipping from 7.9 percent in Q4 2018 to 7.5 percent in Q4 2019. The drop in Apple's shipments comes as the overall PC market saw growth for the first time since 2011, driven by demands for Windows 10 upgrades.

Apple maintained its position as the number four PC vendor in the world, trailing behind Lenovo, HP, and Dell, all of which saw year-over-year growth.

Lenovo was the top PC vendor with 17.5 million shipments and 24.8 percent market share, followed by HP with 16.1 million shipments and 22.8 percent market share and Dell with 12.1 million PCs shipped and 17.2 percent market share.

Asus and Acer came in after Apple with around four million PCs shipped each and 5.8 and 5.7 percent market share, respectively. Aside from a small drop in Asus shipments, Apple was the only major PC vendor to see Q4 2019 shipments fall.

Apple's Market Share Trend: 1Q06-4Q19 (Gartner)

Apple fared a bit better in the United States, with shipments that were about stagnant. Apple shipped 2.13 million Macs in the U.S., up 0.8 percent from the 2.11 million that it shipped in the fourth quarter of 2018. Apple is the number four vendor in the U.S., coming in after HP, Dell, and Lenovo, with Microsoft coming in behind Apple. Overall U.S. PC shipments were also up 4.6 percent year over year.

Gartner's Preliminary U.S. PC Vendor Unit Shipment Estimates for 4Q19(Thousands of Units)

For all of 2019, Apple's worldwide Mac shipments were down 0.9 percent, with Apple shipping an estimated 18.4 million Macs during the year compared to 18.5 million in 2018. Apple's overall 2019 market share came in at 7 percent, with Apple securing the number four spot after Lenovo (63 million PCs shipped), HP (58 million PCs shipped), and Dell (44 million PCs shipped).

Gartner's Preliminary Worldwide PC Vendor Unit Shipment Estimates for 2019 (Thousands of Units)

In the future, Gartner believes the PC market will continue to decline, despite the growth this year, though new technologies like foldable PCs are "something to keep an eye on."
Product innovation is one of the key factors that will enable the overall PC market to maintain sustainable growth. We've already started to see this through the 'foldable laptops' introduced at CES this past week along with initiatives that make PCs as easy as smartphones by allowing users to always be connected and ensuring a worry-free battery life. Such innovations that change user behavior and create new product segments are something to keep an eye on in 2020 and beyond,
IDC also released its own shipment estimates this afternoon, noting a similar decline in sales from Apple. IDC's data suggests Apple shipped 4.72 million Macs in Q4 2019, down from 4.98 million in the year-ago quarter.

IDC also notes the same decline in total 2019 shipments compared to 2018, suggesting Apple shipped an estimated 17.7 million Macs during the year, down from 18 million in 2018.

It's important to note that data from Gartner and IDC is estimated and not reflective of Apple's sales, though historically, it has not been far off. We used to be able to check estimated shipment data when Apple provided quarterly earnings releases with actual Mac sales information, but Apple no longer breaks out unit sales for the iPhone, iPad, and Mac, making it impossible to determine exact sales numbers.

Apple's sales were down in 2019 despite the release of multiple new MacBook models, including the new 16-inch MacBook Pro, and the new Mac Pro. It's not yet clear what Apple is planning for 2020, but thus far we haven't heard rumors of Mac upgrades that suggest a significant boost in sales is on the horizon.

Tags: IDC, Gartner

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Mac Shipments Down in Q3 2019 Amid Overall Worldwide PC Market Growth

Apple's worldwide Mac shipments were down in the third quarter of 2019, according to new preliminary Pc shipping estimates shared this afternoon by Gartner.

During the quarter, Apple shipped an estimated 5.1 million Macs, down from 5.3 million in the third quarter of 2018, marking a 3.7 percent drop in shipments. Apple's marketshare also declined slightly, dropping from 7.9 percent to 7.5 percent.

Gartner's Preliminary Worldwide PC Vendor Unit Shipment Estimates for 3Q19 (Thousands of Units)

Apple continues to be the number four PC vendor in the world, ranking below Lenovo, HP, and Dell, but above Acer and Asus. Lenovo was the number one vendor during the quarter, shipping an estimated 16.8 million PCs for 24.7 percent market share.

