Drake's fifth album, Scorpion
, has surpassed the artist's own single-day streaming record on Apple Music, with over 170 million streams in its first 24 hours of availability.
Apple told The Verge
now holds both the U.S. and global streaming records for the company's streaming service, and the debut is the biggest ever single-day streaming total for any album on any streaming service.
Drake's last album, More Life
, held the previous record with 89.9 million streams in its first day. It also set records on Apple's Beats 1 radio service, marking the biggest Beats 1 show in its history at the time.
Apple promoted the artist's latest release by launching a site that lets visitors make their own Scorpion
album cover art with personal photos. The company also made sure Siri had something to say when fans asked the virtual assistant what Drake's nicknames are.
appeared on almost 30 of Spotify's popular playlists, but the rival service was still unable to keep up with the Apple Music's streaming figures for the album, despite it having around 120 million fewer subscribers than Spotify.
According to Spotify's public charts, the album was streamed over 132 million times in its first 24 hours, but Spotify said that number could end up being higher once it finishes tallying the results.
is expected to shatter the single-week streaming record of 431 million streams currently held by Post Malone's Beerbongs & Bentleys.Discuss this article
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In an in-depth article about Drake's push into the TV and film industry, The Hollywood Reporter
claims that Apple has given the Toronto-born rapper permission to produce "whatever he chooses."
Here's what the report says, with emphasis ours:
But the biggest indicator of Drake's big Hollywood push is whom he is partnering with next: Steve Golin, who runs Anonymous Content (one of Hollywood's hottest production houses and home of Spotlight and Mr. Robot), for an untitled TV series; film studio A24; and, perhaps most significantly, Apple, which has given him the go-ahead to produce whatever he chooses — at least, according to Jimmy Iovine — just as the cash-flush titan is poised to shake up the content space.
Drake's exact strategy remains to be seen, but Apple says it will simply support whatever he wants to do, according to the report. After all, the artist has been an extremely valuable partner for Apple over the past few years.
Drake introducing Apple Music at Apple's Worldwide Developers Conference in 2015
Not only did Drake help unveil and promote Apple Music
on stage when it launched in 2015, but he became the first artist to top one billion streams
on the service with his hit album "Views" last year. His show OVO Sound Radio on Apple's Beats 1 station also holds the record for the most listened-to episode
"Drake almost single-handedly helped us become culturally relevant from the day we launched," said Robert Kondrk, a vice president of Apple Music.
The report claims American rapper Future, who is friends with Drake, may also have the green light from Apple to produce content.
"If I had a company today, I would give it to Drake and Future to run in a minute," said Jimmy Iovine, the record mogul who has worked at Apple since its $3 billion acquisition of Beats in 2014. "They're incredibly talented guys. Very, very gifted."
Full Article: Drake's Hotline to Hollywood: Inside an Ambitious Push Into Film and TVDiscuss this article
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