Apple Store in Southern California Warning Customers About Fraudulent Phone Calls

Apple is warning customers who receive unsolicited phone calls claiming to be from the Apple Store at The Americana at Brand shopping complex in Glendale, California, as fraudsters appear to be posing as representatives of the store as part of a phishing scheme aimed at stealing customer information.


The following automated message plays when calling Apple The Americana:
Apple is aware that some customers are receiving unsolicited calls claiming to be from this Apple Store. If you receive an unsolicited call, you should not provide any information to the callers. For more information on cybercrime and ways to protect your computer, visit www.fbi.gov/investigate/cyber. Also, if you feel you have been a victim of fraud, please contact your local police. If you would like help changing your Apple ID password, please visit support.apple.com.
Apple did not immediately respond to our question asking if any customer information has been compromised, but it did point us to a previous instance of this warning at its River Park Square store in Spokane, Washington in October 2017.

In that case, the local CBS affiliate KREM 2 reported that customers in Spokane received phone calls from a number that appeared to be the local Apple Store, advising they talk to a "support advisor" who informed customers about a false "breach in cloud security" in an attempt to steal their information.

Our understanding is that Apple temporarily adds this automated message to stores associated with an increase in fraudulent behavior in an effort to protect customers. Apple is far from the only company affected by phishing schemes and offers several tips on how to avoid being victimized.

Apple advises customers who receive an unsolicited call from someone claiming to be from Apple to hang up and contact Apple directly.

This is an opportune moment to remind everyone that phishing attacks can also be in the form of emails, so be very careful when you receive an email that claims to be from Apple, especially if prompted to provide your password or other information. Be sure to contact Apple if you are uncertain about any email.

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Apple Plans to Close Stores in Eastern District of Texas in Fight Against Patent Trolls

Apple plans to close both of its retail stores within the Eastern District of Texas in a few months from now in an effort to protect itself from patent trolls, according to five sources familiar with the matter.


Apple Willow Bend in Plano, Texas and Apple Stonebriar in Frisco, Texas, both located in the northern suburbs of Dallas, are expected to permanently close in mid April. One source said each store's final day of business will be Friday, April 12. Employees were briefed about the plans earlier this week.

To continue to serve the region, Apple plans to open a new store at the Galleria Dallas shopping mall in Dallas, just south of the Eastern District of Texas border. One source said the store will open Saturday, April 13.

A rough visualization of Apple's retail stores in the Eastern District of Texas and its upcoming Galleria Dallas store

The plans are significant, as U.S. law states that patent infringement lawsuits may be filed "where the defendant has committed acts of infringement and has a regular and established place of business." By closing its stores in Eastern Texas, Apple is ending its established place of business in the district.

Residency is also a factor in determining the applicable venue of a patent infringement lawsuit, but in May 2017, the Supreme Court shifted precedent by ruling that a U.S. corporation resides only in its state of incorporation. Apple is incorporated in California, not Texas, satisfying this clause.

The Eastern District of Texas has been a hotbed for patent litigation over the past few decades due to well-established rules for patent infringement cases, experienced judges, lower probability of cases being transferred to another district, and quicker jury verdicts, according to a SMU Dedman School of Law paper.

Patent infringement lawsuits against Apple will likely shift to U.S. district courts in Northern California and Delaware.

Fortunately, we're hearing that the plans, while inconvenient, are not too detrimental for employees. One source said Apple has offered employees opportunities to transfer to other stores, work from home for AppleCare, or severance.

Apple has yet to publicly announce the plans. We reached out to Apple for comment late Thursday but have yet to hear back.

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Apple Store at Natick Collection in Greater Boston Reopens February 16

Apple today announced that its retail store at the Natick Collection shopping mall in Natick, Massachusetts, near Boston, will reopen on Saturday, February 16 at 10:00 a.m. local time. The store had been closed for renovations since May 2018.

In line with other remodeled Apple Stores, this location should expand in size and feature a modernized design.

Apple Natick Collection prior to renovations


The reopening date was shared in the Apple Store app and highlighted by the Twitter account Storeteller. The date is not yet reflected on Apple.com.

Earlier this week, Apple announced that Angela Ahrendts will be stepping down as Apple’s retail chief in April after five years in the role. She will be succeeded by 30-year Apple veteran Deirdre O’Brien, who has been promoted to Senior Vice President of People + Retail, expanding upon her HR responsibilities.

Apple operates 506 retail stores around the world.

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Apple Promotes Heart Health With Activity Challenge and Apple Store Events Throughout February

In recognition of Heart Month, Apple today announced it will offer an Activity Challenge on Apple Watch and heart health events at Apple Stores in San Francisco, Chicago, and New York throughout February.


