TV Ad Reveals Samsung’s Unannounced ‘Galaxy Z Flip’ Phone

In an ad break during last night's Academy Awards, Samsung gave viewers an unexpected first look at its as-yet-announced Galaxy Z Flip foldable phone, which the company is supposed to officially unveil on Tuesday.

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The look of the phone in Samsung's commercial matches up with previous leaks, with the device being shown folded up, opened at various angles as well as opened completely flat. At one point, the ad shows the phone sitting on a flat surface at a 90-degree angle while a Google Duo video call takes place on the screen.

The ad also provides a first glimpse of the phone's small full-color digital screen on the back that can show a caller's ID and includes touch sliders for accepting and rejecting calls when the phone is folded up. Two colors of phone are shown – purple and black. The commercial ends with the tagline "Change the shape of the future".

The Galaxy Z Flip is rumored to feature an ultra-thin glass screen that Samsung is said to have developed in an effort to avoid the display issues that plagued the Galaxy Fold. Even so, it looks like Samsung hasn't been able to iron out a common wrinkle of foldable phones – the ad's small print reads: "You may notice a small crease in the center of the main screen, which is a natural characteristic of the screen."

The 6.7-inch Galaxy Z Flip is expected to be more affordable than the Galaxy Fold, which costs $1,980 in the U.S. The original Fold was beleaguered with display issues from the off, and Samsung will be hoping the Flip doesn't suffer a similar fate. There have already been reports of hinge problems with Motorola's just-released $1,499 Razr flip phone.

The Galaxy Z Flip will be officially announced alongside the Galaxy S20 – of which three models are expected – at Samsung's Unpacked event in San Francisco on February 11.

There are no rumors suggesting that Apple has plans to release a foldable smartphone anytime soon, but Apple is undoubtedly looking into foldable devices and has patented some foldable display technology.


This article, "TV Ad Reveals Samsung's Unannounced 'Galaxy Z Flip' Phone" first appeared on MacRumors.com

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Alleged Leaked Video Shows Samsung ‘Galaxy Z Flip’ in Action

An allegedly leaked video showing Samsung's upcoming "Galaxy Z Flip" has been shared online, offering a hands-on preview of what the company's second attempt at a folding phone will look like.


Shared on Twitter by mobile leaker Ben Geskin, the short clip shows the clamshell-like device in action for the first time. The Galaxy Z Flip is reminiscent of a traditional flip phone that folds up into a compact palm-sized phone, making it small enough to easily fit into a pocket.

The handset appears to have two cameras on the back next to a digital clock readout, similar to the alleged leaked images we saw in December. What isn't clear is whether the model uses the previously rumored "ultra-thin glass" that Samsung is said to have developed in an effort to avoid the display issues that plagued the Galaxy Fold, which uses a plastic screen.

The 6.7-inch Galaxy Z Flip is expected to be more affordable than its book-style predecessor, which costs $1,980 in the U.S. Motorola announced in November the resurrection of its Razr brand in the form of a similar-looking vertically folding Android phone. The new mid-range Razr will cost $1,499 when it's released next month.

The Galaxy Z Flip is expected to be revealed alongside the Galaxy S11 (possibly called the "Galaxy S20") at Samsung's Unpacked event in San Francisco on February 11.


There are no rumors suggesting that Apple has plans to release a foldable smartphone anytime soon, but Apple is undoubtedly looking into foldable devices given that rival companies are coming out with them. In the past, Apple has patented some foldable display technology, and a rumor earlier this year suggested Samsung has provided folding display samples to Apple.


This article, "Alleged Leaked Video Shows Samsung 'Galaxy Z Flip' in Action" first appeared on MacRumors.com

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