Apple’s Former Retail Chief Angela Ahrendts Named to Airbnb’s Board of Directors

Apple's former retail chief Angela Ahrendts, who left the company last month after five years, has joined Airbnb's board of directors.

In May 2018, Airbnb CEO Brian Chesky said that he planned to appoint at least one woman to the company's board, according to CNN. Ahrendts will be the second woman to join Airbnb's board after Ann Mather of Pixar and Disney last August.

"Angela has a reputation for pushing brands to dream big, and she told me that's exactly what she hopes to bring to Airbnb's Board," said Chesky.

Ahrendts reflected on her time at Apple in February:
The last five years have been the most stimulating, challenging and fulfilling of my career. Through the teams' collective efforts, Retail has never been stronger or better positioned to make an even greater contribution for Apple. I feel there is no better time to pass the baton to Deirdre, one of Apple's strongest executives. I look forward to watching how this amazing team, under her leadership, will continue to change the world one person and one community at a time.
Here's what Apple CEO Tim Cook had to say:
I want to thank Angela for inspiring and energizing our teams over the past five years. She has been a positive, transformative force, both for Apple's stores and the communities they serve. We all wish her the very best as she begins a new chapter.
Prior to joining Apple in 2014, Ahrendts was the CEO of famous fashion company Burberry, and before that, she held positions at Liz Claiborne and Donna Karan. Ahrendts joined Apple at a time when Apple was experimenting with luxury products, such as the $10,000-plus 18-karat gold Apple Watch Edition.

Ahrendts was succeeded by longtime Apple executive Deirdre O'Brien, who now oversees both human resources and retail aspects of the company.

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Airbnb Debuts ‘Pay Less Up Front’ Checkout Option to Lower Initial Cost of Bookings

Vacation and apartment rental service Airbnb this week launched a new way for its customers to cut down the initial cost of expensive bookings for an Airbnb location.

Called "Pay Less Up Front" and available on iOS, Android, and the web, the feature allows guests to choose to pay for part of their trip at the time of booking in the form of a 50 percent deposit "in most cases." When their check-in date draws closer, the app will send the guest a notification and then they'll have to pay for the rest of the trip.

The checkout update is Airbnb's first major overhaul to guest payment options, and prior to the feature Airbnb users had to pay for the entirety of their trip immediately. In testing, the company said that 40 percent of its guests chose Pay Less Up Front and were willing to opt for higher-value bookings due to the payment plan. The update also satisfied hosts, who saw more booking activity on costlier listings and improved lead times to prepare locations for guests.
Pay Less Up Front helps our hosts as well. Given the ability to pay in installments, hosts won’t lose out on bookings from cash flow-sensitive guests who prefer not to pay the entire amount up front. What’s more, we’ve found that Pay Less Up Front encourages bookings further in advance: Compared with ordinary bookings, the Pay Less Up Front payment option led to bookings with nearly double the lead time, helping hosts to secure and manage bookings more easily.
There are two requirements for Pay Less Up Front: the total stay for the listing has to cost $250 or more, and it must be booked at least 14 days ahead of the check-in date. If these requirements are met, guests should start seeing Pay Less Up Front as a checkout option now on Airbnb's iOS and Android apps, as well as on the desktop and mobile web versions of the site.

Tag: Airbnb

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