Report Suggests Apple News+ Still Having Little Impact on Publisher Revenues

Nine months ago, Apple unveiled its Apple News+ service, designed to let ‌‌Apple News‌‌ users access over 200 magazines and some paywalled news content for a $9.99 per month fee. Apple keeps 50 percent of this fee and the remaining revenue is split among publishers based on the amount of time readers spend with each publisher's content.


However, a new report by Digiday looking at the popularity of ‌Apple News‌+ suggests that most publishers remain underwhelmed by the paid subscription service and so far aren't seeing the results they'd hoped for.

According to the report, the news service is having little impact on publishers' bottom lines, and although it has generated some additional revenue and enabled them to reach more international audiences, overall publisher revenues generated from ‌Apple News‌+ are modest.

One publisher told Digiday that revenue was less than $20,000 a month, but the desire to keep the subscription numbers up meant it was worth renewing the contract with Apple next year.
"We're happy to be on there because it's another way to increase subscription revenue, but it's not like it's a huge boon for our business or anything like that," one magazine exec said. "It's not really relevant."
Another publisher said they were "encouraged" by the results since joining ‌Apple News‌+ and that it had helped them grow their audience outside of the U.S., but declined to say how many subscriptions they'd added because of the platform.
"I think the jury is out," said Roger Lynch, Condé Nast CEO said at Code Media in November, about ‌Apple News‌+. "I think that … the paid side of it has had some adoption and I think Apple will continue to focus on that. Whether it's good for publishers like us or not is to be determined."
Two days after the service's launch in March, Apple reported 200,000 new subscriptions for ‌Apple News‌+, but hasn't offered any more subscription numbers. One report last month suggested that Apple has struggled to attract subscribers to its news service, although the company isn't expected to dramatically change its ‌Apple News‌+ strategy.

That said, Bloomberg reported in November that Apple is considering bundling ‌Apple News‌+ with Apple TV+ and Apple Music, which could mean users see perceive it as offering better value for money. Have you signed up for ‌‌Apple News‌‌+ and do you plan to keep the subscription? Let us know in the comments.


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Apple News Partnering With ABC News to Provide Coverage of 2020 U.S. Presidential Election

Apple today announced that it will be collaborating with ABC News to provide up-to-the-minute coverage of the key events of the 2020 U.S. presidential election through the Apple News app.


The coverage will begin with the Democratic primary debate on February 7, 2020 in New Hampshire. Apple News will feature ABC News videos and live-streaming coverage, as well as FiveThirtyEight polling data, infographics, and analysis during key moments in the 2020 election, according to Apple.

Apple News, ABC News, and WMUR-TV will also partner for the February debate, the first to be held after primary voting begins.

The partnership will extend through Super Tuesday, the Republican and Democratic National Conventions, the general election debates, election night, and the 2021 presidential inauguration.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.


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Apple News+ Offering Three-Month Free Trial in U.S. and Canada This Weekend Only

Apple today started offering an extended three-month free trial period for Apple News+ to first-time subscribers in the United States and Canada, up from a one-month trial previously. According to the App Store, this is a temporary promotion available for the Black Friday and Cyber Monday weekend only.


"This weekend only, get a 3 month free trial of Apple News+ and enjoy full access to hundreds of magazines and leading newspapers," says Apple.

The three-month trial can be initiated on the Apple News website in the United States or Canada. After the trial period, Apple News+ automatically renews for $9.99 per month in the United States or $12.99 per month in Canada until cancelled.

Apple News+ is a subscription-based service in the Apple News app that lets you access hundreds of magazines and paywalled content from some news sites. The service launched in March following Apple's acquisition of Texture.

Apple News+ continues to offer a one-month trial in Australia and the United Kingdom.


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Apple News+ Struggling to Get New Subscribers

Apple has been struggling to add new subscribers to its Apple News+ service that launched in March, according to a new report from CNBC that cites people familiar with ‌Apple News‌+.

