Apple Says European Developers Have Earned Over $25 Billion From App Store

Apple Music vice president Oliver Schusser spoke with German blog Macerkopf this week, revealing that European developers have now earned over $25 billion from the App Store since its inception in 2008.


Schusser also noted that customers have downloaded and streamed over 50 billion episodes of 650,000 active shows on Apple Podcasts.

Apple provided MacRumors with Schusser's full remarks in English:
Our services division which includes the content stores, Apple Pay and iCloud storage is on target to be a $40 billion business annually. In January we announced developer earnings on the App Store have reached $120 billion. Payments to European developers have just passed $25 billion. Apple Music now has 50 million paid users around the world since launching just under 4 years ago. We're the the #1 music streaming service in the US and the leading music service globally on iPhone. Our customers love the amazing content, whether it's through playlists, Radio, Beats 1, or suggestions in For You. Apple Music was the first place to hear great new music from Nicki Minaj, The Weeknd and Frank Ocean to name a few last year. Beats 1 also hosts exclusive and popular artist-led shows from Drake, Nicki Minaj, Ezra Koenig, Lars Ulrich and Elton John. The final update I'd like to share today is around podcasting where our customers have downloaded and streamed over 50 billion episodes of 650,000 active shows on Apple Podcasts.
Other figures mentioned in the remarks were previously known, including that developers have earned over $120 billion globally since the App Store launched and that Apple Music has over 50 million paying subscribers.

(Thanks, Andre!)


This article, "Apple Says European Developers Have Earned Over $25 Billion From App Store" first appeared on MacRumors.com

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Apple Stores in Europe Offering Free Coding Sessions for Code Week

EU Code Week runs from October 6-21, and during the event Apple will offer more than 2,000 free coding sessions, with at least one free session every day in every Apple store in Europe. Like previous Today at Apple events, these sessions are open to all customers, and Apple says they are designed to help people of all ages and skill levels learn to code.


Sessions include "How To: Get Started with Coding," "Teacher Tuesdays: App Design & Coding Basics," and "Kids Hour: Sphero Maze Challenge."
“Coding is a critical skill that gives people of all ages the chance to create and share their ideas with the world,” said Tim Cook, Apple’s CEO. “Apple has long believed coding is the language of the future, and we’ve created a range of tools to make it fun and accessible for everyone. We’re thrilled to offer thousands of sessions in Apple stores for EU Code Week, and can’t wait to share our love for coding with young people and educators across Europe.”
Additionally, schools and coding organizations across Europe will be able to offer their own Swift workshops through Apple's Everyone Can Code curriculum and the new coding challenges created for EU Code Week. One Swift Playgrounds app challenge is the "Incredible Code Machine," and is designed for entry-level coders.

In the press release announcing its participation in EU Code Week, Apple touted a few milestones in the Swift coding language and Today at Apple coding sessions. According to the company, over 75,000 attendees have taken part in more than 14,000 coding sessions at Apple stores in Europe over the past year. Apple also says that there are now 1.5 million jobs across Europe attributable to the company's iOS app economy.

Interested users in Europe can find local coding sessions on the Code Week website and on Apple.com.

Tag: Europe

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PSA: Apple’s 2018 Back to School Promotion is Live in Europe Today

Apple today launched its annual Back to School promotion in the United States, Canada, and Mexico, and unlike the multi-week delay in past years, the 2018 edition has also gone live simultaneously in many European and Asian countries.


Participating countries in Europe, Asia, and the Middle East include Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Russia, Singapore, Spain, Sweden, Switzerland, Turkey, the United Kingdom, and the United Arab Emirates.

For a limited time, qualifying higher-education students, parents purchasing on behalf of higher-education students, and faculty and staff at both higher-education and K-12 institutions can receive a free or discounted pair of Beats headphones with the purchase of an eligible Mac or iPad Pro.

Apple is offering the choice of free BeatsX, Solo3 Wireless, or Powerbeats3 Wireless headphones with the purchase of any new MacBook, MacBook Pro, MacBook Air, iMac, iMac Pro, or Mac Pro. As usual, the Mac mini is excluded.