HP came in second with 15.3 million PCs shipped for 22.4 percent market share, while Dell was third with 11.3 million PCs shipped and 16.6 percent market share. Acer shipped 4.2 million PCs for 6.2 percent market share, while ASUS shipped 3.8 million PCs for 6.5 percent market share.

Apple's Market Share Trend: 1Q06-3Q19 (Gartner)

Apple's decline in Mac sales follows refreshes of the MacBook Air and MacBook Pro lines this year, but comes as the iMac, Mac Pro, and iMac Pro continue to go without an update. Apple is planning to release an updated ‌Mac Pro‌ at some point this year.

The drop in Mac sales comes amid slight growth for the overall worldwide PC market. A total of 68.1 million PCs were shipped during the quarter, a 1.1 percent increase from the third quarter of 2018.

Apple saw slight growth in Mac shipments in the United States in Q3 2019. Apple shipped a total of 2.186 million Macs during the quarter, up from 2.182 during the third quarter of 2018, a 0.2 percent increase.

Gartner's Preliminary U.S. PC Vendor Unit Shipment Estimates for 3Q18 (Thousands of Units)

HP was the number one PC vendor in the United States, shipping 4.4 million PCs. Dell came in at number two with 4 million PCs shipped, while Lenovo was third with 2.2 million PCs. Microsoft and Acer trailed Apple in the United States.

IDC also released its own shipment estimates this afternoon, noting an even steeper decline in sales for Apple. According to IDC, Apple shipped 5 million Macs during the quarter, down from 5.3 million, a decline of 6.1 percent.

In IDC's rankings, Apple falls below Lenovo, HP, and Dell, also coming in as the number four worldwide PC vendor, which is up from fifth place last year. IDC's data also suggests overall worldwide PC market growth of 3 percent percent rather than the 1.1 percent growth noted by Gartner.

Apple could see some growth in Mac sales next year following the release of the new ‌Mac Pro‌ and rumors suggesting a new 16-inch ‌MacBook Pro‌ is on the horizon.

It's important to note that data from Gartner and IDC is based on estimates, and while Apple used to provide specific breakdowns of Mac sales, the company is no longer doing so and there will be no way to confirm shipment estimates going forward.

Tags: IDC, Gartner

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Research Firms Paint Contrasting Pictures of Apple’s Mac Shipments in Q2 2019

Prominent research firms Gartner and IDC attempt to estimate shipments of computers around the world on a quarterly basis, and both firms today released their estimates for the second calendar quarter.

Gartner's and IDC's estimates are just that — estimates – and with Apple no longer reporting unit sales of Macs and other products, we won't know how accurate these estimates end up being. But as revealed in today's releases, they can differ quite a bit.

Gartner's Preliminary Worldwide PC Vendor Unit Shipment Estimates for 2Q19 (Thousands of Units)

Gartner says worldwide PC shipments were up 1.5 percent year-over-year, with Lenovo leading the way on strong growth and HP and Dell sitting in second and third places respectively. Apple registered in fourth place with an estimated 3.711 million Macs shipped, a 0.2 percent decline over the previous year, while Acer and Asus rounded out the top vendors on a global basis.
“Worldwide PC shipments growth was driven by demand from the Windows 10 refresh in the business market in the second quarter of 2019. Desktop PC growth was strong, which offset a decline in mobile PC shipments,” said Mikako Kitagawa, senior principal analyst at Gartner.

“Additionally, there are signs that the Intel CPU shortage is easing, which has been an ongoing impact to the market for the past 18 months. The shortage mainly impacted small and midsize vendors as large vendors took advantage and continued to grow, taking market share away from the smaller vendors that struggled to secure CPUs.”
Turning to the U.S., the overall market saw a slight 0.4 percent decline compared to the second quarter of 2018, but Apple's shipments dropped by an estimated 5.6 percent to 1.585 million. Apple maintained its fourth-place ranking in the U.S. behind HP, Dell, and Lenovo, and well ahead of Microsoft and Acer.

Gartner's Preliminary U.S. Vendor Unit Shipment Estimates for 2Q19 (Thousands of Units)

If accurate, Gartner's estimates would put Apple with its lowest share of the U.S. PC market since the first quarter of 2014 and the lowest recorded on a global basis since Gartner started including Apple as a top global vendor in the third quarter of 2014.

