Apple’s ‘Bounce’ AirPods Ad Wins ‘Best of Advertising’ Award

Apple's creative "Bounce" ad designed to highlight the AirPods

Released
in June 2019, the ad features a bored man who pulls his ‌AirPods‌ off of their wireless charging pad and then pops outside to bounce over street items that are bouncy like a trampoline. The song "I Learnt Some Jazz Today" plays in the background while he bounces throughout town.

The ad was created by Apple's longtime advertising partner TBWA\Media Arts Lab, and the One Club website where awards are announced has
Apple content won other awards too. Apple's
AirPods Pro ads on Apple Stores worldwide earned a Silver Cube award, the opening theme for "The Morning Show" won a Bronze Cube award, and the "Snowbrawl" video won a Bronze Cube award.
This article, "Apple's 'Bounce' AirPods Ad Wins 'Best of Advertising' Award" first appeared on MacRumors.com

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