Apple Announces New Music Lab Sessions Featuring Partnership With Billie Eilish

After teaming up with Madonna for new Apple Music Lab classes at its retail stores, Apple today announced a set of Music Lab classes in partnership with Billie Eilish (via Mac Otakara).


In the Music Lab, customers will have a chance to go hands-on with Eilish's song "you should see me in a crown." Participants will be able to create their own mixes of the track and find out what inspired Eilish to write the song from her latest album, "When We All Fall Asleep, Where Do We Go?"
Exclusively in Apple Stores, get hands-on with tracks direct from your favorite Apple Music artists. In this session, you’ll deconstruct Billie Eilish’s song “you should see me in a crown,” find out what inspired her, and create your own version of the song using GarageBand on iPhone. Devices will be provided.
Apple announced the new Music Lab today, and sessions will begin worldwide tomorrow, August 2. Head to Apple.com to check out more information on the Billie Eilish Music Lab and find an Apple Store near you that will be hosting the session.


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Apple Xinyi A13 Taipei Store Previewed Ahead of Official Opening This Saturday

Apple's second retail store in Taiwan opens on Saturday, June 15, and today the company shared additional details of the kind of experience customers can expect when they enter Apple Xinyi A13.


Located in Taipei's bustling Xinyi District on an tree-lined open-air plaza, the new store features signature Apple architecture not seen in Taiwan before, including a two-story, free-standing pavilion design with a carbon fiber reinforced roof, similar to Apple's Chicago, Illinois store.

Entering through doors of the floor-to-ceiling glass facade, visitors will find the usual mix of Apple products and services on offer between the two stone pillars, and will be able to receive personalized technical support on their devices in Taiwan's first Genius Grove, under a comfortable canopy of trees.


Visitors can also descend the two marble staircases to discover the store's underground video-wall equipped Forum space, where artist-led Today at Apple sessions will be hosted on a daily basis for the first time in Taiwan. These will include sessions on art and design, photography, video, music, coding, app development and more.

The adjacent Xinyi A13 shopping mall is still being constructed by the Far Eastern Group but is expected to open in September, which will also allow visitors to enter the Apple store at basement level.


Apple says over half of the 155 team members at Apple Xinyi A13 come from stores across the region and collectively speak more than 10 languages. The company is also touting the store's Creative Pros – "the liberal arts equivalent to Apple's technical Geniuses" – who are experts in one or more areas of the arts and ready to pass along their knowledge to Apple users.

Apple Xinyi A13 opens Saturday at 10.00 a.m., and Apple is expecting big business at the new flagship store – nearly 4 million people have already visited the first Apple Store in Taiwan since Apple Taipei 101 opened almost two years ago.


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Taiwan’s Second Apple Retail Store Opening Soon in Xinyi District of Taipei

Apple has begun promoting the opening of its second retail store in Taiwan. Located right outside Taipei's Xinyi A13 shopping mall on a tree-lined plaza, the standalone construction had promotional graphics installed on its temporary hoarding overnight.


The logo on display is a play on the word "Taipei" in Mandarin, with the Apple logo inserted into the first character. The slogan on the facade says "Creativity starts here, Apple Xinyi A13."

From the outside, the building appears to be a single-story design, but likely conceals interior staircases leading down to an underground floor, with a thin carbon fiber roof held up by two stone pillars and a curved floor-to-ceiling glass facade, which would give it an affinity with Apple's existing store in Chicago, Michigan.

The adjacent Xinyi A13 shopping mall is still being constructed by the Far Eastern Group but is expected to open in September, so there's a chance the new Apple store will open to the public around the same time.

The new store is within 15 minutes' walking distance of Apple's first Taiwan store at Taipei 101 shopping mall in the Xinyi district, which opened in July 2017. Apple has reportedly confirmed that the opening of the new store won't affect the operation of Apple Taipei 101.

(Thanks, Andrew!)


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Apple Previews New Champs-Élysées Store in Paris, Opening This Sunday

Apple today officially announced its latest retail store, Apple Champs-Élysées in Paris, located on one of the French city's most iconic streets. The store opens on Sunday and will replace the nearby Apple Carrousel du Louvre, which permanently closed in October.

The store occupies a Haussmann-era apartment building, featuring what Apple is calling its "grandest" Forum dedicated to free Today at Apple sessions, which focus on photography, music, coding, and design. In the first week, Apple Champs-Élysées will host sessions with popular musicians, filmmakers, animators and more.

"The energy in Paris is electric and it will be one of our premier cities for Today at Apple," said Angela Ahrendts, Apple's senior vice president of Retail. "I hope that everyone who visits Apple Champs-Élysées will be inspired to unlock their creative curiosity and learn something new."
Apple has restored the facade and entryway, and extended the Burgundy stone from the exterior throughout the building. Meanwhile on the upper levels, French oak parquet floors detail the interconnected spaces of the Parisian apartment.