Apple's Market Share Trend: 1Q06–1Q19 (Gartner)

IDC's estimates paint a much different picture, however, projecting worldwide PC shipment growth of 4.7 percent compared to the second quarter of 2018. IDC pegs Apple as having shipped 4.011 million Macs in the quarter for nearly 10 percent year-over-year growth.


IDC says Apple benefited from increased inventory levels due not only to the launch of new MacBook Pro models but also some proactive shipments into the distribution channels to guard against potential upcoming tariffs.

Tags: IDC, Gartner

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Mac Shipments Down in Q1 2019 Amid Worldwide PC Decline

Amid a decline of 4.6 percent in worldwide PC sales, Apple's Mac sales were also down 2.5 percent in the first quarter of 2019, according to new PC shipment estimates shared this afternoon by Gartner.

Apple shipped an estimated 3.98 million Macs during the quarter, down from 4.08 million in the year-ago quarter. Apple's market share grew year-over-year though, coming in at 6.8 percent, up from 6.6 percent in Q1 2018.

Gartner's Preliminary Worldwide PC Vendor Unit Shipment Estimates for 1Q19 (Thousands of Units)

Apple continues to be ranked as the number four PC vendor worldwide, coming in after Lenovo, HP, and Dell, but ahead of Asus and Acer. Apple also held the number four spot in the year-ago quarter.

Lenovo, HP, and Dell all saw shipments grow or remain steady, while Asus and Acer, like Apple, experienced declines. Lenovo, the number one worldwide PC vendor during the quarter, shipped 13.2 million PCs for 22.5 percent market share, while HP, a close second, shipped 12.8 million PCs for 21.9 percent market share.

Dell came in third with close to 10 million PCs shipped and 17.6 percent market share, while Asus and Acer brought up the rear with 3.6 and 3.2 million PC shipments, respectively.

Overall, there were an estimated 58.5 million PCs shipped in Q1 2019, down from 61.4 million in the year-ago quarter.

Apple's U.S. Mac shipments also declined, with Apple shipping an estimated 1.44 million Macs during the quarter, a 3.5 percent decline from the 1.5 million Macs it shipped in Q1 2018. Apple is ranked as the number four vendor in the United States, trailing behind HP, Dell, and Lenovo, but beating out Microsoft.

Gartner's Preliminary U.S. Vendor Unit Shipment Estimates for 1Q19 (Thousands of Units)

HP was the top U.S. PC vendor with 3.24 million PC shipments, followed by Dell with 3.16 million and Lenovo with 1.5 million. The overall PC market in the United States saw a 6.3 percent decline compared to Q1 2018, with a total of 11 million PCs shipped.

Apple's Market Share Trend: 1Q06–1Q19 (Gartner)

IDC also released its shipment estimates this afternoon, and is often the case, IDC's shipping estimates are different than Gartner's due to the variations in the way each firm makes shipment calculations.

IDC also suggests that overall worldwide PC shipments declined, but by just 3 percent with a total of 58.48 million PCs shipped during the quarter.

Apple is also the number four worldwide PC vendor in IDC's estimates, with IDC suggesting Apple shipped an estimated 4.058 million Macs during the quarter, a mere 0.5 percent drop from the 4.078 million Macs shipped in the year-ago quarter.

Data from Gartner and IDC is based on estimates, and while Apple used to provide specific breakdowns of Mac sales, the company is no longer doing so and there will be no way to confirm shipment estimates going forward.

These new numbers follow refreshes of both the MacBook Pro and the MacBook Air lineups, both of which were overhauled in October 2018, but come prior to the launch of updated iMacs. Apple this year has several additional Mac updates on the horizon, including a new high-end high-throughput modular Mac Pro.

Apple's Mac sales could potentially be suffering due to the negative publicity surrounding the butterfly keyboard issues in the MacBook, MacBook Air, and MacBook Pro, a problem that has become increasingly visible due to its impact on even the newest Mac notebooks.

Tags: IDC, Gartner

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Gartner: iPhone Sales Suffered Worst Quarterly Decline for Three Years Over 2018 Holiday Period

Apple recorded its biggest decline in iPhone sales for almost three years over the holiday quarter, according to new market research data by Gartner.




Apple sold 64 million iPhones in the fourth quarter of 2018, down from 73 million in Q4 2017. Those numbers followed a pattern of declining smartphone sales globally in Q4 2018, with growth of just 0.1 percent over the period and 408.4 million units shipped.

