Apple News+ Guide: Everything You Need to Know

Apple at its March event introduced a new subscription service for Apple News, called Apple News+.

Apple News+ is a new subscription service in the Apple News app that lets you access magazines and paywalled content from some news sites. You have to pay a subscription fee to access Apple News+, and it is an add-on service that lives right alongside Apple's existing free Apple News content. This guide covers everything that you need to know about Apple News+, from pricing and availability to news sites and magazines included.


Apple News+ Availability


Apple News+ content is available right in the Apple News app through the new Apple News+ tab that shows up on iPhones, iPads, and iPod touch models running iOS 12.2 and Macs running macOS Mojave 10.14.4.

You need to be in the U.S. or Canada to be able to subscribe to and access Apple News content at the current time, though Apple has plans to expand it to additional countries in the future.

Apple News+ Pricing


Apple News+ costs $9.99 per month in the United States and $12.99 per month in Canada. At the current time, there are no yearly subscription plans available.

The $9.99 per month fee gives your entire family access to Apple News+ as long as you have Family Sharing set up.

Apple News Free Trial


Apple is offering a 30-day free trial for Apple News+, and we have instructions on how to sign up here. You won't get charged the $9.99 per month fee until the free trial expires, but your free trial ends right when you cancel.


That means there's no option to sign up, cancel, and then use the service for a month. You'll need to keep yourself subscribed to continue to use the free trial, so we recommend setting a reminder ahead of when the trial expires so you can get the full 30-day test period without getting charged if you decide to cancel.

How to Get to Apple News+ Content


All Apple News+ content is available in the Apple News app in the Apple News+ tab at the bottom of the display on an iPhone, or through Apple News+ option on the side bar on iPads and Macs.


The Apple News+ section houses all available Apple News content, though if you come across Apple News+ articles from magazines news sites like The Wall Street Journal while browsing through the standard Apple News interface, that content will all be available for free to you.

What's Included in Apple News+


The Apple News+ monthly fee gets you access to more than 200 popular magazines that cover a wide range of categories, including health, style and beauty, lifestyle, sports, finance and business, cars, entertainment, food, hobbies, home and garden, kids and parenting, news and politics, outdoors, science and tech, and travel.

Both past and current issues from a number of magazines are included. Based on a spot check, past issues seem to be available from March 2018 on, so no magazine is offering a full collection of past content. March 2018 is when Apple purchased Texture, the service that Apple News+ evolved from.


Along with more than 300 magazines, Apple News+ includes paywalled subscription content from the following newspapers: The Wall Street Journal, Los Angeles Times, and Toronto Star.

There are also several digital only subscription offerings included such as theSkimm, The Highlight by Vox, New York Magazine's sites Vulture, The Cut and Grub Street, and Extra Crunch from TechCrunch.

Apple News Formatting


New issues of some magazines in Apple News+ are using a proprietary formatting designed just for Apple News+. It puts a table of contents right up front so you can see what articles are included and skip right to what you want to read, and it also supports full screen interactive media and other digital-first features.


Some magazines have not been updated with this new format and their issues are plain PDFs that you can swipe through with none of these new features. All older issues even from magazines that do support the new Apple News+ digital format are also in PDFs.


PDFs display all of the available pages in a magazine, but you'll essentially need to swipe through most of the magazine to see the specifics of what's available.

MacStories has a great list of all of the magazines that are available in Apple News+ in the United States at the current time, and which formatting those magazines are using.

Subscribing to a Magazine


Apple has no way to formally subscribe to an Apple News+ magazine, but every magazine that you open is listed in the "My Magazines" section at the top of the app. When new issues come out in magazines that you've read, the Apple News app will send you a notification.


My Magazines seems to be a bit buggy at the current time because there's no way to remove magazines from the list, and not all magazines and content that you've read show up in the My Magazines list after exiting the app and reopening it. Apple will likely have some fixes coming for these issues that will improve the layout and available subscription tools.

