Apple Seeking Analyst to Monitor Siri Complaints Trending on Social Media

If you have ever complained about Siri on Twitter or likewise, your feedback could actually make its way to Apple executives.

Screenshot via /r/SiriFail

A recent Apple job listing seeks an engineering program manager to "monitor what the world is saying about Siri through social media, news, and other sources." This will include detecting "Siri issues that are going viral or otherwise trending" and reporting them to the Siri team and its leadership.

Based on user feedback, the employee will be required to provide recommendations for next steps on areas where the Siri user experience could be improved. The person will also work with Apple's marketing teams to ensure external information like Apple support documents are updated to clear up misunderstandings.

The employee will have a secondary responsibility of working alongside Siri software engineers to ensure the success of Apple marketing campaigns, press events, product announcements, and product launches involving Siri.

As noted by VentureBeat, which first discovered the job listing, the employee will be able to "drive rapid-response solutions," hopefully meaning the company will quickly address any trending issues before they become embarrassing headlines like the major FaceTime privacy bug unearthed in late January.

Any improvements to Siri would be welcomed, as the assistant is widely considered to have fallen behind its rivals Amazon Alexa and Google Assistant. Siri has already shown some signs of progress lately under the leadership of Apple's recently promoted artificial intelligence chief John Giannandrea.


This article, "Apple Seeking Analyst to Monitor Siri Complaints Trending on Social Media" first appeared on MacRumors.com

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Apple Now Seeking More Software Engineers Than Hardware Engineers

Software engineering positions have outnumbered hardware engineering positions in Apple job listings for the first time since at least the first quarter of 2016, according to data-driven website Thinknum.


The website claims Apple's "software and services" job listings have topped its hardware engineering listings since the third quarter of 2018.

Thinknum's Joshua Fruhlinger told us that the data is sourced exclusively from Apple's jobs portal and does not include listings on third-party websites. His website began tracking the listings in the first quarter of 2016, so it's unclear if software job listings have ever topped hardware ones before.


If accurate, the data is rather unsurprising, as Apple has been focusing on growing and expanding its portfolio of services such as the App Store and Apple Music in recent years. Apple is also expected to introduce subscription-based news and video services at an event on March 25 at Steve Jobs Theater.

Moreover, there are now over 1.4 billion active Apple devices around the world. That saturation coupled with rising prices has led to lower demand for some products. Last quarter, for example, Apple issued its first revenue warning in 16 years due to "fewer iPhone upgrades" than it anticipated.

With hundreds of millions of iPhones now sold, Apple is focused on building out its ecosystem of services surrounding the device, and it obviously needs plenty of software engineers to accomplish that goal.


This article, "Apple Now Seeking More Software Engineers Than Hardware Engineers" first appeared on MacRumors.com

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