Bloomberg: 2019 iPhones Will Have Centered Apple Logo on Back

2019 iPhones will feature a centered Apple logo on the back of the devices, according to Bloomberg's Mark Gurman.

The centered logo will help users know where to place their Apple Watch or AirPods case to charge on the back of the upcoming iPhones, which are widely expected to have a new Qi-based device-to-device charging feature, similar to Wireless PowerShare on Samsung's latest Galaxy smartphones.

Wireless PowerShare on Samsung's Galaxy S10

In late July, an alleged Foxconn worker claimed that there will be no "iPhone" branding on the back of the iPhone 11 models, and this certainly seems more likely in light of this centered Apple logo rumor.

Taking both rumors into account, concept designer Ben Geskin has mocked up how the iPhone 11 models should look:


Gurman also reiterated that iPhone 11 models will have more shatter-resistant glass and improved water resistance, the iPhone XR will come in a new green color, and that this year's Apple Watch refresh will be relatively minor, with a focus on new ceramic and titanium casing finishes and watchOS 6.

We're just three days away from Apple's event at Steve Jobs Theater, which kicks off Tuesday at 10 a.m. Pacific Time. Apple will be live streaming the event via its website, the Apple Events app on Apple TV, and YouTube. MacRumors will have full coverage of the announcements as they unfold — stay tuned!

Related Roundup: 2019 iPhones

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Bloomberg: Apple Planning iPhone With Both Face ID and Touch ID Under Display by 2021

Apple is developing an in-display fingerprint scanner for future iPhones, according to Bloomberg's Mark Gurman and Debby Wu.


The report claims Apple is considering including the in-display scanner in a 2020 iPhone if testing is successful, but adds there is a possibility the tech will not be ready until 2021. This lines up with a prediction from noted Apple analyst Ming-Chi Kuo, who expects an iPhone with both Face ID and in-display Touch ID in 2021.

The upcoming fingerprint reader would be embedded in the display, enabling users to unlock the iPhone by placing a finger almost anywhere on the screen, and it would complement rather than replace the existing Face ID system. This would give users the convenience of two biometric authentication options.

Face ID and Touch ID each have their weaknesses, such as Face ID not working well when an iPhone is laying flat on a table, or Touch ID not playing friendly with wet fingers. With both systems, users would have the best of both worlds, using the authentication option that is better in a given situation.

Several major Android smartphone makers have adopted in-screen fingerprint scanners over the past few years, including Samsung.

Apple is also working on its first low-cost iPhone since the iPhone SE, which could launch as early as the first half of 2020, according to Bloomberg. As Nikkei reported earlier this week, the device is said to look similar to the iPhone 8, including a 4.7-inch display and a Touch ID home button.

The iPhone 8 currently retails for $599 and up, while the iPhone SE started at $399, but was later discounted to $349.


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2019 iPhones Said to Have Improved Shatter Resistance, Multi-Angle Face ID That Works Flat on Tables

Bloomberg's Mark Gurman and Debby Wu have shared expectations for Apple's fall product lineup and beyond, revealing new details plus existing rumors about upcoming iPhone, iPad, Apple Watch, Mac, HomePod, and AirPods models.


Starting with the iPhone, the report claims the widely rumored triple-lens rear camera system on the higher-end models will enable a larger field of view for capturing ultra-wide-angle photos and videos, in addition to improving low-light photos. New editing tools while recording video are also expected.

The high-end iPhones will look nearly identical to the current models from the front, but at least some colors on the back will have a new matte finish, according to the report. Interestingly, he adds that the new iPhones should better withstand drops due to an unspecified "new shatter-resistance technology."

The report claims a new multi-angle Face ID sensor that captures a wider field of view will enable users to unlock the next iPhones more easily, even when the devices are laying flat on a table for example.

Other features outlined for 2019 iPhones include "dramatically enhanced" water resistance and faster A13 processors with a new co-processor known internally as "AMX" or "matrix." As for the next iPhone XR, the report corroborates rumors of it gaining a dual-lens rear camera and a new green color option.