Despite retaining its second place position with 15.8 per cent market share behind market leader Samsung (17.3 per cent), Apple bared the brunt of the decline, seeing its 18 percent global market share in Q4 2017 reduced to 16 percent in Q4 2018.

The analyst firm said iPhone sales were hit hardest in Greater China, where it found Apple's market share dropped to 8.8 percent in Q4, down from 14.6 percent in Q4 2017. Samsung also recorded a smaller market share over the holiday period year on year, recording 17 percent, down from 18 percent in 2017.

Third-placed Huawei closed the gap on Apple by selling 60 million phones in Q4 2018, up from 44 million in Q4 2017, expanding its share from 10.8 percent in Q4 2017 to 14.8 percent. Oppo, in fourth, registered 7.6 percent, up from 7.3 percent in Q4 2017, while Xiaomi took a 6.8 percent share, down slightly from 6.9 percent the previous holiday quarter.
"Demand for entry-level and midprice smartphones remained strong across markets, but demand for high-end smartphones continued to slow in the fourth quarter of 2018," said Anshul Gupta, senior research director at Gartner. "Slowing incremental innovation at the high end, coupled with price increases, deterred replacement decisions for high-end smartphones."

For 2018 as a whole, global smartphone sales grew by 1.2 percent year on year, with 1.6 billion units shipped. Market leader Samsung saw a 1.9 percent decline in share and Apple lost 0.6 percent over the previous year, but Huawei, Xiaomi and Oppo all saw overall gains of 3.2 percent, 2.1 percent, and 0.3 percent, respectively.

According to Gartner, Chinese brands actually boosted their overall sales thanks to broad appeal in emerging markets like China and India, while the worst declines of the year took place in North America and mature Asia/Pacific market regions.

Beyond the overall slowdown in the smartphone market, Gartner put Apple's poor quarterly performance down to buyers delaying upgrades and compelling alternatives from Chinese vendors.
"Apple has to deal not only with buyers delaying upgrades as they wait for more innovative smartphones, but it also continues to face compelling high-price and midprice smartphone alternatives from Chinese vendors. Both these challenges limit Apple’s unit sales growth prospects," said Gupta.
Last month, Apple issued a rare warning that revenue for the quarter would come in at least $5 billion below the company's original guidance, with Apple pointing to a number of factors including the later launch of the iPhone XR, general weakness in China, and fewer upgrades as customers took advantage of Apple's reduced pricing on battery replacements in 2018 to extend the lives of their current phones.

Apple later posted revenue of $84.31 billion and net quarterly profit of $19.965 billion, compared to revenue of $88.3 billion and net quarterly profit of $20.1 billion, in the year-ago quarter. However, even with the earnings warning, the quarter was the second-best in Apple's history in terms of overall revenue and profit, trailing only the first fiscal quarter of 2018.

Apple CEO Tim Cook recently said that the company is "rethinking" iPhone prices outside of the United States and may lower prices to boost sales. Apple has already started lowering the price of the iPhone for third-party distributors in China, and price cuts could also be introduced in other areas like India and Brazil, where the iPhone is prohibitively expensive and has seen stalled growth due to high pricing.

Tag: Gartner

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Apple’s Mac Sales Drop in Q4 2018 Amid Worldwide PC Shipment Decline

Apple's worldwide Mac shipments fell in the fourth quarter of 2018, according to new preliminary PC shipping estimates shared this afternoon by Gartner.

During the quarter, Apple shipped an estimated 4.9 million Macs, down from 5.1 million in the year-ago quarter. Apple's share of the market grew, however, from 7.1 percent in 3Q18 to 7.2 percent.

Gartner's Preliminary Worldwide PC Vendor Unit Shipment Estimates for 4Q18 (Thousands of Units)

Apple continues to maintain its position as the number four PC vendor in the world, behind Dell, HP, and Lenovo, but ahead of Asus and Acer.

Lenovo was the top PC vendor with 16.6 million shipments and 24.2 percent market share, followed by HP with 15.4 million shipments and 22.4 percent market share, with Dell coming in at number three with 11 million shipments and 15.9 percent market share.

Asus trailed Apple with 4.2 million shipments and 6.1 percent market share, as did Acer with 3.9 million shipments and 5.6 percent market share.

