Apple Shares New ‘Snowbrawl’ Shot on iPhone 11 Pro Video

Apple this afternoon shared a new video in its long running "Shot on iPhone" series, this time showing off the photographic capabilities of the iPhone 11 Pro.

The new "Snowbrawl" video features a cinematic snowball fight between two warring teams.

"Make your holiday videos epic with the highest-quality video in a smartphone, ever," reads the tagline for the video, which was directed by David Leitch.

Apple has also shared a companion video that offers up a look behind the scenes at how the new ad was shot.

Apple has shared many "Shot on ‌iPhone‌" photos and videos over the years, updating the available content with the launch of each new ‌iPhone‌ model.

Apple's ‌iPhone 11 Pro‌, which is used for the newest ad, features a triple-lens camera with the best wide-angle sensor Apple has released so far along with a telephoto lens and a super wide-angle lens for better landscape shots.

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Apple Releases ‘The Surprise’ Holiday Ad

Apple has an annual tradition of sharing a heartwarming holiday-themed video ahead of Thanksgiving in the United States, and this morning, Apple released its newest holiday video on YouTube.

The video starts out with a family that has two complaining kids going on a holiday trip, with the kids fighting until the iPads come out. The family arrives at their grandfather's house, who is still mourning the loss of his wife. The girls spend time with their grandfather and find old family photos, eventually putting together a slideshow of family memories and presenting it as a holiday gift to their grandfather.

The ad is designed to show off some of the capabilities of the iPad, such as creating and displaying a photo slideshow.It features the song "Married Life" by Michael Giacchino, which was used in well-known Disney Pixar film "Up."

"Sometimes, the best gifts can come from the most unexpected places," reads the tagline, with Apple linking to the iPad section of its website.

Many of Apple's holiday ads have won awards and accolades in the past. Last year's video was an animated spot featuring music from 16-year-old songwriter Billie Eilish, while in 2017, Apple did an ad featuring a woman dancing through a snowy city.

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Apple Advertising Partner Media Arts Lab Cuts ~50 Employees

Apple advertising partner Media Arts Lab has let go of approximately 50 employees, reports Bloomberg. Media Arts Lab is owned by TBWA\Chiat\Day and Apple is its only client.

Staff cuts were made in multiple divisions, but many of the employees who were let go worked in the strategy division that helped Apple create ads for its newest products.

In a statement to Bloomberg, a Media Arts Lab spokesperson said that the firm's relationship with Apple "has never been stronger."
"Yesterday was a difficult day, as we had to part with some of our talented colleagues," a Media Arts Lab spokeswoman said in an emailed statement. "Our relationship with Apple has never been stronger, but as the needs of our client continue to evolve, we must adapt and continue to evolve the composition of our teams."
Apple's VP of Marketing Communications Tor Myhren said that Apple asked Media Arts Lab to evolve its marketing approach as Apple evolves its own approach too.
Apple's confidence and trust in MAL as our singular ad agency is as strong as it's ever been. As we continue to evolve our marketing approach, we've asked MAL to do the same.
Media Arts Lab has worked with Apple for decades and has been responsible for some of Apple's most compelling ads, including the famous "1984" ad for the original Macintosh, the "Get a Mac" series with Justin Long, and the well-known silhouette ads used for the iPod and iTunes.

More recently, Media Arts Lab was responsible for the "Welcome Home" video for the HomePod starring FKA Twigs, Apple's 2019 "Shot on iPhone" tour featuring bands like Florence and the Machine, and the "Bounce" ad for the AirPods.

Apple started creating some of its ads in house approximately five years ago, but has also continued to work with outside ad agencies. Apple two years ago began focusing more heavily on digital and regional ad campaigns, which previously led to layoffs at TBWA\Media Arts Lab.

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Apple Shares New ‘Simple as That’ Ad in ‘Privacy on iPhone’ Series

Apple this afternoon shared a new "Privacy on iPhone" ad on its YouTube channel, highlighting the company's support of customer privacy.

