Algoriddim’s djay for iOS Goes Free With Optional Pro Subscription, Updated With New Live Performance Tools and More

Algoriddim's djay apps for iOS and Mac have long been among Apple's favorite apps to show off at keynote events and in annual "best of" lists, with slick designs, demo-friendly interfaces, and utility that supports both fun and creativity with music and video.

Given djay's visibility as a popular premium app, it's a significant development that with today's introduction of djay 3 for iOS, Algoriddim is shifting djay from a set of relatively premium-priced standalone apps to a freemium subscription model.


With the release of the new djay, Algoriddim is consolidating a handful of previous iOS apps down to a single universal app available as a free download that includes features such as the Classic Mode turntable view, Automix Mode that uses Algoriddim's proprietary Automix AI engine to automatically identify optimal transition points and seamlessly transition between tracks with the touch of a button, iTunes and Spotify integration to pull from millions of available song titles, and hardware integration with select official controllers.


While today's update brings some of djay's most popular features to users free of charge for the first time, those who want more can look to the djay Pro subscription, which unlocks unlimited access to libraries of samples and loops, the Looper feature Apple demoed at the iPad Pro event in October, support for dozens of MIDI controllers, and much more.


With over 1 GB of audio and video loops and audio samples from a variety of genres available through the djay Pro subscription, the new Looper and sample pad functions allow DJs to build and sequence their own loops while mixing. The grid-based Looper supports up to 48 loops, automatically synchronized to the beat. And with new video loops, Algoriddim has brought its vjay app into djay, allowing users to mix synchronized video clips in real-time to add a visual aspect to their mixes.


The new djay is also one of the first apps to really take advantage of the USB-C port on the new iPad Pro models, allowing for multiple peripherals such as an external display and a MIDI controller to be connected simultaneously.

djay Pro is available with a seven-day free trial, after which it's priced at $4.99 per month or $39.99 per year. Existing djay users who previously purchased any version of djay are eligible for a discounted $9.99 djay Pro subscription for the first year. Algoriddim is far from the first company to shift a popular app from paid to subscription pricing, but it's certainly among the most prominent for those who have paid close attention to Apple's events, awards, and App Store features over the years.


The freemium model opens up djay to many more potential users who previously might have balked at an upfront purchase price, and Algoriddim clearly hopes that some of those free-tier users will want access to more features and sign up for the Pro subscription plan. And shifting to a subscription model also gives Algoriddim greater flexibility such as the ability to offer free trials.

The new version of djay is rolling out now [App Store] as a free download.


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Hands-On With djay Pro 2 for Mac’s New AI-Driven DJ Mixing and Beat-Matched Photo Slideshows

Algoriddim's djay lineup has been a mainstay in the DJ app market, getting its start on the Mac over ten years ago, becoming one of the early iPad hits, and over the years expanding to also include iPhone, Apple Watch, Windows, and Android.

Throughout that time, djay has proven extremely popular with professional, amateur, and aspiring DJs alike for its powerful yet intuitive tools that make it easy to replace physical media and turntables with a single computer or mobile device, making djay the world's best-selling DJ app with over 30 million downloads while also winning a pair of Apple Design Awards.

Three years ago, the Mac version of djay became djay Pro, gaining a revamped interface, integration with Spotify, and a host of other new features, and Algoriddim has continued to make improvements in the app since that time, most notably with an on-stage demo at Apple's October 2016 media event where Algoriddim showed off Touch Bar support for djay Pro on the redesigned MacBook Pro.


Today, Algoriddim is launching djay Pro 2 for Mac, a major update bringing quite a few features that not only improve the user experience today but also set the stage for more advancements down the road. We met up with Algoriddim's Michael Simmons and Christoph Teschner last week for an in-person demo and overview of the new features, and we came away impressed with the update.
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