Apple's Market Share Trend: 1Q06-4Q18 (Gartner)

Apple's dipping Mac sales followed a trend that affected many PC vendors, with overall worldwide PC shipments dropping to 68.6 million, a 4.3 percent drop from the 71.7 million PCs shipped in the fourth quarter of 2017.

Apple also saw a small decline in the number of Macs shipped in the United States. Apple shipped 1.76 million Macs during the quarter, down from 1.8 million in the year-ago quarter, for a 2.1 percent drop in growth and 12.4 percent market share (up from 12.1 percent).

Gartner's Preliminary U.S. PC Vendor Unit Shipment Estimates for 4Q18 (Thousands of Units)

HP was the number one PC vendor in the U.S. with 4.7 million PCs shipped, followed by Dell and Lenovo. Microsoft and Acer both trailed Apple.

According to Gartner, overall worldwide PC sales were impacted by a shortage of CPUs and political and economic uncertainties in some countries, including the U.S.
"Political and economic uncertainties in some countries dampened PC demand," Ms. Kitagawa said. "There was even uncertainty in the U.S. -- where the overall economy has been strong -- among vulnerable buyer groups, such as small and midsize businesses (SMBs). Consumer demand remained weak in the holiday season. Holiday sales are no longer a major factor driving consumer demand for PCs."
For all of 2018, Gartner estimates that Apple sold a total of 18 million Macs, down from close to 19 million in 2017. Apple's shipments fell five percent year-over-year, and its total market share for 2018 dropped from 7.2 percent to 6.9 percent.

Gartner's Preliminary Worldwide PC Vendor Unit Shipment Estimates for 2018 (Thousands of Units)

IDC also released its own shipment estimates this afternoon, noting a similar decline in sales for Apple. IDC also ranks Apple as the number four PC vendor in the world with global shipments that reached 4.9 million in the fourth quarter of 2018.

IDC's data suggests Apple's Mac shipments were down 3.8 percent, with market share remaining steady. Like Gartner, IDC estimates Apple sold 18 million Macs in 2018, down from 19 million in 2017.

It's important to note that data from Gartner and IDC is estimated and while not usually far off from Apple's sales, not entirely accurate, either. While we've been able to check estimated data when Apple provides its quarterly earnings releases with actual Mac sales information, there will be no way to do so going forward.

Apple no longer plans to break out unit sales for the iPhone, iPad, and Mac, so determining the exact number of Mac sales will not be possible going forward.

Though sales were down during the holiday quarter, Apple could see some pickup in the future thanks to the October release of the new MacBook Air, a more affordable alternative to the MacBook Pro. The newly refreshed model features a Retina display, Thunderbolt 3 support, up to 16GB of RAM, a T2 chip, a new butterfly keyboard and Force Touch trackpad, and other features.

Tags: IDC, Gartner

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Apple’s Mac Sales Down in Q3 2018 Amid a Lack of Updates

Apple's worldwide Mac shipments were down in the third quarter of 2018, according to new preliminary PC shipping estimates shared this afternoon by Gartner.

During the quarter, Apple shipped an estimated 4.9 million Macs, compared to 5.4 million in the third quarter of 2017 for an 8.5 percent drop. Apple's market share also declined, dropping from 8 percent in 3Q17 to 7.3 percent in 3Q18.

Gartner's Preliminary Worldwide PC Vendor Unit Shipment Estimates for 3Q18 (Thousands of Units)

Apple continues to be the number four PC vendor in the world, ranking below Lenovo, HP, and Dell, but above Acer and Asus. Lenovo was the number one vendor during the quarter, shipping an estimated 15.8 million PCs for 23.6 percent market share.

HP came in second with 14.6 million PCs shipped for 21.8 percent market share, while Dell was third with 10.7 million PCs shipped and 16 percent market share. Acer and Asus both shipped around 4 million Macs for 6.1 and 6 percent market share, respectively.

Apple's Market Share Trend: 1Q06-3Q18 (Gartner)

Apple's decline in Mac sales is no surprise as the company has yet to update much of its Mac lineup for 2018. The only Mac that has seen a refresh so far is the MacBook Pro, with MacBook, MacBook Air, and Mac mini updates still on the horizon for a fall launch.

