The 30-second spot shows various people falling asleep while using an iPhone, including a parking attendant streaming an Inter Milan game, a woman laying on a couch and playing a game, and a man sitting on the end of a bed and watching a baby monitor, setting up the tagline "you'll lose power before it will."
"iPhone XR has the longest battery life in an iPhone ever," the video description reads. "So whether you're streaming video, watching live sports or playing a game, you'll lose power before your iPhone XR will."
The ad is set to the soundtrack "Stay Awake" by Julie Andrews from the classic musical fantasy film "Mary Poppins."
Following yesterday's release of watchOS 4.1, which enables Apple Music and Beats 1 streaming over LTE on cellular-enabled Apple Watch Series 3 models, Apple has outlined how much impact the functionality has on battery life.
While all Apple Watch Series 3 models are rated for up to 10 hours of battery life when playing music from the watch's built-in storage, Apple says the device gets up to seven hours of battery life when streaming Apple Music with LTE.
Apple also says the Apple Watch Series 3 has up to five hours of battery life when streaming live radio with LTE. watchOS 4.1 features a new Radio app with access to Beats 1 and other Apple Music radio stations.
For outdoor sessions with the Workout app, the Apple Watch Series 3 is rated for up to three hours of battery life with streaming audio, GPS, and LTE. That's one hour less than an outdoor workout without streaming audio.
Apple says battery life varies by use, configuration, cellular network, signal strength, streaming quality settings, and many other factors.