Apple Celebrating Chinese New Year With Heartwarming Short Film, Today at Apple Sessions, and Gift Guide

Apple has shared a heartwarming short film about three generations of Chinese women coming together for the Chinese New Year. The video, starring leading Chinese actress Zhou Xun, was shot on the iPhone 11 Pro.

Prominently featured on Apple's website in China, Hong Kong, and Taiwan, the short film was directed by Academy Award nominee Theodore Melfi, with cinematography by Golden Globe Award nominee Lawrence Sher.



Apple has also shared a Chinese New Year gift guide on its website in China, Hong Kong, Taiwan, and Singapore.

Likewise, Apple Stores are celebrating the Chinese New Year with a series of special "Today at Apple" sessions called "Modern Traditions" through February 8 in China, Hong Kong, Taiwan, and Singapore. "Breathe new life into local traditions through photography and more in fun hands-on sessions for the whole family."


This year, the Chinese New Year falls on January 25.

Related Roundup: Apple Stores

This article, "Apple Celebrating Chinese New Year With Heartwarming Short Film, Today at Apple Sessions, and Gift Guide" first appeared on MacRumors.com

Discuss this article in our forums

Apple Stores Now Selling Scosche’s BaseLynx Modular Charging System

Apple's online store and select Apple retail stores are now selling Scosche's BaseLynx Modular Charging System, which features different device charging components that can be paired together to form a charging base.


The BaseLynx Modular Charging System can be purchased in a kit or piece by piece, and there are four different options available:

  • MFi-certified Apple Watch charger, which works in Nightstand mode).

  • Qi wireless charging pad for iPhones and AirPods.

  • Vert charging station that charges three devices at once with one 18W USB-C port and two 12W USB-A ports.

  • Charging EndCap, which fits on the end and includes an 18W USB-C port and a 12W USB-A port. The EndCap is the one component that doesn't work alone.
Apple is selling the Scosche BaseLynx Modular Charging System Kit for $149.95 and the BaseLynx Modular Charging System Pro Kit for $199.95.


The standard kit includes the ‌Apple Watch‌ module, Qi module, and the vertical charging stand, while the Pro version includes those three modules along with the EndCap charger.


Each portion of the BaseLynx can also be purchased separately at prices ranging from $39.95 to $69.95, so customers can build a setup piece by piece.

There are only four charging modules at this time, but Scosche plans to build additional modules in the future that will integrate with the existing modules.

Related Roundup: Apple Stores
Tag: Scosche

This article, "Apple Stores Now Selling Scosche's BaseLynx Modular Charging System" first appeared on MacRumors.com

Discuss this article in our forums

Apple Store and AppleCare Employees to Receive Free Apple Arcade and Apple TV+ Starting January [Updated]

Update: MacRumors has obtained what appears to be a legitimate internal bulletin from Apple that indicates both Apple Store and AppleCare support employees from levels S1-S5 will be eligible to receive free access to Apple Arcade and Apple TV+ starting January 6. The bulletin does not mention Apple Music.

Original story follows.



At least some Apple Store employees will receive free access to Apple Music, Apple TV+, and Apple Arcade starting in January, according to 9to5Mac.


The report claims the perk will be limited to individual use by the employees themselves, so if they wanted to use Family Sharing for any of the services, they would have to pay for a subscription on their own.

It is unclear based on the report if every Apple Store employee will be offered this perk or if the perk will available globally.

Apple can benefit from offering this perk by having more of its employees gain first-hand experience with three of its major services, which can be useful when interacting with customers. It's unclear how long it will last.

Apple Store employees have been offered various perks over the years, such as 50 percent off the purchase of an Apple Watch in 2015.

Related Roundup: Apple Stores

This article, "Apple Store and AppleCare Employees to Receive Free Apple Arcade and Apple TV+ Starting January [Updated]" first appeared on MacRumors.com

Discuss this article in our forums

Apple Store at Toronto’s Fairview Mall to Nearly Double in Size

Apple plans to open a revamped 10,287-square-foot store at Fairview Mall in Toronto, Canada, nearly twice as large as its existing store in the mall, according to a recently updated floor plan for the property.