Falling Mac sales come amid stagnant growth for the overall worldwide PC market. A total of 67.2 million PCs were shipped during the quarter, an 0.1 percent increase from the third quarter of 2017.

Apple also saw a decrease in Mac shipments in the United States during 3Q18. Apple shipped a total of 2 million Macs during the quarter, down from 2.2 million in 3Q17, for a 7.6 percent drop in growth and 13.7 percent market share.

Gartner's Preliminary U.S. PC Vendor Unit Shipment Estimates for 3Q18 (Thousands of Units)

HP was the number one PC vendor in the United States, shipping 4.5 million PCs for 30.7 percent market share. Dell came in at number two with 3.8 million PCs shipped and 25.9 percent market share, while Lenovo was third with 2.3 million PCs shipped and 15.4 percent market share.

IDC also released its own shipment estimates this afternoon, noting a similar decline in sales for Apple. According to IDC, Apple shipped 4.8 million Macs during the quarter, down from the aforementioned 5.4 million, a decline of 11.6 percent.

In IDC's rankings, Apple falls below Lenovo, HP, Dell, and Acer, coming in as the number five worldwide PC vendor. IDC's data also suggests an overall worldwide PC market decline of 0.9 percent rather than the 0.1 percent growth noted by Gartner.

Apple could see its Mac shipments jump back up during the fourth quarter of 2018 and the first quarter of 2019 as there are multiple Mac updates that we're expecting towards the end of the year, perhaps as early as October.

It's important to note that data from Gartner and IDC is preliminary and the numbers can shift, sometimes dramatically and sometimes less so. Last year, for example, Gartner said that Apple shipped 4.6 million Macs worldwide during the third quarter of 2017 when the actual number was significantly higher at 5.4 million.

Tags: IDC, Gartner

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Apple’s Mac Shipments Increase in Q2 2018 as PC Market Sees First Growth in 6 Years

Apple's worldwide Mac shipments grew 3 percent in the second quarter of 2018 compared to the year-ago quarter, according to new preliminary PC shipping estimates shared today by Gartner.

During the quarter, Apple shipped an estimated 4.4 million Macs, compared to 4.26 million in the second quarter of 2017. Apple's market share also saw slight growth, improving from 7 percent in Q2 2017 to 7.1 percent in Q2 2018.

Gartner's Preliminary Worldwide PC Vendor Unit Shipment Estimates for 2Q18 (Thousands of Units)

Apple's improved Mac sales come amid an overall increase in worldwide PC shipments, the first growth that's been seen in the last six years. Worldwide PC shipments totaled an estimated 62.1 million units in Q2 2018, up from 61.3 million in the year-ago quarter.

Though Apple saw sales growth in Q2 2018, the company was ranked the number four PC vendor in the world, coming in behind Dell, HP, and Lenovo. Lenovo was the number one vendor with 13.6 million PCs shipped, followed by HP with just under 13.6 million and Dell with 10.5 million. Acer Group, the number five worldwide PC vendor, shipped 4 million PCs during the quarter.

Lenovo and HP are tied for 21.9 percent market share, followed by Dell at 16.8 percent and Apple, as previously mentioned, at 7.1 percent. All of the top five worldwide PC vendors saw shipment growth in Q2 2018 compared to last year.
"PC shipment growth in the second quarter of 2018 was driven by demand in the business market, which was offset by declining shipments in the consumer segment," said Mikako Kitagawa, principal analyst at Gartner. "In the consumer space, the fundamental market structure, due to changes on PC user behavior, still remains, and continues to impact market growth. Consumers are using their smartphones for even more daily tasks, such as checking social media, calendaring, banking and shopping, which is reducing the need for a consumer PC.
Apple saw less growth in the United States, shipping an estimated 1.84 million Macs, up from 1.81 in the year-ago quarter, an increase of 1.7 percent. Apple was also the number four vendor in the U.S., coming in behind HP (#1), Dell (#2), and Lenovo (#3). Apple holds 12.7 percent of the PC market in the United States, compared to 14.9 percent for Lenovo, 28.6 percent for Dell, and 29.3 percent for HP.

Gartner's Preliminary U.S. PC Vendor Unit Shipment Estimates for 2Q18 (Thousands of Units)

Almost all top vendors in the U.S. saw shipment growth, with the exception of HP, which saw shipments fall 0.6 percent. Acer Group had the best quarter in the United states with 25.7 percent growth. Overall U.S. shipments were up 1.7 percent, with a total of 14.5 million PCs shipped during the quarter, compared to 14.3 million in Q2 2017.

