Apple Highlights iMessage Encryption, App Store Privacy, and iPhone Recycling in Trio of New Ads

Apple today shared three new ads on its YouTube channel in Australia, highlighting iMessage encryption, App Store privacy, and iPhone recycling, as part of its ongoing "That's iPhone" marketing campaign around the world.




Apple also shared a new Shot on iPhone XS video and a companion behind-the-scenes video on its main YouTube channel on Saturday:



The video was shot on the iPhone by Donghoon Jun and James Thornton of Incite, in collaboration with WET, and commissioned by Apple.


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Apple Promotes Music-Making on Mac in New Ad

Apple today shared a new "Behind the Music" ad in the United Kingdom that promotes music-making on the Mac with portraits of artists.

"From bedroom studio to stadium tour, the British music scene is alive," the video description says. "See the emerging and the iconic, the graft and the glory, a glimpse behind the scenes and behind the music."


The ad is accompanied by a new page on Apple's website that says "Mac is the instrument of choice for musicians everywhere." The page highlights Apple's music software, including GarageBand, Logic Pro X, and MainStage 3.

The ad is part of Apple's larger "Behind the Mac" campaign launched last year.


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Apple Promotes iPhone XR’s Battery Life in New Ad: ‘You’ll Lose Power Before It Will’

Apple has shared a new ad titled "Up Late" on its YouTube channel that promotes the iPhone XR having the "longest battery life in an iPhone ever."

The 30-second spot shows various people falling asleep while using an iPhone, including a parking attendant streaming an Inter Milan game, a woman laying on a couch and playing a game, and a man sitting on the end of a bed and watching a baby monitor, setting up the tagline "you'll lose power before it will."


"iPhone XR has the longest battery life in an iPhone ever," the video description reads. "So whether you're streaming video, watching live sports or playing a game, you'll lose power before your iPhone XR will."

The ad is set to the soundtrack "Stay Awake" by Julie Andrews from the classic musical fantasy film "Mary Poppins."

Despite being cheaper than the iPhone XS and iPhone XS Max, the iPhone XR does in fact have the longest battery life of any iPhone ever thanks to its large 6.1-inch size and more power efficient LCD versus the OLED displays in the latter two devices.

Related Roundup: iPhone XR
Buyer's Guide: iPhone XR (Neutral)

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Apple Shares New ‘Inside Joke’ Privacy-Focused Video Highlighting iMessage Encryption

Apple today shared a humorous new privacy-focused video on its YouTube channel, which is designed to highlight the end-to-end encryption feature in the Messages app.

In the minute-long video, a woman is at a nail salon getting a pedicure, and she's receiving iMessages and cracking up at them over and over again. The viewer is never given a look at what she's seeing that's so funny, which emphasizes the fact that messages are private.


The end of the video features the tagline "iMessage encrypts your conversations because not everyone needs to be in on the joke."

Apple has shared several other privacy-focused videos in recent months, including a "Privacy Matters" spot and a video that highlights limited ad tracking in Safari.


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Apple Shares New ‘Shot on iPhone XS’ Video Featuring Images of Nature From Around the World

Apple this morning shared a new video in its ongoing "Shot on iPhone XS" series, this time focusing on awe-inspiring natural scenes caught on Apple's smartphone camera by artist group Camp4 Collective.


Titled "Don't Mess With Mother," the one-minute video features various stark images of nature in action, captured from around the world, synced to the song "Last Rites" by Megadeth.

Shots in the clip include galloping zebra, scurrying desert insects, ice-capped mountain vistas, charging antelopes, mingling elephants, swimming lizards, snow avalanches, lava-spewing volcanoes, and more.

Apple has shared many "Shot on iPhone" videos and photos over the course of the last several years, including one posted last week that focused on the Maldives Shark Research Programme, a charity focused on whale shark research and community-focused conservation efforts.


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Apple Shares New Shot on iPhone XS Video Featuring the Maldives Whale Shark Research Programme

Apple this afternoon shared a new video in its ongoing "Shot on iPhone XS" series, this time focusing on the Maldives Shark Research Programme, a charity focused on whale shark research and community-focused conservation efforts.

The eight minute long video features underwater shots of whale sharks and the researchers that are studying them, as well as providing insights into how researchers use Apple products to further their conservation goals.


