Apple Celebrates Earth Day With Ziggy Marley Concert, Apple Music Playlists, and $0.99 iTunes Movies Rentals

Today is Earth Day, and around the globe people are celebrating the annual event through demonstrations and gatherings aimed at showing support for the planet and protecting the environment. Apple began celebrations this past week in its retail stores, sending green shirts for its employees to wear and lighting up the Apple logo with a green leaf to mark the April 22 global event.



On Friday, April 20, Apple held one of its annual Beer Bash concerts with a performance by Ziggy Marley. In a tweet, the musician explained that his performance at Apple's campus was his "first set fully powered by solar energy." Marley continued by thanking Apple: "Thank you for the example you set for companies around the world."

Also in attendance during the performance was Lisa Jackson, Apple's vice president of environment, policy, and social issues. In a tweet this morning Jackson reminded Apple Watch users about today's Earth Day Challenge, which requires you to do any workout for 30 minutes or more before the day ends, and record your activity within the Workout watchOS app or any other app that adds workouts to the Health iOS app.


The company is also celebrating Earth Day across its services, with a few themed playlists, iTunes movies, and iBooks getting top-billing today on each respective platform. On Apple Music, you can find the "Mixtape for Mother Earth," which Apple Music editors describe as a soundtrack for Earth Day with songs "inspired by our planet's natural wonders." Artists and songs include Radiohead's "Bloom," The Beatles's "Sun King," Tegan and Sara's "Our Trees," and more, totaling 30 tracks.

While "Mixtape for Mother Earth" is the main playlist currently being promoted on the Browse tab, if you search for "Earth Day" you can also find playlists like "What are Earth's favorite songs?" and other curated collections from previous Earth Day events.

Over on the iTunes Movies store, Apple has a collection of $0.99 rentals for films that all include messages about the environment. The list of just over 40 films has a mix of scripted movies and documentaries, including "FernGully: The Last Rainforest," "Beasts of the Southern Wild," "Fly Away Home," "Blackfish," "March of the Penguins," "An Inconvenient Truth," "A Plastic Ocean," and more. There's also a collection of Disneynature documentaries priced at $9.99, including topics like Oceans, Bears, African Cats, and Monkey Kingdom.


iBooks readers can also get in on the Earth Day celebrations thanks to a "Protect the Planet" section of the Featured tab within Apple's digital books app. The books in the new collection "include meditations on Mother Nature's delightful quirks, rallying cries for biodiversity, and blueprints for how to play a part in passing on a healthier planet." The collection is split up into three sub categories called "Explore the Natural World," "Get Informed & Inspired," and "Do Your Part." Books include "Unstoppable" by Bill Nye and Corey S. Powell, "Voices in the Ocean" by Susan Casey, and "A Hole in the Wind" by David Goodrich.

Earlier this month, Apple announced that its global facilities, including retail stores, offices, data centers, and more, are powered with 100 percent clean energy. Apple went into further detail about how it has lessened its overall environmental impact with the 2018 Environmental Responsibility Report, sharing stats about its reduced greenhouse gas emissions, lowered energy footprint, and more. The company also updated its trade-in and recycling initiatives into a new "GiveBack" program, and introduced a new iPhone disassembly robot named Daisy.


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Apple Retail Store Logos Gain Green Leaves in Celebration of Earth Day

In celebration of Earth Day, which takes place on Sunday, April 22, Apple has started tweaking the logos of some of its retail stores with green leaf accents, in a departure from the usual uniformly white design.

Apple Orchard Road Store, Singapore (Images courtesy of Stanford Chong)

For example, Singapore's Apple Orchard Road store has already been updated with the green logo, as Apple gears up for its annual Earth Day celebrations at multiple retail locations around the world.

In typical fashion, Apple store staff are also encouraged to wear green shirts instead of their usual blue ones to promote the event. Apple may also be planning to hold a special Earth Day celebratory event at its Cupertino headquarters, as it has done in the past.


