Apple today shared a new AirPods Pro ad titled "Snap" on its YouTube channel. The two-minute video revolves around a woman taking advantage of AirPods Pro features such as Active Noise Cancellation and Transparency Mode while navigating a busy city.
"AirPods Pro offer unprecedented control," says Apple. "Active Noise Cancellation for immersive sound. Transparency mode to interact with the world around you."
Apple released the higher-end AirPods Pro in October 2019 with several improvements over regular AirPods, including active noise cancellation, improved sound quality, and water and sweat resistance, along with a new in-ear design. AirPods Pro are priced at $249 in the United States, while regular AirPods with a wireless charging case are $199.
Last week, it was rumored that a new entry-level version of AirPods Pro will enter production by the second quarter of 2020, but no further details have been shared. It has been speculated that the earphones could end up being third-generation regular AirPods with the same design and sound quality as AirPods Pro, but without active noise cancelation.
Apple this morning shared a new video in its ongoing "Behind the Mac" series, this time highlighting women who are "changing the world" using the Mac.
The video is set to the song "Flawless" by Beyoncé, which also features Chimamanda Ngozi Adichie. It consists of a series of still black and white images of influential women that include Malala Yousafzai, Ava Duvernay, Marie Kondo, Greta Gerwig, Gloria Steinem, Lady Gaga, Alicia Keys, Olivia Wilde, and others.
Apple has a full list of all the women featured in the video along with their accomplishments in the video's description.
Apple has been sharing videos in the "Behind the Mac" series since August 2018. Most recently, on its Japanese YouTube channel, Apple did a fun "Behind the Mac" video that focused on anime characters using Macs.
In March, Apple is also hosting "She Creates" Today at Apple sessions in its retail stores, and sharing apps, TV shows, books, podcasts, and more created by women.
Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.
Apple Arcade launched in September, providing iPhone, iPad, Apple TV, and Mac users with access to over 100 games with no in-app purchases or ads for $4.99 per month in the United States. The latest titles include co-operative augmented reality game Secret Oops! and family-friendly battle royale game Butter Royale.
The one-minute ad is accompanied by an animated "livestream" of Oceanhorn 2, another game available on Apple Arcade.
Apple Arcade has also taken over Apple.com, possibly as part of a larger advertising campaign timed with the Super Bowl today.
Apple today shared two new "slofie" videos taken using the slow-motion capture feature of the front-facing camera of the iPhone and iPhone 11 Pro.
The two short videos, called "Backflip" and "Whiteout," feature slow motion selfie videos captured by professional snowboarders.
Apple's iPhones have long had a "slo-mo" slow motion video feature for capturing slow motion content with the rear camera, but with the iPhone 11 and 11 Pro, slow motion capabilities were also added to the front-facing camera, enabling "slofies."
Apple this afternoon shared a new video in its long running "Shot on iPhone" series, this time showing off the photographic capabilities of the iPhone 11 Pro.
The new "Snowbrawl" video features a cinematic snowball fight between two warring teams.
"Make your holiday videos epic with the highest-quality video in a smartphone, ever," reads the tagline for the video, which was directed by David Leitch.
Apple has also shared a companion video that offers up a look behind the scenes at how the new ad was shot.
Apple has shared many "Shot on iPhone" photos and videos over the years, updating the available content with the launch of each new iPhone model.
Apple's iPhone 11 Pro, which is used for the newest ad, features a triple-lens camera with the best wide-angle sensor Apple has released so far along with a telephoto lens and a super wide-angle lens for better landscape shots.