Downloading a Magazine for Offline Reading


You can download any magazine in Apple News+ so that you can read it offline. When browsing through magazines, viewing new issues in the Apple News+ section, or looking at a magazine's overview with all of the available issues listed, tap on the little download icon next to any issue to make it available to read when you don't have a Wi-Fi or LTE connection.


Apple News+ Bugs


Some people are having trouble subscribing to Apple News+, and it's not quite clear what's going on. Apple's servers could be having issues, as some people have run into trouble subscribing to Apple News on one device and then using it on another. One user had luck unsubscribing and resubscribing again, while another said it just started working all of a sudden after a period of time.

There have also been reports of issues with loading times and problems swapping between portrait and landscape mode. If you're having Apple News+ problems, sign out of iTunes in the Settings app and then sign back in. That seems to fix the problem people are having where they're not able to log in on a different device.

The Free Apple News Experience


Apple News in the U.S., Canada, UK, and Australia will continue to function as before for those who choose not to sign up for Apple News+. All of the content and news stories from your favorite news sites will still be available to read, you just won't get access to the magazines and paywalled content included in Apple News+.


For non-subscribers, there are essentially no changes to the Apple News app with the exception of a new Apple News+ tab to ignore. Apple News will continue to offer access to Top Stories, Trending Stories, and a feed of personalized news articles.

Guide Feedback


See something we left out of our Apple News+ guide or have a question not answered here? Let us know in the comments or send us an email at tips@macrumors.com.


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How to Sign Up For an Apple News+ Subscription

Apple today unveiled its rumored premium Apple News subscription service, Apple News+. Apple News+ provides access to more than 300 magazines and a handful of paywalled news articles from sites like The Wall Street Journal all for $9.99 per month.


Signing up for an Apple News subscription can be done in the U.S. or Canada on an iPhone or iPad running iOS 12.2. Here's how:

  1. Open up the Apple News App.

  2. Tap on the "News+" tab at the bottom of the screen.

  3. Tap on "Get Started."

  4. Choose "Try It Free" to initiate a trial subscription. You'll be charged $9.99 per month when the 30-day trial period ends.

  5. Confirm your payment with Face ID or Touch ID.
From there, you'll have access to a new "My Magazines" section of the app where you can see featured magazines, browse the entire collection, or select from various categories like Cars, Entertainment, Food, Health, Hobbies, Lifestyle, Outdoors, and more.


There are a selection of stories that are curated by Apple's editors and organized to highlight specific articles.


Apple News+ magazines provide animated covers and a table of contents right up top so you can select the articles that are most interesting to you.


The rest of the Apple News interface features rich, full-screen imagery and a digital-optimized reading experience for key stories.


Cancelling your Apple News+ Subscription


If you want to cancel your Apple News+ subscription so you don't get charged $9.99 per month after your trial period ends, here's how:

  1. Tap on the "Following" tab in the Apple News app.

  2. Tap on "Manage Subscriptions."

  3. Tap on "Cancel Free Trial."
Make sure you don't cancel your Apple News+ subscription until you've finished giving the service a try because Apple says that your service ends immediately if you hit the cancel button. We recommend setting a calendar reminder to cancel before 30 days is up if you want the full trial experience.

Apple News+ content can be read on iPhone, iPad, and Mac, with iOS 12.2 or macOS 10.14.4 required. You can also sign up for an Apple News+ subscription using these same steps in the Apple New+ tab in the macOS Mojave app.


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Apple Announces Apple News+ $9.99 a Month Subscription Service With Access to Over 300 Publications

Apple today announced Apple News+, a revamped subscription-based Apple News service that includes news and in-depth journalism from well-known publishers and exclusive content from popular newsstand magazine brands.


Access to over 300 popular magazines, leading newspapers and digital publishers is included in each Apple News+ subscription, with topics covering everything from entertainment, fashion and news, to politics, health, lifestyle and travel.

