Apple CEO Tim Cook Visits Fifth Avenue Store as iPhone 11 Launch Day Continues Around the World

iPhone 11 and Apple Watch Series 5 launch day is now underway in the United States and Canada, with deliveries beginning to arrive to customers. Apple Stores are also opening early at 8 a.m. local time in each country to accommodate in-store pickups and walk-in purchases on a first-come, first-served basis.

Apple's CEO Tim Cook and retail chief Deirdre O'Brien attended the grand reopening of the company's newly revamped Fifth Avenue store in Manhattan today, posing for photos with customers and joining in the launch day excitement.


All of the new iPhone 11 and Apple Watch Series 5 models should be on display at most Apple Stores starting today for customers to try out. And as first noted by Mark Gurman, Apple has installed lit-up "11" and "Pro" window displays at select stores for the iPhone 11 and iPhone 11 Pro.

"Pro" sign at an Apple Store via ericip220

Visiting an Apple Store today for launch day? Share your photos with us on Twitter by tagging @MacRumors.

Related Roundup: Apple Stores

This article, "Apple CEO Tim Cook Visits Fifth Avenue Store as iPhone 11 Launch Day Continues Around the World" first appeared on MacRumors.com

Discuss this article in our forums

Apple Previews Revamped Fifth Avenue Flagship Store in New York City

Apple's flagship Fifth Avenue store with its iconic glass cube entrance in Manhattan reopens to the public Friday following multi-year renovations, and ahead of time, the media was invited to the store for a preview.


The underground store has been nearly doubled in size with a higher ceiling and more natural light coming in from 62 skylights added to the store's plaza at ground level. The plaza has also been lined with 28 honey locust trees, linear fountains, and benches for the public to gather around.

Visitors enter by walking down a new stainless steel spiral staircase, or by riding a circular elevator. The staircase is designed with 43 cantilevered stair treads that support a floating cylinder of glass, and the backlit ceiling above combines natural and artificial light to match the sunlight throughout the day.


The store is now equipped with a Forum for Today at Apple sessions, which begin Saturday with a special series that "captures the creative spirit of New York." The area dedicated to Geniuses has also doubled, which will "dramatically increase" the store's ability to serve customers and service products.

Steve Jobs personally welcomed the first customers to Apple Fifth Avenue when the store opened in 2006. Since then, Apple says the location has had over 57 million visitors, and more visitors on an annual basis than other New York City landmarks like the Statue of Liberty and Empire State Building.

Apple CEO Tim Cook:
Our customers are at the center of everything we do, and Apple Fifth Avenue is for them, to inspire them, and to provide the very best place to discover our newest products. It's unique among Apple stores, and today it returns even more welcoming, and even more beautiful than ever. We're so proud to be a part of this great city where so much happens every day.
Apple Fifth Avenue reopens Friday at 8 a.m. local time and remains the company's only retail store open 24 hours per day and 365 days per year. Apple says the store will be staffed with 900 employees who speak over 30 languages.

Related Roundup: Apple Stores

This article, "Apple Previews Revamped Fifth Avenue Flagship Store in New York City" first appeared on MacRumors.com

Discuss this article in our forums

Apple Fifth Avenue in New York and Apple Omotesando in Tokyo Reopen on iPhone 11 Launch Day

Apple today announced that its Omotesando retail store in Tokyo reopens Friday, September 20 following renovations, as noted by Japanese blog Mac Otakara. Doors will open at 8 a.m. local time. September 20 is iPhone 11, iPhone 11 Pro, iPhone 11 Pro Max, and Apple Watch Series 5 launch day.


Likewise, Apple previously announced that its iconic Fifth Avenue store in Manhattan reopens September 20 at 8 a.m. local time.

"We're transforming our iconic store into a space that's open to collaboration of all kinds," reads Apple's new Fifth Avenue store preview page. "Made for the city where creativity never sleeps. Stop by during our weeklong celebration to get inspired by some of the best creative talent in the city."


To celebrate the reopening of its Fifth Avenue flagship, Apple has temporarily covered the store's iconic glass cube in an eye-catching iridescent film. Below, the underground store has been significantly expanded in size, with circular skylights added at ground level to allow natural light into the store.

Related Roundup: Apple Stores

This article, "Apple Fifth Avenue in New York and Apple Omotesando in Tokyo Reopen on iPhone 11 Launch Day" first appeared on MacRumors.com

Discuss this article in our forums

Apple Stores Being Updated With New 3D Window Displays

Ahead of the upcoming iPhone event that's set to kick off tomorrow, some Apple Store locations will have their windows blocked off with black curtains in order to make changes to the front window displays.

Twitter user Brian Roemmele yesterday tweeted a teaser about the upcoming change, and Bloomberg's Mark Gurman explained in another tweet that Apple is planning to bring back "the old-school 3D front windows" at some store locations.