In addition to showing off the iPhone, the MacBook Pro and iPad also make an appearance.

While the video was captured entirely on the iPhone, Apple says that some additional equipment was used, including the Freefly Movi Cinema Robot, the FiLMiC Pro App, the AxisGO Water Housing, and a Beastgrip.

Apple has shared many "Shot on iPhone" videos and photos over the course of the last several years, including one in the same vein that was recently captured in Cuba.


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Apple Shares New Videos Highlighting What iPad Pro Can Do

Apple today uploaded six new videos focused on showing off iPad Pro features, continuing on with its "What You Can Do With iPad" series promoting the new 11 and 12.9-inch tablets.

Most of the videos are over a minute long and feature different iPad Pro apps, features, and capabilities, ranging from handwriting a note with Apple Pencil to creating music.







Multitasking with multiple windows, making notes with Apple Pencil, browsing the web, using Maps, watching videos, reading with the Books app, annotating photos, using drag and drop, video editing, typing with both the on-screen keyboard and the Smart Keyboard Folio, and making music with GarageBand are all shown off in the video.

Apple also highlights charging the iPhone with the iPad Pro, shooting in 4K, plugging in USB-C accessories, and Group FaceTime.

Several third-party apps are shown off in the videos, such as LumaFusion, Animation Desk, NBA 2K, Felt, Notability, Trello, Calm, Procreate, Affinity Designer, Impress, Universe, and more.

All of Apple's videos link to a "Look what you can do with iPad Pro" website that first launched in January. Apple says that all of the videos were filmed with the iPad Pro, as were the previous videos in the series.

Related Roundup: iPad Pro

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Apple Shares New Apple Watch Videos on Fall Detection and Heart Health

Apple today shared additional videos in its ongoing Apple Watch tutorial series, highlighting health-related Apple Watch features that include fall detection and heart health notifications.

The two short videos are tutorials that are designed to walk Apple Watch Series 4 owners through enabling these features. Each one has quick step-by-step instructions detailing how to turn on settings in the Apple Watch app on the iPhone.



Fall detection is a feature that is enabled by default for those who are over 65, but younger Apple Watch Series 4 users must enable it manually. Fall detection uses the gyroscope and the accelerometer to detect a fall, and then it contacts emergency services.

Heart health notifications let you know when your heart rate is too low, too high, or if an irregular rhythm that looks like atrial fibrillation is detected.

Apple has shared several videos in its Apple Watch tutorial series so far, with the aim of introducing people to all of the features available in the Series 4 models.


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Apple’s Latest ‘Shot on iPhone XS’ Video Features Toronto Maple Leafs Stars Auston Matthews and Mitch Marner

Apple has shared a new "Shot on iPhone XS" video on its YouTube channel in the U.S. and Canada featuring Toronto Maple Leafs stars Auston Matthews and Mitch Marner, just in time for the start of the 2019 Stanley Cup Playoffs tonight.


In the short clip, Matthews films a day in the life of Marner as the teammates travel, practice, greet fans, and more.

The Maple Leafs are set to face the Boston Bruins in the first round of the 2019 Stanley Cup Playoffs on Thursday at 7:00 p.m. Eastern on NBCSN and CBC. The playoffs begin tonight with ten teams hitting the ice, including the President's Trophy winning Tampa Bay Lightning versus the Columbus Blue Jackets.


Earlier this year, while in San Jose for the 2019 NHL All-Star Game, Matthews joined NHL commissioner Gary Bettman, Edmonton Oilers star Connor McDavid, and Apple's marketing chief Phil Schiller at Apple's Infinite Loop campus to discuss how technology is improving the game of hockey.


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Apple Shares Short Ad Highlighting Apple Watch Bands

Apple today added to its collection of Apple Watch Series 4 ads with a new short video highlighting its selection of Apple Watch bands, which come in many varieties including the Sport Band, Sport Loop, Milanese Loop, Modern Buckle, Hermès, and more.

Apple Watch Series 4 is completely redesigned. And now you can give it a fresh look with new bands in a variety of styles and colors.
Apple has been promoting the Apple Watch Series 4 frequently in recent months, with a "Flight" ad and a series of tutorial videos.


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