As for the iPad, the report claims both the 11-inch and 12.9-inch iPad Pro will be refreshed in 2019 with improved cameras and faster processors. The report also backs the rumor of a 10.2-inch iPad launching later this year.

Turning to the Apple Watch, this year's changes are said to be "more muted," revolving around watchOS 6 and new case finishes. Last week, iHelpBR's Filipe Espósito discovered new titanium and ceramic 40mm and 44mm Apple Watch models based on hidden assets in the watchOS 6 beta.

The report concludes that Apple plans to launch a new 16-inch MacBook Pro with slim bezels later this year, as well as new AirPods with water resistance and noise cancelation and a cheaper HomePod with reduced tweeters as early as 2020.


Tuesday, September 10 is the widely predicted date of Apple's traditional iPhone event, just under three weeks away.


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Apple’s Suppliers Aiming to Produce 75 Million New iPhones in Second Half of 2019

Apple's supply chain is currently aiming to produce components for up to 75 million iPhones in the second half of this year, roughly the same as in the same time period last year, according to Bloomberg. The production targets suggest Apple expects iPhone demand to stabilize this year after recent dips in unit sales largely offset by increases in average prices.

2019 iPhone dummy units
Jeff Pu at GF Securities estimates that shipments of newly released iPhones will rise to 74 million in the second half, up about 7% from his estimate of 69 million last year, while TF International analyst Ming-Chi Kuo forecast that Apple would sell 75 million to 80 million new iPhones in the second half of 2018. This year’s volumes may signal stabilization after a year of uncertainty, though that’s a far cry from the double-digit growth numbers of years past.
As Bloomberg notes, the fact that suppliers are planning for production of 75 million units doesn't mean Apple will sell that many, but suppliers are also reportedly capable of pushing output to 80 million units if demand calls for it. As always, Apple will assess demand following the launch of the new iPhones and adjust production accordingly.

Apple has also stopped publicly reporting unit sales of iPhones and other products in its quarterly earnings releases, making it more difficult for analysts and others to track those numbers over time and requiring them to calculate unit sales based on reported revenue numbers and estimated average prices.

We're expecting this year's new iPhones to look very similar to the current lineup, with three new models serving as successors to the iPhone XS, XS Max and XR at the same display sizes. The most obvious external difference will be the rear camera, which will be housed in a square bump and see the iPhone XS and XS Max successors bump up to three lenses from the current two while the iPhone XR successor moves from one lens to two.

For more details on what we expect with the next iPhones in terms of design and capabilities, check out our recent hands-on video with dummy units and our dedicated 2019 iPhone roundup.

Related Roundup: 2019 iPhones

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Bloomberg: Apple Watch to Get Standalone App Store, iOS 13 Will Have All-New Sleep Mode, and More

Less than a month ahead of Apple's annual Worldwide Developers Conference, Bloomberg's Mark Gurman has outlined his expectations for iOS 13, macOS 10.15, watchOS 6, and more. We've provided a summary below.


iOS 13

  • Dark Mode that can be toggled in Control Center
  • A new systemwide Sleep Mode that can be toggled in Control Center to turn on Do Not Disturb, darken the Lock Screen, and mute all notifications
  • A revamped Messages app with a WhatsApp-like feature that enables users to set a profile picture and display name, and choose who sees it, and a dedicated menu for Animoji and Memoji stickers
  • A revamped Maps app will make it easier to set frequent locations, like home or work addresses, and then navigate there. Improved grouping of frequent locations with ability to add photos.
  • A revamped Reminders app with four default sections laid out in a grid: tasks to be done today, all tasks, scheduled tasks, and flagged tasks
  • A revamped Books app with updated progress tracker and new rewards system
  • A revamped Health app with an improved view of daily activity, more comprehensive menstrual cycle tracking, and more
  • A revamped Mail app with ability to mute individual threads, block incoming email from certain contacts, and simpler folder management
  • New default swipe-based keyboard option like SwiftKey
  • New feature that will let users use their iPad as an external display for a Mac, complete with support for Apple Pencil, notifications, and more, as previously reported by 9to5Mac
  • A combined Find My iPhone and Find My Friends app, and possibly a Tile-like tag for tracking devices, as previously reported by 9to5Mac
  • User interface tweaks, including a new animation when launching the multitasking pane and closing apps and tweaks to the home screen on iPad
  • iPad is getting some unique features, including an updated interface for multi-tasking, tweaks to the home screen, and the ability to cycle through different versions of the same app
  • A more comprehensive Accessibility menu on the main page of the Settings app with improved hearing aid support and more
  • Performance improvements and bug fixes

