Apple Previews New Champs-Élysées Store in Paris, Opening This Sunday

Apple today officially announced its latest retail store, Apple Champs-Élysées in Paris, located on one of the French city's most iconic streets. The store opens on Sunday and will replace the nearby Apple Carrousel du Louvre, which permanently closed in October.

The store occupies a Haussmann-era apartment building, featuring what Apple is calling its "grandest" Forum dedicated to free Today at Apple sessions, which focus on photography, music, coding, and design. In the first week, Apple Champs-Élysées will host sessions with popular musicians, filmmakers, animators and more.

"The energy in Paris is electric and it will be one of our premier cities for Today at Apple," said Angela Ahrendts, Apple's senior vice president of Retail. "I hope that everyone who visits Apple Champs-Élysées will be inspired to unlock their creative curiosity and learn something new."
Apple has restored the facade and entryway, and extended the Burgundy stone from the exterior throughout the building. Meanwhile on the upper levels, French oak parquet floors detail the interconnected spaces of the Parisian apartment.

"Working within a historic Parisian building is a great responsibility and a phenomenal opportunity," said Jony Ive, Apple's chief design officer. "Our first priority was to honor the history of the building, while thoughtfully updating it to create spaces both grand and intimate. The carefully interweaving layers are warm and light filled, celebrating the timeless spirit of the city."
Environmental concerns have also played a part in the architectural design at Apple Champs-Élysées. For example, the courtyard is covered by a roof light that provides natural illumination and helps generate renewable energy, thanks to integrated photovoltaic panels. In addition, an integrated rainwater collection system provides water for the bathrooms, trees and green walls, ensuring the store maintains Apple's commitment to 100 percent renewable energy.

More than 330 employees, including over 100 new hires, will welcome customers when Apple Champs-Élysées opens its doors on Sunday at 12.00 p.m. local time.


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Apple Shares New Photos of Its First Thai Retail Store, Opening Saturday in Bangkok

Apple has shared new photos of Iconsiam Apple, its first retail store in Thailand, due to open in Bangkok on the shores of the Chao Phraya on Saturday, November 10 at 10 a.m. local time.


Sitting alongside storied sites and cultural landmarks, the store connects the new mixed-use Iconsiam Center to an outdoor roof terrace. Apple says the clean, trapezoidal lines and glass surfaces were designed "to accentuate the surrounding natural beauty while creating an open, airy atmosphere effacing boundaries between interior and exterior."


The sweeping glass facades of the store look out to the river and the city, with customers able to ascend to the roof garden, where they can appreciate local art, participate in a Today at Apple photo or sketch walk, and enjoy iconic views of Bangkok.

"Bangkok is a cultural and economic destination for the entire region and home to millions of passionate Apple customers," said Angela Ahrendts, Apple's senior vice president of Retail. "We are thrilled to introduce our Thai customers to Today at Apple, our full line of products, our phenomenal employees, and the service and support that are loved by customers around the world."
More than 100 employees will be ready to welcome customers to Apple Iconsiam on Saturday at 10 a.m. As it has done with other stores, Apple is celebrating its first Thai store with special artwork and Today at Apple sessions, which customers can sign up for at apple.com/today.


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Apple Shares Photos of New Shinjuku Store in Tokyo, Japan

Apple today shared photos of its new Apple Shinjuku retail store, which will open on Saturday, April 7, 2018 at 10:00 a.m. local time. The store is located in the Shinjuku Marui main building -- a department store in Tokyo -- and marks the eighth location for Apple in Japan.


The interior pictures showcase the same neon banner that Apple posted on its website when it first announced the store, which is just blocks from Shinjuku Station in Tokyo's famous shopping, business and entertainment district.


Also evident in the photos is Apple Shinjuku's expansive 37-meter glass storefront lined with local Longstock Holly trees, as well as familiar Apple store design elements including the Forum, with a dynamic 6K video wall, and Avenues, with interactive displays for visitors to get hands-on with third-party products and accessories.

Apple's senior VP of retail Angela Ahrendts commented on the store in the company's press release:
"Apple has a long and special history in Japan, and Shinjuku marks the first of several new stores we’ll open in Japan in the coming years," said Angela Ahrendts, Apple's senior vice president of Retail. "We can't wait to welcome the vibrant community in Shinjuku to experience all the best Apple has to offer."


As with other Apple Stores, Apple Shinjuku will offer free daily Today at Apple sessions covering art and design, music, photography, coding, activity and more. Participants start by learning the basics in Quick Start and How To sessions, then dive deeper into their creative interests with Music Labs, Sketch Walks and Photo Walks, including evening walks to capture the iconic neon lights of Shinjuku.


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Apple Shares New Photos of First Store in Austria, Opening February 24

Apple's first store in Austria is set to open on Saturday, February 24, and ahead of the store's official launch date, Apple has shared some photos that showcase the new location.

Apple Kärntner Straße is located on Vienna's Golden Quarter, in the famous pedestrian shopping street between St Stephens Cathedral and the Vienna State Opera. The two-level store features a corner entrance and reinstated exposed columns with large window openings that seamlessly connect it to the public gathering space outside. 

"We can't wait to join the bustling city of Vienna, a European crossroads so rich in history and culture," said Angela Ahrendts, Apple's senior vice president of Retail. "Apple Kärntner Straße brings the best of Apple together with our products, services and educational programs. Everyone is welcome to connect, be inspired to learn, and unlock their creativity."
Like all Apple stores, Apple Kärntner Straße will offer customers free "Today at Apple" sessions – daily workshops focusing on photography, coding and app development, music, art and design, and more. Each session is hosted in an area of the store called The Forum that boasts a dynamic 6K video wall, recreating the same layout found in many of the company's retail stores around the world.

Apple says the store will include its entire line of products, while new owners can get help customizing their iPhone, iPad, Apple Watch or Mac from the store team of 150 employees, which together speak 44 languages.


So long as no additional stores open between now and Saturday, Apple Kärntner Straße is likely to be Apple's 501st retail store. Apple currently has 500 retail stores around the world, not counting Apple Watch boutiques and factoring in the two store closures in Simi Valley, California and Sapporo, Japan.

Apple began posting job listings for Austria's first Apple store in February of 2017 and announced its opening plans late last month. Apple Kärntner Straße will open up at 9:30 a.m. local time, and Apple is already accepting Genius Bar appointments and Today at Apple signups.


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