Apple's current store at Fairview Mall

Apple has yet to announce a grand opening date for the new store, which will be located directly beside the existing store on level two of the mall. The floor plan indicates the new store is "coming soon." The existing store, originally opened in September 2008, should close after its replacement opens.

In addition to being larger, the new store should sport Apple's modern retail design, such as a Forum and Video Wall for Today at Apple sessions, large glass doors, and wooden shelves along the walls for accessories.


The new Fairview Mall store would follow in the footsteps of Apple's new Eaton Centre store in Toronto, which opened last weekend.

Apple has been modernizing its chain of over 500 retail stores since 2015.

Related Roundup: Apple Stores

This article, "Apple Store at Toronto's Fairview Mall to Nearly Double in Size" first appeared on MacRumors.com

Discuss this article in our forums

Brydge Keyboards Now Available From Apple Store

Apple is now offering the popular Brydge line of keyboards designed for the newest iPads in its online store.

As of today, Apple is selling the Brydge 10.2 Wireless Bluetooth Keyboard for the seventh-generation iPad and the Brydge 10.5 Wireless Bluetooth Keyboard for the third-generation ‌iPad‌ Air.


Available for $129.95, the Brydge keyboards are more affordable than Apple's own Smart Keyboards and offer a more traditional typing experience with 1.2mm of key travel.

Brydge keyboards, which come in gray, silver, and gold to match the colors of the available ‌iPad‌ models, are unique among third-party keyboards because of their tab system.

The ‌iPad‌ is designed to nestle into two silicone-lined tabs at the top of the keyboard, with no additional cover required for the rest of the ‌iPad‌, which keeps the design more minimal. The tabs are hinged, so the keyboard can be closed over the ‌iPad‌ in a clamshell design.

Brydge keyboards aren't able to take advantage of the Smart Connector on Apple's iPads and instead must use Bluetooth, but Brydge says they're able to last for up to 12 months on a single charge depending on usage. There are integrated iOS battery management tools to cut down on power drain.

The keys are backlit, there's a row of function keys specific to iOS, and the keyboards use Bluetooth 4.0 to connect to the ‌iPad‌. Each keyboard is made from a heavy, durable aluminum that's able to hold up to wear and tear, and it's simple to remove the ‌iPad‌ from the tabs that hold it in place.

The Brydge keyboards are available from the Apple online store and Apple retail stores in the United States and Canada starting today.

Related Roundup: Apple Stores

This article, "Brydge Keyboards Now Available From Apple Store" first appeared on MacRumors.com

Discuss this article in our forums

Apple Store App Gains Redesigned Shop Tab

Apple today updated its dedicated Apple Store app for purchasing Apple products, introducing a redesigned Shop tab.

According to Apple, the new tab features richer visuals, better personalization, and more relevant info for each individual shopper. Apple says that the new shopping experience is better tailored to "you and the devices you own."


An introductory splash screen for the update says that users can go from browsing to buying with a tap or dive into detailed product stories before adding something to the shopping bag.

There's also now an option to save passes for in-store pickups right in the Wallet app, which will make picking up items ordered online much easier when you arrive at your local Apple Store.

The Apple Store app can be downloaded from the App Store for free. [Direct Link]

Related Roundup: Apple Stores

This article, "Apple Store App Gains Redesigned Shop Tab" first appeared on MacRumors.com

Discuss this article in our forums

Apple Store in Sydney Closing January 5 to Undergo Renovations

Apple today announced that its flagship store in Sydney, Australia will be temporarily closed starting January 5, 2020 to receive "creative updates." As noted by 9to5Mac, this will likely include a Forum and Video Wall for Today at Apple sessions, and the Genius Bar could be replaced with a more casual Genius Grove area.


Apple Sydney was the company's first store in Australia, opened June 2008. During the closure, customers can shop at Apple's nearby Bondi or Broadway locations. Apple has not indicated when the renovations will be completed.

Related Roundup: Apple Stores

This article, "Apple Store in Sydney Closing January 5 to Undergo Renovations" first appeared on MacRumors.com

Discuss this article in our forums

Apple Retail Stores Around the World Now Featuring Red Logos for World AIDS Day

Ahead of World AIDS Day, which takes place on December 1, Apple has begun turning the Apple Store logos of many of its retail locations red. Apple's red logos are an annual tradition and mark one of the few times a year that Apple changes its logo colors.