Apple News+ subscribers can access current and past issues and individual articles from magazines such as The Atlantic, Better Homes & Gardens, Bon Appétit, Condé Nast Traveler, ELLE, Entertainment Weekly, ESPN The Magazine, Esquire, Food & Wine, Good Housekeeping, GQ, Health, InStyle, Martha Stewart Living, National Geographic, New York Magazine, The New Yorker, O, The Oprah Magazine, Parents, People, Real Simple, Rolling Stone, Runner’s World, Sports Illustrated, TIME, Travel + Leisure, Vanity Fair, Vogue, WIRED and Woman’s Day.

In addition, Apple News+ includes The Wall Street Journal, Los Angeles Times and Toronto Star, Canada’s largest daily newspaper. Apple News+ also provides access to premium online publications such as theSkimm, The Highlight by Vox, New York Magazine’s sites Vulture, The Cut and Grub Street, and Extra Crunch from Verizon Media’s TechCrunch.


As part of the Apple News app, Apple News+ showcases magazines in richly designed layouts, featuring animated covers, vivid photography and bold typography optimized for iPhone, iPad and Mac. In the Today and News+ tabs, subscribers will be presented with individual article and issue recommendations based on both editorial curation and personalized suggestions, all while maintaining user privacy.

The News+ tab is split into a My Magazines section with categories such as Browse the Catalog, Featured, Business & Finance, and Travel, all of which are human curated by Apple News editors. According to Apple, all Apple News users in the US, Canada, UK and Australia can continue to enjoy the free news experience within the app on iPhone, iPad and Mac, including access to Top Stories, Trending Stories and a personalized feed of articles.


Launching today, Apple News+ costs $9.99 a month in the U.S. and $12.99 a month in Canada, where it is available in both English and French. A one-month free trial of the service is also being offered.


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WSJ on Apple’s Video Service: Starz, Showtime, and HBO to Cost $9.99 Per Month, Roku May Gain Apple TV App

The Wall Street Journal has outlined its expectations for Apple's media event tomorrow at Steve Jobs Theater, where the company is expected to introduce subscription-based services for movies and TV shows, magazines and newspapers, and possibly games. The keynote begins Monday at 10 a.m. Pacific Time.


As we've heard previously, the report claims Apple plans to unveil the first footage from some of its new original TV shows at the event. Hollywood stars such as actress Reese Witherspoon and director J.J. Abrams have been invited to attend.

The report claims Apple plans to charge a fee for its original content, despite some sources previously saying it would be free to Apple device owners.

Apple's revamped TV app will make it easier to subscribe to networks such as Starz, Showtime and HBO, with which Apple has been "negotiating to offer their shows to users for $9.99 a month each." It's unclear if that means each network will cost $9.99 per month or if each user will pay $9.99 per month total.

Apple is said to be negotiating to bring its new TV app to multiple platforms, including Roku and smart TVs. This could refer to an expansion of the new iTunes movies and TV shows app coming to Samsung's latest smart TVs to other leading TV brands such as Sony and LG and to cheaper brands such as TCL and Sharp via Roku.

Samsung, LG, Sony, and Vizio already announced that their latest smart TVs are gaining AirPlay 2 support, enabling users to stream video, audio, photos, and other content directly from an iPhone, iPad, or Mac to the big screen. Apple and Roku are also in advanced discussions about AirPlay 2 support.

Apple is also expected to unveil a revamped News app with an optional premium tier that provides access to more than 200 magazines, including Bon Appétit, People, and Glamour, as well as newspapers such as The Wall Street Journal. The report claims Apple plans to charge $9.99 per month for the service.


The revamped Apple News app is expected to be based on Texture, the magazine subscription service that Apple acquired last year. The report claims The Washington Post and The New York Times are not participating in the service at launch due to disagreements over Apple's alleged 50-50 revenue split.

The report goes on to mention how Apple CEO Tim Cook began holding monthly meetings with Apple's services division around late 2017 as the company aims to grow its revenue from existing subscription offerings such as Apple Music and iCloud storage.