Apple is also offering free BeatsX or Powerbeats3 Wireless with the purchase of any new 10.5-inch or 12.9-inch iPad Pro, with the option to pay an extra amount that varies by country for Solo3 Wireless headphones. Like last year, Apple's sixth-generation iPad and iPad mini 4 models do not qualify for the offer.

The promotion runs until September 25 or October 2 of 2018 depending on the country, and is available through Apple's online store, retail stores, and authorized campus stores. Read the terms and conditions — UK version linked — for more details.


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Tim Cook Visits Ireland as Apple Promotes Its Support of Over 1.7 Million Jobs in Europe

Apple CEO Tim Cook has arrived in Ireland, the latest destination on his European tour, which has included stops in Italy and the Netherlands.

Apple CEO Tim Cook and Ireland's Taoiseach Leo Varadkar

Leo Varadkar, the Taoiseach or Prime Minister of Ireland, tweeted that he had a "good meeting" with Cook in the capital of Dublin on Monday. It's unclear what was discussed, but it appears to have been a routine meeting.


Cook has since headed to Cork, where Apple's European headquarters are located. There, he will formally announce an expansion of its Hollyhill campus. Apple says a new building will provide space for an additional 1,400 employees. Since 2012, Apple says it has invested nearly €220 million to develop the facility.

Apple's campus in Cork

Apple, on its recently updated Job Creation page in Europe, says it is Cork's "largest private employer" and "proud" that many of its employees in the area have worked at the company for decades.

Apple's website notes that it "has been based in Cork for over 35 years and now directly employs 6,000 people throughout Ireland supporting all aspects of the business." The company also says its Irish team has "doubled in size over the last five years and includes over 80 different nationalities."

Apple says Cork is home to its "only wholly owned manufacturing facility in the world. It provides configure-to-order iMacs which are for customers across Europe, Middle East, and Africa." AppleCare support for those regions is also based in Cork.

Nicole, a Product Quality Engineer, at Apple's iMac facility in Cork

While in Cork, Cook also visited The English Market, according to photos shared on Twitter. Earlier, in Dublin, he met with developers from Hostelworld. The app, featured on Apple's website, allows travelers to search for and book thousands of hostels in more than 170 countries around the world.


All of this amounts to good PR for Apple in Ireland, just over a month after it abandoned its plans to build a $1 billion data center in the country due to "delays in the approval process," primarily due to concerns from some local residents. Apple and Ireland are also in a major tax dispute with the European Commission.

Apple's updated Job Creation page also reveals that it now supports 1.7 million jobs across Europe, including around 1.5 million jobs attributable to the App Store ecosystem, some 170,000 jobs supported by Apple's supply chain in Europe, and some 22,000 direct Apple employees in 19 countries across the continent.

Since the App Store was created, Apple says it has now paid €20 billion to European app developers. The company says the United Kingdom leads Europe in terms of jobs linked to App Store development, at 291,000.


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Apple Begins Selling Danalock V3, First Retrofit HomeKit-Enabled Smart Lock Available in Europe

Danalock today announced that the HomeKit version of its Danalock V3 smart lock is now available for purchase from Apple's website and retail stores in more than 20 other countries across Europe, after limited availability in April.


Danalock V3 is said to be the first and only retrofit smart lock compatible with Apple's HomeKit platform and Home app in Europe. Like the August Smart Lock, it is mounted on the inside of the door, enabling users to use a regular key for locking and unlocking the door from the outside if needed.


HomeKit support means users can control the lock with Siri voice commands or the Home app using an iPhone, iPad, or Apple Watch, without needing a physical key. Through the Home app, it's also possible to give keyless access to family members.

For added convenience, users can connect the Danalock with other HomeKit accessories, such as cameras, lights, thermostats, switches, and security systems.

Apple's online store notes that the Danalock V3 is easy to install and globally compatible, with an adjustable cylinder set included in the box in countries outside of Scandinavia. It is battery powered and uses advanced AES-256 encryption.