Apple Watch users who close their exercise ring in the Activity app for seven days in a row between February 8 and February 14 will earn a special badge and iMessage stickers on Valentine's Day.

The special Today at Apple sessions will include:
  • San Francisco: Apple Union Square on February 11 at 6 p.m. with Dr. Sumbul Desai, Jeanette Jenkins, and Julz Arney
  • New York: Apple Williamsburg on February 21 at 4:30 p.m. with Dr. Sumbul Desai, Jeanette Jenkins, and Jay Blahnik
  • Chicago: Apple Michigan Avenue on February 27 at 6 p.m. with Dr. Sumbul Desai, Nancy Brown, Jeanette Jenkins, and Craig Bolton
"Apple Watch users have told us since the beginning it has motivated them with everything from Activity Sharing to Challenges to all of the different workouts available all right from the wrist," said Jay Blahnik, Apple's senior director of fitness for health technologies.

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‘Today at Apple’ Expands With 50 New Sessions Focused on Skills, Walks, and Labs

Apple Stores are getting a series of 50 new Today at Apple sessions for 2019.


The new sessions, being added to the Today at Apple page alongside the announcement, relate to Skills, Walks, and Labs.
Skills are meant for those interested in learning new creative techniques to go further with our products, such as making a quick video with the Clips app or editing photos on iPhone. New Skills sessions include Notes and Chords with GarageBand, Sketching Ideas in Notes, Photo Editing Techniques and more.

Walks invite customers to venture outside of the store with a Creative Pro, where they will explore their surroundings, connect with their community and put new skills to use across passions like photography, music or health. New Walks include Capturing Cinematic Shots, Creating Soundscapes with GarageBand and a Health and Fitness Walk, Staying Motivated co-created with fitness expert Jeanette Jenkins.

Labs help customers experiment with creative techniques and complete the session with the beginning of a project. Many Labs have been co-created with world-renowned artists and makers. Building on the success of Labs with Florence Welch and photographer Chase Jarvis, skilled customers can find inspiration in new Labs like Beat Making with Swizz Beatz, Small Screen Magic with Zach King and Drawing Treehouses with Foster + Partners.
Today at Apple launched in May 2016 at Apple Union Square in San Francisco and expanded to Apple Stores worldwide a year later. The program offers free, hands-on creative and educational sessions related to topics such as photography, videography, music, coding, gaming, and art.

An example of an existing session is the Photo Walk, in which an Apple employee guides a group of people on a walk while providing iPhone photography tips. Another is the Kids Hour session Maze Challenge that tasks kids with programming Sphero robots to navigate a maze on the Apple Store floor.

Today at Apple also incorporates lessons from Apple's free Everyone Can Code and Everyone Can Create curriculums and tools such as Final Cut Pro X, Logic Pro X, and the Swift Playgrounds app for iPad.


Speaking at an October 2018 event in Brooklyn, Apple's retail chief Angela Ahrendts said Apple Stores have combined to host over 18,000 Today at Apple sessions per week, with the help of over 70,000 employees.

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Confirmed: Toronto’s Eaton Centre is Finally Getting a New Apple Store

The busiest shopping mall in North America for the past several years will finally be getting a brand new Apple Store in the not too distant future.

Apple's new store will take over this Abercrombie & Fitch location via Pedro Marques

A new building permit for the Eaton Centre shopping mall in Toronto, Canada was applied for three days ago, proposing interior alterations to unit 2105A. The space is currently occupied by apparel retailer Abercrombie & Fitch, which will be relocating to a new store directly across the hall in spring 2019.

When finished, the unit will be a new "ground floor Apple Store," according to the building permit. Abercrombie & Fitch is currently located on "Level 2" of the Eaton Centre near the south Queen Street entrance to the mall. Apple will "move" its existing store into the space, the application confirms.


MacRumors was first to report on Apple's plans at the Eaton Centre last week based on info from people familiar with the matter.

The biggest benefit of Apple's planned move will be additional space. Abercrombie & Fitch currently has a 10,680-square-foot unit, more than twice the size of Apple's current 4,977-square-foot store, according to an Eaton Centre floor plan.

Not only is the Eaton Centre the busiest shopping mall in North America, but it is home to Apple's only store in Downtown Toronto. An expansion would be a sigh of relief for not only customers but the team staffing the busy store, as the location has developed a reputation for being frequently overcrowded.

Apple's current store at the Eaton Centre

Toronto-based photographer and urban planning aficionado Pedro Marques has informed MacRumors that two stores next to Abercrombie & Fitch will soon be vacating, including Scotch & Soda and Baby Gap, potentially giving Apple up to 15,000 square feet of space for its new store — triple the size of its current store.