An Apple retail employee contacted MacRumors and confirmed Gurman's report. Apple Store workers recently practiced putting up the black curtains and were also instructed to clean out and fix floor mechanisms that haven't been used in years. This likely includes wires and other equipment used for anchoring the front displays.

Apple previously used intricate, eye-catching window displays with cutouts and designs showing off new products and features, but the practice was discontinued with the launch of the updated Apple Store designs.


Former Apple retail chief Angela Ahrendts and Jony Ive worked on the updated Apple Stores, but Ahrendts has since departed and Ive is set to leave the company at the end of the year, which is perhaps why Apple is now prepared to make some changes. Deirdre O'Brien, Apple's head of people, has taken over the company's retail initiatives.


Apple frequently changed its window display setups back when it used window displays, and many of the designs are still well known, such as the colored balls used for the iPhone 5c launch.


In some stores that have seen redesigns, it's not clear how the new window displays will work, but it looks like many retail store displays will soon get more interesting to look at.

Related Roundup: Apple Stores

This article, "Apple Stores Being Updated With New 3D Window Displays" first appeared on MacRumors.com

Discuss this article in our forums

Fifth Avenue Glass Cube Gets Temporary Rainbow Look to Celebrate Reopening

Apple's iconic Fifth Avenue store in New York City has been undergoing renovations since 2017, with Apple having dismantled the glass cube building design that the location is known for.

The Fifth Avenue store, which was relocated nearby during the renovation period, is reopening soon and the well-known glass cube has been reconstructed. To celebrate the launch of the updated flagship location, Apple has covered the cube in an eye-catching rainbow film.

Image via Quartz

The rainbow cover of the cube obstructs what's going on below, but Apple has been working to double the size of its Fifth Avenue store, which is underground and accessed by elevator.


According to Quartz, a sticker on the outside of the rainbow wrap reads:
Apple Fifth Avenue
Always Open to Open Minds

Beneath the surface of Fifth Avenue, you'll soon discover a reimagined space where creativity is always welcome. A 24-hour store with doors open to the bright lights and big ideas of this city, ready to inspire what you can do, discover, and make next.
There's no word yet on when Apple Fifth Avenue will reopen, but with the glass cube back in place and sporting rainbow colors, it could come at any time. Quartz saw a film crew nearby the cube, and one of the crew members said that Apple was filming "a new commercial" for the store's relaunch.


Unfortunately, the new rainbow look of the glass cube is temporary. An Apple spokesman told CNBC that the colors will eventually be removed and the cube will be clear again.

Apple Fifth Avenue is a major flagship store and its reopening will likely be a big deal, so it's possible Apple will share details on the location at its Tuesday, September 10 event.

Related Roundup: Apple Stores

This article, "Fifth Avenue Glass Cube Gets Temporary Rainbow Look to Celebrate Reopening" first appeared on MacRumors.com

Discuss this article in our forums

Apple’s New Marunouchi Store Opening Saturday, September 7 in Tokyo

Apple today announced that its new Apple Marunouchi store in Toyko is set to open on Saturday, September 7. Marunouchi is Apple's third store in Japan to open since last April, and it is the largest Apple Store in Japan.

Apple Marunouchi is located near the Imperial Palace and across from the historic Tokyo Station. Apple's senior vice president of Retail and People, Deirdre O'Brien, said that the Marunouchi store marks a significant moment in Apple's relationship with Japan.


"Marunouchi has amazing energy and our teams can't wait to welcome customers to our largest store in Japan for the first time on Saturday," O'Brien said.

According to Apple, the split-level Marunouchi store was built with a unique facade, featuring two-story vitrine windows that were constructed from "specially cast aluminum" to allow them to feature three-dimensional rounded corners.


The windows are a first in an Apple retail location and are designed to allow the "vibrant street life" of the surrounding area to connect with the interior of the store. Bamboo lines the interior of the windows.


Marunouchi will feature "world-class creators" leading Today at Apple sessions, kicking off with The Tokyo Creative Guild, which is a special 12-part series that Apple is introducing to celebrate the store's opening.


Customers can begin signing up for Today at Apple sessions at Marunouchi starting now. Apple says that later this month, its Fukuoka store will also be expanding to a new location, and the remodel of Apple Omotesandō will be completed.

Related Roundup: Apple Stores

This article, "Apple's New Marunouchi Store Opening Saturday, September 7 in Tokyo" first appeared on MacRumors.com

Discuss this article in our forums

Apple Store in Zurich Moving to New Location on August 31

Apple today announced that its retail store in Zurich, the most populous city in Switzerland, will be moving at the end of the month.

Apple's upcoming store at Rennweg 43 via MacPrime

As noted by Swiss blog MacPrime, Apple Bahnhofstrasse will be relocating to Rennweg 43 on Saturday, August 31, just down the street from its current Bahnhofstrasse 77 address. The new store will still be just steps away from Bahnhofstrasse, a main downtown street in Zurich known for shopping.

Apple Bahnhofstrasse originally opened in 2009. Apple has three other stores in Switzerland in Basel, Geneva, and the outskirts of Zurich.