macOS 10.15

  • Marzipan: iPhone and iPad apps can be easily ported to the Mac with new SDK that simplifies the cross-platform development process. This is said to be the first step in a plan to merge iPhone, iPad, and Mac apps into a single package that can run on any of those devices by 2021.
  • Apple Music, Podcasts, and merged Find My iPhone and Find My Friends apps
  • Screen Time on Mac
  • iMessage stickers and effects
  • Siri Shortcuts integration

watchOS 6

  • A dedicated App Store app on the Apple Watch itself
  • Voice Memos, Calculator, and Books apps
  • "Dose" and "Cycles" apps for pill reminders and menstrual cycle tracking respectively
  • Animoji and Memoji sticker support in sync with iPhone
  • New watch faces, including one with a custom "gradient" design and at least two "X-Large" versions with very large font; new complications for audiobooks, battery life of hearing aids, and more
Apple is also said to be planning to let the HomePod respond to multiple users in a future software update tied to iOS 13.

As usual, Gurman notes that some of Apple's plans could change between now and WWDC, so some features may end up being slightly different than described, kept internal, or axed entirely.

Looking ahead, Apple is said to be already working on iOS 14 with support for 5G and new AR functionality on 2020 iPhones.

Gurman's full WWDC 2019 preview is a worthwhile read.

Buyer's Guide: Apple Watch (Neutral)

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Apple Reportedly Advised Technicians to Push iPhone Upgrades to Customers With Out-of-Warranty Devices

Last month, Apple lowered its revenue guidance for the first quarter of its 2019 fiscal year by up to $9 billion due to fewer iPhone upgrades than it anticipated, primarily due to economic weakness in the Greater China region.


A few months prior to the announcement, Apple began heavily promoting iPhone XR and iPhone XS trade-ins with a limited time promotion, prominent banner on its website, emails to older iPhone users, store signage, App Store editorials, and other uncharacteristically aggressive tactics aimed at boosting sales.

Bloomberg's Mark Gurman previously reported that Apple reassigned some of its marketing staff to focus on bolstering sales of its latest iPhone lineup in late October, around the time the iPhone XR launched. The report cited an unnamed source who described the efforts as a "fire drill."

In a report this week about Deirdre O'Brien succeeding Angela Ahrendts as Apple's retail chief, Gurman elaborated a bit more on Apple's tactics to promote its latest iPhones, claiming that the company advised its technicians to "push iPhone upgrades to consumers with out-of-warranty devices."

Senior retail staff were also tasked with making sure other employees were suggesting upgrades, according to Gurman:
In December, as Apple executives worried about demand, the company asked retail employees to promote the new iPhones using methods not seen before. Technicians were told to push iPhone upgrades to consumers with out-of-warranty devices. Senior sales staff had to make sure other retail workers were suggesting upgrades, and easels offering generous trade-in deals for the iPhone XR were erected in stores. Apple's online homepage was also replaced with reduced iPhone pricing that required a trade-in of older models.
We presume this refers to Genius Bar technicians at Apple Stores, but there is also a network of Apple Authorized Service Providers, some of which double as authorized resellers that offer the latest Apple products for sale.

It's unclear if the tactics had any influence on Ahrendts stepping down from her position. Unlike her short-lived predecessor John Browett, who reportedly pushed Apple retail employees to aggressively upsell products, Ahrendts focused on the experience with free Today at Apple creativity sessions and more.

