Apple’s Beats Brand to Debut New Wire-Free Powerbeats in April

Apple's Beats brand will soon release an entirely wire-free version of its Powerbeats Wireless Earphones designed for workouts, reports CNET. The updated earphones will be similar to the AirPods, in that there will be no wire between them.

Apple won't be cannibalizing its own AirPods sales because Powerbeats are designed for working out, running, and other athletic activities that aren't really meant for AirPods.

Apple's current Powerbeats earphones

The newly updated AirPods that Apple launched this week feature an updated H1 chip that brings faster switching between devices, quicker connections when making phone calls, "Hey Siri" support and longer talk time, and this chip could also be included in updated Powerbeats.

The W1 chip that Apple used in the previous version of the AirPods was also incorporated into its Beats headphones.

CNET says that the information comes from a source that has provided reliable details on Apple's plans in the past, with Apple's Beats brand set to release the new earphones in April. Compared to the AirPods, the upcoming Powerbeats could offer better bass and water resistance, as well as the ability to better stay in the ears during rigorous activity.

There's no word on what the new Powerbeats will cost. Apple priced the new AirPods with Wireless Charging Case at $199, and current Powerbeats also cost $199, so the price could potentially go up.

It's not clear if there are other headphone updates in the works that would be announced at the same time as the wire-free Powerbeats, but Apple's Beats brand has not introduced a significant update since summer 2018 when the Beats Studio3 Wireless Headphones were updated with a W1 chip.


This article, "Apple's Beats Brand to Debut New Wire-Free Powerbeats in April" first appeared on MacRumors.com

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Beats Partners With Japanese Fashion Brand Sacai for New Beaded BeatsX Headphones

Apple-owned Beats by Dre has partnered with Japanese luxury fashion brand Sacai to produce a new collection of BeatsX headphones. These models come with beaded cables that can be removed and customized to reflect unique patterns (via WatchGeneration).


Beats won't be selling these headphones to the masses, however, and is currently planning to launch them at an exclusive pop-up shop in Paris on March 4. It's unclear if the company has any plans to roll out the BeatsX + Sacai collection to Apple retail locations or online.
From Beats by Dr. Dre and sacai comes a collaboration that celebrates unique style and individuality. Sacai – an innovative label recognized for mixing high concept designs with functional utility – helps us find a balance between technology and fashion. Reimagined to let listeners incorporate their own creativity and identity, these BeatsX earphones prove that the best accessory to premium sound is personal expression.
There are three colors in the collection: Silver Red, Absolute White, and Intense Black. Each BeatsX + Sacai model comes with a carrying pouch that has a Sacai logo, and they're priced at a premium of around $200, over $100 more than the price of normal BeatsX headphones, which can be purchased for around $80-$90 on sale.


In a promo video shared on the Beats by Dre YouTube channel, Beats president Luke Wood said that the company was looking for a new partner who could reimagine its products with a different design and color. This led to Sacai's idea to incorporate beads onto BeatsX, creating a more fashion-first aesthetic for the in-ear headphones.


Beats is known for collaborating with a number of interesting and surprising brands, in the past including French luxury fashion house Balmain, designer Alexander Wang, and even Hello Kitty. Apple acquired Beats Electronics in 2014 for $3 billion, using the company's streaming service as a basis for what would become Apple Music in 2015.

Tags: Beats, BeatsX

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Apple’s Beats by Dre Brand Unveils New NBA Collection

Apple's Beats by Dre brand today unveiled a new NBA collection, with Beats Studio 3 Wireless Headphones available in six colorways representing the Golden State Warriors, Los Angeles Lakers, Houston Rockets, Philadelphia 76ers, Toronto Raptors, and Boston Celtics.

Each pair of headphones is a different color with subtle same-color logo branding for each NBA team.

Get closer to your music and show love for the team you rep with the Beats NBA Collection. These Beats Studio3 Wireless headphones, worn by some of your favorite players, feature your team's authentic colors and iconic logos. The final result is a collection designed just for the fans, honoring the spirit and emotion that makes up each of the six available team options.
The NBA Collection Studio 3 Wireless Headphones are priced at $349 and offer the same features as all other Beats Studio 3 Wireless headphones such as a W1 chip for pairing, 22 hours of battery life, Pure Adaptive Noise Canceling, and more.