The new store would feature Apple's updated retail aesthetic, which typically includes large glass doors, massive video screens for Today at Apple sessions and product marketing, and wall-mounted sequoia wood shelves called Avenues that display Beats headphones, iPhone cases, and other accessories.

Depending on how long the City of Toronto's zoning and safety reviews take, the new store could potentially open in time for the 2019 holiday shopping season. However, no timeframe has been specified as of yet.

Apple and the Eaton Centre's owner and property management company Cadillac Fairview did not immediately respond to requests for comment.

Apple has four existing stores in Toronto at Yorkdale, Sherway Gardens, Fairview, and the aforementioned Eaton Centre, but all of them are within shopping malls. Rumors suggest Apple also plans to open a new street-facing store at The One, an upcoming condominium bordering Downtown Toronto slated to open by 2022.

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Sources: Apple to Expand Crowded Eaton Centre Store in Toronto, More Evidence of Yonge-Bloor Flagship Emerges

Apple's efforts to modernize its chain of over 500 retail stores around the world may extend to Canada soon.

Apple plans to relocate its oft-crowded store at the Eaton Centre shopping mall in Downtown Toronto to a much larger space in the mall, currently occupied by apparel chain Abercrombie & Fitch, which will also be relocating within the mall as part of the shuffle, according to people familiar with the matter.

A view of the existing Apple and Abercrombie & Fitch stores at the Eaton Centre

It is also certainly possible that Apple could take over a few additional units surrounding Abercrombie & Fitch for an even larger store.

Just this week, Abercrombie & Fitch erected a temporary barricade for its new store, slated to open in spring 2019. This suggests Apple could take over Abercrombie & Fitch's current space within three to five months from now and begin constructing its new store for a potential grand opening by the end of 2020.


Apple is currently located on the third floor of the Eaton Centre, while the existing Abercrombie & Fitch is situated almost directly beneath Apple on the second floor near the Queen Street entrance to the mall. Apple's mall-based stores are frequently in prime locations near entrances and escalators.

Apple's current store at the Eaton Centre in Toronto

The biggest reason for Apple's planned move would be additional space. Abercrombie & Fitch has a 10,680-square-foot unit, more than twice the size of Apple's current 4,977-square-foot unit, according to an Eaton Centre floor plan.

Eaton Centre is North America's busiest shopping mall, with more than 50 million people passing through its atrium in 2017 according to one study. It is also home to Apple's only store in Downtown Toronto. An expansion would surely be a sigh of relief for not only customers but the team staffing the busy store.

Apple has greatly expanded both its product lineup and retail initiatives since the store first opened in 2006, one year prior to the iPhone. The additional space would better accomodate customers in many ways, ranging from Apple Watch try-ons to Today at Apple sessions to Genius Bar appointments.

The new store would also have an updated aesthetic. Apple's latest retail design typically includes large glass doors, large video screens for Today at Apple sessions and product marketing, and wall-mounted sequoia wood shelves called Avenues that display Beats headphones, iPhone cases, and other accessories.

Apple did not respond to a request for comment. Eaton Centre owner and management company Cadillac Fairview declined to comment.

Taller Ambitions


Another move that could help with the traffic at Apple Eaton Centre is Apple's rumored flagship store at the ground level of The One, a super-tall 85-floor condominium under construction at the corner of Yonge Street and Bloor Street, one of the busiest intersections in Toronto and bordering the downtown core.

A render of The One upon completion

Early last year, Toronto-based photographer, writer, and urban planning aficionado Pedro Marques uncovered a reference to Apple in a planning document for the condominium. The architecture firm behind the project is Foster + Partners, which has partnered with Apple on many retail stores and its Apple Park headquarters.

Marques has now tipped MacRumors to another reference to Apple in a brochure for an adjacent condominium project at 19 Bloor Street West.


The brochure claims that The One will be "the future home of Apple," with the longest side of the store opening to Bloor Street's upscale shopping area Mink Mile. Excavation is underway for construction of the condominium, expected to be completed by late 2022, but its retail space may open as early as 2020.

The southwest corner of Yonge and Bloor is the former site of men's clothing store Stollery's, which closed in early 2015 after 114 years in business.

Apple has four existing stores in Toronto at Yorkdale, Sherway Gardens, Fairview, and the aforementioned Eaton Centre, but all of them are within shopping malls. The One would finally provide Toronto with a long-desired street-facing Apple Store.