Last month, Apple CEO Tim Cook admitted that "customers are holding on to their older iPhones a bit longer than in the past." In a letter to shareholders, Cook said Apple is undertaking and accelerating initiatives to improve its results, such as making it simple to trade in a phone at its stores.

Apple's reported efforts to push iPhone upgrades creates an interesting juxtaposition. On one hand, the company's environmental chief Lisa Jackson recently said customers using its devices longer "is the best thing for the planet," and on the other hand it is more aggressively encouraging customers to buy a new iPhone.

Skip to 1:23:51 mark for Lisa Jackson's comments

Whether the tactics are effective will be harder to gauge going forward, as Apple no longer discloses unit sales in its quarterly earnings report. Apple forecasted revenue between $55 billion and $59 billion in the current quarter, which would be down from $61.1 billion in the year-ago quarter.

Related Roundups: iPhone XS, iPhone XR

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Apple-Branded Over-Ear Headphones Said to Launch as Early as Second Half of 2019

Apple is planning its own over-ear headphones for as early as the second half of 2019, according to Bloomberg's Mark Gurman.


Gurman briefly mentioned the more specific timeframe in a report claiming that Sonos is also developing a high-end pair of wireless, over-the-ear headphones that could be launched by next year. He previously said the Apple headphones could debut as early as this year, so the "second half" distinction is new.

Gurman previously reported that the headphones will use Apple branding and be positioned as a higher-end alternative to the company's line of Beats headphones. He also said Apple originally intended to introduce the headphones by the end of 2018, but faced development challenges causing a delay.

Apple analyst Ming-Chi Kuo was first to report about Apple's plans to release high-end over-ear headphones that are "as convenient as AirPods with better sound quality." They are also said to feature noise cancellation.


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Gurman: Apple Considered Removing Lightning Connector on iPhone X

As a side note in his report about technical challenges facing the AirPower, expected to be released by September, well-connected reporter Mark Gurman also noted that Apple considered removing wired charging from the iPhone X.


From his Bloomberg News story:
During the development of the iPhone X, Apple weighed removing the wired charging system entirely. That wasn't feasible at the time because wireless charging was still slower than traditional methods. Including a wireless charger with new iPhones would also significantly raise the price of the phones.
Just to be absolutely clear, Gurman confirmed to me that this would have included removing the Lightning connector from the device. In fact, his report notes that Apple designers eventually hope to "remove most of the external ports and buttons on the iPhone," although this is likely multiple years away.

A few years ago, it was reported that Apple's design chief Jony Ive's end goal is for the iPhone to resemble a "single sheet of glass," while Apple has repeatedly expressed its ambitions to "create a wireless future," so the eventual removal of the Lightning connector should perhaps come as no surprise.

Apple is already well on its way towards that wireless future, with products and technologies ranging from AirPods and AirPower to its W1 and W2 wireless chips. Apple also made the controversial decision to remove the headphone jack from iPhone 7 models a few years ago, pushing users towards wireless earphones.

Still, removing the Lightning connector would certainly be another controversial decision, given it is not only used for wired charging, but also for audio and data transfer, such as syncing an iPhone with iTunes on a Mac or PC.

Removing the Lightning connector would also prevent an iPhone from directly connecting to a wide range of peripherals, including many adapters, docks, battery cases, power banks, keyboards, game controllers, audio cables, wired headphones, and other accessories authorized under Apple's MFi Program.

In many cases, however, wireless alternatives would be available. It's possible to sync an iPhone with iTunes over Wi-Fi, for example, while wired headphone users can go wireless, Bluetooth-enabled game controllers are available, and upright-positioned wireless chargers can double as a docking station.

Of course, there would be some friction with this transition, just like when Apple switched from its 30-pin dock connector to Lightning in 2012, and removed the headphone jack on the iPhone 7. In both of those cases, however, the controversy eventually died down as many users came to accept the new reality.

It's also worth noting that Apple considers a lot of different ideas internally that might never materialize in a public-facing product.