Apple announced a Beats by Dre partnership with the NBA back in September, which makes Beats by Dre the official headphone, wireless speaker, and audio partner of the NBA and sister associations WNBA, NBA G League, and USA Basketball.


In addition to offering NBA-themed headphones for fans, Beats will also provide headphones for players and advertise during major events like the NBA All-Star, NBA Draft, international games, WNBA games, and more.


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Apple Offering $70 Off Beats Studio3 ‘Skyline’ Wireless Headphones Collection

Apple is offering a special $70 promotional discount on its "Skyline Collection" of Beats Studio 3 Wireless Headphones on its online store.


The Skyline Studio 3 Wireless Headphones come in Crystal Blue, Desert Sand, Midnight Black, and Shadow Grey. All of the colors feature gold accents with a gold beats logo and gold band.

The collection was originally launched online in October for $349.99, but Apple is currently offering them for $279.99 online and via Apple Store pickup, presumably for a limited time.

Studio 3 Wireless Headphones feature Apple's Pure Adaptive Noise Canceling technology, designed to block external noise when listening.

They're also equipped with an Apple W1 chip, designed to make it easy to switch between devices when listening. The power efficiency of the chip also means the headphones last for 22 hours on one charge.

Related Roundup: Apple Deals
Tags: deals, Beats

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Apple Offers ‘New Year Special Edition’ Beats Solo3 Wireless Headphones in Chinese New Year Gift Guide

In addition to its Back to University promotion launched in Australia, New Zealand, and Brazil today, Apple has also unveiled a pair of special edition Beats Solo3 Wireless Headphones as part of its Chinese New Year gift guide.


Available in Silver Wing Grey, the New Year Special Edition Beats headphones, which are currently only available in China, continue a new Apple trend of decorating Beats in unique celebratory decals.

In October last year, Apple unveiled limited edition Mickey Mouse Beats Solo3 models to celebrate the 90th anniversary of the famous Disney cartoon character.

Previous to that, Apple released a Decade Edition model of the Solo3 as a salute to the longevity of the Beats brand, which the company acquired in 2014.

As well as the new Beats, Apple's annual Chinese gift guide is also promoting the latest iPhone, Apple Watch, and iPad Pro models under the banner of family reunion over the holiday period.

Tag: Beats

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Black Friday 2018: Best Deals on AirPods, Beats, Bluetooth and Smart Speakers

AirPods, Beats, and other headphones, as well as smart speakers like the Sonos One, make for great holiday gifts at reasonable prices. Black Friday presents an opportunity for additional savings on a variety of these products.


AirPods and Other Headphones

Bluetooth and Smart Speakers

Disclosure: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a commission, which helps us keep the site running.

Related Roundups: Apple Black Friday, AirPods
Tags: Beats, Sonos
Buyer's Guide: AirPods (Caution)

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Apple Launches New Beats Studio 3 Wireless ‘Skyline’ Collection

Apple this morning added a new "Skyline" collection of Beats Studio 3 Wireless Headphones to its online Apple Store, with a selection of new color options.


The Skyline Studio 3 Wireless Headphones come in Crystal Blue, Desert Sand, Midnight Black, and Shadow Grey. All of the colors feature gold accents with a gold beats logo and gold band.


Studio 3 Wireless Headphones feature Apple's Pure Adaptive Noise Canceling technology, designed to block external noise when listening. They are also equipped with an Apple W1 chip that's designed to make it easy to switch between devices when listening, and thanks to the efficiency of the chip, the Studio 3 Headphones last for 22 hours on one charge for all-day listening.


Like Apple's other Studio 3 Wireless Headphones, the new Skyline collection is priced at $349.95. Skyline Beats are not yet available in Apple retail stores and must be ordered online, but should be arriving in retail locations soon.

Tag: Beats

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Apple Streamlines BeatsX Earphone Lineup and Drops Prices

Apple today revamped the BeatsX earphone lineup available from its online and retail stores, eliminating several colors and lowering the price.

The BeatsX Earphones are now available from Apple in black or silver, with all other colors, including space gray, gold, white, and blue, discontinued. Apple has also removed the Black/Red Defiant BeatsX collection.


Apple has also dropped the price of the BeatsX Earphones from $149.95 to $119.95, a discount of $30. Apple never offered competitive pricing on the BeatsX, which are often available at a deep discount from retailers like Best Buy.