When ‌Apple News‌+ debuted, Apple signed on approximately 200,000 subscribers within 48 hours, but has not had luck attracting many new customers. The subscriber count has not "increased materially from its first couple of days," based on information from CNBC's sources.


‌Apple News‌+, which offers up access to magazines and newspapers for $9.99 per month, was promoted at launch, but Apple has not been heavily marketing it since then. Despite this, Apple is said to be committed to improving ‌Apple News‌ for years to come.

Publishers who thought the service would bring in more revenue are "disappointed" with poor sales. Apple takes 50 percent of the revenue from every ‌Apple News‌+ subscriber, while the rest of the money is doled out to publishers based on the amount of time that subscribers spend reading their content.

One publisher has received between $20,000 and $30,000 per month from ‌Apple News‌+, which is lower than expected. Another publisher told CNBC that while ‌Apple News‌+ revenue growth is lower than anticipated, advertising from the free ‌Apple News‌ product has consistently climbed.

A Bloomberg report from earlier today suggested Apple is considering a bundle that would include Apple Music, Apple TV+, and ‌Apple News‌+ for one monthly price, which could potentially make ‌Apple News‌+ more appealing because other services would be available alongside it. Such a bundle could be released as early as 2020.


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Bloomberg: Apple Considering Bundling Apple Music, TV+, and News+ as Early as 2020

Apple is considering bundling its subscription services as early as 2020, including Apple Music, Apple TV+, and Apple News+, according to Bloomberg.


The report indicates that Apple has included a provision in its contract with Apple News+ publishers that permits Apple to bundle News+ with its other services if it desires. The monthly price of the bundle would be lower than the cost of paying for each service separately in a bid to attract more subscribers.

Apple is already experimenting with at least one services bundle. Last month, the company began offering free access to Apple TV+ to students who subscribe to Apple Music. The offer is available for a limited time only.

The report goes on to cite "some media executives" who said the amount of money they have received from Apple News+ so far has been less than expected. On the other hand, some executives are pleased with the service so far, including Los Angeles Times executive editor Norm Pearlstine.


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Apple Launches Apple News+ in the UK and Australia

Apple News+, Apple’s subscription news and magazine service, has launched for users who live in the UK and Australia, Apple announced today.

Apple News+ subscribers can access more than 150 publications in Apple News+, with a one month free trial available to test the service before having to pay the £9.99 (UK) or $14.99 (Australia) monthly fee.


Available magazines and publications in the UK include The Times and The Sunday Times, Cosmopolitan UK, Elle UK, Esquire UK, FourFourTwo, Empire, Hello!, Cyclist and Grazia, plus US-based newspapers and magazines like The Wall Street Journal, Bloomberg Businessweek, National Geographic, Rolling Stone, Vox and more.

Magazines and publications in Australia include The Australian, The Daily Telegraph, Herald Sun, The Courier Mail, The Advertiser, Vogue, Australian Women’s Health, Elle, The Australian Women’s Weekly, Harper’s Bazaar Australia, GQ, Australian Men’s Health, Delicious and Australian Geographic, plus US and UK-based newspapers and magazines.

Apple News+ has been available in the United States and Canada since March, and it is designed to present magazine and news content in a media rich format on iPhone and iPad. Apple said that Apple News+ would come to the UK and Australia as part of iOS 13, though it is also available for those using iOS 12.2 or later and those using macOS 10.14.4 and later.

Apple News+ was built using Texture, a now-discontinued magazine subscription service that Apple purchased in 2018. It has thus far received some criticism for its formatting (not all publications support Apple’s media rich format) and for its confusing interface, though some improvements have been made since the U.S. launch.

For more on Apple News+, make sure to check out our Apple News+ guide.


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Publishers Not Making Much Money From Apple News+

Apple News+ seems to be floundering just months after its launch, according to new details from participating magazine publishers shared by Business Insider.