These meetings are said to include "monitoring of apps that benefit and threaten Apple":
For Mr. Cook's monthly services meetings, the company has intensified monitoring of apps that benefit and threaten Apple. The team has created a release radar for the CEO to track apps that are expected to sell well and other metrics for the apps that have challenged Apple's business, including iTunes sales decreases compared with Apple Music subscription growth…
Apple's video and news subscription offerings will certainly help the company expand its service portfolio further, but its exact plans are still clouded in secrecy. In less than 24 hours, we'll have a better understanding.

Apple will provide a livestream of the event.

Related Roundups: Apple TV, tvOS 12
Buyer's Guide: Apple TV (Don't Buy)

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Vox Signs on to Join Apple’s News Subscription Service for Future Paid Tiers

Apple has inked a deal with Vox for Vox to become a part of its upcoming subscription service that will be available in Apple News, reports Bloomberg.

Vox is owned by Vox Media, which also owns the Verge, Recode, Eater, and SB Nation, but Apple's deal is only for the Vox site for now. Vox does not have a subscription offering at the current time, but Vox CEO Jim Bankoff recently said that paid subscriptions would be added to the Vox site later this year.

Apple News subscribers who sign up for Apple's paid service, set to be called Apple News Magazines, will be able to access a variety of magazines and paywalled news from participating publishers.

Rumors have suggested Apple plans to charge around $9.99 for the service, with the Cupertino company keeping 50 percent of the fee while splitting the rest of the fee among publishers.

The Wall Street Journal and many magazine publishers have signed up to participate, but other news sites like the Washington Post and The New York Times have declined.

Apple plans to unveil its new Apple News Magazine service at an event that will take place at 10:00 a.m. Pacific Time on March 25.


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Wall Street Journal to Join Apple’s News Subscription Service, but NYT and Washington Post Not Participating

The Wall Street Journal plans to join Apple's subscription news service that's set to be announced Monday, reports The New York Times. Other publications like the Washington Post and The New York Times itself are not on board, however, due to the revenue split Apple has requested.

Apple and The Wall Street Journal plan to announce the partnership at Apple's planned media event on March 25. Apple's subscription service for Apple News will provide readers with access to news articles and magazines from "hundreds" of participating publishers for one monthly fee, thought to be $9.99 per month.


Rumors have suggested that Apple has been having trouble securing deals with news sites like The New York Times and the Washington Post because Apple wants to keep 50 percent of all subscription revenue, splitting the other 50 percent of the revenue between publishers according to the amount of time users spend engaged with their articles.

Major paywalled news sites offer their own subscription access to articles, with revenue that does not need to be shared with Apple. Participating in Apple's service could cause current subscribers to swap over, leading to overall lower revenue.

Apple is also declining to provide credit card information or email addresses to publishers, details that news sites use to create customer databases and market their products, and they're asking partners to provide unlimited access to content.

To lure publishers to join its Apple News service, Apple executives are citing the scale of Apple News, which is installed on all iOS devices out of the box. Apple is telling publishers that millions of new customers could be introduced to their content, but some are not convinced.

Many magazine publishers are on board with Apple's proposed revenue terms, but most magazines have no existing online revenue streams. Magazine publishers have also already been working with the 50/50 revenue split following Apple's acquisition of Texture, the magazine subscription service Apple is basing its new offering on.

Apple will debut its new subscription service for Apple News at 10:00 a.m. Pacific Time on Monday, March 25. Apple will also use the same event to unveil its rumored streaming video service.


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Apple Courting Publishers by Comparing News Service to Apple Music, but Most Say Logic is Flawed

With less than one week to go until Apple's "It's Show Time" media event, the company is said to still be courting major news companies to join its revamped Apple News subscription service (via Business Insider). The debut of this service is expected to occur alongside the big focus of the event, Apple's streaming TV service.


During Apple's meetings with news publishers, the company is reportedly pointing to Apple Music to showcase evidence of its previous subscription success and convince partners to join. One source said that the company is pitching itself as a savior to the publishing industry, but some publishing executives have said that Apple's logic is flawed.
"Based on our experiences with Apple Music, we're very good at running a subscription business," said one publishing exec, describing how Apple pitched the service. "We know how to build a subscription business, and we're going to do that for news."