The move was highlighted by Storeteller on Twitter.

Related Roundup: Apple Stores

This article, "Apple Store in Zurich Moving to New Location on August 31" first appeared on MacRumors.com

Discuss this article in our forums

Apple Hosting Augmented Reality Art Walk in Multiple Cities

Apple has teamed up with the New Museum in New York to create an augmented reality art experience called [AR]T that can be experienced in San Francisco, New York, London, Paris, Hong Kong, and Tokyo.

[AR]T is a curation of augmented reality pieces that are being featured in a series of guided walks, where people can use iPhones to view the creations. The art walks were first announced in July, but are set to kick off tomorrow.

Image of New York [AR]T walk via The New York Times

Apple is hosting walking tours that are free and open to the public starting this Saturday. Each tour begins at an Apple Store location and features the same art work. Pieces are only accessible at certain points on the walk, providing multi-city open-air virtual exhibits. [AR]T includes pieces from Nick Cave, Nathalie Djurberg, Hans Berg, Cao Fei, Carsten Höller, Pipilotti Rist and John Giorno, artists picked by the New Museum.

A piece by Nick Cave called "Amass" will also be on view at every Apple retail location, and Apple will host a lab for those who are interested in learning more about augmented reality.


The New York walk starts at the Apple Fifth Avenue and then heads into central park, while the San Francisco walk starts at Apple Union Square and heads down Post street. Viewers are provided with an iPhone and a set of headphones (though you can also use your own AirPods). Each walk is approximately 1.5 miles, and attendees can sign up on Apple's website.

Details on each artist and the type of art you can expect to see on the [AR]T walk can be found on Apple's Today at Apple page for the experience.

Related Roundup: Apple Stores

This article, "Apple Hosting Augmented Reality Art Walk in Multiple Cities" first appeared on MacRumors.com

Discuss this article in our forums

Apple Stores to Offer New Augmented Reality Experiences, Including Interactive Art Walks Around Major Cities

Apple today announced it has opened registration for three new art-based augmented reality experiences at its stores around the world.


First up, select Apple stores in San Francisco, New York, London, Paris, Hong Kong, and Tokyo will be hosting interactive "[AR]T Walks" featuring augmented reality works by some of the "world's premier contemporary artists."


Second, every Apple Store will be offering a 90-minute in-store "[AR]T Lab" session that teaches the basics of creating augmented reality using Swift Playgrounds. Attendees will go hands-on with "whimsical objects and immersive sounds" created by New York artist and educator Sarah Rothberg.

Third, an augmented reality art installation will be viewable in every Apple Store worldwide. Using the new "[AR]T Viewer" feature in the Apple Store app, users can initiate artist Nick Cave's interactive "Amass" piece, allowing them to experience a "universe of positive energy."


The new sessions and experiences will be available beginning Saturday, August 10, free of charge. Visit the Today at Apple website to register.

Related Roundup: Apple Stores

This article, "Apple Stores to Offer New Augmented Reality Experiences, Including Interactive Art Walks Around Major Cities" first appeared on MacRumors.com

Discuss this article in our forums

Angela Ahrendts Says Apple Store Employee Retention Rate Rose to Historic High of Nearly 89% During Her Tenure

On a recent episode of the RBC Disruptors podcast with host John Stackhouse, Apple's former retail chief Angela Ahrendts revealed that Apple's retail employee retention rate rose from 61 percent to a "historic high" of "nearly 89 percent" during her five-year tenure at the company.

Ahrendts, left, with YouTube star iJustine

"I don't feel that Apple retail is facing near the headwinds that maybe a lot of other retailers are because we've spent the last five years almost changing and evolving, and refocusing if you will," added Ahrendts, citing strong retention rates, redesigned stores, improved communication tools, and more.

Of course, with Apple being one of the world's largest companies, Ahrendts admitted that "there's a challenge a day."

"I think when you run a business that big and that global, and nearly 70,000 employees when I left, there's a challenge a day. I think that if it is a challenge, it's your job to fix the challenge. So when I came in, there were a lot of systems that weren't connected, there wasn't a way to communicate."

Under Ahrendts, Apple introduced new communication tools for its retail employees, including a "Hello" app that provides a daily summary of "need to know" information and a "Loop" app that allows retail employees to share useful tips and tricks amongst each other to help do their jobs better.

Ahrendts also reflected on being recruited by Apple CEO Tim Cook, her early days at Apple, her vision of the retail industry as a whole, and much more. The full interview can be listened to on SoundCloud or Apple Podcasts.

Ahrendts left Apple in April. Her position was filled by Apple's longtime human resources chief Deirdre O'Brien, who now oversees both HR and retail.

Related Roundup: Apple Stores

This article, "Angela Ahrendts Says Apple Store Employee Retention Rate Rose to Historic High of Nearly 89% During Her Tenure" first appeared on MacRumors.com

Discuss this article in our forums