Apple often uses Earth Day as a way to highlight its environmental efforts and reaffirm its commitment to recycling, renewable energy, and other initiatives. This year it is explicitly tying the event to its new GiveBack trade-in program, which offers customers credit and/or free recycling on old Apple devices, as well as a donation to Conservation International.

On Thursday, Apple published its environmental report outlining all of the improvements and changes that were implemented throughout 2017 and early 2018 to lessen the company's overall environmental impact.

In addition, Apple shared details on initiatives that support its goal of making its products using only recycled or renewable materials, and introduced a new iPhone disassembly robot named Daisy – an improved version of Liam, its first disassembly robot launched in 2016.

Also on Thursday, Apple Watch owners received a notification about an Earth Day activity challenge. If previous years are anything to go by, customers can expect more Earth Day-related goings-on from Apple over the coming days.

(Thanks, Stanford!)


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Apple Debuts New iPhone Disassembly Robot Daisy and GiveBack Environmental Program

Ahead of Earth Day on Sunday, Apple today announced a few initiatives that support the company's commitment to the environment, including its goal of making its products using only recycled or renewable materials.

Apple's new iPhone disassembly robot Daisy

First, for every device traded in or recycled at Apple Stores or on Apple.com worldwide between today and April 30, the company will make a donation of an undisclosed amount to the non-profit environmental organization Conservation International, which has worked to protect the nature in more than 30 countries.

Second, Apple introduced a new iPhone disassembly robot named Daisy as an improved version of Liam, its first disassembly robot launched in 2016. Daisy is located in Austin, Texas, with a second robot coming to Breda, Netherlands.
Daisy is made from some of Liam's parts and is capable of disassembling nine versions of iPhone and sorting their high-quality components for recycling. Daisy can take apart up to 200 iPhone devices per hour, removing and sorting components, so that Apple can recover materials that traditional recyclers can't — and at a higher quality.
Apple's environmental chief Lisa Jackson:
At Apple, we're constantly working toward smart solutions to address climate change and conserve our planet's precious resources. In recognition of Earth Day, we are making it as simple as possible for our customers to recycle devices and do something good for the planet through Apple GiveBack. We're also thrilled to introduce Daisy to the world, as she represents what's possible when innovation and conservation meet.
Apple will also release its annual Environment Report today, detailing the company's environmental progress in three priority areas: reducing its carbon footprint by using renewable energy sources, conserving precious resources, and pioneering the use of safer materials in its products and processes.

Last week, Apple announced its global facilities are now powered with 100 percent clean energy, including its retail stores, offices, data centers and co-located facilities across the United States and 42 other countries.

Last, Apple Watch owners today will receive a notification about an Earth Day activity challenge, as we revealed earlier this week. To earn the badge, users will have to complete any workout for 30 minutes or longer on April 22.


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Apple Store Employees to Celebrate Earth Day With Green Shirts Starting This Week

Apple Store employees will celebrate Earth Day by again wearing green shirts instead of traditional navy blue for the next few weeks.

Apple's retail chief Angela Ahrendts with employees ahead of Earth Day in 2017

Apple has already provided many of its retail employees with the new uniform, which they will begin wearing as early as Friday, April 13 in the United States, United Kingdom, Canada, and other countries, according to a reliable source. The new shirts will likely be worn at least through Earth Day on Sunday, April 22.

A tipster who asked to be identified as The Apple Post informant today sent us photos of what appears to be the new uniform items.


Apple also celebrates Earth Day by adding a green leaf accent to the Apple logos at its retail stores around the world, and by offering an Earth Day activity challenge on Apple Watch. And, in recent years, Apple has shared a series of Earth Day videos, Apple Music playlists, and featured App Store apps.

Apple will likely release its 2018 Environmental Responsibility Report around Earth Day, highlighting the company's commitment and progress in relation to recycling, renewable energy, and other green initiatives around the world.

Earlier this week, Apple announced that its global facilities, including retail stores, offices, and data centers across 43 countries, are now powered with 100 percent renewable energy. In addition, an additional nine Apple suppliers around the world have committed to using renewable energy sources.

Related Roundup: Apple Stores

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