The spot is a simple overview of a city that zooms across office buildings, homes, and more, before centering on a girl with an iPhone 11 Pro Max, all while a voice over talks about the importance of privacy.

Right now, there is more private information on your phone than in your home. Think about that. So many details about your life right in your pocket. This makes privacy more important now than ever.

Your location, your messages, your heart rate after a run. These are private things. Personal things. And they should belong to you. Simple as that.
The video ends with the tagline "Privacy. That's iPhone," and in the video description, Apple says that privacy should be simple and straightforward.
We believe your privacy should never be something you have to question. It should be simple, straightforward, and understood.
Apple has uploaded several other privacy-focused videos in the "Privacy on iPhone" series, including several that have a comedic tone. This most recent video is is more serious, focusing on Apple's core privacy beliefs.

Apple has long said that it believes privacy is a "fundamental human right," and the company makes efforts to minimize customer data collection. Apple's privacy policies are available on its dedicated privacy website.

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Apple Shares New iPhone 11 Pro Videos Highlighting Durability and Camera Capabilities

Following the launch of iPhone 11 and iPhone 11 Pro pre-orders, Apple today shared two new videos highlighting iPhone 11 Pro features.

The first video features random objects, food, and water being hurled at the iPhone 11 Pro to demonstrate the device's increased durability.

Apple says its new iPhones are made from a tougher glass and both the 11 and 11 Pro have improved IP68 water resistance ratings.

The second video highlights the new triple-lens camera system with 12-megapixel wide, ultra wide, and telephoto lenses.

In the video, a dog enters a wind simulator and the iPhone's three cameras are used to demonstrate the different focal lengths and also Night Mode, which is designed to take bright, crisp photos even in very low lighting conditions.

Pricing on Apple's iPhone 11 Pro starts at $999, and the device is available for pre-order starting today. It will begin arriving in the hands of customers on Friday, September 20.

Related Roundups: iPhone 11, iPhone 11 Pro

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Apple Shares Video Showcasing Apple Arcade Games in 100 Seconds

Apple today shared a new video on its YouTube channel that highlights some of the games coming to Apple Arcade in 100 seconds.

Earlier this week, Apple announced that its subscription-based Apple Arcade gaming service will launch September 19 in over 150 countries. In the United States, pricing is set at $4.99 per month, with a one-month free trial available. This price will apply to individuals or a family of up to six members via Family Sharing.

Featured games and their corresponding timestamps in the video:
[00:00] “Oceanhorn 2: Knights of the Lost Realm” by Cornfox
[00:04] “Towaga: Among Shadows” by Noodlecake
[00:04] “Mosaic” by Raw Fury
[00:04] “Overland” by Finji
[00:05] “Manifold Garden” by William Chyr
[00:05] “Lifeslide” by Block Zero
[00:06] “Where Cards Fall” by Snowman
[00:06] “WHAT THE GOLF” by Fun Plus
[00:06] “ChuChu Rocket! Universe” by SEGA®
[00:07] “Cat Quest II” by Gentlebros
[00:07] “The Enchanted World” by Noodlecake
[00:07] “Hot Lava” by Klei Entertainment
[00:20] “EarthNight” by Cleaversoft
[00:30] “Skate City” by Snowman
[00:42] “Jenny LeClue - Detectivu” by Mografi
[00:53] “LEGO Brawls” by Lego
[01:08] "Sayonara: Wild Hearts" by Annapurna
[01:22] "Sonic Racing" by SEGA®
[01:24] "Pac-Man Party Royale” by Bandai Namco Entertainment Inc.
[01:26] “Frogger in Toy Town” by Konami
[01:27] “Shinsekai: Into the Depths” by Capcom
[01:29] “Cricket Through the Ages” by Devolver
[01:31] “ShockRods” by Stainless Games
[01:32] “Redout: Space Assault” by 34BigThings
[01:33] “Super Impossible Road” by Rogue Games Inc.
[01:34] “Oceanhorn 2: Knights of the Lost Realm” by Cornfox
Apple Arcade will provide iPhone, iPad, Mac, and Apple TV users with access to a library of over 100 games, with no ads or additional in-app purchases. Read our Apple Arcade guide for more details and a preview of the games coming at launch.