"Working within a historic Parisian building is a great responsibility and a phenomenal opportunity," said Jony Ive, Apple's chief design officer. "Our first priority was to honor the history of the building, while thoughtfully updating it to create spaces both grand and intimate. The carefully interweaving layers are warm and light filled, celebrating the timeless spirit of the city."
Environmental concerns have also played a part in the architectural design at Apple Champs-Élysées. For example, the courtyard is covered by a roof light that provides natural illumination and helps generate renewable energy, thanks to integrated photovoltaic panels. In addition, an integrated rainwater collection system provides water for the bathrooms, trees and green walls, ensuring the store maintains Apple's commitment to 100 percent renewable energy.

More than 330 employees, including over 100 new hires, will welcome customers when Apple Champs-Élysées opens its doors on Sunday at 12.00 p.m. local time.


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Apple Shares New Photos of Its First Thai Retail Store, Opening Saturday in Bangkok

Apple has shared new photos of Iconsiam Apple, its first retail store in Thailand, due to open in Bangkok on the shores of the Chao Phraya on Saturday, November 10 at 10 a.m. local time.


Sitting alongside storied sites and cultural landmarks, the store connects the new mixed-use Iconsiam Center to an outdoor roof terrace. Apple says the clean, trapezoidal lines and glass surfaces were designed "to accentuate the surrounding natural beauty while creating an open, airy atmosphere effacing boundaries between interior and exterior."


The sweeping glass facades of the store look out to the river and the city, with customers able to ascend to the roof garden, where they can appreciate local art, participate in a Today at Apple photo or sketch walk, and enjoy iconic views of Bangkok.

"Bangkok is a cultural and economic destination for the entire region and home to millions of passionate Apple customers," said Angela Ahrendts, Apple's senior vice president of Retail. "We are thrilled to introduce our Thai customers to Today at Apple, our full line of products, our phenomenal employees, and the service and support that are loved by customers around the world."
More than 100 employees will be ready to welcome customers to Apple Iconsiam on Saturday at 10 a.m. As it has done with other stores, Apple is celebrating its first Thai store with special artwork and Today at Apple sessions, which customers can sign up for at apple.com/today.


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Apple Shares Photos of New Shinjuku Store in Tokyo, Japan

Apple today shared photos of its new Apple Shinjuku retail store, which will open on Saturday, April 7, 2018 at 10:00 a.m. local time. The store is located in the Shinjuku Marui main building -- a department store in Tokyo -- and marks the eighth location for Apple in Japan.


The interior pictures showcase the same neon banner that Apple posted on its website when it first announced the store, which is just blocks from Shinjuku Station in Tokyo's famous shopping, business and entertainment district.


Also evident in the photos is Apple Shinjuku's expansive 37-meter glass storefront lined with local Longstock Holly trees, as well as familiar Apple store design elements including the Forum, with a dynamic 6K video wall, and Avenues, with interactive displays for visitors to get hands-on with third-party products and accessories.

Apple's senior VP of retail Angela Ahrendts commented on the store in the company's press release:
"Apple has a long and special history in Japan, and Shinjuku marks the first of several new stores we’ll open in Japan in the coming years," said Angela Ahrendts, Apple's senior vice president of Retail. "We can't wait to welcome the vibrant community in Shinjuku to experience all the best Apple has to offer."


As with other Apple Stores, Apple Shinjuku will offer free daily Today at Apple sessions covering art and design, music, photography, coding, activity and more. Participants start by learning the basics in Quick Start and How To sessions, then dive deeper into their creative interests with Music Labs, Sketch Walks and Photo Walks, including evening walks to capture the iconic neon lights of Shinjuku.


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Apple Shares New Photos of First Store in Austria, Opening February 24

Apple's first store in Austria is set to open on Saturday, February 24, and ahead of the store's official launch date, Apple has shared some photos that showcase the new location.

Apple Kärntner Straße is located on Vienna's Golden Quarter, in the famous pedestrian shopping street between St Stephens Cathedral and the Vienna State Opera. The two-level store features a corner entrance and reinstated exposed columns with large window openings that seamlessly connect it to the public gathering space outside. 

"We can't wait to join the bustling city of Vienna, a European crossroads so rich in history and culture," said Angela Ahrendts, Apple's senior vice president of Retail. "Apple Kärntner Straße brings the best of Apple together with our products, services and educational programs. Everyone is welcome to connect, be inspired to learn, and unlock their creativity."
Like all Apple stores, Apple Kärntner Straße will offer customers free "Today at Apple" sessions – daily workshops focusing on photography, coding and app development, music, art and design, and more. Each session is hosted in an area of the store called The Forum that boasts a dynamic 6K video wall, recreating the same layout found in many of the company's retail stores around the world.

Apple says the store will include its entire line of products, while new owners can get help customizing their iPhone, iPad, Apple Watch or Mac from the store team of 150 employees, which together speak 44 languages.


So long as no additional stores open between now and Saturday, Apple Kärntner Straße is likely to be Apple's 501st retail store. Apple currently has 500 retail stores around the world, not counting Apple Watch boutiques and factoring in the two store closures in Simi Valley, California and Sapporo, Japan.

Apple began posting job listings for Austria's first Apple store in February of 2017 and announced its opening plans late last month. Apple Kärntner Straße will open up at 9:30 a.m. local time, and Apple is already accepting Genius Bar appointments and Today at Apple signups.


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