CES 2020: Oral-B and Colgate Unveil New iPhone-Connected Smart Toothbrushes

Oral-B and Colgate, two major oral health brands, have announced new iPhone-connected electric toothbrushes at CES 2020 in Las Vegas.

The recipient of a ‌CES 2020‌ Innovation Award, the new Oral-B iO toothbrush uniquely features a frictionless magnetic drive, which distributes energy more efficiently to the tips of the bristles for a smoother and quieter brushing experience, according to parent company Procter & Gamble.


The toothbrush also features a redesigned brush head with twisted bristles that has been engineered to combine oscillating and rotating cleaning motions with micro-vibrations to ensure a deep clean.

Through the Oral-B app, the Bluetooth-enabled toothbrush provides real-time individual tracking and coaching, based on artificial intelligence from thousands of recorded brushing sessions. The app guides users through a two-minute brushing session with 3D teeth tracking to ensure the best cleaning possible.

Equipped with a smart pressure sensor, the Oral-B iO provides positive brushing feedback, identifying and guiding users to brush in the optimal pressure range. A tiny display on the toothbrush greets and motivates users throughout the cleaning process, with up to seven personalized brushing modes available.

Procter & Gamble says the Oral-B iO will be available for purchase beginning August 2020. Pricing has not been disclosed.

Also a ‌CES 2020‌ Innovation Award honoree, Colgate's new Plaqless Pro toothbrush features new optic sensor technology that can detect plaque in the mouth so that it can be removed while brushing. The toothbrush will flash blue when buildup has been found in an area of the mouth, and then white when that area is clean.


Like the Oral-B iO, the Plaqless Pro is a Bluetooth-enabled toothbrush that can be paired with the Colgate Connect app for a personalized brushing experience. Sensors embedded in the toothbrush handle create a comprehensive map of the user's mouth, showing areas that are clean or may need further brushing.

Colgate says the Plaqless Pro will be available at some point later this year. Pricing has not been disclosed.


This article, "CES 2020: Oral-B and Colgate Unveil New iPhone-Connected Smart Toothbrushes" first appeared on MacRumors.com

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CES 2018: Colgate Debuts Apple Exclusive Smart Electronic Toothbrush With ResearchKit Integration

Colgate this week announced the launch of its first app-enabled electronic toothbrush, called the Colgate Smart Electronic Toothbrush E1 with Artificial Intelligence. Available exclusively beginning today on Apple.com and in some Apple retail locations, Colgate's new product provides a few pieces of real-time feedback to help users improve their brushing routine.

The electronic toothbrush also uses Apple's ResearchKit in order to crowdsource toothbrushing data and "get even smarter about oral care for better and faster future innovation." ResearchKit is a software framework created by Apple that lets medical researchers gather data from compatible apps and programs, working in conjunction sometimes with CareKit to provide users with a better understanding of their specific medical conditions.

"Our goal is simple. We want people to have their healthiest smiles by brushing their best," said Dr. Patricia Verduin, Chief Technology Officer, Colgate-Palmolive Company. "The first step to improving brushing is to understand consumers' brushing habits, and Apple ResearchKit has proved to be a powerful tool for this."
Otherwise, Colgate's electronic toothbrush performs functions similar to previous devices from Philips, providing users with real-time feedback through an iPhone app as a way to improve brushing habits. The toothbrush includes various sensors, 3D motion sensors, and AI algorithms to detect brushing effectiveness "in 16 zones of the mouth."

The device's AI technology was created in partnership with Kolibree, and the connected app coaches users through brushing sessions that point out sections of the mouth where they might need to focus on more during their daily routines. The more the toothbrush is used, the more the AI learns and will adapt to each user, adjusting to their own habits and providing improved brushing tips.

Colgate is launching the Smart Electronic Toothbrush today in the United States on Apple.com and in select Apple stores, and will run for a price of $99.95.


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