Photos of Apple Store locations with red logos have begun popping up on Twitter and Instagram, and by the time December 1 rolls around on Sunday, Apple's stores worldwide will be temporarily featuring the new design.

Image via Instagram

Last year, Apple turned 125 Apple Store logos red, while another 400 stores had red decals placed over their logos.


Apple will be promoting World AIDS Day in its retail locations over the course of the next week. From November 25 to December 2, Apple will donate $1 to (RED) for every purchase made with Apple Pay on Apple.com, the Apple Store app, and Apple retail stores, up to a total of $1 million.


(RED) has been a longtime Apple partner charity, and since 2006, Apple has raised more than $220 million through promotions like this and the sale of (RED)-branded products and accessories. Funds raised by (RED) go towards HIV/AIDS programs in Africa as part of The Global Fund to fight AIDS, Tuberculosis, and Malaria.

Related Roundup: Apple Stores

This article, "Apple Retail Stores Around the World Now Featuring Red Logos for World AIDS Day" first appeared on MacRumors.com

Discuss this article in our forums

Downtown Toronto is About to Get a New Apple Store

The construction barriers covering an all-new Apple Store are nearly ready to come down at North America's busiest shopping mall.

Apple is set to open an over 10,000-square-foot store at the Eaton Centre in Toronto, Canada as early as December, according to a source, who said the grand opening will likely occur within the first half of the month.

Apple's existing store at the Eaton Centre

Unlike other Apple Stores, Today at Apple sessions at the existing Apple Eaton Centre location abruptly end after Friday, December 6, suggesting that the new store could open on Saturday, December 7. However, our source believes that employee training could push back the opening until Saturday, December 14.

MacRumors was first to report on Apple's plans for a new store at the Eaton Centre back in January, when Apple filed a building permit for a new street-level store near the Queen Street entrance to the mall. The new store will take over a space recently vacated by apparel retailer Abercrombie & Fitch.


Apple's new store will be more than twice as large as the current 4,977-square-foot store, according to an Eaton Centre floor plan. The extra space is much needed, as not only is the Eaton Centre the busiest shopping mall in North America, but it is home to Apple's only store in Toronto's downtown core.

Apple has three other stores in Toronto at Yorkdale, Sherway Gardens, and Fairview, all within shopping malls. Rumors suggest Apple plans to open its first street-facing store at The One, an upcoming condominium and retail complex slated to open by 2022 at the busy intersection of Yonge and Bloor in Toronto.

Related Roundup: Apple Stores
Tag: Canada

This article, "Downtown Toronto is About to Get a New Apple Store" first appeared on MacRumors.com

Discuss this article in our forums

Select Apple Stores Piloting Extended AppleCare+ Eligibility Beyond Usual 60 Days

A small number of Apple Stores in the United States and Canada are piloting a new program that allows customers to purchase AppleCare+ for devices beyond the usual limit of 60 days after the purchase date, according to multiple sources familiar with the matter. The pilot program began this week.


The pilot program allows customers to add AppleCare+ to a device between 61 days and one year after the device was purchased. To do so, a customer must book a Genius Bar appointment, during which a technician will run diagnostics on the device and perform a visual inspection to confirm eligibility.

We were initially told the extended eligibility was for up to two years, but another source said the period was shortened to one year.

The pilot program is rolling out to 50 or so Apple Stores in the United States, as well as all 29 locations in Canada, one of our sources said. It is unclear how long the program will remain available.

MacRumors contacted a participating Apple Store that confirmed existence of the pilot program. It applies to the iPhone for certain, and likely extends to the iPad, Mac, Apple Watch, and other devices. We don't want anyone to be disappointed, so keep in mind that the pilot is subject to change.

AppleCare+ provides two or three years of extended hardware coverage and technical support depending on the type of device. This includes up to two incidents of accidental damage, each subject to a service fee.

Related Roundup: Apple Stores

This article, "Select Apple Stores Piloting Extended AppleCare+ Eligibility Beyond Usual 60 Days" first appeared on MacRumors.com

Discuss this article in our forums