But the critics say that comparison is flawed. Music, along with entertainment, is inherently different from news. A lot of news articles are interchangeable in a way that music artists or movies aren't. Plus, most people don't want 100 magazines; they just want the ones they're already fans of.
The revamped Apple News service is rumored to use Apple's acquisition of Texture to combine subscriptions to magazine and news sites for one monthly fee. But, one digital publishing executive went so far as to say that "no one wants an all-you-can-eat magazine service." The executive, whose company won't be participating with Apple in its new enterprise, went on to say that "magazines are passion points, whereas music, you do want a library."

Apple is said to still be courting major newspapers, but The New York Times and The Washington Post have yet to join according to sources. Some publications do see a benefit to Apple's service, however, and are working on deals to join, like The Wall Street Journal.

In general, publishers also have many questions that Apple has yet to answer, a sentiment that seems to be a running theme for the March 25 event, as the exact same concern was raised by Hollywood insiders partnering with Apple's streaming TV service. For the news side, publishers wonder about how much reader data they will see, brand visibility, loss of direct subscribers in favor of the Apple News bundle, if the service will have a presence on Android, and more.

The reveal of the Apple News and streaming TV services isn't too far away now, as Apple's "It's Show Time" event will kick off at 10:00 am Pacific Time on Monday, March 25.


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Hints of Upcoming Apple News Magazine Subscription Service Spotted in macOS Mojave 10.14.4 Beta

Apple is rumored to be working on an Apple News subscription service that would provide access to magazines and paywalled news content for a monthly fee, and hints of that new subscription service have been spotted in macOS Mojave 10.14.4.

Developer Steve Troughton-Smith this morning shared some screenshots of the new subscription service pulled from the latest macOS 10.14.4 beta.


The screenshots show notifications from the Apple News subscription service, which will alert subscribers when new issues of their favorite magazines are available. Similar subscription information has also already been seen in iOS 12.2, with the subscription service called "Apple News Magazines."

Apple's magazine subscription service is based on Texture, the digital magazine app that it purchased in 2018. Texture, which is still available via the App Store, provides access to over 200 popular magazines like People, The New Yorker, Time, National Geographic, Shape, Newsweek, and more, all for a $9.99 per month fee.


It's likely Apple's built-in Apple News magazine subscription service will be priced similarly, with customers able to sign up in the Apple News app and pay through standard iTunes billing.

Apple is also working on incorporating news subscription options into Apple News, however, so pricing and full details on how the service works remain unclear. Apple is likely planning to offer paywalled news and magazine access for one monthly fee, though some news sites are not on board.


According to rumors, while magazine publishers have agreed to Apple's subscription plans, the Cupertino company has been clashing with news publishers over the planned revenue split. Apple wants to collect 50 percent of the subscription revenue from its Apple News service, which is unappealing to paywalled sites that already collect more money from their standalone subscription options.

We'll learn more about Apple's subscription plans for its news service on March 25, which is when Apple is holding an event to unveil both the news subscription service and its upcoming streaming TV service.

Related Roundup: macOS Mojave

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Publishers Reportedly Struggling to Monetize Privacy-Centric Apple News

Over the last month we've learned that Apple is readying an Apple News service that will provide access to paywalled news content and magazines for a monthly fee. As we understand it, Apple will keep 50 percent of all subscription revenue and the other half of the revenue will be split among publishers.


Apple is said to be launching the service in March, but despite magazine publishers reportedly already on board with the 50/50 revenue agreement, other reports suggest the company is having trouble negotiating financial terms with news-focused publishers.