Danalock V3 with HomeKit is available at select Apple retail stores in Austria, Belgium, France, Germany, Italy, the Netherlands, Spain, Sweden, the United Arab Emirates, and the United Kingdom. It's also available on Apple's online store in more than 20 countries in Europe and on Danalock's website.

Pricing: £219.95 in the United Kingdom and €249.95 in most other European countries.


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Apple Turns Down Invite to EU Hearing on Tax Evasion Because it Could Be ‘Detrimental’ to Appeal Process

As Apple continues to face a legal battle with the European Commission concerning the regulator's claim that Apple received illegal state aid from Ireland and owes billions in back taxes, the latest development has seen the Cupertino company decline an invitation to testify before a special committee on the tax evasion claims (via Reuters).

According to a letter to the European Parliament shared on Twitter today by Parliament member Sven Giegold, Apple said it "will not be able to participate in a public hearing" on the topic of tax evasion.

The company's senior director for European government affairs, Claire Thwaites, explained that while the company appeals the Commission's decision alleging state aid from Ireland, "it is important to ensure public commentary does not prejudice those proceedings."


Because of this, Apple fears its presence at the June 21 EU hearing "could be detrimental" to its appeal, and "any potential appeals thereafter." Thwaites ended the letter by stating Apple would, however, be open to meeting privately with Committee members to address questions on its decision.
Since the appeal is ongoing and likely to be heard at the General Court in the near future we will not be able to participate in a public hearing on this topic as it could be detrimental to the proceedings at the Court, and any potential appeals thereafter.

I'd like to emphasize that we have the deepest respect for the Committee, it's members and the important work you are undertaking. We would be happy to meet privately with you or other Committee members and address any questions you may have.
Despite Apple's appeal, the company has started paying the 13 billion euros in back taxes to the Irish government this month. Like the wording in Thwaites' letter today, Apple has remained adamant that the company follows the law and pays "every cent of tax" it owes "in every country" it operates. In the wake of the legal battle, Apple CEO Tim Cook called the decision "total political crap" back in 2016, saying that "the decision is wrong, and it's not based on law or facts, it's based on politics. And I think it's very important that we stand up and say that very loudly."

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.


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E.U. to Take Ireland to Court For Failing to Claim Apple Tax

The European Commission said on Wednesday it will take Ireland to court for its failure to recover up to 13 billion euros ($15.3 billion) of tax due from Apple (via Reuters). Apple was ordered to pay the unpaid taxes in August 2016 after the Commission ruled that the company had received illegal state aid.

The Commission argued that Irish revenue commissioners gave Apple unfair advantage between 1991 and 2007 by allowing the company to move income from the European market through two "non-resident" head office subsidiaries based in Ireland. Ireland vowed to appeal the ruling.
“More than one year after the Commission adopted this decision, Ireland has still not recovered the money,” EU Competition Commissioner Margrethe Vestager said, adding that Dublin had not even sought a portion of the sum.

“We of course understand that recovery in certain cases may be more complex than in others, and we are always ready to assist. But member states need to make sufficient progress to restore competition,” she added.

The Commission said the deadline for Ireland to implement its decision had been Jan. 3 this year and that, until the aid was recovered, the company continued to benefit from an illegal advantage.
Ireland's finance ministry said it had never accepted the Commission's analysis in the Apple state aid decision, but would collect the money due pending Dublin's own appeal of the ruling.

"It is extremely regrettable that the Commission has taken this action, especially in relation to a case with such a large scale recovery amount," the ministry said in a statement.

Apple claimed earlier this year that the Commission made "fundamental errors" when it ruled that the company owed Ireland the unpaid taxes plus interest, and argued that the profits to those activities were attributable to the United States.

Apple CEO Tim Cook has called the EC's ruling "total political crap" and described the lower end 0.005 percent tax rate Apple is accused of paying as a "false number". The Apple CEO has previously said he believes the decision will be reversed.

In addition, Vestager announced a demand for Amazon to pay around 250 million euros in taxes to Luxembourg. Amazon denied it owed any back tax, and claimed it had not received any "special treatment" from Luxembourg.

"We will study the Commission's ruling and consider our legal options, including an appeal," an Amazon spokesperson said.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.


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