At this point, it appears like the Lightning connector on iPhones should live on for at least a few years. Rumors suggest Apple will bundle a faster 18W charger with a USB-C port with iPhones released in 2018, which would connect to the devices with a Lightning to USB-C cable included in the box.


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Gurman: WWDC 2018 to Have Software Focus, New Macs, iPad Pros, and Larger-Screen Apple Watches Coming Later

Apple's annual Worldwide Developers Conference commences on Monday with an opening keynote, where the company previews the next major versions of its software platforms, and usually shares some other announcements.


Ahead of the keynote, Bloomberg's well-sourced Mark Gurman has outlined what he expects Apple to discuss on stage:
  • A series of Digital Health tools in the Settings app on iOS 12 that will help users monitor how much time they spend using their devices and individual apps, helping to address concerns about smartphone addiction.
  • ARKit 2, including a new mode that allows for a multiplayer mode in augmented reality games. Another mode is said to allow objects to be dropped into an area and virtually remain in place.
  • Apple could reveal its reported plans to allow iOS apps to run on Macs as early as this year. The wording suggests it's not entirely clear if Apple plans to discuss the project at WWDC or later.
  • Minor new features for snoozing notifications, tracking the stock market, making video calls, and sending Animojis via FaceTime.
Overall, Gurman expects this year's software updates across iOS, macOS, tvOS, and watchOS to be more "muted," with "bigger changes later," as Apple has decided to focus more on the quality and stability improvements this year, according to an internal meeting the company reportedly held earlier this year.

Planned new iOS 12 features that have been shelved until 2019 are said to include a redesigned home screen with more information, an artificial intelligence upgrade to the Photos app, and new file-management tools for iPads.

Unfortunately for those hoping to see Apple refresh its product lineups at WWDC, Gurman suggests that "a suite of new gadgets is unlikely," although a surprise hardware announcement or two cannot be entirely ruled out. Hopefully, an update will also be provided about Apple's AirPower charging mat.

Gurman claims Apple is working on refreshed MacBook, MacBook Pro, iPad Pro, and Apple Watch models, and a new low-cost MacBook, but he doesn't expect any of those devices to be ready until "later this year."Gurman outlined most of these expectations in his previous reporting over the past year.

WWDC's opening keynote begins on Monday at 10:00 a.m. Pacific Time at the McEnery Convention Center in San Jose, California. MacRumors will be in attendance at the keynote, with live coverage both here on MacRumors.com and through our @MacRumorsLive account on Twitter.

MacRumors will also have pre-event coverage, beginning around 8:00 a.m. Pacific Time, and post-event hands-on coverage if applicable.

Related Roundup: WWDC 2018

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Apple Expected to Launch Subscription News Service Within Next Year Following Texture Acquisition

Apple plans to offer a subscription-based news service within the next year, according to Mark Gurman, reporting for Bloomberg News. Apple declined to comment on the report, as it has not announced the plans publicly.


The service is said to be based on subscription-based digital magazine app Texture, which is expected to be integrated into the Apple News app on iPhone and iPad, pending approval of Apple's agreement to acquire the company.

Texture provides unlimited access to over 200 digital magazines for $9.99 per month. Available magazine titles include People, Vogue, Rolling Stone, National Geographic, GQ, Sports Illustrated, Wired, Maxim, Men's Health, GQ, Bloomberg Businessweek, ESPN The Magazine, and Entertainment Weekly.

"We are committed to quality journalism from trusted sources and allowing magazines to keep producing beautifully designed and engaging stories for users," said Apple's services chief Eddy Cue, on Apple acquiring Texture.

The service would essentially be like Apple Music, which provides unlimited streaming of over 45 million songs for $9.99 per month, but for news and magazines. The revenue would help boost Apple's growing services division, including the App Store and iCloud, while a cut would also go to publishers.

The premium tier would likely complement the existing ad-supported content available within the Apple News app, which is currently available in the United States, Australia, and the United Kingdom on iOS 9 and later.

Apple previously offered a Newsstand app with digital magazines and newspapers, but subscriptions were only available on a title-by-title basis.


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