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Tag: Canada

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Apple Retail Stores Around the World Now Featuring Red Logos for World AIDS Day

In honor of World AIDS Day, which takes place on December 1, Apple has started turning the Apple Store logos at many of its retail locations around the world red.

Apple CEO Tim Cook shared some photos of the red logos on Twitter this afternoon.


Apple marketing chief Greg Joswiak earlier this week said that Apple plans to turn the logos at 125 stores red, with another 400 stores set to feature red decals over their Apple logos. The red coloring is meant to raise awareness for the global fight against AIDS.

Apple plans to promote World AIDS Day in its retail locations over the course of the next week. From Saturday, December 1 to Friday, December 7, $1 of every Apple Pay purchase made at an Apple Store, through the Apple Store app, or on the Apple website will be donated to (RED), the charity Apple has worked with for years.


(RED) focuses on putting an end to AIDS in Africa through money given to The Global Fund. Yesterday, Apple said it has raised $200 million for (RED) through the exclusive (PRODUCT)RED merchandise that it sells.

When Apple customers purchase a (PRODUCT)RED device or accessory, a portion of the proceeds is donated to (RED).

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Apple Launching Free ‘Hour of Code’ Sessions at Apple Retail Stores Starting December 1

Apple today announced that its annual Hour of Code event is set to take place from December 1 to December 14 at all of its retail locations around the world.

Apple customers can register for thousands of free Hour of Code sessions starting today. Hour of Code sessions are available for customers of all ages, with Kids Hour sessions available for aspiring coders aged six to 12.


Children will be able to explore coding using robots, while participants over 12 years of age will be able to attend sessions that use Swift Playgrounds and the iPad to learn coding concepts.

Signups for the Hour of Code sessions at Apple retail stores are available through the Today at Apple section of each retail store website.


Educators are able to host coding sessions in their own classrooms using Swift Playgrounds and Apple's new Hour of Code Facilitator Guide.

Apple is also introducing Swift Coding Club, a new program dedicated to teaching coding with Swift outside of the classroom. Students and mentors can access a new Swift Coding Club kit that provides students aged 8 and older with the ability to create apps and explore coding using Swift Playgrounds and App Development with Swift.

Along with the Swift Coding Club, Apple today is announcing the launch of an upcoming AP Computer Science Principles course syllabus and curriculum to let high school students earn Advanced Placement college credit when learning App Development with Swift.

App Development with Swift certification is also available to students, with certification exams offered via Certiport Authorized Testing Centers worldwide.

Apple has been working on coding programs since 2016, when it first launched its Everyone Can Code initiative. Everyone Can Code is a program and curriculum designed to help students of all ages to learn to code.

According to Apple, more than 5,000 schools, community colleges, and technical colleges around the world are using its Everyone Can Code curriculum.

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Apple Store Openings This Month: The Westchester, Third Street Promenade, Bangkok, and Likely Champs-Élysées

Apple has announced that two of its retail stores in the United States will reopen over the next week following months of renovations, while two brand new locations are also expected to open in Paris and Bangkok.

Apple Third Street Promenade prior to renovations this year

Apple The Westchester in White Plains, New York is set to reopen Saturday, November 10 at 10 a.m. local time, while Apple Third Street Promenade in Santa Monica, California is slated to reopen Saturday, November 17 at 10 a.m. local time. Each store has received a facelift based on Apple's latest retail design.

Apple is celebrating the reopening of its Third Street Promenade store with colorful artwork and Today at Apple sessions.


"We're celebrating the vibrant creative minds that fill Santa Monica with color through a new wave of inspiring Today at Apple sessions," the store listing on Apple.com says. "From snapping creative selfies to developing a unique sound — and an hour of discovery just for kids — it's all happening at Apple."

Apple Third Street Promenade first opened in 2003, before relocating in 2012 to a larger space with a glass rooftop. The Third Street Promenade is a pedestrian-only, outdoor shopping district in the downtown area of Santa Monica.

Apple The Westchester is located in an indoor shopping mall of the same name in downtown White Plains, New York, an affluent community in Westchester County, roughly 30 miles north of Midtown Manhattan. The store originally opened in September 2002 as one of Apple's first 50 retail locations worldwide.

Elsewhere, Apple previously announced that its first retail store in Thailand will open at the Iconsiam shopping mall in Bangkok on Saturday, November 10 at 10 a.m. local time. Like the Third Street Promenade store, Apple is celebrating its first Thai store with special artwork and Today at Apple sessions.


And in Paris, France, a brand new Apple Store will "soon" open along The Avenue des Champs-Élysées, one of the city's most iconic streets. The store will replace the nearby Apple Carrousel du Louvre, which permanently closed last month.

(Thanks, Akaba!)

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