Multiple publishers have been unimpressed with the revenue generated from Apple News+. One told Business Insider that revenue was one twentieth of what Apple promised, while another said that it was on par with what was earned from Texture, which isn't much.

One publishing exec said Apple projected publishers would get 10 times the revenue they made from Texture at the end of Apple News Plus' first year. "It's one twentieth of what they said," the exec said. "It isn't coming true."

Other publishers said their subscription revenue from Plus was lower than or on a par with what they got on Texture, which was small as a subscription driver to begin with.
According to some of the publishing executives, Apple's News+ team has asked for input during meetings on the service since its launch. Apple reportedly acknowledged during meetings that Apple News users are confused about the difference between free articles and paid news content.

Publishers aren't pleased with the magazine-centric layout for news content, and executives want easier ways to convert magazine content to app content. "I don't think they're putting their full effort behind [Apple News+]," one publisher told Business Insider. Some of the publishers are still optimistic on the future of Apple News+, as the service is still in its infancy and it will take some time to work out the kinks.

Apple has told publishers that it is working on making the Apple News+ app more intuitive for users, so hopefully changes and refinements to the interface are in the works to make it easier to navigate through the app and manage magazines. For details on how Apple News+ works and some of the issues users have experienced, make sure to check out our guide.


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Apple News Launches Candidate Guide to the 2020 Democratic Debates

Apple today announced a Democratic presidential candidate guide for Apple News, offering users what it describes as "a timely, trusted and comprehensive look at the 20 individuals participating in the first Democratic debates."


Curated by a team of Apple News editors, the guide aims to be a one-stop shop for learning about each candidate and their policies, with information drawn from sources including ABC News, Axios, CNN, Fox News, NBC News, Politico, The Hill, The New York Times, The Wall Street Journal, The Washington Post, TIME, USA Today, Vox and others.
"The 2020 Democratic field is complex, and we want to offer Apple News readers a trusted place to learn more about candidates they're familiar with and those they may be hearing about for the first time," said Lauren Kern, editor-in-chief of Apple News. "The candidate guide in Apple News is a robust and reliable resource, connecting readers to valuable at-a-glance information and to great journalism from our partners."
The section will allow users to read about the candidates' biographies and experience, as well as notable moments and quotes, current positions on key issues, and videos, photos and recent coverage from a range of news sources.

In addition, Apple News will feature updates from the debate, with articles and video highlights from NBC News, including fact checking, reactions and key onstage moments and takeaways.

The Democratic debates are set to be hosted by NBC News, MSNBC and Telemundo in Miami, Florida, on June 26 and 27. Apple says the candidate guide will feature in the Top Stories section of the News app on iPhone, iPad and Mac from today, with continuous updates throughout the primary campaign.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.


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Apple News+ Expanding to United Kingdom and Australia in iOS 13

Apple today at WWDC 2019 announced that Apple News+ will be expanding to the United Kingdom and Australia in iOS 13.


Apple News+ is currently available in the United States for $9.99 per month and in Canada for $12.99 per month. The service, based on Apple's acquisition of Texture, provides unlimited access to hundreds of digital magazines and newspapers.

Apple's WWDC 2019 keynote is underway. Stay tuned for updates…

Related Roundup: WWDC 2019

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Texture Shuts Down Following Launch of Apple News+

As expected, subscription-based magazine service Texture has shut down following the launch of Apple News+ in late March.


Apple acquired Texture last year to serve as the foundation of Apple News+ and later announced that Texture would cease working after May 28. On cue, the app no longer functions as of today and points users towards Apple News+.


Unfortunately, while Apple's notice in the Texture app says "don't worry, you can continue to read your favorite magazines" on Apple News+, the service is only available on the iPhone, iPad, iPod touch, and Mac. Texture supported multiple platforms, including iOS, macOS, Android, and previously Windows.


Apple News+ costs $9.99 per month in the United States, the same price as Texture charged, and $12.99 per month in Canada.


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