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Apple Showcases Cute Ways Customers Have Customized Their AirPods Cases in Korean Ad

Apple today shared a new AirPods ad in Korea that showcases a variety of cute ways in which customers have customized their AirPods charging cases, including adding heart stickers, teddy bear ornaments, salt and pepper decals, and more. Many of the AirPods cases have also been transformed into keychains.

Apple does not offer any of these customization options for AirPods cases in Korea or elsewhere and is merely promoting the creativity of its Korean customers. The ad is featured at the top of Apple's homepage in Korea.

This follows Apple's creative "Bounce" ad that highlighted the newer wireless charging case available for AirPods.

Related Roundup: AirPods 2
Buyer's Guide: AirPods (Buy Now)

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Apple Shares New ‘Test the Impossible’ Behind the Mac Ad

Apple today shared a new video in its ongoing "Behind the Mac" series that highlights the various ways creators use the Mac for art, education, music making, coding, and more.

Today's video, "Test the Impossible," is a short 38 second spot that shows brief clips of the Mac being used for various creative pursuits, with a voiceover about what's possible when you don't know what's impossible.

You have no idea what you're doing. This is great. People who know what they're doing know the rules and know what is possible and what is impossible. You do not. The rules on what is possible and what is impossible in the arts were made by people who had not tested the bounds of the possible by going beyond them. And you can.
Apple has shared multiple videos in its Behind the Mac series so far, with the goal of highlighting its Mac lineup, from the iMac to the Mac notebooks.

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Apple’s Latest ‘Shot on iPhone’ Campaign Goes ‘On Tour’ With 16 Singers and Bands Around the World

Apple is expanding its long-running “Shot on iPhone” marketing campaign with a new series of “On Tour” videos and billboard ads featuring 16 musicians and bands from around the world, according to Adweek.

As part of the campaign, Apple has shared three new videos that provide an up-close and behind-the-scenes look at concerts hosted by rock band Florence and the Machine, singer FKA twigs, and jazz saxophonist Kamasi Washington. The mini documentaries were shot by iPhone users, some with the help of “additional hardware and software.”

In addition to YouTube, the videos will be available on Apple Music and IGTV.

Musicians and bands featured in the campaign include FKA twigs, Chai, Kacey Musgraves, Kamasi Washington, Florence and the Machine, Idles, Lizzo, Travis Scott, Tierra Whack, Leon Bridges, Skrillex, Sebastian Yatra, Jay de la Cueva, Gaye Su Akyol, Little Big, and Tyler, the Creator, according to Adweek.

Images via Adweek

Over the years, Apple has used its “Shot on iPhone” campaign to feature photos shot by everyday iPhone users, portraits of NHL players, the Cuban surfing community, the Chinese New Year, and much more.

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Two Apple Ads Nominated for Outstanding Commercial Emmy Award

Two of Apple's ads are in the running to receive the 2019 Outstanding Commercial Emmy. Both of the ads were created by TBWA/Media Arts Lab, Apple's longtime advertising partner.

The first ad nominated for the award is Apple's "Make Something Wonderful" MacBook ad, released late last year. In the spot, which is in black and white, various creative personalities and people are shown with their Mac devices.

The second ad nominated for the award is one of Apple's "Shot on iPhone" spots, specifically "Don't Mess With Mother," an April 2019 video featuring imagery of nature from around the world set to the song "Last Rites" by Megadeth.

Apple will be competing with ad spots from Netflix (A Great Day in Hollywood), Nike (Dream Crazy), and and the "Point of View" video from Sandy Hook Promise, a non-profit organization.

In 2018, Apple was nominated for an Outstanding Commercial Emmy for its "Earth: Shot on iPhone" ad, but ultimately lost to an ad from P&G.

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