A new report today by DigiDay offers further insight into the struggle news publishers have been consistently facing on the platform, with some admitting monetization on Apple News "remains a slog." Many of the challenges boil down to their larger dependence on ad revenue and how Apple News is inherently incompatible with traditional online ad targeting sales strategies.
Ad revenue is bogged down by advertisers’ disinterest in the ad inventory that publishers are selling directly, and by remnant ad fill rates that many publishers describe as abysmal, even after a modest improvement to start the year, sources said. One source said their publication earned “low five-figures” every month from Apple News; another said they earned less than $1,000 per month.
According to sources that spoke to DigiDay, publishers are having trouble selling Apple News ad inventory directly because of the platform's limited user targeting, which doesn't allow the use of third-party data or IP addresses, and an inability to reconcile current sales strategies that rely on programmatic advertising (something Apple News also prohibits).
One publisher source said that until the beginning of 2019, the fill rate on their remnant Apple News inventory was less than 20 percent, which was considered an "atrociously low" number that made it less lucrative than publishing through Google’s AMP format or even Facebook Instant Articles, which many publishers abandoned because of monetization issues.
Despite the challenges, all the publishers who spoke to DigiDay reported steady audience growth over the past year and more referral traffic from Apple News than Facebook. Getting articles in the Top News widget can drive "enormous" boosts in traffic, said one source. Another said that articles featured in the platform's content recirculation widget, which recommends stories for users to read next, can make a story one of the highest-read stories a publisher can share in a month.

Dampened excitement for Apple News among publishers is said to have pushed some to look at working with the platform in other ways not directly tied to monetization, such as how it can be used to encourage users to download podcasts, encounter paywalls, and convert readers to newsletter subscribers.

Apple News is said to have around 90 million regular users, comprising nearly 70 million monthly unique users and 20 million international users. Regardless of the challenges in penetrating such a huge potential market, some publishers told DigiDay they appreciate where Apple is coming from. "I respect Apple and that they believe in privacy," one source said. "It just makes it incredibly challenging to sell there."


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Magazine Publishers Support Apple’s 50% Split for Paid Apple News Service

Apple is set to launch an Apple News service that will provide access to paywalled news content and magazines for one $9.99 monthly fee in March, but the company is still working to establish deals with newspapers.

Earlier this week, The Wall Street Journal said that Apple was having trouble convincing some major news publications like the Washington Post and The New York Times to sign up for the service, due to Apple wanting a 50 percent revenue split.


Apple would keep 50 percent of all subscription revenue and the other half of the revenue would be split among publishers "according to the amount of time users spend engaged with their articles."

Compared to Apple's 70/30 App Store split and the more than 70 percent of revenue that goes to Apple Music artists, the 50/50 split sounds stingy, but Recode today spoke with industry insiders and provided some insight into why Apple settled on that number.

As it turns out, there are many magazine publishers already on board with the 50/50 revenue agreement, with most convinced that Apple will get millions of people to subscribe to the new service, providing a lot of revenue to publishers despite the dramatic split. From Re/code:
And some publishers are happy to do it, because they think Apple will sign up many millions of people to the new service. And they'd rather have a smaller percentage of a bigger number than a bigger chunk of a smaller number.

In the words of a publishing executive who is optimistic about Apple's plans: "It's the absolute dollars paid out that matters, not the percentage."
Magazine publishers, though, have little to no online monetization of their content, which is not true of major newspapers. The New York Times and the Washington Post, for example, have existing digital subscription businesses that allow them to collect 100 percent of the revenue brought in by subscribers.

According to Recode, magazine publishers that have been participating in Texture, the magazine service Apple purchased, are already familiar with that kind of revenue split. Texture will form the base for the Apple News subscription service Apple is creating, with Apple planning to charge one fee for access to news and magazines.

Since Apple's Texture purchase, magazines have been receiving approximately half of the revenue the service generates, along with 100 percent of ad revenue. It's not clear if major newspapers will ultimately agree to a similar terms given that doing so could cannibalize more profitable subscription options available outside of Apple News.

Apple is telling publishers that the new Apple News service will be heavily promoted and that it has the potential to generate millions of subscribers, which, as Recode points out, is not impossible given the success of the Apple Music service. Apple Music, which launched in 2015, now has more than 50 million paid subscribers.


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