Right now, for example, Best Buy is selling BeatsX in gray, blue, and black for $90, which is even lower than Apple's current baseline price.

While a price drop could indicate an upcoming refresh of the Beats headphone lineup, prices may have been lowered in an effort to better match the BeatsX pricing available from other big box retailers.

Apple has not tweaked the pricing of other Beats headphones options including the Powerbeats3, the Studio3 Wireless, or the Solo3 wireless.

Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Tag: Beats

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Apple Not Expected to Announce Any New Beats Products at Wednesday’s Event

For the past several months, rumors have provided a glimpse of what to expect at Apple's special event on Wednesday. Now, we may know of at least one category that won't see any stage time tomorrow.


The Verge, citing a source close to the situation, reports that Apple does not plan to announce any new hardware from its Beats subsidiary at its "Gather Round" event at Steve Jobs Theater on Wednesday. The only new headphones expected are an updated pair of AirPods with "Hey Siri" support.

If the report is accurate, that means Apple fans should keep their expectations low for any new Beats headphones, or a lower-priced HomePod rumored to arrive in the form of a Siri-enabled Beats speaker.

Apple acquired Beats for $3 billion in 2014, and since then, the company has routinely refreshed the headphone lineup. However, it has yet to do so in 2018. The current lineup revolves around the Beats Solo3, Powerbeats3, and BeatsX, released in 2016 with Apple's W1 chip for easy pairing.

Beats also launched Studio3 over-ear headphones with the W1 chip in 2017, followed by urBeats 3 with a Lightning connector, but for the most part, the headphone lineup is nearly two years outdated.

With so many rumored products in Apple's pipeline through the remainder of this year, it's not much of a surprise that Beats might not see any stage time at its September event. The keynote is expected to revolve around new iPhones, Apple Watch Series 4 models, new AirPods, and AirPower charging mat availability.

It's unclear when Beats may be updated next. Apple certainly has enough on its docket for an October event, if it holds new iPad Pro models with Face ID and a wide range of new Macs until then, and perhaps it could fit in some Beats announcements too. Or, a simple press release would do the trick.

One wildcard is rumored Apple-branded, high-end over-ear headphones, which Apple analyst Ming-Chi Kuo said could be released in the fourth quarter of 2018 at the earliest. Apple could certainly unveil the headphones tomorrow, although we've heard nothing specific to suggest that might occur.

Apple's keynote begins Wednesday at 10:00 a.m. Pacific Time, at Steve Jobs Theater, situated on its Apple Park headquarters in Cupertino, California. MacRumors will be providing live coverage of the event, with a live blog starting around 8:15 a.m. Pacific Time, and live tweets via @MacRumorsLive.

Apple will be live streaming the event on its website and Twitter.


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Apple’s Beats by Dre Brand Announces NBA Partnership

Beats by Dr. Dre, Apple's well-known headphones brand, today announced a marketing and merchandising partnership with the NBA, which will make it the official headphone, wireless speaker, and audio partner of the NBA, and sister associations WNBA, NBA G League, and USA Basketball as of October 2018.

Under the terms of the partnership, which will span multiple years, Beats will establish separate deals with NBA teams to launch audio products for NBA fans, including NBA team-branded headphones.


Apple is aiming to boost Beats by Dre brand recognition through the NBA deal by leveraging NBA stars that include LeBron James, Draymond Green, James Harden, Ben Simmons, Jayson Tatum and Karl-Anthony Towns.


Luke Woods, Beats by Dr. Dre president, said that the company's partnership with NBA is the "perfect alignment," an unsurprising statement given that Beats has long used major athletes to advertise its headphones, even prior to the purchase by Apple.
"The NBA and its players have long been significant drivers of global culture. Basketball, music, and style speak as one voice: Julius Erving became a style icon, Allen Iverson cemented hip hop's place on and off the court and LeBron James is breaking new music every day... the list goes on and on," said Luke Wood, President of Beats by Dr. Dre. "This partnership with the NBA is the perfect alignment for Beats. It feels like coming home."
In addition to developing NBA-themed headphones for fans, Beats also plans to provide headphones to players and advertise during major events like the NBA All-Star, NBA Draft, international games, WNBA games, and more.

The Beats NBA partnership will kick off in October, which is when the 2018-2019 NBA season will begin.

Tags: Beats, NBA

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