Apple's Market Share Trend: 1Q06–2Q18 (Gartner)

It's important to note that data from Gartner is preliminary, and that the numbers can shift, sometimes dramatically and sometimes less so. Last year, for example, Gartner estimated Q2 2017 worldwide Mac shipments at 4.236 million when the actual number was 4.266 million.

Apple's Mac sales could grow significantly next quarter and through the end of 2018. Apple today introduced new 13 and 15-inch MacBook Pro models with improved processors, more maximum RAM, higher-capacity SSDs, True Tone displays, and more.

The rest of Apple's Mac lineup, including iMacs, MacBooks, and the Mac mini, is also expected to get a refresh before the end of 2018.

Tag: Gartner

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Mac Shipments Remain Steady in Q1 2018 Amid Continuing Worldwide PC Decline

Amid a continuing decline in worldwide PC shipments, Apple's Mac sales have remained steady in the first quarter of 2018, according to new PC shipping estimates shared this afternoon by Gartner.

Apple shipped an estimated 4.26 million Macs during the first quarter of 2018, up from 4.2 million Macs in the year-ago quarter, marking 1.5 percent growth.

Apple's market share for the quarter comes in at 6.9 percent, up from 6.7 percent in Q1 2017. Apple was ranked as the number four PC vendor worldwide during the quarter, coming in after HP, Lenovo, and Dell, and ahead of Asus and Acer. Apple was ranked the number five vendor during the same quarter last year, but this year, it surpassed Asus.

Gartner's Preliminary Worldwide PC Vendor Unit Shipment Estimates for 1Q18 (Thousands of Units)

Most vendors saw shipments remain steady during the quarter. HP, the number one worldwide PC vendor, shipped 12.9 million PCs during the quarter for 20.8 percent market share, while Lenovo, a close competitor, shipped 12.4 million for 20 percent market share. Dell came in third with 9.9 million shipments and 16 percent market share, while Asus and Acer brought up the rear with 3.9 and 3.8 million shipments, respectively.

The overall worldwide PC market, however, declined 1.4 percent year over year. In total, there were an estimated 61.7 million PC shipments during the quarter, down from 62.6 million in the year-ago quarter and the 14th consecutive quarter of decline.

Apple saw less growth in the United States. During Q1 2018, Apple shipped an estimated 1.49 million Macs, a 0.5 percent increase from the 1.48 million Macs it shipped in the year-ago quarter. Apple was also ranked the number four PC vendor in the U.S., trailing behind Dell, HP, and Lenovo.

Gartner's Preliminary U.S. Vendor Unit Shipment Estimates for 1Q18 (Thousands of Units)

Dell was the top U.S. PC vendor 3.44 million shipments, while HP shipped 3.35 million machines and Lenovo shipped 1.63 million. The overall PC market in the U.S. saw a 2.9 percent decline compared to Q1 2017.

Apple's Market Share Trend: 1Q06–1Q18 (Gartner)

IDC also released its own shipment estimates this afternoon, and as is often the case, IDC's shipping estimates are quite a bit different from Gartner's. IDC and Gartner's data often varies due to the different ways each firm makes its shipment calculations.

The IDC numbers suggest overall worldwide PC shipments remained flat, with 60.38 million PCs shipped during Q1 2018, down just slightly from 60.39 million in the year-ago quarter.

IDC says Apple was the number five worldwide PC vendor with just 4 million Macs shipped, a 4.8 percent decline from the 4.2 million shipped in the year-ago quarter. While Gartner ranks Apple above Acer, IDC does not.

It's important to note that data from Gartner and IDC is preliminary and the numbers can shift, sometimes dramatically and sometimes less so. Last year, for example, Gartner estimated shipments of 4.217 million Macs in Q1 2017, while the actual number was 4.199 million.

It's been several months since Apple last refreshed the bulk of its Mac lineup, with the exception of the iMac Pro, so it's not surprising to see little growth in shipments. Apple is expected to introduce refreshed MacBook, MacBook Pro, and iMac models at some point this year, perhaps at the Worldwide Developers Conference in June.

Tags: IDC, Gartner

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